Profit-Driven List of Digital Products You Can Sell

Table of Contents

1. Introduction
2. Why Digital Products Outperform Physical Goods
3. The Essential List of Digital Products You Can Sell
4. Identifying Your Niche and Planning Your Product
5. How to Protect and Deliver Your Digital Goods
6. Maximizing Profit with the Right Pricing Strategy
7. The Tevello Advantage: A Native Shopify Experience
8. Marketing Your Digital Products
9. Overcoming Technical Challenges
10. FAQ
11. Conclusion

Introduction

Did you know that digital products often carry profit margins as high as 90% to 95%? While traditional e-commerce focuses on the logistics of manufacturing, warehousing, and shipping physical goods, a growing number of savvy Shopify merchants are discovering that their most valuable inventory isn't stored in a warehouse—it’s stored in their minds. The global market for digital products is projected to reach hundreds of billions of dollars by the end of the decade, signaling a massive shift in how consumers value and purchase information and expertise.

In this article, we will provide an exhaustive list of digital products you can sell to diversify your revenue, increase your customer lifetime value, and build a more stable business model. We will explore everything from online courses and memberships to downloadable templates and creative assets. Beyond just a list, we will discuss the strategic advantages of selling digital goods, how to overcome common hurdles like piracy, and why maintaining a native experience on your own domain is critical for brand loyalty.

At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that merchants should own their customer data and brand experience. This is why we created an all-in-one ecosystem where physical products, digital courses, and community engagement live side-by-side on your own URL. By the end of this guide, you will have a clear roadmap for launching your own digital product line and understand why keeping your customers within the ecosystem you’ve worked so hard to build is the key to long-term success.

Why Digital Products Outperform Physical Goods

The shift toward digital products isn't just a trend; it's a fundamental change in e-commerce economics. When you sell a physical item, your profit is squeezed by the cost of goods sold (COGS), shipping fees, and potential returns. Digital products, however, follow a "build once, sell forever" model. Once the initial development time is invested, the cost of selling the 100th or 1,000th unit is virtually zero.

Scalability and Unlimited Inventory

With digital goods, your inventory never runs out. You don't have to worry about supply chain disruptions, port delays, or manufacturing errors. This allows you to scale your marketing efforts aggressively without the fear of overselling. Whether ten people or ten thousand people buy your product today, the delivery process remains instantaneous and automated. This scalability is a primary reason why we see merchants comparing plan costs against total course revenue to find that the ROI on digital products is often significantly higher than their physical counterparts.

Flexibility and Freedom

Selling digital products provides a level of geographic and operational freedom that traditional e-commerce cannot match. You aren’t tied to a fulfillment center or a local post office. Because the delivery is electronic, you can manage your business from anywhere in the world. Furthermore, the passive nature of these sales means that once your marketing funnel is established, your store can generate revenue while you sleep, without the need for manual packaging or labeling.

Enhanced Customer Lifetime Value (LTV)

Digital products are excellent tools for increasing the total value of every customer who enters your ecosystem. For example, a merchant selling high-end yoga mats can offer a "30-Day Flow Mastery" video course at checkout. This not only increases the initial order value but also builds a deeper relationship with the customer. When they interact with your brand through a course or community, they are far more likely to return for future physical or digital purchases. We have seen this strategy work remarkably well for brands driving 50% of sales from repeat course purchasers.

The Essential List of Digital Products You Can Sell

The variety of digital goods available today is limited only by your imagination and expertise. Here is a curated list of digital products you can sell, categorized by industry and format to help you find the best fit for your Shopify store.

1. Online Video Courses and Masterclasses

Video courses are the gold standard of the e-learning industry. They allow you to share your expertise in a highly engaging, visual format that builds trust and authority.

• Skill-Based Tutorials: Teach a specific skill, such as "Advanced Watercolor Techniques" or "SEO for Small Business Owners."
• Hobbyist Masterclasses: Create deep dives into niche interests, like "Organic No-Dig Gardening" or "Mastering the Art of Sourdough."
• Professional Certification: Offer structured paths for professionals to gain new credentials in their fields.

