How to Add Featured Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Featured Products
3. How to Add Featured Products on Shopify
4. Best Practices for Featuring Products
5. Integrating Tevello for Enhanced Offerings
6. Examples of Effective Featured Products
7. Conclusion

Introduction

Did you know that nearly 80% of consumers prefer shopping from brands that personalize their experiences? In the competitive landscape of e-commerce, showcasing the right products can make all the difference between a one-time visit and a loyal customer. As Shopify merchants, we are constantly searching for effective strategies to enhance our online store's visibility, attract more customers, and ultimately drive sales.

One powerful strategy is to leverage featured products—a method that can elevate your most appealing or best-selling items, guiding potential customers towards making a purchase. This feature not only increases product visibility but also creates an engaging shopping experience that encourages exploration and retention.

In this blog post, we will delve into the ins and outs of adding featured products on Shopify, exploring the different methods available, the best practices to follow, and the potential benefits of this strategy. We'll also highlight how Tevello can empower you to seamlessly integrate course content and digital products alongside your featured items, enhancing both your offerings and your community engagement.

Are you ready to transform your Shopify store into a hub of featured products that captivate your audience? Let's explore how to add featured products on Shopify effectively!

Understanding Featured Products

Before diving into how to add featured products, it's crucial to understand what they are. Featured products are items that you choose to highlight prominently on your online store, typically on your homepage or product pages. This special treatment aims to increase their visibility and drive sales, offering a curated shopping experience that can influence customer buying decisions.

Why Feature Products?

The decision to feature specific products can be guided by various factors, including:

1. Seasonal Trends: Highlighting items that are timely and relevant based on the current season or upcoming holidays can draw in customers looking for the perfect gift or seasonal item.
2. Best-Sellers: Showcasing products that have proven popular among past customers can leverage social proof, encouraging new customers to make similar purchases.
3. High-Margin Products: Featuring these products can help boost your overall profit margins, increasing the average order value.
4. New Arrivals: Highlighting new items can generate excitement and curiosity among returning visitors, encouraging them to explore what's fresh in your store.
5. Slow-Moving Inventory: Strategically featuring items that aren’t selling well can help clear out excess stock and make room for new products.

By strategically placing these featured products, we can enhance the shopping experience and guide customers towards making purchases that benefit both them and our business.

How to Add Featured Products on Shopify

Now that we understand the significance of featuring products, let's explore the various methods for adding them to your Shopify store.

Method 1: Using Shopify's Built-in Features

Shopify offers integrated features that allow us to showcase our featured products easily. Here’s how to do it:

1. Log into Your Shopify Admin Panel: Navigate to your Shopify store’s admin panel.
2. Go to Online Store > Themes: Select the theme you are currently using.
3. Customize Your Theme: Click on the "Customize" button to enter the theme editor.
4. Add a Featured Collection Section:
   • In the theme editor, you can add a new section to your homepage.
   • Look for the option labeled "Featured Collection" or "Featured Products."
   • Select the specific collection you want to showcase or create a new one.
5. Customize Your Featured Products:
   • Decide how many products to show and how they should be displayed (grid, carousel, etc.).
   • Save your changes.

This method allows us to feature products directly on the homepage, ensuring they are one of the first things customers see when they visit our store.

Method 2: Creating a Custom Collection

If you'd like to feature specific products rather than an entire collection, creating a custom collection is a great approach.

1. Go to Products > Collections: From your Shopify admin, navigate to the "Products" section and then to "Collections."
2. Create a New Collection:
   • Click on "Create Collection."
   • Name your collection (e.g., "Featured Products").
3. Select Products to Include:
   • You can choose products manually or set conditions for automatic inclusion based on tags, types, or vendors.
   • Save the collection.
4. Add the Collection to Your Homepage: Follow the steps in Method 1 to add this newly created collection to your homepage.

This allows for a more tailored approach, letting us select exactly which products we want to showcase.

Method 3: Using a Page Builder App

For those looking for more customization options, third-party page builders can offer advanced features.

1. Install a Page Builder App: Consider using apps like Shogun or PageFly, which provide drag-and-drop functionality.
2. Create a New Page: Open the page builder and create a new page or edit an existing one.
3. Add a Featured Products Element:
   • Use the drag-and-drop feature to add a "Collection" or "Featured Products" element.
   • Customize the layout, appearance, and settings to fit your brand.
4. Publish the Page: Once you’re satisfied with how it looks, publish the page and link it to your navigation menu.

