Table of Contents
- Introduction
- Why Digital Products are a Game-Changer for Shopify Merchants
- Easy Digital Products to Make and Sell: The Top Contenders
- How to Identify Your Profitable Niche
- The Step-by-Step Creation Process
- Leveraging Tevello for Your Digital Empire
- Real-World Success: Beyond the Physical Product
- Overcoming Common Hurdles
- Marketing Your Digital Products
- The Financial Advantage of Tevello
- Creating a Seamless Customer Experience
- Practical Scenarios for Your Shopify Store
- Summary of Key Takeaways
- FAQ
- Conclusion
Introduction
Did you know that the global e-learning market is projected to soar past $460 billion by 2026? This explosive growth highlights a massive shift in how consumers spend their money. They aren't just buying "things" anymore; they are buying knowledge, convenience, and transformation. If you are a Shopify merchant currently focused solely on physical goods, you might be familiar with the constant struggle of rising shipping costs, inventory management headaches, and the stress of supply chain disruptions. What if you could add a revenue stream that requires no warehouse, no shipping labels, and can be sold an infinite number of times with zero additional production costs?
The purpose of this guide is to explore the world of easy digital products to make and sell. We will dive deep into various product categories, from simple guides to comprehensive video courses, and show you how to integrate these into your existing Shopify store without complicating your workflow. At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that merchants should own their customer data and brand experience, which is why we focus on solutions that keep your customers on your own URL, avoiding the friction of third-party redirects.
By the end of this article, you will have a clear roadmap for selecting, creating, and launching digital products that diversify your revenue and build long-term brand loyalty. Digital products aren't just an "add-on"; they are a strategic asset that can significantly increase your Customer Lifetime Value (LTV) while providing recurring revenue stability.
Why Digital Products are a Game-Changer for Shopify Merchants
Before we list the specific easy digital products to make and sell, it is essential to understand the "why" behind this business model. For many entrepreneurs, the ultimate goal is to move away from trading time for money. Digital products facilitate this by allowing you to build once and sell forever.
When you sell a physical t-shirt, you have to buy the fabric, print the design, and pay for shipping. Your profit margin is squeezed at every step. In contrast, once a digital product—like a PDF guide or a video tutorial—is created, the cost of selling the 1,000th copy is exactly the same as the cost of selling the first: nearly zero.
Furthermore, digital products offer a global reach. A merchant based in a small town can sell a digital "How-To" guide to a customer in Tokyo or London instantly. There are no customs forms or international shipping delays. This instant gratification for the customer leads to higher satisfaction and lower support overhead. At Tevello, we’ve seen how examples of successful content monetization on Shopify can transform a struggling store into a high-margin business simply by leveraging the expertise the merchant already possesses.
Easy Digital Products to Make and Sell: The Top Contenders
Choosing your first product can feel overwhelming, but the key is to start with what you know. Here are several categories of digital goods that are relatively simple to produce yet offer high value to your customers.
1. Educational Ebooks and Niche Guides
An ebook is often the most accessible entry point into the digital market. You don’t need to write a 300-page novel. In fact, most customers prefer short, actionable guides that solve a specific problem.
If you sell organic seeds, for example, an ebook titled "The 30-Day Guide to Your First Urban Garden" is a perfect companion. You are already an expert in your niche; documenting that expertise is simply a matter of putting pen to paper (or fingers to keyboard). Using a tool like Google Docs and then exporting to PDF is often all you need to get started.
2. Checklists and Worksheets
Sometimes, people don't want to read a book—they just want a plan. Checklists are incredibly easy digital products to make and sell because they provide immediate structure. Think about the processes your customers go through. A wedding photographer could sell a "Day-Of Shot List" for DIY brides. A fitness coach could sell a "Weekly Meal Prep Checklist." These are low-priced items that can be great "tripwire" products to lead customers into your higher-priced offerings.