For a merchant selling coffee beans, creating a "Barista Basics" video course is a high-margin upsell that requires no shipping boxes. By providing video lessons on how to dial in an espresso shot or steam perfect oat milk, the merchant transforms from a mere supplier into a trusted mentor. Using Tevello, you can ensure that all the key features for courses and communities are integrated directly into your Shopify dashboard.

2. E-books and Digital Guides

E-books are one of the most popular digital products because they are relatively simple to produce and easy for customers to consume on any device.

• Instructional Manuals: Provide "How-To" guides that solve a specific problem.
• Recipe Collections: Ideal for kitchenware brands or health influencers.
• Industry Whitepapers: Share proprietary research or deep-market insights with a B2B audience.
• Travel Guides: Curate local secrets and itineraries for specific destinations.

3. Membership Sites and Communities

Memberships provide the "holy grail" of e-commerce: recurring revenue. By charging a monthly or annual fee, you create a stable income stream that makes business planning much easier.

• Premium Content Libraries: Give members access to a vault of exclusive videos, articles, and resources.
• Discussion Forums: Create a private space where like-minded individuals can connect.
• Group Coaching: Offer regular live sessions or Q&A opportunities as part of the membership.

A major advantage of using a platform like Tevello for memberships is that it offers a unified login that reduces customer support friction. Customers use their existing Shopify account to access their digital content, meaning they don't have to manage multiple passwords or navigate away from your brand’s URL.

4. Professional Templates and Worksheets

Many customers are looking for "done-for-you" solutions that save them time. Templates are incredibly high-value because they provide immediate utility.

• Notion or Trello Templates: Project management boards, habit trackers, or content calendars.
• Canva Templates: Instagram story sets, Pinterest pins, or professional slide decks.
• Spreadsheet Tools: Budget trackers, inventory management sheets, or financial forecasting models.
• Email Swipe Files: Pre-written email sequences for marketing or sales outreach.

5. Educational Printables

Printables are digital files that the customer downloads and prints at home. They are especially popular in the parenting, education, and organization niches.

• Worksheets for Kids: Alphabet tracing, math problems, or coloring pages.
• Planners and Organizers: Daily planners, meal prep sheets, or fitness logs.
• Checklists: Travel packing lists, spring cleaning guides, or wedding planning timelines.

6. Creative Assets and Photography

If you are a photographer, designer, or musician, your creative output is a prime candidate for digital sales.

• Stock Photography: Sell high-quality images for bloggers and businesses.
• Graphic Elements: Icons, textures, fonts, and vector illustrations.
• Lightroom Presets: Photo editing filters that allow users to achieve your signature look.
• Music and Sound Effects: Royalty-free tracks for video creators or podcast intros.

7. Bundled Digital and Physical Offers

One of the most effective ways to boost revenue is by combining digital and physical products into a single package. This increases the perceived value of the purchase while maintaining high margins.

• The "Getting Started" Bundle: A physical starter kit (like a set of knitting needles) combined with a digital "How to Knit" course.
• The "Expert" Bundle: A physical product (like a high-end camera) bundled with a series of digital masterclasses on photography.

We’ve seen incredible results from this approach, such as how one brand sold $112K+ by bundling courses with their physical craft supplies. This strategy helps differentiate your store from marketplaces like Amazon, where the focus is solely on the lowest price for the physical item.

Identifying Your Niche and Planning Your Product

Success in the digital product space requires more than just picking an item from a list. You must identify a specific problem that your target audience is facing and provide a digital solution.

Researching Market Demand

The best way to find a product idea is to listen to your current customers. What questions are they asking in your support emails? What are they complaining about in the comments sections of your social media posts? People often leave short 5-star reviews, but their negative reviews are often long, detailed stories about a problem they couldn't solve. Use these "pain points" as a blueprint for your first digital product.

