How to Find Trending Products to Sell on Shopify

Table of Contents

1. Introduction
2. Understanding the Importance of Trending Products
3. Researching Trends: Tools and Strategies
4. Identifying Gaps in the Market
5. Building Community Around Your Product
6. Conclusion

Introduction

Did you know that nearly 80% of e-commerce businesses fail within the first 18 months? One of the primary reasons behind this staggering statistic is the inability to identify profitable products to sell. As we venture into 2025, the landscape of e-commerce continues to evolve, presenting both challenges and opportunities for Shopify merchants. With consumer preferences shifting rapidly and the rise of the creator economy, it's crucial to stay ahead of the curve when it comes to product selection.

Imagine you're a Shopify store owner looking to diversify your revenue streams. What if you could tap into the booming online course market or digital products while simultaneously building a community around your brand? At Tevello, we believe in empowering Shopify merchants to unlock their potential by integrating course creation and community building directly into their stores, eliminating the need for multiple external platforms.

In this blog post, we will explore how to find trending products to sell on Shopify, leveraging data-driven insights, social media trends, and market analysis. Whether you're a seasoned merchant or just starting, understanding these strategies will help you make informed decisions about your product offerings.

By the end of this post, we hope to inspire you to take action, whether that means starting your Shopify store, creating an online course, or building a vibrant community around your products. Ready to dive in? Let’s explore the avenues available for discovering trending products that can enhance your Shopify business!

Understanding the Importance of Trending Products

In the world of e-commerce, the right product can make or break a business. Trending products not only capture consumer interest but also drive traffic, increase sales, and foster brand loyalty. When we talk about trending products, we refer to items that are currently gaining popularity among consumers, often influenced by social media, seasonal changes, and emerging trends.

The Role of Market Research

To effectively identify trending products, thorough market research is essential. This involves analyzing data from various sources such as Google Trends, social media platforms, and online marketplaces. By doing so, we can uncover consumer preferences and spot potential gaps in the market that can be filled with innovative products.

For instance, if we see a consistent increase in searches for "eco-friendly products," this signals a rising trend that merchants can capitalize on by offering sustainable options. By aligning our product offerings with what customers are actively seeking, we can position ourselves for success.

The Benefits of Selling Trending Products

1. Increased Visibility: Trending products often receive more media coverage and consumer interest, leading to higher visibility for your Shopify store.
2. Higher Conversion Rates: Consumers are more likely to purchase trending items, resulting in improved conversion rates.
3. Enhanced Brand Reputation: Offering products that resonate with current trends can boost your brand's reputation as a forward-thinking company.

At Tevello, we are committed to helping Shopify merchants harness these advantages through our all-in-one platform, which simplifies the process of integrating courses and community features into their stores.

Researching Trends: Tools and Strategies

Finding trending products requires the right tools and strategies. Below, we explore some of the most effective methods to help you identify what’s hot in the market.

1. Google Trends

One of the most powerful tools at our disposal is Google Trends. This free tool allows us to analyze search data for specific keywords over time. By observing trends in search volume, we can gauge consumer interest in different products.

How to Use Google Trends

• Explore Trending Searches: Check the "Trending Now" section for real-time insights into what people are searching for.
• Compare Keywords: Use the comparison feature to analyze multiple keywords and determine which products have the strongest potential.
• Check Regional Interest: Understand where your target market is located by analyzing geographic data related to specific searches.

For example, if we notice a spike in searches for "home workout equipment" during the winter months, this indicates a seasonal trend we can capitalize on by offering related products.

2. Social Media Platforms

Social media has become a vital channel for discovering trending products. Platforms like Instagram, TikTok, and Pinterest provide insights into consumer preferences and popular trends.

Strategies for Leveraging Social Media

• Follow Influencers: Keep an eye on influencers in your niche to see what products they are promoting and how they are being received by their audience.
• Engage with Hashtags: Use relevant hashtags to explore trending topics. This can lead us to discover new product ideas and understand consumer sentiment.
• Utilize User-Generated Content: Pay attention to what users are posting about and sharing. If a particular product is being frequently mentioned, it may indicate a rising trend.

