How to Set Up a Coming Soon Page on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. What is a Coming Soon Page?
3. Why Do You Need a Coming Soon Page?
4. Essential Elements of a Successful Coming Soon Page
5. Steps to Set Up Your Coming Soon Page on Shopify
6. Best Practices for Your Coming Soon Page
7. Real-Life Examples of Effective Coming Soon Pages
8. Conclusion

Introduction

Imagine having the perfect product ready to launch but no audience to share it with. In the ever-evolving world of e-commerce, the importance of creating anticipation cannot be overstated. A staggering 77% of consumers say they are more likely to purchase from a brand that engages them before the product launch. This statistic highlights the significance of a well-structured pre-launch strategy, specifically through a "Coming Soon" page.

Setting up a Coming Soon page on Shopify is not just a placeholder; it’s a powerful marketing tool that can help build excitement, engage potential customers, and grow your email list long before you officially open your digital doors. In this blog post, we’ll walk through the essential steps, best practices, and strategies to create an effective Coming Soon page that captures your audience's interest and lays the groundwork for a successful launch.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution integrates seamlessly with the Shopify ecosystem, making it easier than ever to manage your e-commerce needs. So, are you ready to build your course? Get started with Tevello and our robust features today!

What is a Coming Soon Page?

A Coming Soon page is a temporary landing page designed to generate interest and excitement for a product or website that is about to launch. Unlike standard web pages, which typically provide information about your brand or products, a Coming Soon page focuses on creating anticipation and engaging potential customers. It serves as a touchpoint where visitors can learn about what’s coming, sign up for updates, and share their excitement with others.

The primary objectives of a Coming Soon page are to:

• Capture Visitor Interest: Provide an overview of what’s to come and why it’s exciting.
• Build an Email List: Collect contact details from interested visitors to inform them about the launch.
• Engage Potential Customers: Use social media and other channels to create buzz around your upcoming launch.

By effectively utilizing a Coming Soon page, you can establish a solid foundation for your launch, ensuring that you have an engaged audience ready to support your brand from day one.

Why Do You Need a Coming Soon Page?

Creating a Coming Soon page is essential for several reasons:

1. Generate Buzz: Before your product is available, you can create excitement and anticipation among potential customers. A well-crafted Coming Soon page can generate interest and keep your audience engaged.
2. Build Your Email List: One of the most effective ways to connect with potential customers is through email. A Coming Soon page allows you to collect email addresses, ensuring that you can reach out to interested parties when your product launches.
3. Establish Credibility: Having a Coming Soon page signals to visitors that you are serious about your brand and product. It enhances your online presence and builds trust with potential customers.
4. Gather Feedback: Engaging with your audience before launch allows you to gather valuable insights and feedback, helping you refine your product and marketing strategy.
5. SEO Benefits: A well-optimized Coming Soon page can help with search engine visibility, allowing your brand to be indexed by search engines even before the full site is live.

Creating a Coming Soon page is an invaluable step in your e-commerce journey, providing a platform for connection and engagement with your audience.

Essential Elements of a Successful Coming Soon Page

When setting up your Coming Soon page, there are several key elements to consider to ensure its effectiveness:

1. Catchy Headline

Your headline is the first thing visitors will see, and it should be compelling enough to capture their attention. Use language that communicates the value of your upcoming product and the excitement surrounding it.

2. Concise Copy

Keep your copy short and to the point. Visitors should quickly understand what your product is and why they should care. Highlight the key benefits and unique selling points that set your product apart from the competition.

3. Strong Call-to-Action (CTA)

A clear and prominent CTA is essential for guiding visitors on the next steps. Whether it’s signing up for updates, following you on social media, or sharing your page with friends, make the desired action obvious and easy to complete.

4. Email Signup Form

Integrate an email signup form to collect contact information from interested visitors. Keep the form simple, asking for only essential details (like name and email) to reduce friction.

5. Countdown Timer

Creating a sense of urgency can motivate visitors to take action. A countdown timer that displays how much time is left until your launch can enhance excitement and encourage signups.

6. Visual Elements

Use eye-catching visuals, such as images or videos of your product, to engage visitors and provide a glimpse of what’s to come. High-quality visuals can leave a strong impression and enhance the overall aesthetic of your page.

7. Social Sharing Buttons

Encourage visitors to share your Coming Soon page on their social media platforms. This can amplify your reach and help generate more interest in your upcoming launch.

8. Contact Information

If visitors have questions or want to connect, providing a contact method (like a chat feature or email address) can facilitate engagement and address any concerns.

Steps to Set Up Your Coming Soon Page on Shopify

Now that we’ve covered the essential elements of a Coming Soon page, let’s delve into the step-by-step process of setting it up on your Shopify store:

Step 1: Enable Password Protection

1. Go to your Shopify admin panel and click on Online Store.
2. Select Preferences.
3. Scroll to the Password protection section and check the box to enable password protection.
4. Enter a message that visitors will see when they land on your site. This message can be a simple introduction to your brand and a tease about what’s to come.

