Best Digital Marketing Products to Sell Online

Table of Contents

1. Introduction
2. Understanding the Power of Digital Marketing Products
3. Top Digital Marketing Products to Sell in 2026
4. Why Selling Natively on Shopify is Essential
5. Pricing Strategies for Digital Products
6. How to Create Your First Digital Marketing Product
7. Overcoming Common Challenges
8. Marketing Your Digital Products for Maximum Impact
9. The Tevello Difference: Building a Learning Powerhouse
10. Diversifying Your Revenue Streams
11. Conclusion
12. FAQ

Introduction

Did you know the global e-learning market is projected to reach a staggering $848 billion by 2030? This explosive growth highlights a fundamental shift in how consumers value information and digital convenience. For the modern merchant, this represents a golden opportunity to move away from the headaches of physical inventory, such as rising shipping costs, supply chain disruptions, and warehouse management. Instead of worrying about stock levels, you can focus on building high-margin assets that you create once and sell indefinitely.

The purpose of this blog post is to provide a deep dive into the most profitable digital marketing products to sell. We will explore various formats, from ebooks and online courses to specialized templates and memberships, providing you with a roadmap to diversify your revenue. We will also discuss the strategic importance of choosing the right platform and how to maximize your profit margins by avoiding unnecessary fees.

At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that merchants should fully own their customer data and brand experience, which is why we advocate for solutions that keep your audience on your own URL. By the end of this article, you will understand how to leverage your existing expertise to create recurring revenue and increase your customer lifetime value using a native Shopify ecosystem.

Understanding the Power of Digital Marketing Products

Digital marketing products are intangible assets or media that can be sold and distributed repeatedly online without the need for physical replenishment. In the context of marketing, these products typically help other businesses or individuals improve their online presence, reach more customers, or streamline their workflows.

The beauty of selling these items lies in their scalability. When you sell a physical t-shirt, you must account for the cost of the garment, printing, and shipping for every single order. When you sell a digital marketing guide or a set of ad templates, the cost of the 1,000th sale is effectively zero. This allows for profit margins that often exceed 90%, providing the financial stability needed to grow your brand.

By integrating these digital goods into your existing Shopify store, you create a "unified commerce" experience. Imagine a merchant selling high-end camera gear. By adding a "Professional Color Grading Masterclass," they aren't just selling a piece of glass; they are selling the expertise required to use it. This not only increases the initial transaction value but also fosters deep brand loyalty.

Top Digital Marketing Products to Sell in 2026

To help you decide where to focus your efforts, we have identified the most in-demand digital marketing products currently performing well across the e-commerce landscape.

1. Comprehensive Ebooks and Strategy Guides

Ebooks remain a cornerstone of the digital product world. For marketing experts, these can take the form of "The 2026 Guide to Organic TikTok Growth" or "Advanced Email Segmentation for E-commerce." The key is to solve a specific, high-value problem for your target audience. While short ebooks are popular, high-ticket strategy guides that offer a "blueprint" for success can be priced much higher.

2. Online Courses and Video Masterclasses

Video content is the most engaging way to teach complex marketing skills. Whether it is a "Facebook Ads Bootcamp" or a "Content Marketing Intensive," courses allow you to build a personal connection with your students. With the right tools, you can offer all the key features for courses and communities without needing to be a technical genius. For example, a merchant selling sustainable gardening supplies could create a "Permaculture Design Course," providing an incredible high-margin upsell to their physical seeds and tools.

3. Social Media and Ad Templates

Time is the most valuable resource for any business owner. By selling pre-designed Canva templates for Instagram stories, Pinterest pins, or Facebook ads, you provide immediate value. These products are particularly effective because they are "evergreen"—as long as people use social media, they will need help making their posts look professional.

4. Email Marketing Swipe Files

Many business owners struggle with what to say in their emails. A "Swipe File" of high-converting welcome sequences, cart abandonment emails, and seasonal promotion templates is a lifesaver. You are selling the results (higher open rates and sales) rather than just a document.

5. SEO Audits and Checklists

Search engine optimization is a mystery to many. A digital product that simplifies this—such as a "100-Point SEO Checklist for Shopify Stores"—is an easy sell. You can even bundle this with a recorded video explaining how to use the checklist for maximum impact.

6. Membership Sites and Professional Communities

Recurring revenue is the holy grail of e-commerce. By offering a monthly membership that provides exclusive marketing insights, weekly Q&A sessions, or access to a private forum, you create predictable income. We have seen how migrating over 14,000 members and reducing support tickets can transform a business from a chaotic series of one-off sales into a stable community.

7. Notion Templates for Marketing Operations

Notion has become the go-to tool for organization. Marketing-specific templates, such as a "Content Calendar & Editorial Planner" or a "Client Onboarding Dashboard," are highly sought after by freelancers and small agencies.

8. Website Themes and UI Kits

If you have design or development skills, selling Shopify themes or landing page UI kits allows you to tap into the massive market of new entrepreneurs looking to launch their businesses. These products often lead to long-term relationships and high-value service inquiries.