3. Online Marketplaces

Platforms like Amazon and eBay are treasure troves of information regarding trending products. By browsing best-seller lists and customer reviews, we can identify popular items and understand why they resonate with consumers.

Best Practices for Marketplace Research

• Analyze Best-Selling Products: Look at the top-selling items in your niche and read customer reviews to identify common pain points and opportunities for improvement.
• Monitor Seasonal Trends: Keep track of products that see seasonal spikes in sales, such as holiday-themed items or summer essentials.
• Explore Niche Categories: Don’t just focus on broad categories; explore niche markets that may be underserved to find unique product opportunities.

4. Keyword Research Tools

Using keyword research tools like Ubersuggest or Ahrefs can help us identify which terms are driving traffic and how competitive those keywords are. This approach allows us to align our product offerings with what consumers are actively searching for.

Identifying Gaps in the Market

Once we have gathered sufficient data on trending products, the next step is to identify gaps in the market where we can introduce our offerings. This involves understanding consumer pain points and finding ways to address them.

1. Solving Pain Points

Many successful products are born out of a desire to solve specific problems. By analyzing customer reviews and feedback, we can uncover common frustrations that existing products fail to address.

For instance, if we find that consumers are unhappy with the durability of a certain type of yoga mat, we can consider creating a high-quality alternative that emphasizes durability and eco-friendliness.

2. Focusing on Niche Markets

While mainstream trends can be lucrative, niche markets often present less competition and a more dedicated customer base. By catering to specific interests or demographics, we can carve out a unique position in the market.

For example, a Shopify merchant specializing in pet products could focus on eco-friendly pet supplies, tapping into the growing demand for sustainable options among conscious consumers.

Building Community Around Your Product

In addition to selling trending products, building a community around your brand can enhance customer loyalty and retention. At Tevello, we believe in the power of community to create lasting connections between merchants and consumers.

1. Creating Engaging Content

Offering valuable content related to your products can help build a community of engaged customers. This could include:

• Online Courses: If you're selling fitness products, consider creating a course on effective home workouts.
• Webinars: Host live sessions to discuss trends in your niche and interact with your audience.
• Social Media Engagement: Regularly engage with your audience through polls, Q&A sessions, and user-generated content campaigns.

2. Utilizing Tevello’s Community Features

Our platform offers robust community features that allow Shopify merchants to connect with their customers directly. By integrating forums, discussion boards, and course offerings, we enable merchants to foster a sense of belonging among their audience.

Conclusion

Finding trending products to sell on Shopify is not merely about keeping up with fads; it's about understanding consumer behavior, leveraging data, and creating meaningful connections. By utilizing tools like Google Trends, engaging with social media, and conducting thorough market research, we can identify opportunities that align with our brand values and customer needs.

At Tevello, we are dedicated to empowering Shopify merchants to explore new revenue streams and build vibrant communities. If you're ready to take the next step in your e-commerce journey, we invite you to start your 14-day free trial of Tevello today and discover the benefits of integrating courses and community features into your store.

FAQ

Q: How can I ensure the products I choose will remain trendy over time?
A: Monitor trends using tools like Google Trends and social media platforms to stay updated on consumer preferences. Regularly analyze your sales data for insights on product performance.

Q: What are some common mistakes merchants make when selecting products?
A: Many merchants fail to conduct thorough market research and rely solely on their preferences. It's essential to base decisions on data and understand customer needs.

Q: How can I build a community around my Shopify store?
A: Engage with your audience through valuable content, social media interactions, and by creating forums or discussion groups. Consider leveraging Tevello's community features to facilitate connections.

Q: Are there specific niches that are currently trending?
A: Niche markets such as eco-friendly products, home fitness equipment, and personalized items are gaining popularity. Research your target audience to identify specific trends within these categories.

Q: How do I track my product's success after launch?
A: Use analytics tools to monitor traffic, conversion rates, and customer feedback. Regularly assess your sales data and adjust your marketing strategies accordingly.