3. Online Courses and Video Tutorials
While an ebook is great, some things are better shown than told. This is where Tevello shines. Our platform allows you to create an all-in-one ecosystem where physical products and digital courses live side-by-side.
Consider a merchant selling high-quality coffee beans. While the beans are the physical product, a "Barista Basics" video course is a high-margin upsell that requires no shipping boxes. This course could cover everything from grinding techniques to milk frothing. By using Tevello, you get all the key features for courses and communities without needing to be a technical genius. You can host your videos, set up drip content, and even offer quizzes to ensure your customers are actually learning.
4. Templates for Popular Software
If you have a knack for organization, templates are a goldmine. People are constantly looking for ways to use tools like Notion, Canva, or Excel more effectively.
- Canva Templates: Social media managers always need new Instagram post layouts.
- Notion Templates: Entrepreneurs need project management dashboards.
- Spreadsheet Templates: Small business owners need easy ways to track their expenses.
If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.
5. Membership Sites and Communities
Building a community is one of the best ways to ensure recurring revenue stability. Instead of a one-time sale, a membership model allows you to charge a monthly or annual fee for access to exclusive content, a member directory, and social feeds.
At Tevello, we believe in keeping customers at home on the brand website. When you build a community on a third-party social media platform, you are at the mercy of their algorithms. By hosting your community directly on Shopify, you own the relationship. You can see which members are most active and even offer them specialized discounts on your physical products, creating a powerful feedback loop of loyalty.
How to Identify Your Profitable Niche
You might be thinking, "I have ideas, but how do I know if they will sell?" The secret to finding easy digital products to make and sell that actually move the needle is to look for "pain points."
Listen to Your Customers
Read your customer service emails. What questions do people ask over and over again? If you sell skincare products and everyone asks how to layer serums, that is your first digital product idea: "The Ultimate Guide to Skincare Layering."
Analyze Your Competitors (But Don't Copy)
Look at what others in your space are doing. If you see a lot of people selling "beginner" courses, perhaps there is a gap in the market for an "advanced" version. Don't try to reinvent the wheel; just try to make it better or more specific to your unique brand voice.
Bundle for Higher Value
Bundling is a fantastic way to increase your average order value (AOV). We’ve documented how one brand sold $112K+ by bundling courses alongside their physical supplies. This strategy works because it increases the perceived value of the transaction. The customer feels they are getting a "complete solution"—the tools (physical) and the knowledge (digital).
The Step-by-Step Creation Process
Once you have your idea, it's time to build. You don't need a production studio to create high-quality digital goods.
Step 1: Draft Your Content
Start with an outline. Whether it's an ebook or a video course, structure is everything. Break your topic down into small, digestible modules. For a video course, aim for videos that are 5 to 10 minutes long. This makes it easier for students to stay engaged and complete the curriculum.
Step 2: Choose Your Tools
For ebooks, Google Docs or Canva are excellent. For video, your smartphone camera is often more than enough to get started. For hosting and delivery, you need a solution that integrates natively with your store. This ensures a seamless checkout experience using the payment gateways you already trust, like Shopify Payments.
Step 3: Pricing for Profit
Pricing digital products can be tricky. Because there is no "cost of goods," it’s easy to underprice yourself. However, remember that customers pay for the value of the transformation, not the number of pages or minutes of video.
- Low-Ticket ($10 - $47): Guides, checklists, and templates.
- Mid-Ticket ($47 - $197): Mini-courses and comprehensive ebooks.
- High-Ticket ($197+): Full-scale masterclasses, certifications, and ongoing memberships.
When you look at our predictable pricing without hidden transaction fees, you’ll see that our flat-rate model allows you to keep 100% of your earnings. This is a massive advantage compared to other platforms that take a "success fee" of 5% to 10% on every sale.
Leveraging Tevello for Your Digital Empire
At Tevello, we pride ourselves on being a "Native Shopify Integration." This isn't just a buzzword; it means our app lives inside your Shopify admin. You don't have to learn a whole new platform or manage two different customer databases.
