Table of Contents
- Introduction
- Locating Your Sales Channels: Step-by-Step
- The Core Purpose of Sales Channels
- Popular Sales Channels to Consider
- The Shift to Digital Sales Channels
- Why Native Integration Matters for Your Brand
- Maximizing Customer Lifetime Value Through Courses
- Practical Scenarios: From Physical to Digital
- Managing Your Store Ecosystem
- The Tevello Advantage for Digital Channels
- Transparency in Pricing and Scalability
- Conclusion
- FAQ
Introduction
Did you know that merchants who sell across multiple channels earn up to 190% more revenue than those who stick to a single storefront? In a world where customer attention is the most valuable currency, being present where your audience scrolls, searches, and shops is no longer a luxury—it is a requirement for survival. However, for many new and even intermediate Shopify merchants, the administrative dashboard can feel like a labyrinth. One of the most common questions we encounter is simply: where is sales channel on shopify?
Finding and optimizing these channels is the first step toward transforming your business from a static website into a dynamic commerce ecosystem. Whether you are looking to sync your inventory with Instagram, list your products on Google, or launch a high-margin digital learning wing, your sales channels are the gateways to those customers. In this guide, we will walk you through the exact steps to locate and manage your sales channels, explore the strategic importance of diversifying your revenue streams, and explain how to integrate digital products seamlessly into your existing Shopify infrastructure.
At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that your sales channels should work for you, not against you, providing a unified brand experience that keeps your customers exactly where they belong: on your own domain. By the end of this article, you will have a clear understanding of how to leverage Shopify's multi-channel capabilities to build a resilient, scalable brand.
Locating Your Sales Channels: Step-by-Step
Understanding where is sales channel on Shopify is essential for managing your reach. Shopify organizes these "gateways" in a specific section of your admin dashboard, making it easier to see where your products are being displayed across the web.
Accessing Sales Channels on Desktop
When you log into your Shopify admin, look at the sidebar on the left-hand side. You will see several main categories like Home, Orders, Products, and Customers. Directly below these, you will find the heading titled Sales Channels.
By default, every merchant starts with the "Online Store" channel. If you have already added other platforms like Point of Sale (POS) or Shop, they will appear in a list under this heading. If you are looking to expand and add new channels, look for the "+" icon or the "Add channels" button located right next to the Sales Channels header. Clicking this will open a modal where you can browse available integrations like Facebook, Instagram, Google, and Amazon.
Finding Sales Channels in the Shopify Mobile App
For merchants on the go, finding your sales channels is just as straightforward. Open the Shopify app on your iOS or Android device. Tap the "Store" icon in the bottom right corner of the screen. From there, you will see a "Sales Channels" section. Tapping into this menu allows you to manage existing channels or add new ones by tapping the "+" icon.
Managing Channel Settings and Permissions
Once you have located your sales channels, clicking on any specific channel name (like "Online Store" or "Point of Sale") will open that channel’s dedicated dashboard. Here, you can customize how your products appear on that specific platform, manage notifications, and view channel-specific analytics. This is also where you can disconnect a channel if you decide it is no longer serving your business goals.
The Core Purpose of Sales Channels
Now that you know where they are, it is important to understand why they exist. Sales channels are different platforms where you sell your products. While your online store is your primary "home base," sales channels act as outposts that bring your products to the customer.
The primary advantage of using Shopify’s native sales channels is the centralization of data. When a customer buys a product on Instagram or Facebook, Shopify automatically updates your inventory levels and records the order in your main admin. This prevents overselling and ensures that your fulfillment team has a single source of truth.
Furthermore, leveraging these channels allows for a consistent brand experience. Instead of forcing a customer to leave their favorite social media app to visit your website, many channels allow for "in-app" checkout. This reduces friction and can significantly increase conversion rates. Our focus at Tevello is to ensure that even when you expand into digital products, you maintain this same level of control and seamlessness by keeping customers at home on the brand website.
Popular Sales Channels to Consider
Diversifying your presence across different platforms helps insulate your business from changes in any single marketplace’s algorithm. Here are some of the most effective channels available within the Shopify ecosystem.
Social Media Channels (Facebook, Instagram, TikTok)
Social commerce is booming. By adding these channels, you can tag products in your posts and stories, allowing users to buy directly from their feeds. This turns your social media presence from a simple marketing tool into a direct revenue driver.
Search and Discovery Channels (Google and YouTube)
The Google channel allows your products to appear in Google Shopping results, often for free. Additionally, the YouTube channel enables you to showcase products during live streams or directly under your videos. This is particularly powerful for influencers and creators who are already producing video content.
