How to Make Your Shopify Page Full Width: A Comprehensive Guide

Table of Contents

1. Introduction
2. The Importance of Full-Width Page Designs in E-Commerce
3. Step-by-Step Instructions: How to Make Your Shopify Page Full Width
4. Tips for Optimizing Your Full-Width Pages
5. Examples of Effective Full-Width Designs
6. Conclusion

Introduction

Did you know that nearly 90% of consumers are more likely to engage with a brand that has a visually appealing website? In the competitive e-commerce landscape, presentation can significantly influence customer behavior. If you're running a Shopify store, enhancing your page layout to a full-width format can create a more captivating and immersive experience for your visitors.

As online shopping continues to evolve, merchants must find innovative ways to stand out, engage customers, and drive conversions. A full-width page design can help achieve these goals by maximizing screen real estate and creating a more dynamic viewing experience. This post will provide you with actionable insights on how to make your Shopify pages full width, enhancing your brand's online presence.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, allowing you to create, manage, and sell online courses and digital products, while fostering vibrant online communities.

In this article, we will explore:

• The importance of full-width page designs in e-commerce.
• Step-by-step instructions on how to implement full-width layouts in Shopify.
• Tips for optimizing your full-width pages for better engagement and conversions.
• Examples of effective full-width designs.

Are you ready to transform your Shopify store? Let’s dive in!

The Importance of Full-Width Page Designs in E-Commerce

Creating a visually appealing e-commerce site is not just about aesthetics; it's about functionality and user experience. Here’s why full-width page designs are essential:

1. Enhanced Visual Impact and Design Flexibility

Full-width layouts allow you to utilize the entire screen, giving your content more room to breathe. This design flexibility means you can incorporate larger images, videos, and call-to-action buttons that draw attention. When customers find the layout engaging, they are more likely to stay on your site longer, exploring what you have to offer.

2. Improved Readability

With a full-width design, text can be more readable. By removing unnecessary side margins, you can create a cleaner, more focused reading experience. This is especially crucial for detailed product descriptions, blog posts, or course material that you may want your audience to digest easily.

3. Optimized User Experience

Full-width pages can enhance the overall user experience by making navigation seamless. Users can easily scroll through sections without feeling confined by narrow columns. This can lead to higher engagement rates, as visitors are less likely to feel overwhelmed or distracted.

4. Support for Multimedia Content

In today's digital world, multimedia content is king. Full-width designs allow you to prominently feature videos, animations, and high-quality images, making your content visually engaging and informative. For instance, if you’re selling online courses, a full-width video header can effectively introduce your course material.

5. Increased Responsiveness

A full-width design can also improve your website's responsiveness across devices. With more flexible layouts, your content will adapt to various screen sizes, ensuring a consistent experience for users on mobile, tablet, or desktop.

Step-by-Step Instructions: How to Make Your Shopify Page Full Width

Now that we understand the benefits of full-width designs, let’s dive into the practical steps of implementing them on your Shopify store.

Step 1: Choose Your Theme

The first step in making your Shopify page full width is to ensure you are using a theme that supports full-width layouts. Most modern Shopify themes, including Narrative, Debut, and Brooklyn, allow for this customization, but it may require some coding.

Step 2: Access Your Theme Code

1. Log in to your Shopify admin panel.
2. Click on Online Store and then select Themes.
3. Find the theme you want to edit and click on Actions, then select Edit code.

Step 3: Editing the CSS File

To make your page full width, you will need to modify the CSS files. Here’s how:

1. In the theme editor, locate the Assets folder.
2. Find the theme.scss.liquid or styles.css.liquid file (the exact name may vary depending on the theme).
3. Scroll to the bottom of the file and add the following code:

   .page-width {
       max-width: 100%;
   }
   .template-page .medium-up--four-fifths {
       width: 100%;
       left: 0 !important;
   }
   

4. Click Save to apply the changes.

Step 4: Verify Your Changes

After saving your changes, navigate to the front end of your store and refresh the page. Check to see if your layout has transformed to full width. If it hasn't, double-check the code and ensure you're editing the correct theme.