Why Selling Natively on Shopify is Essential

Many creators make the mistake of hosting their digital products on third-party marketplaces. While these platforms offer convenience, they often come at a steep cost—both financially and strategically.

Owning the Brand Experience

When you redirect a customer to a third-party site to access their course or download their ebook, you lose control of the brand experience. The customer is no longer on your site; they are on someone else’s. By keeping customers at home on the brand website, you ensure that every interaction reinforces your brand identity.

Data Ownership and Customer Lifetime Value (LTV)

Third-party platforms often restrict your access to customer data. In the world of digital marketing, data is king. By selling natively on Shopify, you keep all your customer information within your existing ecosystem. This allows you to create highly targeted email campaigns, offer personalized upsells, and accurately track the lifetime value of every customer.

Seamless Checkout and Trust

Customers trust the Shopify checkout process. When they see a familiar, secure payment gateway, they are more likely to complete their purchase. Redirecting them to an unknown third-party checkout can increase cart abandonment. Tevello’s Native Shopify Integration ensures that whether someone is buying a physical book or an online course, the experience is identical and frictionless.

Pricing Strategies for Digital Products

Setting the right price for your digital marketing products is a balance of art and science. Unlike physical goods where price is often dictated by "cost-plus" modeling, digital goods are priced based on "value-based" modeling.

Low-Ticket "Lead Magnets"

Products priced between $7 and $27 serve as excellent entry points. These are low-risk for the customer and help you build an email list of buyers rather than just "freebie seekers." Examples include mini-checklists, single templates, or short video tutorials.

Mid-Tier Core Offerings

Products in the $47 to $197 range are usually your primary revenue drivers. This is the sweet spot for comprehensive ebooks, template bundles, and standard online courses. At this level, customers expect high quality and a clear transformation.

High-Ticket Masterclasses and Memberships

For deep-dive courses or ongoing community access, you can charge anywhere from $297 to $2,000+. To justify these prices, you must offer significant value, such as direct access to experts, exclusive tools, or a certified curriculum.

When evaluating your own costs, it is vital to look at the platform fees. Many "all-in-one" course platforms charge "success fees" or a percentage of every sale you make. We believe you should keep what you earn. That is why Tevello offers predictable pricing without hidden transaction fees. Whether you sell one course or ten thousand, your platform cost remains the same. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

How to Create Your First Digital Marketing Product

Creating a digital product might feel daunting, but it follows a logical, step-by-step process. You don't need a massive production budget; you just need valuable insights.

Step 1: Identify the "Pain Point"

What is the one question your customers ask you over and over? If you are a social media consultant and people always ask how to write captions, that is your first product: "The Ultimate Caption Swipe File for Small Businesses." Use negative reviews of competitor products as inspiration—if people complain that a course is too long and boring, create a "Quick-Start" version that gets to the point.

Step 2: Choose Your Format

Pick the format that best suits the information. If it’s a list of tools, a PDF or Notion template is perfect. If it’s a tutorial on how to use a specific software, a screen-recording video course is the way to go. Don't overcomplicate it. Your first version doesn't need Hollywood-level production; it needs to be helpful.

Step 3: Develop the Content

Outline your product first. For a course, break it down into modules and lessons. For an ebook, create a detailed table of contents. This prevents you from getting overwhelmed. Focus on the "transformation"—what can the customer do after consuming your product that they couldn't do before?

Step 4: Technical Setup on Shopify

This is where many merchants get stuck, but it’s actually the easiest part with the right tools. You can start by seeing how the app natively integrates with Shopify. Simply install the app, upload your videos or files, and attach them to a product in your Shopify admin. There is no need for subdomains or complex API connections.

Overcoming Common Challenges

Selling digital products is profitable, but it isn't without its hurdles. Here is how to handle the most common issues.

Dealing with Piracy

One of the biggest fears for digital creators is that their content will be stolen or shared. While it is impossible to stop 100% of piracy, you can deter it. Hosting your content inside a gated member area rather than sending a simple download link makes it much harder to steal. By solving login issues by moving to a native platform, you ensure that only paying customers have easy access to your intellectual property.

Standing Out in a Crowded Market

There is a lot of free content on YouTube and blogs. To sell a paid product, you must offer something the free content doesn't: structure, speed, and support. A free YouTube video might tell you what to do, but your paid course tells them exactly how to do it in a step-by-step sequence with templates to make it faster.

Handling "Intangibility"

Because customers can't touch a digital product, they might perceive it as having less value. You can overcome this by using high-quality "mockups"—images that make your ebook look like a physical book or your course look like it's playing on a professional tablet. Customer reviews and "look inside" previews also help build trust.

Marketing Your Digital Products for Maximum Impact

Once your product is live, the work of selling begins. Digital products require a slightly different marketing approach than physical goods.

