Profitable Different Digital Products to Sell in 2026

Table of Contents

1. Introduction
2. The Strategic Shift to Digital Goods
3. Exploring Different Digital Products to Sell
4. Real-World Scenarios: Digital Success on Shopify
5. Why a Native Shopify Integration Matters
6. Setting Realistic Business Expectations
7. Transparent Pricing: The Tevello Advantage
8. How to Get Started with Digital Products
9. Maximizing the Impact of Your Digital Catalog
10. Common Mistakes to Avoid
11. Conclusion
12. FAQ

Introduction

Did you know that the global e-learning market is projected to reach a staggering $848 billion by 2030? This astronomical growth isn't just for massive tech giants; it represents a fundamental shift in how independent creators and e-commerce merchants build sustainable wealth. For years, the traditional retail model forced business owners into a cycle of managing physical inventory, navigating supply chain bottlenecks, and eating high shipping costs that eroded profit margins. Today, the most savvy Shopify merchants are realizing that they can bypass these headaches entirely by diversifying their catalogs with digital assets.

The purpose of this guide is to provide you with a high-value roadmap of the different digital products to sell that can transform your brand from a simple shop into a recurring revenue engine. We will explore various formats—from high-ticket online courses to low-friction digital templates—and explain how you can leverage these products to increase your Customer Lifetime Value (LTV). Whether you are an established brand looking to add a digital wing or a new creator starting from scratch, our mission at Tevello is to help you turn any Shopify store into a digital learning powerhouse.

By the end of this article, you will understand how to select the right digital products for your niche and how to deploy them using a native Shopify integration that keeps you in full control of your customer data and brand experience.

The Strategic Shift to Digital Goods

Transitioning to digital products is one of the most effective ways to build a resilient business. Unlike physical goods, which require a constant reinvestment of capital to restock, a digital product is created once and sold an infinite number of times. This "build once, sell forever" mentality is the cornerstone of scaling without increasing your operational complexity.

At Tevello, we believe merchants should own their customer data and brand experience. This is why our platform ensures your customers stay on your own URL throughout their entire learning journey. By avoiding redirects to third-party platforms, you maintain the professional integrity of your brand while benefiting from the highest possible conversion rates.

Lowering Overhead and Increasing Margins

When you sell physical products, your profit is often a small fraction of the retail price after factoring in manufacturing, warehousing, and shipping. Digital products flip this script. Once the initial development time is accounted for, the cost of goods sold (COGS) drops to nearly zero. This allows for:

• Diversified Revenue Streams: You can offer low-cost "tripwire" products to acquire new customers and high-ticket masterclasses for your loyal fans.
• Increased LTV: By offering digital products that complement your physical stock, you give customers a reason to return to your store more frequently.
• Stability through Recurring Revenue: Memberships and subscriptions provide a predictable monthly income that physical one-off sales often lack.

Exploring Different Digital Products to Sell

The "best" product depends entirely on your expertise and your audience’s pain points. Below, we break down the most profitable categories of digital assets you can launch today.

1. Comprehensive Online Courses

Online courses remain the gold standard for monetizing expertise. They offer a structured way for customers to achieve a specific transformation. Instead of just selling a product, you are selling a result.

For a merchant selling coffee beans, creating a "Barista Basics" video course is a high-margin upsell that requires no shipping boxes and provides immediate value to the customer. This type of content helps your customers get the most out of your physical products, creating a symbiotic relationship between your digital and physical offerings. When building these, it is essential to look for all the key features for courses and communities to ensure your students have a smooth experience.

2. Digital Templates and Worksheets

Many customers are "DIY-ers" who just need a starting point. Templates save time, which is a commodity people are increasingly willing to pay for. Examples include:

• Notion Templates: For productivity or project management.
• Canva Templates: For social media branding or resumes.
• Budgeting Sheets: For personal finance enthusiasts.

Because these are often low-ticket items, they serve as excellent entry points into your brand's ecosystem.

3. Professional Presets and Filters

In the age of visual content, everyone wants to look professional. If you are a photographer or a designer, selling Lightroom presets or video LUTs (Look-Up Tables) is a fantastic way to monetize your unique style. These are often small files that are delivered instantly upon purchase, making them the ultimate "set it and forget it" digital product.

4. Paid Memberships and Communities

The future of e-commerce is community. Instead of a one-time transaction, a membership allows you to bill customers monthly or annually for access to exclusive content, private forums, or monthly digital downloads. This builds a moat around your brand.