Simple, Transparent Pricing
We reject complicated tier structures that penalize you for being successful. We offer The Unlimited Plan for $29.99 per month. That’s it. Whether you have 10 students or 10,000, your price stays the same. This allows for a fixed cost structure that makes your financial planning much easier.
Features That Drive Results
Our Unlimited plan includes everything you need to scale:
- Unlimited Courses and Students: Never worry about hitting a cap.
- Unlimited Video Hosting and Bandwidth: We handle the heavy lifting of video delivery so your site stays fast.
- Community Features: Create profiles, member directories, and social feeds to foster engagement.
- Drip Content Scheduling: Release lessons over time to keep students coming back.
- Quizzes: Test knowledge and provide a sense of accomplishment.
By verifying compatibility details in the official app listing, you can see how hundreds of other merchants have successfully integrated these features to grow their businesses.
Real-World Success: Beyond the Physical Product
To understand the potential of easy digital products to make and sell, look at the success of existing merchants. It’s not about "getting rich quick"; it's about building a robust, diversified business.
Take, for instance, the strategy of generating over €243,000 by upselling existing customers. By offering digital supplements to their existing physical products, they significantly increased their revenue without needing to acquire a single new customer. This is the power of increasing LTV.
Another great example is generating revenue from both physical and digital goods through specialized hobbyist content. When you provide the "how-to" alongside the "with-what," you become an indispensable resource for your customers. They aren't just buying a product; they are joining your ecosystem.
Overcoming Common Hurdles
Selling digital products does come with unique challenges, but they are easily manageable with the right approach.
1. Combating Piracy
One common fear is that people will simply share your digital files for free. While it's impossible to stop 100% of piracy, hosting your content inside a protected area like Tevello makes it much harder. Instead of a simple download link that can be forwarded, customers must log into their account on your store to access the material. This drastically reduces unauthorized sharing.
2. Building Trust for Intangible Goods
Since customers can't "touch" a digital product, you must build trust through high-quality descriptions and social proof. Use video trailers for your courses and detailed "Look Inside" screenshots for your ebooks. Don’t forget to showcase reviews. You can start your 14-day free trial and build your first course now to see exactly how these reviews look on your product pages.
3. Fighting the "Free" Alternatives
In the age of YouTube and Google, you might wonder why anyone would pay for information. The answer is curation and convenience. People pay for an organized, step-by-step path that saves them time. Your digital product shouldn't just be "information"; it should be a "result." If your course helps someone master a skill in 2 hours that would take 20 hours of searching on YouTube, you have provided immense value.
Marketing Your Digital Products
Once your product is live on your Shopify store, you need to tell the world. Here are three effective ways to market your new digital goods:
Email Marketing
Your existing email list is your most valuable asset. They already know and trust your brand. Send a series of "educational" emails that lead up to the launch of your digital product. Explain the problem your product solves and offer an "Early Bird" discount to your loyal subscribers.
Content Marketing and SEO
Write blog posts (like this one!) that target keywords related to your product. If you’ve made an "Easy Digital Products to Make and Sell" guide, write about the benefits of passive income or how to use specific software. This attracts organic traffic from search engines and positions you as an authority in your niche.
Social Media and Influencers
Use platforms like Instagram, TikTok, and Pinterest to show "behind-the-scenes" of your creation process. If you sell a course, share a 60-second clip of a particularly helpful lesson. Partnering with influencers who share your target audience can also provide a massive boost in visibility.
The Financial Advantage of Tevello
When comparing platforms, the math is simple. If you sell a $100 course and use a platform that takes a 10% fee, you lose $10 on every single sale. If you sell 100 courses a month, you are essentially paying $1,000 in "success fees."
With Tevello, you pay a flat-rate plan that supports unlimited members for just $29.99 a month. Whether you sell 100 courses or 1,000, your cost remains the same. This is why we are committed to providing predictable pricing without hidden transaction fees. We want you to keep the fruits of your labor so you can reinvest in your business and continue to grow.
