Introduction

Did you know that the average online shopper makes a subconscious judgment about a brand’s value within the first 90 seconds of viewing a product? While a bright red "Sale" tag is a powerful psychological trigger designed to create urgency, it is a double-edged sword. For a high-end boutique or a specialized digital educator, an omnipresent sale badge can sometimes signal desperation or diminish the perceived premium quality of the brand. E-commerce is no longer just about who can offer the steepest discount; it is about who can provide the most cohesive and professional brand experience.

In this guide, we are going to explore the technical and strategic nuances of how to remove sale tag in Shopify. Whether you are looking to clean up your aesthetic for a new season, moving away from a discount-heavy business model, or simply trying to fix a persistent theme glitch, we have you covered. We will walk through manual removals, bulk editing techniques, theme-specific settings, and even a bit of custom code for those who want total control.

Beyond the technical "how-to," we will also discuss why modern merchants are moving toward value-added models—like integrating digital courses and communities—to drive revenue without relying on the constant "Sale" tag crutch. At Tevello, our mission is to help you turn any Shopify store into a digital learning powerhouse, and often, that starts with refining your brand presentation to reflect the true value of your offerings.

Understanding the Logic Behind the Shopify Sale Tag

Before we jump into the removal process, it is essential to understand why that sale tag is there in the first place. Shopify’s core system is designed to be helpful. It looks at two specific fields in your product data: the "Price" and the "Compare-at price."

If the "Compare-at price" is higher than the "Price," Shopify automatically assumes the item is on sale. The platform then signals your theme to display a "Sale" badge, often accompanied by a strikethrough on the original price. This automation is excellent for Black Friday, but it can be frustrating if you’ve imported products with messy data or if you’re trying to use the "Compare-at price" field for internal MSRP tracking without wanting the customer to see a discount badge.

To remove the tag, you essentially have to break the logic that tells Shopify a sale is happening. This can be done at the data level (changing the prices) or at the visual level (telling the theme not to show the badge even if the prices differ).

Method 1: The Manual Approach for Individual Products

If you only have a handful of products showing an unwanted sale tag, the manual method is the most straightforward. This is often the case for merchants who are testing new high-ticket items or digital offerings and want to ensure a "boutique" feel.

Navigate to Your Products: Log into your Shopify admin and click on the "Products" tab in the left-hand sidebar.
Select the Product: Click on the title of the product that is currently sporting the sale tag.
Locate the Pricing Section: Scroll down until you see the "Pricing" area. Here, you will see two boxes: "Price" and "Compare-at price."
Clear the Compare-at Price: To remove the sale tag, simply highlight the value in the "Compare-at price" field and delete it. Alternatively, you can set it to 0.00.
Save Your Changes: Click the "Save" button at the top right of the screen.

Once you refresh your storefront, the sale badge should disappear. This method works because you have removed the mathematical trigger (Price < Compare-at price) that Shopify uses to identify a discount.

Method 2: Bulk Editing for Large Inventories

For stores with hundreds or thousands of SKUs, clicking into every single product is not a viable use of your time. This is a common challenge for merchants who have run a site-wide promotion and need to return to "regular" pricing quickly.

Using the Shopify Bulk Editor

Shopify provides a built-in tool that functions much like a spreadsheet.

In your Shopify Admin, go to Products.
Click the checkbox at the top of the list to select all products, or select specific ones manually.
Click Bulk edit (this usually appears as a button at the bottom or top of the list once items are selected).
If you don’t see the "Compare-at price" column, click on Columns at the top right and ensure it is checked.
You can now click into the top cell of the "Compare-at price" column and delete the value. To speed this up, you can click and drag the corner of the cell (similar to Excel) to clear multiple rows at once.
Hit Save.

Using CSV Exports

If you are comfortable with Excel or Google Sheets, exporting your product list as a CSV is often the most efficient way to handle thousands of items. You can set the entire "Variant Compare At Price" column to blank and then re-import the file, choosing the "Overwrite any current products that have the same handle" option.

Method 3: Hiding Sale Tags via the Theme Customizer

Sometimes, you might want to keep your "Compare-at prices" in the backend for reporting purposes, but you simply don't want the visual "Sale" badge to appear on your collection pages. Many modern Shopify themes (like Dawn, BeYours, or Prestige) offer a toggle within the Theme Customizer.

Go to Online Store > Themes.
Click Customize next to your active theme.
Navigate to a product page or a collection page within the customizer preview.
Look for settings labeled Product Card, Product Grid, or Badges.
Check for a toggle that says "Show sale badge" or "Enable sale stickers." Uncheck this box.
Click Save.