Analyzing the Competition

Look at what others in your niche are offering, but don’t simply copy them. Instead, look for gaps in their offerings. Perhaps a competitor has a great e-book but lacks a video component or a community where students can ask questions. By offering a more comprehensive solution, you can justify a higher price point. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Setting Realistic Expectations

While digital products are highly profitable, they are not a "get rich quick" scheme. Building a successful digital business requires the same dedication to quality and customer service as physical e-commerce. Focus on building brand loyalty and providing genuine value. Over time, these efforts will lead to recurring revenue stability and a significant increase in your business's valuation.

How to Protect and Deliver Your Digital Goods

A common concern for many merchants is the "intangibility" of digital goods. Customers sometimes hesitate to pay for something they can’t touch. Furthermore, the risk of piracy—where users share links to your paid content—can be a deterrent.

Building Trust Through Transparency

To overcome the hurdle of intangibility, you must showcase the value of your product clearly. Use detailed product descriptions, high-quality preview videos, and student testimonials. Offering a "sneak peek" or a free mini-course can help potential buyers feel more comfortable with the purchase. Tevello’s Native Shopify Integration ensures that the checkout process is identical to your physical goods, which builds trust by using payment gateways the customer already recognizes and trusts.

Deterring Piracy

While no system is 100% foolproof, there are several ways to protect your content. Instead of providing a direct download link that can be easily shared, host your content within a secure member portal. By seeing how the app natively integrates with Shopify, you can see how Tevello requires a customer to be logged into their account to access their courses. This makes it significantly harder for unauthorized users to access your intellectual property.

Streamlining the Delivery Process

When a customer buys a digital product, they expect instant gratification. Your system must be automated so that the moment the payment is processed, the customer receives access to their content. Tevello automates this entire flow. Whether you are selling a one-time course or a recurring membership, our system handles the fulfillment so you can focus on marketing and community engagement.

Maximizing Profit with the Right Pricing Strategy

Pricing digital products is an art form. Because there is no "cost of materials," you are pricing based on the value you provide rather than the cost to produce.

The Power of Low-Ticket Entry Points

Many successful creators start with low-priced products (under $30) like e-books or templates. These act as "tripwires" that turn a browser into a buyer. Once someone has purchased from you once and seen the quality of your work, they are much more likely to invest in a high-ticket video course or membership.

Tiered Pricing and Bundling

Offering different tiers can help you capture a wider range of customers. For example:

• Basic Tier: The e-book only.
• Pro Tier: The e-book plus a video masterclass.
• VIP Tier: Everything in the Pro tier plus a 30-minute coaching call and community access.

Using strategies for selling over 4,000 digital courses natively often involves finding the right balance between these tiers to maximize the average order value (AOV).

Rejecting Transaction Fees

Many platforms charge "success fees" or take a percentage of every sale you make. We believe this penalizes growth. Tevello offers predictable pricing without hidden transaction fees. Whether you sell $100 or $100,000 worth of courses a month, you keep 100% of your earnings (minus your standard credit card processing fees from Shopify). This allows you to scale your business with a fixed cost structure.

The Tevello Advantage: A Native Shopify Experience

When choosing a platform to host your digital products, the most important factor is the customer experience. Many third-party platforms require you to redirect your customers to a different URL (e.g., yourbrand.thirdpartyplatform.com). This break in the user journey can lead to confusion, forgotten passwords, and higher abandonment rates.

Keeping Customers at Home

At Tevello, we believe in keeping your customers on your own domain. By hosting your courses and communities within your Shopify store, you maintain complete control over the branding and the data. This "native" approach means that your digital products live directly alongside your physical stock, creating a seamless shopping experience.

Simplified Management

Managing two separate platforms—one for physical goods and one for digital—is a technical headache. It requires complex integrations, "zaps," and constant monitoring to ensure the two systems are talking to each other. By using Tevello, you manage everything from a single dashboard. Your orders, customers, and analytics are all in one place. This is a key reason why merchants focus on generating over €243,000 by upselling existing customers using our tools; the simplicity of the system allows them to focus on what actually moves the needle.