Creating a Seamless Customer Experience
One of the biggest friction points in e-commerce is the redirect. If a customer has to leave your Shopify store to go to a separate site to access their course, they get confused. This leads to increased support tickets and higher refund rates.
Tevello ensures that your digital products live directly on your Shopify store. The customer logs in using their existing Shopify account and accesses their content without ever leaving your URL. This "Native Shopify Integration" is key to maintaining a professional brand image. It makes your store look like a unified, high-end platform rather than a collection of disjointed tools. You can see this in action by scanning reviews to understand real-world adoption from other successful merchants.
Practical Scenarios for Your Shopify Store
Let’s look at how different niches can implement easy digital products to make and sell:
- The Pet Store Owner: You sell organic dog treats. Your digital product? A "Puppy Training 101" video series that customers can add to their cart during checkout.
- The Apparel Brand: You sell yoga leggings. Your digital product? A "30-Day Guided Yoga Challenge" hosted in a private Tevello community.
- The Tech Gadget Store: You sell specialized camera gear. Your digital product? A "Cinematic Lighting Masterclass" that shows customers how to get the most out of their new equipment.
In each of these scenarios, the digital product enhances the physical one. It provides more value to the customer and creates a more stable, diversified revenue stream for the merchant. By see how merchants are earning six figures, you can find inspiration for your own unique niche.
Summary of Key Takeaways
Adding digital products to your Shopify store is one of the smartest moves you can make as a modern merchant. It allows you to:
- Diversify Revenue: Reduce your reliance on physical inventory.
- Increase Profit Margins: Digital goods have virtually zero overhead after the initial creation.
- Boost LTV: Keep customers engaged with your brand long after their first purchase.
- Build Authority: Position yourself as an expert in your field.
With Tevello, you have a partner that understands the Shopify ecosystem. We provide the tools you need to succeed without the hidden fees that eat into your profits. From unlimited video hosting to integrated community features, our platform is designed to help you scale efficiently.
FAQ
1. Do I need to be a technical expert to sell digital products on Shopify?
Not at all. Tools like Tevello are designed specifically for Shopify merchants who want a "plug-and-play" experience. If you can navigate the Shopify admin, you can set up a digital course or membership site. Our native integration means you don't have to deal with complex coding or third-party API connections.
2. What if I already have a course on another platform?
Migrating is easier than you think. Many of our most successful users moved to us to save on transaction fees and to keep their customers on their own website. We prioritize a seamless transition so you can get back to focusing on your business rather than managing your software stack.
3. Is there a limit to how many students I can have?
No. When you choose our Unlimited Plan, we mean it. You can have an unlimited number of students and host an unlimited number of courses. We want to support your growth, not penalize it. This makes Tevello a perfect fit for both small startups and large, established brands.
4. How does Tevello handle video hosting?
We include unlimited video hosting and bandwidth in our Unlimited Plan. This means you don't need to pay for a separate service like Vimeo or Wistia. Your videos are served securely and quickly to your students, ensuring a high-quality learning experience without extra costs or technical headaches.
Conclusion
The journey toward a more profitable and sustainable e-commerce business begins with a single step. By identifying easy digital products to make and sell, you are opening the door to a world of passive income and brand growth. Whether you choose to start with a simple guide or a comprehensive video masterclass, the potential for success is limited only by your imagination and your willingness to share your expertise.
At Tevello, we are here to support that journey every step of the way. Our mission is to empower you to own your brand experience and keep 100% of your earnings through our 0% transaction fee model. There has never been a better time to turn your Shopify store into a digital powerhouse.
To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.
Ready to get started? You can build your entire curriculum and test all of our features before you pay a cent. We invite you to install Tevello from the Shopify App Store today and begin your 14-day free trial. Experience the freedom of a truly integrated digital product solution.


