The Top 10 Best Selling Digital Products for Shopify Stores

Table of Contents

1. Introduction
2. 1. Online Courses: The Gold Standard of Digital Goods
3. 2. Membership Programs and Gated Communities
4. 3. Ebooks and In-Depth Guides
5. 4. Digital Templates and Worksheets
6. 5. Software and App Integrations
7. 6. Photography and Digital Art
8. 7. Music and Audio Assets
9. 8. Professional Fonts and Typography
10. 9. Spreadsheet Systems and Calculators
11. 10. Social Media Branding Kits
12. How to Choose the Right Product for Your Brand
13. Overcoming Common Challenges in Digital Selling
14. Why Native Integration Matters (The Tevello Difference)
15. Pricing and Getting Started
16. Conclusion
17. Frequently Asked Questions (FAQ)

Introduction

Did you know that the global e-learning market is projected to skyrocket to over $1 trillion by 2030? This staggering figure represents more than just a trend; it is a fundamental shift in how consumers interact with expertise and information. While traditional retail often grapples with the escalating costs of raw materials, the logistical headaches of shipping, and the constant pressure of inventory management, digital products offer a refreshing and highly profitable alternative. Imagine a business where your "stock" never runs out, your "shipping" cost is zero, and your "warehouse" is a cloud-based server. This is the reality for modern merchants who have embraced the digital revolution.

At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that the most successful businesses of the future will be those that provide a holistic experience—blending the tangible appeal of physical goods with the high-margin scalability of digital assets. In this guide, we are going to explore the top 10 best selling digital products that you can launch today. We will go beyond simple lists to provide a deep dive into why these products work, how they can enhance your existing Shopify brand, and the technical steps required to host them natively. By the time you finish reading, you will understand how to diversify your revenue streams and build a more resilient, community-focused e-commerce brand.

1. Online Courses: The Gold Standard of Digital Goods

Online courses sit at the pinnacle of the digital product hierarchy. They offer a structured way for experts to package their knowledge into a transformative experience for the learner. Unlike a simple PDF or a short video, a comprehensive course guides a student from point A to point B, providing immense value that justifies a higher price point.

For many Shopify merchants, courses are the ultimate upsell. Consider a merchant who sells premium coffee beans. While the beans are a recurring purchase, a "Mastering the Home Espresso" video course is a high-margin addition that requires no physical packaging. By seeing how the app natively integrates with Shopify, this merchant can offer the course right at the point of sale, increasing the average order value instantly.

When you sell courses, you aren't just selling information; you are selling a result. This high perceived value allows for pricing that ranges from $50 to several thousand dollars. Furthermore, courses allow you to build a community around your expertise. When students see results, they become your most loyal brand advocates. We have seen firsthand how one brand sold $112K+ by bundling courses with their existing product line, proving that the synergy between physical and digital is a winning formula.

2. Membership Programs and Gated Communities

If courses are about one-time transformations, memberships are about long-term relationships. A membership site provides recurring revenue—the holy grail of business stability. By offering exclusive content, early access to products, or a private forum for discussion, you create a "sticky" ecosystem that customers are happy to pay for month after month.

The challenge many merchants face is fragmentation. They might have their store on Shopify but host their community on a third-party social platform or a separate forum site. This forces customers to manage multiple logins and takes them away from your primary brand environment. At Tevello, we advocate for keeping customers at home on the brand website. This ensures that every time a member logs in to check a community update, they are seeing your latest products and brand messaging.

We have assisted numerous brands in unifying a fragmented system into a single Shopify store. This approach not only improves the user experience but also simplifies the merchant's workflow. Instead of juggling multiple dashboards, everything—from member management to billing—happens within the Shopify admin you already know.

3. Ebooks and In-Depth Guides

Ebooks remain one of the most accessible entry points into the world of digital products. They are versatile, easy to consume, and can be produced with relatively low overhead. Whether it is a recipe book for a kitchenware brand or a technical manual for a DIY tool shop, ebooks provide a way to monetize your brand's unique "know-how."

The key to a successful ebook is specificity. General information is available for free on the internet. However, curated, expert-led insights that solve a specific problem are worth paying for. To maximize the impact of an ebook, consider it part of a larger sales funnel. A low-priced ebook can act as a "tripwire" product, introducing a new customer to your brand before they commit to a more expensive course or physical item.

Because Tevello offers all the key features for courses and communities, you can host your ebook files alongside video lessons or community discussions. This creates a multi-modal learning experience where students can read the theory and then watch the practical application, all within the same native interface.

4. Digital Templates and Worksheets

In our fast-paced world, time is the most valuable commodity. Digital templates—ranging from Notion dashboards and Canva designs to budget trackers and social media content calendars—are top sellers because they provide an immediate shortcut for the buyer.

