About Crochetmilie
By offering online courses on the same platform as physical products and consolidating two platforms into a single, streamlined solution, here's how Crochet Millie achieved $112k of digital revenue and $116k of physical product revenue while building a solid and loyal online community on Shopify.
Emilie Bolduc, the designer and owner of Crochetmilie, has seen it all in her nine years with the company—from selling on Etsy to becoming an authority in the crochet world, selling six-figure courses and products on Shopify has made her an influential e-learning entrepreneur out of Quebec, Canada.
The biggest lesson for her? You can have it all on a single platform with a thriving community of enthusiasts excited about her crocheting products. Emilie navigated the challenges of technological operations in eCommerce and figured out how to leverage a single place to educate and sell products harmoniously.
By reducing friction by consolidating her offerings across several platforms, Emilie was able to give her customers a seamless experience with her brand while increasing sales for both her digital products and courses.
Let's discuss precisely how Emilie was able to achieve this.
Crochetmilie's all-in-one course and product-selling strategy
Crochetmilie is taking crochet education to the next level by offering three comprehensive courses for users to learn how to crochet.
She's created a unique experience for her customers, allowing them to learn how to crochet with the products to crochet available for purchase.
New customers become inspired on Facebook, Instagram, and YouTube, driving awareness of the art of crocheting: she started using these channels to funnel opportunities for learning on her Shopify store. Her Facebook community has 10k followers, and her Instagram is at 12.7k.
When customers see how fun crocheting is with the bustling community of engaged audiences, Crochetmilie makes it easy by offering courses to learn how to do it yourself with the products needed to start their hobbies.
Usually, customers will come in and learn a course and often want to learn more with additional courses offered. The community element of the Tevello platform enables users to thrive on a single platform.
This allows the company to grow its user base while providing value to new hobbyists.
After several months of leveraging YouTube, there needed to be more connection between the learning element, the products, and the community. Operationally, this was not sustainable; Emilie knew it was time to find a better way to handle this for long-term growth.
The problem: Disparate systems don't sell products and build communities
The original way Crochetmilie managed their courses was inefficient and wasn't a revenue stream for the business since YouTube was free.
"I was looking for something inside of my Shopify store. Not only were there other solutions I researched outside of the eCommerce store, but they were costly for someone just starting out selling digital courses," said Emilie. "I was also looking for a way to offer products that complement my courses and build a community all together."
Thankfully, Tevello was exactly what Emilie was looking for.
The solution: an easy-to-use all-in-one solution for selling courses, building communities, and selling physical products
Crochetmilie's transition to Tevello brought about a series of solutions that streamlined her operations and helped her sell a lot to a community of loyal (mostly) women who love crocheting.
Here's a breakdown of the key approaches and benefits she achieved:
Video hosting
Tevello offers video hosting for her three courses, and she can save money on hosting fees.
User-friendly onboarding for students
Using Tevello is also efficient for her user base, which isn't always familiar with technology solutions. She can send them a link that automatically sends them to the store's dashboard, where they can start watching the course without any technical friction. Offering an easy-to-use solution also reduces customer service inquiries and time spent on Emilie's end.
Cross-selling courses
The course-locking feature lets users know that other courses are available for purchase if they want to continue learning about crocheting.
Course creation made easy
Starting a new course is easy on Tevello. There aren't a lot of steps that are hard to follow, and if you ever get stuck, support will be there to assist you throughout.
The results: Streamlined courses with physical products sold in one place
Crochetmilie has sold over a quarter million in digital and physical product sales since February 2023 —going from being unable to sell digital courses to that was a huge accomplishment in a short time.
Emilie summed it up perfectly:
"It's simple and appealing. My brand is cohesive across all properties. The platform is beautiful while being easy to use at the same time. It's more fun to have an integrated place for my audience."
Emilie Bolduc
Designer and founder at Crochetmilie
Where can people find you and your business?
Shopify store: https://crochetmilie.com
Facebook: https://www.facebook.com/crochetmilie
Instagram: https://www.instagram.com/crochetmilie
LinkedIn: https://www.linkedin.com/in/emilie-bolduc-687463244
An easy-to-use solution in Tevello
Tevello is an all-in-one platform for selling courses, offering digital products, and building community. It plays nicely with systems like Klaviyo to cross-sell products to the users who purchase courses and products from Shopify stores.
Try it for free for 14 days directly installed from the Shopify App Store.