Step 2: Customize Your Theme

1. Navigate to Online Store > Themes in your Shopify admin panel.
2. Click Customize on your current theme.
3. Use the theme editor to add, move, and customize sections to create an appealing Coming Soon page layout.
4. Consider creating a duplicated theme for your Coming Soon page to maintain a cohesive look and feel.

Step 3: Add Key Elements

1. Headline: Create a catchy headline that encapsulates your product's value.
2. Copy: Write concise, engaging copy that informs visitors about your upcoming launch.
3. Email Signup Form: Use Shopify's built-in form functionality to add a signup field for email collection.
4. Countdown Timer: If your theme allows it, integrate a countdown timer to create urgency.
5. Visuals: Upload high-quality images or videos of your product that resonate with your audience.

Step 4: Configure Social Sharing

1. Incorporate social sharing buttons to enable visitors to share your Coming Soon page easily.
2. Use tools or apps available on Shopify to add social sharing functionality to your page.

Step 5: Publish Your Page

Once you have added and customized all the necessary elements, you can publish your Coming Soon page. Make sure to preview it first to check for any errors or adjustments needed.

Step 6: Promote Your Coming Soon Page

To generate interest, promote your Coming Soon page through various channels, including:

• Social Media: Share teasers and updates on your social platforms.
• Email Marketing: If you have an existing email list, send an announcement about your Coming Soon page.
• Influencer Marketing: Collaborate with influencers to reach a broader audience.

Best Practices for Your Coming Soon Page

To maximize the effectiveness of your Coming Soon page, consider the following best practices:

1. Test Different Versions

A/B testing different headlines, CTAs, and visuals can help you determine which combination resonates most with your audience. Use analytics to track engagement and conversions.

2. Keep It Updated

As your launch date approaches, keep your Coming Soon page updated with new information, visuals, or countdown timers to maintain interest and excitement.

3. Engage with Your Audience

Respond to comments or inquiries on social media and engage with visitors who sign up through your Coming Soon page. Building a relationship with potential customers can foster loyalty and trust.

4. Optimize for SEO

Use relevant keywords in your Coming Soon page copy, including your product name and other related terms. This can help improve your page’s visibility on search engines and drive organic traffic.

5. Analyze Performance

After your launch, analyze the performance of your Coming Soon page. Look at metrics such as email signups, page views, and social shares to gauge what worked and what could be improved for future launches.

Real-Life Examples of Effective Coming Soon Pages

To inspire you further, let’s take a look at some real-life examples of brands that have successfully utilized Coming Soon pages:

1. 260 Sample Sale

This brand creates numerous Coming Soon pages throughout the year to build excitement for their upcoming events. Their simple layout, bold CTAs, and eye-catching visuals effectively capture visitor attention.

2. Zygo

Zygo utilized video updates on their Coming Soon page to keep customers informed about production delays and improvements, fostering transparency and trust.

3. Depology

Depology’s Coming Soon page features an email signup form to gauge interest in their upcoming product line, effectively building their email list before launch.

4. Fashion Nova

Fashion Nova showcases upcoming collections with detailed product previews, boosting engagement and anticipation among their audience.

5. Purelei

By offering early access and exclusive discounts for pre-orders, Purelei successfully incentivizes visitors to sign up and stay engaged.

These examples demonstrate how creative and strategic approaches to Coming Soon pages can lead to successful launches.

Conclusion

Setting up a Coming Soon page on Shopify is a crucial step for any merchant looking to generate buzz and build an audience before launching a new product. By incorporating key elements such as a catchy headline, engaging copy, and a strong call-to-action, you can create a page that captures visitors' interest and encourages them to sign up for updates.

At Tevello, we empower Shopify merchants like you to unlock new revenue streams and foster meaningful connections with your audience. Our all-in-one solution allows you to seamlessly integrate course offerings and digital products into your Shopify store. Ready to take the next step? Start your 14-day free trial of Tevello today and see how our robust features can help you succeed!

FAQ

1. How long should my Coming Soon page be live?

• Ideally, a Coming Soon page should be live for 30 to 90 days before your launch, depending on your marketing strategy and timeline.

2. Can I create a Coming Soon page if my product is not finalized?

• Yes, a Coming Soon page is a great way to build anticipation even if your product is still in development. It allows you to gather feedback and generate interest.

3. What should I include in my email signup form?

• Keep the signup form simple, asking for basic information like the visitor's name and email address. This minimizes friction and encourages more signups.

4. How can I promote my Coming Soon page?

• Use social media, email marketing, and collaborations with influencers to drive traffic to your Coming Soon page and generate interest.

5. What if I want to change my Coming Soon page later?

• You can always update your Coming Soon page with new visuals, copy, or features as your launch date approaches to keep your audience engaged.

By following these guidelines and leveraging the power of a Coming Soon page, you can set the stage for a successful product launch and cultivate a loyal customer base ready to support your brand.