Content Marketing and "Lead Magnets"

Give away a small piece of your expertise for free. If you are selling an "Advanced SEO Course," give away a free "SEO Quick-Start Checklist" in exchange for an email address. This allows you to nurture the relationship and prove your value before asking for a sale.

Bundling Digital and Physical Goods

This is where Shopify merchants have a massive advantage. You can bundle your digital marketing products with physical items to increase the Average Order Value (AOV). For example, a merchant selling high-end planners could bundle them with a digital "Time Management Masterclass." We have seen how one brand sold $112K+ by bundling courses with their existing offerings, proving the power of this hybrid model.

Leveraging Email Marketing

Your email list is your most valuable asset. Because digital products have no shipping costs, you can run frequent promotions or "flash sales" to your subscribers without worrying about thin margins. Use automated sequences to pitch your digital products to customers who have recently purchased a related physical item.

Social Proof and Testimonials

Digital buyers rely heavily on the experiences of others. Displaying reviews and success stories prominently on your product page is essential. Highlight specific results, such as "This guide helped me increase my ad ROI by 30%," rather than generic praise.

The Tevello Difference: Building a Learning Powerhouse

At Tevello, we didn't just build another course app; we built a system that empowers the merchant. We believe that e-commerce is moving toward a model where products and education are inseparable.

Transparent Pricing for Growth

We reject complicated tier structures that penalize you for being successful. Our model is simple: The Unlimited Plan is $29.99 per month. This includes:

• Unlimited courses and students.
• Unlimited video hosting and bandwidth (so you don't have to pay for third-party hosting).
• Community features, including member directories and social feeds.
• Drip content scheduling to keep students engaged over time.
• Quizzes and knowledge checks to ensure learning outcomes.

By securing a fixed cost structure for digital products, you can scale your community to thousands of members without seeing your monthly bill skyrocket.

Native Performance

Because our app is built specifically for Shopify, it doesn't slow down your site. It utilizes the payment gateways you already trust, meaning you don't have to set up new accounts with Stripe or PayPal outside of your Shopify admin. You keep 100% of your earnings because we charge 0% transaction fees.

Whether you are looking for strategies for selling over 4,000 digital courses natively or simply want to offer a single ebook to your existing audience, we provide the tools to make it happen. You can start your 14-day free trial and build your first course now, giving you plenty of time to build your entire curriculum before your first payment.

Diversifying Your Revenue Streams

The goal of selling digital marketing products is to create a more resilient business. When you rely solely on physical products, you are vulnerable to external factors. When you add digital products, you create a buffer of high-margin, recurring revenue.

Think about the long-term potential. A single digital course can become the foundation for a whole ecosystem:

1. The Course: Teaches the skill.
2. The Templates: Provide the tools to implement the skill.
3. The Membership: Provides the community to support the skill.
4. The Physical Products: Provide the hardware to execute the skill.

This holistic approach is what separates a "shop" from a "brand." By providing value at every stage of the customer journey, you move from being a commodity to being a partner in your customer's success.

Conclusion

The transition from selling only physical goods to becoming a digital learning powerhouse is one of the most effective ways to grow your Shopify store in 2026. By choosing the right digital marketing products to sell—whether they are ebooks, courses, or templates—you can tap into a high-margin revenue stream that scales effortlessly. Remember to focus on solving real pain points, keep your customers on your own URL to protect your brand, and use a native solution to avoid unnecessary fees and technical headaches.

Building a digital business takes effort, but the rewards of recurring revenue and increased brand loyalty are well worth it. You don't need to be a large corporation to succeed; you just need to share your expertise in a way that provides genuine value to your audience. With 0% transaction fees and a flat monthly rate, you can focus on what matters: creating great content and growing your community.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

1. Can I sell digital products and physical products in the same Shopify store? Absolutely. In fact, this is the most successful model we see. Using Tevello, your digital courses and memberships live right alongside your physical products. This allows you to bundle them together, offering a "complete solution" to your customers. For example, you can automatically grant access to a "How-to" course when a customer purchases a specific physical tool.

2. How do I handle video hosting for my online courses? When you use the Tevello Unlimited Plan, you don't need to worry about paying for separate video hosting. Our plan includes unlimited video hosting and bandwidth. This simplifies your technical stack and saves you a significant amount of money compared to using external video hosting platforms that charge based on views or storage.

3. Will selling digital products slow down my Shopify store? No. Tevello is built as a native Shopify app, meaning it is designed to work seamlessly within the Shopify ecosystem. It doesn't load unnecessary scripts on your front-end pages, ensuring your store remains fast and SEO-friendly. Your courses are hosted in a secure, gated area that only logged-in members can access, keeping your main storefront lean and quick.

4. Do I need to be a professional filmmaker to create a video course? Not at all. Most successful digital marketing products are valued for their information, not their production quality. You can start with a simple screen-recording tool or even your smartphone. As long as the audio is clear and the information is helpful, your customers will find value in it. As you grow, you can always update your videos with higher production quality later.