If you are a consultant or a creative, you likely have "internal" tools you use to stay organized. These tools are often products in their own right. A fitness coach might sell a workout tracking template; a professional organizer might sell a digital "home inventory" checklist. These products have the advantage of being "set it and forget it" assets. Once created, they can be sold thousands of times with zero incremental cost.

Merchants often find success by generating revenue from both physical and digital goods in this category. For example, selling a physical planner alongside a digital "daily habit tracker" template allows the customer to choose the format that suits them best, or even purchase both as a bundle.

5. Software and App Integrations

While more complex to develop, software is a powerhouse in the digital product space. This includes everything from specialized Shopify apps to browser extensions or standalone desktop tools. Software solves recurring technical problems and often commands a subscription fee, leading to high Customer Lifetime Value (LTV).

For the Shopify merchant, "software" might also mean selling access to specialized calculators or web-based tools that help their customers achieve a goal. If you sell gardening supplies, a web-based "planting calendar" tool that integrates with a user's local weather data could be a massive draw.

The transition to selling digital tools requires a robust platform. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses. This allows you to host the instructional content that explains how to use your software, ensuring your users get the most out of their purchase.

6. Photography and Digital Art

The visual economy is booming. Content creators, bloggers, and businesses are constantly in need of high-quality, unique imagery. While stock photo giants exist, many buyers prefer to support independent artists or purchase niche-specific collections that haven't been seen everywhere else.

If you are a photographer or digital artist, your Shopify store can serve as a premium gallery. You can sell individual licenses for high-resolution downloads or offer "vault access" via a membership model. This is another area where strategies for selling over 4,000 digital courses natively can be applied to other digital assets. By treating your art collections like a curriculum or a structured library, you increase the perceived value and encourage bulk purchases.

7. Music and Audio Assets

From podcasters needing intro music to indie game developers looking for sound effects, the demand for audio assets is vast. Selling digital audio files is a fantastic way for musicians and sound engineers to generate passive income.

Types of audio products include:

• Royalty-free background tracks for YouTube creators.
• Ambient soundscapes for meditation apps.
• Drum kits and sample packs for other producers.
• Guided audio meditations or affirmations.

By using a native Shopify solution, you ensure that the checkout process is familiar and trustworthy. There is no need to redirect a customer to a third-party audio marketplace that takes a massive cut of your sales. With Tevello, you can install Tevello from the Shopify App Store today and start uploading your audio content immediately, keeping your brand experience consistent and professional.

8. Professional Fonts and Typography

Typography is the backbone of branding. Graphic designers are always on the hunt for unique fonts that set their work apart. If you have the skill to design typefaces, you are sitting on a recurring revenue goldmine.

Fonts are unique because they are often sold with different license tiers (personal, commercial, web use). Shopify’s robust tagging and variant system makes managing these different license levels straightforward. When a designer buys a font from you, they aren't just buying a file; they are buying the "look and feel" of their next project. This emotional connection leads to high brand loyalty and repeat purchases.

9. Spreadsheet Systems and Calculators

It might seem utilitarian, but spreadsheets are some of the most practical and high-demand digital products on the market. Advanced Excel or Google Sheets systems that handle complex tasks—like real estate investment analysis, inventory forecasting, or tax preparation—can sell for hundreds of dollars.

The value of a spreadsheet lies in the logic built into it. You are selling the hours of formula-building and troubleshooting that the customer doesn't have to do. To support these products, many merchants include a series of "how-to" videos. This is where solving login issues by moving to a native platform becomes critical. You want your customers to be able to access the spreadsheet and the tutorial videos with one single set of credentials, right on your store.

10. Social Media Branding Kits

In the era of the "personal brand," everyone wants a cohesive aesthetic on Instagram, TikTok, and LinkedIn. Branding kits usually include a combination of several digital products: fonts, color palettes, Canva templates, and even short video overlays.

These kits are perfect for Shopify because they are visually driven. You can use high-quality product images and video previews to show exactly how the kit will transform a buyer's social media presence. By offering a flat-rate plan that supports unlimited members, you can even turn these kits into a "template club" where members get new designs every month, ensuring a steady stream of recurring revenue.

How to Choose the Right Product for Your Brand

Selecting which of these top 10 best selling digital products to launch first depends on your existing expertise and audience. Here is a simple framework to help you decide:

Identify Your "Secret Sauce" What do people always ask you for advice on? If you are a skincare brand and people always ask about your routine, a video course on "Holistic Skin Health" is a natural fit. If you are a fitness apparel brand and people ask for your workouts, a digital training template is the way to go.

Analyze Your Customers' Pain Points Digital products should solve a problem. If your physical product has a steep learning curve, a digital "Quick Start" guide or video masterclass can reduce customer frustration and lower your support ticket volume.