If unifying your stack is a priority, start by a flat-rate plan that supports unlimited members. This approach ensures that as your community grows, your costs remain fixed, allowing your profit margins to expand.

5. Ebooks and Digital Guides

Ebooks are a classic digital product for a reason. They allow you to package your knowledge into a portable, easy-to-consume format. Whether it is a recipe book for a kitchenware brand or a technical manual for a tool company, ebooks establish authority and can be used as powerful lead magnets or standalone products.

Real-World Scenarios: Digital Success on Shopify

Seeing how these products function in a real business environment can help clarify your own strategy.

The Fitness Instructor: Bundling for Growth

Imagine a fitness instructor who sells yoga mats on Shopify. While the mats provide a decent margin, the instructor is limited by shipping speeds and stock levels. By adding a digital membership that offers weekly live-streamed classes and a library of on-demand "yoga for beginners" videos, the instructor creates a recurring revenue stream.

We have seen how one brand sold $112K+ by bundling courses with their existing products, proving that the digital-physical hybrid model is incredibly lucrative. This merchant succeeded by generating revenue from both physical and digital goods, ensuring that every customer touchpoint was an opportunity for value.

The Photography Professional: Upselling Expertise

A photographer selling high-end prints can easily add a "Pro Editing Masterclass" to their store. By generating over €243,000 by upselling existing customers, brands can drastically increase their revenue without having to find a single new lead. This works because it leverages the trust already established with the current audience. Using retention strategies that drive repeat digital purchases ensures that your digital library becomes a long-term asset rather than a one-off experiment.

Why a Native Shopify Integration Matters

When you decide to sell digital products, the technology you choose will determine your success. Many platforms force you to send your customers to a third-party site. This creates "friction"—every extra step or click is an opportunity for a customer to get confused, lose trust, or abandon their cart.

Keeping the Brand Unified

Our "Native Shopify Integration" ensures a seamless checkout experience. Your customers use the payment gateways they already trust (like Shopify Payments or Shop Pay) and stay within your store’s ecosystem. This is vital for keeping customers at home on the brand website. When the learning platform looks and feels exactly like your shop, the perceived value of your content increases.

Simplified Management

Managing two separate platforms—one for your store and one for your courses—is a nightmare for customer support. By using a native solution, you have one dashboard, one set of customer data, and one place to manage orders. Before committing to a solution, it is always wise to begin seeing how the app natively integrates with Shopify to ensure it fits your workflow.

Setting Realistic Business Expectations

While the internet is full of "get rich quick" stories involving digital products, we prefer to focus on the sustainable benefits of the business model. Adding digital goods to your Shopify store is a robust tool that amplifies your existing efforts. You should expect to see:

1. Increased Customer Lifetime Value: A customer who buys a $50 physical product and a $30 digital course is significantly more valuable than one who only buys the physical item.
2. Higher Conversion Rates: Digital "lead magnets" or low-cost templates can help you build an email list of warm prospects who are more likely to buy your premium products later.
3. Revenue Stability: Recurring membership dues provide a floor for your monthly income, protecting you from the seasonal dips common in physical retail.

Success requires effort. You need to create high-quality content that actually solves a problem for your audience. However, the scalability of this model means that once you find "product-market fit," your growth potential is virtually unlimited.

Transparent Pricing: The Tevello Advantage

One of the biggest hurdles for growing communities is "success fees"—transaction fees or per-user costs that penalize you for being successful. We believe you should keep 100% of what you earn.

The Unlimited Plan

We reject complicated tier structures that make it hard to predict your monthly expenses. Our model is simple: The Unlimited Plan is $29.99 per month.

This flat rate is designed to support you as you scale. Whether you have 10 students or 10,000, your price stays the same. By securing a fixed cost structure for digital products, you can focus on marketing and creation rather than worrying about your next bill.

The Unlimited Plan includes:

• Unlimited courses and students.
• Unlimited video hosting and bandwidth.
• Community features (profiles, member directories, social feeds).
• Drip content scheduling and interactive quizzes.
• A 14-day free trial to get everything set up.

By predicting pricing without hidden transaction fees, you can more accurately calculate your ROI and reinvest your profits back into your brand.

How to Get Started with Digital Products

If you are ready to launch your first digital asset, follow these actionable steps to ensure a smooth rollout.

Step 1: Identify Your "Minimum Viable Product" (MVP)

Don't spend six months filming a 40-hour masterclass. Start small. Create a PDF guide, a single-session video workshop, or a set of templates. Use this to gauge interest and collect feedback.