Using a page builder allows for maximum flexibility, enabling us to create unique layouts that reflect our brand's identity.

Best Practices for Featuring Products

To maximize the impact of our featured products, we should follow some best practices:

1. Optimize Product Images

High-quality images are essential. Use clear, professional photos that showcase your products in the best light. Consider using lifestyle images that depict your products in use, as this can help customers envision themselves using or wearing them.

2. Write Compelling Descriptions

Create informative and engaging product descriptions that highlight the benefits and features of the items. Use persuasive language to encourage purchases, focusing on how the product can solve a customer's problem or enhance their life.

3. Use Discounts and Promotions

Featuring products that are on sale or part of a special promotion can entice customers to make a purchase. Highlight the savings prominently to grab attention.

4. Leverage Social Proof

Incorporate customer reviews and testimonials directly on the featured product section. This builds trust and encourages potential buyers to make a purchase based on the experiences of others.

5. Monitor Performance

Keep track of how well your featured products are performing. Use analytics tools within Shopify to assess click-through rates and conversion rates. Adjust your featured products based on what the data tells you.

Integrating Tevello for Enhanced Offerings

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. One way we do this is by enabling merchants to create, manage, and sell online courses and digital products directly within their Shopify store.

Imagine a scenario where a Shopify merchant selling craft supplies features a "Beginner's Knitting Course" alongside their yarn and needles. By integrating courses into their offerings, they not only boost their sales but also create a community of engaged learners who are more likely to return for additional products.

Our all-in-one solution eliminates the need for external platforms, allowing for seamless integration into your Shopify ecosystem. With Tevello, you can enhance your featured products strategy by offering complementary courses that appeal to your customer base.

Ready to elevate your Shopify store with our powerful features? Start your 14-day free trial of Tevello today!

Examples of Effective Featured Products

To further illustrate the power of featured products, let’s look at some examples of how various merchants have successfully implemented this strategy.

Example 1: Seasonal Promotions

A clothing retailer might highlight cozy sweaters during the fall season, showcasing them prominently on their homepage. By using a carousel format, they can display multiple styles and colors, enticing customers to find the perfect fit for their autumn wardrobe.

Example 2: Best-Selling Items

An electronics store can feature its top five best-selling gadgets on its homepage. By including customer ratings and reviews next to each product, they can leverage social proof to encourage new customers to make similar purchases.

Example 3: Complementary Offerings

A beauty brand could feature a new line of skincare products alongside makeup items that work well together. This not only increases the visibility of new products but also encourages bundled purchases that enhance the customer shopping experience.

Conclusion

Adding featured products to your Shopify store can significantly enhance customer engagement and drive sales. By strategically selecting which products to feature, optimizing their presentation, and integrating them with additional offerings like online courses through Tevello, we can create a compelling shopping experience that resonates with our audience.

As Shopify merchants, we have the unique opportunity to elevate our brand and connect meaningfully with our customers. The tactics discussed in this blog post will empower us to maximize visibility and sales potential, creating a thriving online business.

Ready to take the next step in transforming your Shopify store? Install the all-in-one course platform for Shopify and start your free trial today!

FAQ

What are featured products on Shopify?

Featured products are specific items that merchants choose to highlight prominently on their online store, typically on the homepage or product pages. This helps increase visibility and drive sales.

How do I decide which products to feature?

Consider showcasing seasonal items, best-sellers, high-margin products, new arrivals, and slow-moving inventory. These factors can help you determine which products will be most beneficial to feature.

Can I customize how featured products are displayed?

Yes, Shopify allows you to customize the layout and design of your featured products section through the theme editor or by using page builder apps for more advanced customization.

How can Tevello enhance my Shopify store?

Tevello empowers merchants by enabling them to create, manage, and sell online courses and digital products directly within their Shopify store, allowing for a more integrated approach to product offerings.

How can I start featuring products on my Shopify store?

Follow the steps outlined in this blog post to add featured products using Shopify’s built-in features, create custom collections, or utilize page builder apps. For further assistance, consider starting a free trial with Tevello to explore our additional offerings.

By implementing these strategies, we can elevate our Shopify stores and foster a more engaging shopping experience for our customers.