This is the "cleanest" way to handle the issue without touching your product data. It tells the theme: "I know there’s a discount, but don’t show a badge for it."

Method 4: Using Custom CSS (The "No-Code" Code Way)

If your theme doesn’t have a built-in toggle, you can use a tiny snippet of CSS to hide the badge. This is safer than editing Liquid files because it doesn't change the underlying structure of your site; it just tells the browser not to display the element.

In the Theme Customizer, go to Theme Settings (usually a gear icon).
Look for Custom CSS.

Paste a code snippet similar to this (the exact class name may vary by theme):

.badge--sale, .sale-tag, .product-label--sale {
  display: none !important;
}

If you aren't sure of the class name, you can right-click the sale tag on your live site, select "Inspect," and look for the class name in the code.

Method 5: Editing the Liquid Files (For Advanced Users)

If you want to permanently remove the logic from your theme so that sale tags never appear again, regardless of price settings, you will need to edit your theme’s code. Always create a duplicate of your theme before editing code.

Go to Online Store > Themes > ... > Edit code.
Search for files like price.liquid, product-card.liquid, or product-badge.liquid.
Look for code blocks that start with {% if product.compare_at_price > product.price %}.
Carefully comment out the HTML inside that if statement using {% comment %} and {% endcomment %}.

By doing this, you ensure that the server never even sends the "Sale" tag HTML to the customer’s browser.

Shifting from "Sale" Tags to "Value" Additions

While learning how to remove sale tag in Shopify is a great technical skill, it's worth asking why you are doing it. Many merchants find that constant discounting leads to "sale fatigue." Customers start waiting for the next tag to appear before they buy, which can hurt your margins and brand prestige.

Instead of lowering prices, consider adding value. For a merchant selling physical goods, this is where digital products that live directly alongside physical stock become a game-changer. Imagine a store selling high-end espresso machines. Instead of putting a "Sale" tag on a $1,000 machine to move inventory, the merchant could bundle a "Mastering Your Morning Brew" video course.

This approach creates a "digital learning powerhouse" within your store. You aren't just selling a box; you are selling an outcome. This strategy significantly increases Customer Lifetime Value (LTV) because you are providing ongoing support and education, which builds far more brand loyalty than a 10% discount badge ever could.

The Power of Native Shopify Integration

One of the biggest hurdles for merchants looking to move beyond simple physical sales is the technical complexity of adding a "Learning" or "Community" component. Traditionally, you might have been tempted to send customers to a third-party platform. However, this breaks the brand experience and forces your customers to manage multiple logins.

At Tevello, we believe in keeping customers at home on the brand website. By using a solution that offers a unified login that reduces customer support friction, you ensure that your "Sale" tag removal is just the first step in a much larger branding strategy. When your courses, communities, and physical products all live under one roof (your own URL), your store feels like a cohesive ecosystem rather than a collection of disconnected tools.

Real-World Scenario: The Artisan Maker

Consider a merchant who sells handmade crochet kits. They might find that their "Sale" tags are attracting bargain hunters rather than dedicated hobbyists. By removing the sale tags and focusing on strategies for selling over 4,000 digital courses natively, they can shift the focus from the cost of the yarn to the value of the skill.

By generating revenue from both physical and digital goods, the merchant creates a more stable, recurring revenue stream. They can even see how one brand sold $112K+ by bundling courses as a roadmap for their own growth. This diversification is the ultimate hedge against the volatility of the e-commerce market.

Diversifying Revenue with Membership and Community

If you have successfully removed your sale tags and cleaned up your storefront, the next logical step to increase revenue is recurring memberships. Instead of a one-time sale, imagine a monthly community fee where your best customers get exclusive access to content, early product drops, and a social feed.

For large-scale operations, this might mean migrating over 14,000 members and reducing support tickets by moving to a more streamlined system. The goal is unifying a fragmented system into a single Shopify store, which simplifies the backend for you and the frontend for your customers.

When you stop focusing on the "Sale" badge and start focusing on the community, you shift from being a vendor to being a leader in your niche. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Why Transparent Pricing Matters for Your Business Tools

Just as your customers appreciate clear, honest pricing on your storefront without hidden "gotchas," you should expect the same from your app partners. Many Shopify apps use "success fees" or "per-user fees" that punish you for growing. As you scale your course or community, those small percentages can eat into your margins significantly.

We advocate for predictable pricing without hidden transaction fees. When you are comparing plan costs against total course revenue, a flat-rate model always wins in the long run. By keeping your costs fixed, you can reinvest more into your marketing and product development, rather than worrying about a ballooning software bill.