Step 5: Apply to Specific Pages

If you want to make only certain pages full width (like a product page or an information page), you may need to create a custom template. Here’s how:

1. In the Templates folder, click Add a new template.
2. Choose page as the template type and give it a name (e.g., full-width).
3. Paste the following code into your new template:

   {% layout none %}
   <div class="full-width-wrapper">
       {{ content }}
   </div>
   

4. Save your new template.
5. Navigate to the page you wish to edit in your Shopify admin, and in the Theme template section, select your newly created template.

Step 6: Optimize for Mobile

Finally, ensure that your full-width design looks great on mobile devices. Test your pages on various devices to ensure that they are responsive and visually appealing. You may need to adjust the CSS further to optimize the mobile experience.

Tips for Optimizing Your Full-Width Pages

Once you’ve implemented your full-width design, there are several ways to enhance it for better user engagement:

1. Use High-Quality Images

Ensure that your images are high-resolution and relevant to your content. Poor-quality images can detract from the professionalism of your site and may discourage users from engaging.

2. Clear Call-to-Action Buttons

Your full-width design should include clearly visible call-to-action buttons that entice users to take action. Use contrasting colors and bold fonts to make these buttons stand out.

3. Limit Text Length

While it's essential to provide information, large blocks of text can overwhelm readers. Break up your content into smaller sections, using headings and bullet points for better readability.

4. Incorporate Video Content

Consider adding video elements to your pages. Videos can explain complex topics, showcase products, or provide tutorials, making your content more engaging.

5. A/B Testing

Conduct A/B testing to see how different layouts and designs affect user engagement. This can help you refine your approach and find the most effective way to present your content.

Examples of Effective Full-Width Designs

To inspire you, here are a few examples of brands that effectively use full-width designs:

1. Sephora

Sephora’s website utilizes full-width layouts to showcase its latest beauty products. The large, high-quality images attract attention, while the layout remains clean and navigable.

2. Gymshark

Gymshark employs full-width pages to promote fitness challenges, using bold typography and striking visuals to create an immersive experience that encourages visitors to join.

3. Kith

Kith’s online store features full-width sections that highlight their products and promotions, enhancing the visual appeal and making the shopping experience enjoyable.

Conclusion

Transitioning to a full-width design can significantly enhance your Shopify store’s aesthetic appeal and functional performance. By providing a more immersive and engaging experience, you can capture your visitors' attention, encourage them to explore your offerings, and ultimately drive conversions.

At Tevello, we empower Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. With our all-in-one solution, you can create, manage, and sell online courses and digital products easily.

Are you ready to transform your Shopify store? Start your 14-day free trial of Tevello today and experience the benefits of a fully integrated platform.

FAQ

1. What is a full-width page in Shopify?

A full-width page in Shopify refers to a layout that utilizes the entire width of the browser window, allowing for a more dynamic presentation of content without restrictive margins.

2. Do all Shopify themes support full-width layouts?

Most modern Shopify themes support full-width layouts, but the implementation may vary. You may need to modify CSS files or create custom templates for certain themes.

3. Can I apply full-width designs to specific pages only?

Yes, you can create custom templates for specific pages to apply full-width designs without affecting the entire site.

4. How can I ensure my full-width design is mobile-friendly?

Test your pages on various devices and screen sizes. Adjust the CSS as needed to ensure that your content displays correctly on mobile devices without compromising usability.

5. What are some best practices for full-width designs?

Use high-quality images, clear call-to-action buttons, limit text length, incorporate video content, and conduct A/B testing to optimize your designs for better user engagement and conversions.

By following these guidelines, you can create an engaging full-width layout that enhances your customers' shopping experience and drives growth for your Shopify business. Explore our powerful, all-in-one feature set for course creation, communities, and digital products with Tevello. Learn about our simple, transparent, flat-rate pricing with no hidden fees and take the first step towards transforming your online store today!