Our Unlimited Plan

We don't believe in complicated tier structures that limit your growth. Our Unlimited Plan is priced at a flat $29.99 per month. This plan is designed to grow with you and includes:

• Unlimited courses and students.
• Unlimited video hosting and bandwidth.
• Comprehensive community features (profiles, directories, social feeds).
• Drip content scheduling and interactive quizzes.
• A 14-day free trial.

This flat-rate approach ensures you aren't hit with unexpected bills as your community scales. You can start your 14-day free trial and build your first course now to see how simple the setup process is.

Marketing Your Digital Products

Once your product is built and your Shopify store is ready, the next challenge is getting it in front of the right people.

Leveraging Your Existing Audience

If you already sell physical products, your existing customer list is your most valuable asset. Use email marketing to inform them of your new digital offerings. Since they already trust your brand, they are the most likely to become your "early bird" purchasers. Offering an exclusive discount for current customers is a great way to generate initial momentum.

Content Marketing and SEO

Digital products are perfect for SEO. Every course lesson, e-book chapter, or community discussion is an opportunity to rank for keywords related to your niche. By providing high-quality, free content on your blog that leads into your paid digital products, you create a sustainable organic traffic engine.

Social Proof and User-Generated Content

Encourage your students to share their progress. Whether it’s a photo of a finished craft from your course or a screenshot of a success they achieved using your template, user-generated content is incredibly persuasive. Highlight these success stories on your sales pages to build social proof.

Overcoming Technical Challenges

Moving to a digital model can feel overwhelming if you aren't a "tech person." However, the right tools make the process accessible for everyone.

Reducing Support Tickets

One of the biggest drains on a merchant's time is dealing with login issues and "where is my download" emails. Tevello’s native integration solves this by using the standard Shopify customer account system. If they can log into their Shopify account to check their order status, they can access their courses. This simplicity is vital for migrating over 14,000 members and reducing support tickets.

Continuous Improvement

Digital products aren't "set it and forget it." To maintain a high value, you should regularly update your content. Add a new bonus video to your course, update your templates for the new year, or refresh your e-book with the latest industry data. These updates give you a reason to re-engage your audience and can often be the catalyst for a new surge in sales.

FAQ

Can I sell digital products if I already have a busy Shopify store? Absolutely. In fact, that is the best time to start. Digital products require no physical space and no extra shipping labor. They integrate seamlessly into your existing checkout, allowing you to offer them as upsells or cross-sells to your current customers without adding to your operational overhead.

How much does it cost to start selling courses on Shopify? With Tevello, you can start with a 14-day free trial. After that, our Unlimited Plan is just $29.99 per month. There are no per-user fees and 0% transaction fees from our end, making it one of the most cost-effective ways to launch a digital learning business.

Do I need to hire a developer to set up my digital products? No. Tevello is designed to be user-friendly for merchants of all technical levels. Our "Native Shopify Integration" means the app works within the Shopify environment you are already familiar with. You can build your entire curriculum using our intuitive drag-and-drop tools without writing a single line of code.

What happens if I want to sell both physical products and memberships? This is exactly what Tevello was built for. We provide an ecosystem where physical goods, digital downloads, and community memberships live together. A customer can buy a physical book and a digital course in the same transaction, using the same Shopify checkout they already trust.

Conclusion

The transition toward digital products represents a significant opportunity for Shopify merchants to diversify their income and build more resilient businesses. From e-books and templates to high-ticket video courses and recurring memberships, the list of digital products you can sell is vast and full of potential. By choosing a native solution, you ensure that your brand remains at the center of the customer experience, keeping users on your URL and building long-term loyalty.

At Tevello, we are committed to helping you turn your expertise into a thriving digital department of your Shopify store. With our simple $29.99 per month Unlimited Plan and 0% transaction fees, you keep every dollar you earn while enjoying the peace of mind that comes with predictable costs. Don't let your valuable knowledge sit on the shelf—transform it into a digital asset that works for you.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.