Technical Advantages of an All-in-One Shopify Ecosystem

When you decide to move beyond physical sales and remove the "Sale" tag in favor of a premium educational experience, the technical architecture of your store matters. A "Native Shopify Integration" means that your checkout is the same Shopify checkout your customers already trust. There is no redirect to an external site, which significantly boosts conversion rates.

Furthermore, by keeping everything in one place, you own your data. You can see which customers bought a physical kit and then later signed up for a course. This data is gold for retargeting and personalized marketing. When you start your 14-day free trial and build your first course now, you can begin seeing these connections in real-time.

Customizing the Learning Experience

Once you have removed the clutter of sale badges, your "Digital Learning Powerhouse" needs to look as good as your physical products. Tevello allows for deep customization, ensuring that your course player, community social feeds, and member directories match your brand’s aesthetic perfectly.

You can implement:

Drip Content: Release lessons over time to keep students engaged and reduce refund rates.
Quizzes and Certificates: Provide tangible proof of progress to your students.
Community Profiles: Allow members to see each other, fostering a sense of belonging that keeps them paying their membership fees month after month.

The flexibility of our platform ensures that whether you are a solo creator or a large enterprise, the tools scale with you. You can see this for yourself by installing Tevello from the Shopify App Store today.

Practical Advice for Transitioning Your Store

If you are currently relying on sales to drive volume, transitioning to a value-added model takes time. Here is a step-by-step approach:

Audit Your Pricing: Identify which products are currently "on sale" and determine if that discount is actually driving long-term loyalty or just one-off transactions.
Remove the Tags: Use the methods described above to clear out the "Compare-at prices" and clean up your collection pages.
Identify Your "Expertise Upsell": What do your customers need to know to get the most out of your physical products? Turn that into a mini-course.
Bundle and Save: Instead of a "Sale" tag, offer a bundle: "Buy the Product + Get the Course for Free." This maintains the perceived value of the physical item.
Monitor the Results: Watch your average order value (AOV) and customer retention. You’ll likely find that customers who engage with your content stay with your brand much longer.

Realistic Expectations for Digital Revenue

It is important to set realistic expectations. While adding digital courses can diversify your revenue and increase stability, it isn't a "get rich quick" scheme. It requires high-quality content and a genuine desire to help your customers. However, the benefits—such as 0% transaction fees on our platform—mean that every dollar you earn stays in your pocket.

By building a robust toolset that amplifies your existing efforts, you are creating a more resilient business. Whether you are selling coffee beans or complex software, education is the bridge that turns a casual shopper into a lifelong advocate.

Frequently Asked Questions

Can I sell digital courses alongside my physical products on Shopify?

Yes! With the right app integration, you can sell digital courses, memberships, and physical goods all in the same cart. This allows for powerful bundling strategies where a physical purchase can automatically grant access to a digital "how-to" guide or community.

Do my students need a separate login for their courses?

No, not if you use a native integration. When you use a solution designed specifically for Shopify, your customers use their existing Shopify store account. This reduces login friction and keeps all their order history—both physical and digital—in one convenient dashboard.

Is it difficult to migrate my existing members from another platform?

Migrating members can be straightforward if your new platform supports bulk imports. The key is to ensure that your customer data remains secure and that the transition is seamless for the user, ideally without them needing to reset their passwords if they already have a Shopify account.

Are there extra fees for every course I sell?

While many platforms charge a "success fee" or a percentage of your sales, we believe you should keep what you earn. Our Unlimited Plan charges $0 in transaction fees, allowing you to scale your student base and revenue without worrying about increasing costs.

Conclusion

Mastering how to remove sale tag in Shopify is more than just a quick design fix; it is an entry point into a more sophisticated brand strategy. By cleaning up your storefront, you create a space where your products can stand on their own merit without the constant noise of discounting. Whether you choose to clear your price data manually, use the bulk editor, or hide badges through the theme customizer, you are taking a step toward a more professional and intentional e-commerce presence.

As you refine your store’s look, remember that the most successful Shopify merchants are those who offer more than just a product—they offer an experience. By integrating digital learning and community features, you can replace the temporary "bump" of a sale with the long-term stability of recurring revenue and increased customer lifetime value. Our mission at Tevello is to provide you with all the tools necessary to make this transition seamless, keeping your customers on your site and your data in your hands.

Our $29.99 monthly Unlimited Plan includes everything you need to scale: unlimited courses, unlimited students, and unlimited video hosting—all with 0% transaction fees. You can build your entire curriculum and community during your 14-day free trial before ever being charged a cent.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

How to Remove Sale Tag in Shopify for a Cleaner Storefront

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