Marketplace Channels (Amazon, eBay, Walmart)
While these platforms take a commission, they offer access to millions of customers who are already in a "buying" mindset. Integrating these through your Shopify admin ensures that your Amazon orders and your Shopify orders are all managed in one place.
The Shop Channel
The Shop app is Shopify’s own consumer-facing discovery tool. All eligible merchants can use the Shop channel to customize their mobile presence, manage reviews, and run in-app offers to a massive audience of active shoppers.
The Shift to Digital Sales Channels
While physical products are the foundation of many Shopify stores, the most successful modern brands are diversifying into digital products, memberships, and courses. This "digital sales channel" is often overlooked but offers some of the highest margins in e-commerce.
Imagine a merchant selling high-end kitchenware. While selling a $200 chef's knife is great, that customer may not need another knife for years. However, by offering a "Mastering Knife Skills" video course, the merchant creates a high-margin upsell that requires no shipping boxes, no physical inventory, and no logistics. This digital product lives directly alongside the physical stock, turning a one-time purchaser into a long-term student of the brand.
At Tevello, we specialize in helping merchants bridge this gap. We provide all the key features for courses and communities so that you can launch a digital branch of your business without the technical headaches of third-party redirects. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.
Why Native Integration Matters for Your Brand
Many business owners make the mistake of using "franken-stacks"—a collection of various platforms that don't talk to each other. They might have Shopify for physical goods, Teachable for courses, and Circle for a community. This leads to "login fatigue" for the customer and a data nightmare for the merchant.
Data Ownership and the Customer Experience
When you use a third-party platform to host your courses or memberships, you are often sending your customers away from your URL. This weakens your brand authority and makes it harder to track the full customer journey. We believe merchants should own their customer data and brand experience. This is why Tevello offers a Native Shopify Integration.
When a customer buys a course from you, they stay on your website. They use the same login they used to buy their physical products. This unified login reduces customer support friction and makes your brand feel much more professional and established.
Simplified Checkout and Trusted Payments
One of the biggest hurdles in online sales is trust. By keeping your sales within the Shopify checkout environment, you benefit from the security and familiarity of Shopify Payments. Customers are much more likely to complete a purchase when they see the payment gateways they already trust, rather than being redirected to a suspicious-looking third-party checkout page.
Maximizing Customer Lifetime Value Through Courses
Customer Lifetime Value (LTV) is the total amount of money a customer is expected to spend in your business during their lifetime. Increasing LTV is far more cost-effective than acquiring new customers. Sales channels that support recurring revenue, such as memberships and digital courses, are the most effective way to boost this metric.
Building Brand Loyalty
When a customer enrolls in a course you’ve created, they are spending hours interacting with your brand’s expertise. This builds a level of loyalty that a simple physical transaction cannot match. They aren't just buying a product; they are buying a transformation or a skill.
Recurring Revenue Stability
Physical product sales can be seasonal and unpredictable. Adding a membership or a subscription-based digital product provides a steady stream of recurring revenue. This stability allows you to plan your business growth with much more confidence. We help merchants achieve this by offering a flat-rate plan that supports unlimited members, ensuring that your costs don't spiral out of control as your community grows.
Practical Scenarios: From Physical to Digital
To see the power of integrating digital learning into your Shopify sales channels, let's look at a few practical, real-world scenarios.
Scenario 1: The Coffee Roaster
A merchant selling premium coffee beans online faces high shipping costs and thin margins. By adding a "Home Barista Pro" video course as a sales channel, they can upsell every bean purchase with a digital guide on how to brew the perfect cup. This digital product has 100% margins and requires no physical fulfillment.
Scenario 2: The Fitness Equipment Brand
A store selling yoga mats and resistance bands can struggle with repeat purchases—how many mats does one person need? By launching a "30-Day Total Body Transformation" community and course, they create a reason for customers to return to the site daily. This transforms the store from a commodity shop into a fitness destination.
Scenario 3: The Craft and Hobby Shop
Consider a brand focused on knitting or crochet. By bundling digital patterns and video tutorials with their yarn kits, they can significantly increase the average order value. This is exactly how one brand sold $112K+ by bundling courses alongside their physical supplies. By using strategies for selling over 4,000 digital courses natively, they proved that digital and physical goods belong together in the same ecosystem.
Managing Your Store Ecosystem
As you add more sales channels, management becomes the priority. If you are not careful, you can find yourself overwhelmed by notifications and data points from five different directions.