Evaluate Production Effort vs. Scalability An ebook is easier to produce than a 10-module video course, but the course can be sold at a much higher price. Start with what is manageable, and use the revenue to reinvest in more complex products.

Overcoming Common Challenges in Digital Selling

Selling digital goods is not without its hurdles. However, with the right strategy, these challenges are easily managed.

Combating Piracy While no system is 100% foolproof, hosting your content within a gated "member area" rather than providing direct download links is a powerful deterrent. When content is streamed or accessed through a secure portal, it is much harder for users to share it unauthorized.

Building Trust for Intangible Goods Because customers can't touch a digital product, you must use other methods to build trust. Detailed product descriptions, video walkthroughs, and social proof are essential. Show, don't just tell, the value they will receive.

Managing Technical Friction The most common reason for customer support requests in digital commerce is "I can't log in." This is why we focus on a unified login that reduces customer support friction. When the customer uses the same account for their physical purchases and their digital courses, the "lost password" emails drop significantly.

Why Native Integration Matters (The Tevello Difference)

At Tevello, we believe the "old way" of selling digital products is broken. For years, merchants were forced to send their customers away from Shopify to platforms like Teachable, Thinkific, or Kajabi. This "off-site" approach has three major flaws:

1. Data Loss: You lose control over the customer journey and detailed analytics.
2. Brand Fragmentation: Your customer is suddenly looking at another platform’s logo and URL, which weakens your brand authority.
3. Transaction Fees: Many third-party platforms charge "success fees" or take a percentage of every sale you make.

We built Tevello to solve these problems. Our app is a native Shopify integration. This means your courses, memberships, and digital products live directly on your Shopify store. Your customers stay on your URL. They use your Shopify checkout. And most importantly, you keep more of your money.

We offer predictable pricing without hidden transaction fees. Whether you sell $100 or $100,000 worth of digital products a month, our price stays the same. This allows you to scale your business without being "taxed" for your success.

Pricing and Getting Started

We believe in radical transparency. Building a digital empire shouldn't come with a complicated bill. That is why we offer one straightforward plan that includes everything you need to grow.

The Unlimited Plan: $29.99 per month

This plan is designed to be the only tool you need. It includes:

• Unlimited Courses and Students: We never cap your growth.
• Unlimited Video Hosting and Bandwidth: No need to pay for external hosting services like Vimeo or Wistia.
• 0% Transaction Fees: You keep 100% of your earnings (minus your standard Shopify payment processing fees).
• Full Community Features: Includes member profiles, directories, and social feeds to keep your audience engaged.
• Advanced Learning Tools: Drip content scheduling, quizzes, and progress tracking are all included.

You can start building your entire curriculum today without any upfront cost. We offer a 14-day free trial so you can see the power of native integration for yourself. You can set up your modules, upload your videos, and design your member area before you ever pay a cent.

Conclusion

The shift toward digital products is an unparalleled opportunity for Shopify merchants to build more profitable, sustainable, and engaging businesses. By diversifying into courses, memberships, or templates, you are not just adding a product; you are adding a recurring revenue stream and a way to deepen your relationship with your customers.

Remember, you don't need to be a "tech wizard" to make this work. By focusing on the value you provide and using a robust, native tool like Tevello, you can focus on what you do best: creating and teaching. Whether you are looking to sell your first ebook or migrating over 14,000 members and reducing support tickets, the path to success is clearer than ever.

Take the first step today. Don't let your expertise sit on a shelf. Package it, launch it, and watch your Shopify store transform into a digital powerhouse.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

Frequently Asked Questions (FAQ)

1. Can I sell physical products and digital courses on the same Shopify store?

Absolutely. In fact, this is the core advantage of using Tevello. You can offer digital products as upsells to physical goods or bundle them together. A customer can have a pair of yoga pants and a "30-Day Yoga Challenge" video course in the same shopping cart and complete their purchase in one single transaction.

2. Do I need separate hosting for my course videos?

No. One of the major benefits of our Unlimited Plan is that it includes unlimited video hosting and bandwidth. You don't need to pay for a third-party service like Vimeo or YouTube Pro. You simply upload your videos directly into the Tevello dashboard, and we handle the secure delivery to your students.

3. How does the 0% transaction fee work?

Unlike many of our competitors who take 2%, 5%, or even 10% of your course sales, Tevello charges zero transaction fees. You pay your monthly subscription of $29.99, and that’s it. You will still pay your standard payment processing fees to Shopify Payments (or whichever gateway you use), but Tevello will never take a cut of your hard-earned revenue.

4. Is it difficult to migrate my members from another platform?

We have designed Tevello to make migration as seamless as possible. Because we use the native Shopify customer database, importing your members is often as simple as a CSV upload. We have helped many merchants through the process of solving login issues by moving to a native platform, ensuring their transition is smooth and their customers are happy.