Step 2: Set Up Your Shopify Store

If you don't already have a Shopify store, set one up. It is the most robust e-commerce platform in the world and provides the foundation for your digital empire. Once your store is live, you can begin checking merchant feedback and app-store performance signals to see how others are successfully integrating digital learning.

Step 3: Install a Native Learning Management System (LMS)

Install Tevello to handle the delivery of your digital goods. Because we offer a 14-day free trial, you can build your entire curriculum and set up your community features before you ever pay a cent. This allows you to "stress-test" your idea with zero financial risk.

Step 4: Create a Marketing Funnel

Digital products sell best when they are integrated into a funnel.

• Top of Funnel: Free blog posts or social media tips.
• Middle of Funnel: A low-cost ($7-$19) template or "mini-course."
• Bottom of Funnel: Your "Unlimited" membership or flagship masterclass.

Step 5: Gather Social Proof

As soon as your first students complete your content, ask for reviews. Social proof is the lifeblood of digital sales. Prospective buyers want to know that your product has worked for someone just like them.

Maximizing the Impact of Your Digital Catalog

Once you have a few different digital products to sell, you can start experimenting with more advanced strategies to maximize your revenue.

Drip Content Scheduling

Instead of giving a customer all the content at once (which can be overwhelming), use "drip" scheduling to release modules over time. This keeps users engaged for longer and is particularly effective for memberships. By spacing out the content, you provide a reason for the customer to keep their subscription active.

Integrated Quizzes and Certifications

Gamify the learning experience. Quizzes help students retain information, and certifications give them a sense of accomplishment. These features are standard in the Tevello ecosystem, allowing you to provide a professional educational experience that rivals major universities.

Bundling Digital and Physical

One of our favorite strategies is the "Bonus Digital Product." Offer a free "Quick Start Guide" video with every physical purchase. Not only does this reduce customer support tickets (because people understand how to use the product better), but it also introduces your customers to your digital dashboard, making them more likely to purchase a paid course in the future.

Common Mistakes to Avoid

While selling digital products is high-margin, there are a few pitfalls that can derail your progress.

• Over-Complicating the Tech: Don't try to stitch together five different apps to make a membership site work. Use a single, unified solution to reduce "tech debt" and support friction.
• Ignoring Mobile Users: A huge percentage of digital content is consumed on phones. Ensure your course player is responsive and easy to navigate on a small screen.
• Poor Video Hosting: Slow loading times kill the student experience. Look for a plan that includes a simple, all-in-one price for unlimited courses that also covers your bandwidth and video hosting.
• Falling for "Success Fees": Be careful with platforms that take 5% or 10% of your revenue. As you scale, these fees become a massive burden. Always opt for a flat-rate model.

Conclusion

The e-commerce landscape is shifting away from purely physical transactions toward a holistic model that includes education, community, and digital convenience. By exploring different digital products to sell, you are not just adding a new SKU to your store; you are building a more resilient, high-margin business that provides deeper value to your customers.

At Tevello, we are dedicated to providing the tools you need to succeed without the hidden fees or complex technical barriers that hold so many creators back. Whether you are selling a $10 template or a $1,000 masterclass, our platform is built to amplify your efforts and keep your brand at the center of the experience. We invite you to start your journey by installing our app and taking advantage of our 14-day free trial. Build your community, host your videos, and grow your revenue with a partner that values your independence.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Can I sell digital products alongside physical products on Shopify?

Absolutely. This is actually one of the most effective strategies for increasing revenue. With Tevello, your digital courses and memberships live right next to your physical inventory. Customers can add both to the same cart and check out in one seamless transaction using your existing Shopify payment settings.

Do I need to pay for separate video hosting?

No. When you use the Tevello Unlimited Plan, unlimited video hosting and bandwidth are included in your monthly subscription. You don't need to worry about external hosting sites or additional storage fees, no matter how many students or videos you have.

What happens to my data if I use Tevello?

You own 100% of your customer data. Because Tevello is a native Shopify integration, all your customer information, purchase history, and contact details stay within your Shopify admin. We believe merchants should never be "locked in" or lose access to their most valuable asset: their audience.

Are there any transaction fees on my digital sales?

We charge 0% transaction fees. Unlike many other digital product platforms that take a percentage of every sale (success fees), we believe you should keep everything you earn. Your only cost is our simple flat-rate monthly subscription, plus whatever standard processing fees your payment gateway (like Stripe or Shopify Payments) charges.