Inventory and Order Syncing
The beauty of Shopify is that it acts as the "brain" of your operation. Whether a sale happens on the Shop app, your website, or through a digital course platform like Tevello, your inventory and financial reports are updated in real-time. This centralization is what allows small teams to manage massive operations.
Understanding Success Fees and Transaction Costs
Many platforms and sales channels lure you in with low monthly fees but then take a significant percentage of every sale you make. These "success fees" can quietly eat into your profits as you scale.
At Tevello, we take a different approach. We offer predictable pricing without hidden transaction fees. We believe you should keep 100% of what you earn. Our Unlimited Plan is priced at a transparent $29.99 per month, regardless of whether you make $100 or $100,000 in sales. This allows for avoiding per-user fees as the community scales, giving you a fixed cost structure that rewards your growth.
The Tevello Advantage for Digital Channels
If you have looked for where is sales channel on Shopify and realized you want to add a digital learning component, Tevello is the most robust tool to amplify your efforts. We have built our app to integrate so deeply with Shopify that it feels like a native part of the admin.
What the Unlimited Plan Includes
For a flat rate of $29.99 per month, you get access to everything you need to build a digital powerhouse:
- Unlimited Courses and Students: We never penalize you for being successful. Whether you have 10 students or 10,000, your price remains the same.
- Unlimited Video Hosting and Bandwidth: Don't worry about storage limits or extra fees for high-traffic videos.
- Community Features: Build a thriving hub with member profiles, directories, and social feeds to keep your customers engaged.
- Drip Scheduling and Quizzes: Control the pace of learning and test student knowledge to ensure they are getting value from your content.
- A 14-Day Free Trial: You can start your 14-day free trial and build your first course now to see exactly how it fits your brand.
Real Success with Native Courses
Success in the Shopify ecosystem comes from understanding how to leverage your existing customer base. Take the example of Fotopro, a brand that focused on generating over €243,000 by upselling existing customers. By utilizing retention strategies that drive repeat digital purchases, they maximized the value of every visitor that landed on their Shopify store.
Transparency in Pricing and Scalability
When choosing how to expand your sales channels, always look at the long-term cost. Many app developers use complicated tier structures that become prohibitively expensive just as your business starts to gain momentum.
We reject those models. By providing seeing how the app natively integrates with Shopify, we ensure that your technical overhead remains low while your revenue potential stays high. You don't need a team of developers to launch a professional-grade learning platform; you just need the right tools within your Shopify admin.
By choosing a solution with 0% transaction fees, you are investing in your own bottom line. Every dollar you save on platform fees is a dollar you can reinvest into marketing your new sales channels or developing even better content for your community.
Conclusion
Understanding where is sales channel on Shopify is just the beginning of your journey toward multi-channel success. By locating these channels and strategically adding new ones—particularly high-margin digital products—you can diversify your income, build deeper brand loyalty, and increase the lifetime value of every customer.
The most successful Shopify merchants are those who treat their store as an all-in-one ecosystem where physical products, digital courses, and community engagement live side-by-side. This unified approach not only simplifies your management but also provides a superior, frictionless experience for your customers.
At Tevello, we are here to support that growth. Whether you are a solo creator or a growing brand, our platform provides the tools to turn your expertise into a scalable revenue stream with 0% transaction fees and a simple, fixed monthly cost. You can install Tevello from the Shopify App Store today and begin building your digital empire.
To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.
FAQ
1. Can I sell courses and physical products in the same Shopify checkout?
Yes! One of the biggest advantages of using a native integration like Tevello is that your digital courses and memberships function just like any other product in your Shopify store. A customer can add a physical item (like a yoga mat) and a digital item (like a yoga course) to their cart and checkout in one single, seamless transaction using Shopify Payments.
2. How much does it cost to start selling courses on Shopify with Tevello?
We believe in simple, transparent pricing. Our Unlimited Plan costs $29.99 per month and includes unlimited courses, students, and video hosting. Most importantly, we charge 0% transaction fees, meaning you keep 100% of your earnings. You can start with a 14-day free trial to build out your content before you ever pay a cent.
3. Do my students have to log in to a different website to see their courses?
No. Unlike third-party platforms that redirect your customers to their own domains, Tevello keeps everything on your own Shopify URL. Your students use the same account they created when they first purchased from your store, providing a unified and professional brand experience that builds trust and reduces support tickets.
4. Is it difficult to set up a digital sales channel if I’m not a developer?
Not at all. Tevello is designed to be user-friendly for merchants of all technical levels. Our "drag-and-drop" style interface allows you to upload videos, create quizzes, and schedule drip content with ease. Because it integrates natively with Shopify, the setup process is as simple as installing an app from the Shopify App Store.
