How to Find Best Selling Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Your Market
3. Leveraging Shopify Analytics
4. Exploring Trending Niches
5. Utilizing Social Proof
6. Using External Tools and Resources
7. Implementing Strategies for Success
8. Conclusion

Introduction

Did you know that the e-commerce industry is projected to reach $6.4 trillion by 2024? With such staggering growth, it’s no surprise that many entrepreneurs are eager to carve out their own space in this dynamic marketplace. As Shopify merchants, we are constantly searching for ways to diversify revenue streams and identify which products resonate with our customers. Finding best-selling products is not just about boosting sales; it’s about understanding our audience and creating offerings that meet their needs.

In this blog post, we will explore the various strategies and tools available to help us identify best-selling products on Shopify. We’ll delve into analytics, market research, and trending niches, providing actionable insights that can empower us to make informed decisions for our online stores. Whether you are a seasoned merchant or just starting out, this guide will equip you with the knowledge to uncover the best-selling products tailored for your unique business.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. We are committed to providing an all-in-one solution that seamlessly integrates into the Shopify ecosystem, allowing us to create and sell online courses and digital products while fostering vibrant online communities. So, let’s dive into the methods we can use to identify those coveted bestsellers!

Understanding Your Market

The Importance of Market Research

Before we even look for best-selling products, it’s essential to understand our market. Market research allows us to identify trends, customer preferences, and potential gaps in the market. By gathering data and insights, we can tailor our product offerings to meet the specific needs of our audience.

1. Defining Our Target Audience: Who are our customers? What are their interests, age groups, and purchasing behaviors? Understanding these demographics will guide us in selecting products that resonate with them.
2. Identifying Trends: Trends can change rapidly, especially in the digital space. Keeping an eye on emerging trends can inform our product selection. We can utilize tools like Google Trends to see what products or categories are gaining traction.
3. Analyzing Competitors: What are our competitors selling? By analyzing their offerings, we can identify successful products and understand what makes them appealing to customers.

Tools for Market Research

Here are some effective tools for conducting market research that we can incorporate into our strategy:

• Google Trends: This tool provides insights into the popularity of search queries over time. By entering relevant keywords related to our niche, we can gauge interest and identify seasonal trends.
• Social Media Platforms: Platforms like Instagram, TikTok, and Pinterest are excellent for spotting trends. We can follow influencers in our niche to see what products they are promoting and what resonates with their audience.
• Market Analysis Tools: Websites like Statista and IBISWorld offer comprehensive market reports that can give us valuable insights into industry trends and consumer behavior.

Leveraging Shopify Analytics

Accessing Shopify Reports

Shopify provides robust analytics tools that can help us identify our best-selling products. To access these reports, we can follow these steps:

1. Log into our Shopify Admin Panel.
2. Navigate to Analytics: From the left-hand menu, click on “Analytics.”
3. Select Reports: Here, we can view various reports, including “Sales by Product,” which shows us our top-selling items.

Key Metrics to Monitor

While analyzing our sales data, we should focus on several key metrics to understand product performance better:

• Total Sales: This metric shows the total revenue generated by each product, giving us a clear view of which items are driving our income.
• Units Sold: While total sales are crucial, understanding how many units were sold can provide insights into product popularity and customer demand.
• Customer Feedback: Reviews and ratings can offer qualitative data that highlights why certain products are performing well or poorly.

Using Best-Selling Filters

Shopify allows us to filter our product listings to see best-selling items easily. By using the following URL structure, we can quickly access bestsellers in any collection:

/collections/all?sort_by=best-selling

This link will display all products sorted by their sales performance, helping us identify top performers at a glance.

Exploring Trending Niches

Understanding Niche Markets

Niche markets can be highly lucrative, and identifying trending niches can lead us to find best-selling products. A niche market is a subset of a larger market focused on specific products or consumer needs.

1. Researching Niche Trends: Tools like Treendly or Ahrefs can help us spot trending niches based on search volume and interest.
2. Analyzing Consumer Behavior: By studying customer feedback and engagement, we can better understand what drives purchases within our niche.

Examples of Trending Niches

• Eco-Friendly Products: With growing concerns about sustainability, eco-friendly products are gaining popularity. Items like reusable bags, biodegradable utensils, and organic clothing are examples of products in this niche.
• Health and Wellness: This niche encompasses fitness products, supplements, and mindfulness tools. The rise of home workouts has created demand for fitness equipment and online courses related to wellness.
• Pet Products: The pet industry is booming, with pet owners willing to spend on high-quality products. Items like organic pet food, toys, and accessories are consistently popular.

Utilizing Social Proof

The Power of Reviews and Ratings

Social proof is a powerful tool in e-commerce. When customers see that others are purchasing and enjoying a product, they’re more likely to buy it themselves. Here’s how we can leverage social proof to identify and promote best-selling products:

• Encourage Customer Reviews: Actively solicit reviews from our customers. The more reviews a product has, the more credible it appears, which can influence potential buyers.
• Highlight Best Sellers: Use badges or labels on product pages to indicate best sellers. This can create a sense of urgency and desirability.
• Share Customer Stories: Featuring customer testimonials or success stories can enhance trust and encourage new customers to purchase.

Building Community Around Our Products

At Tevello, we understand the importance of community. By creating a space for our customers to share their experiences and interact with one another, we can foster loyalty and brand engagement.

1. Online Courses: We can create online courses related to our products, encouraging customers to engage with our brand and learn more about how to use our offerings effectively.
2. Social Media Groups: Establishing community groups on platforms like Facebook or Discord can facilitate discussions about our products and allow customers to share tips and experiences.

Using External Tools and Resources

Product Research Tools

There are several external tools available that can assist us in identifying best-selling products, including:

• AliExpress: The "Find Products" feature allows us to browse bestselling dropshipping products by category, helping us identify items that are currently in demand.
• Amazon Best Sellers: Amazon’s Best Sellers page offers insights into what products are performing well in various categories. This can serve as inspiration for our own product offerings.
• WatchCount.com: This tool provides insights into what items are trending on eBay, allowing us to tap into popular products before they reach saturation in the market.

Competitor Analysis Tools

Using competitor analysis tools can provide us with valuable insights into what products are performing well for others in our niche:

• SimilarWeb: This tool allows us to analyze competitors’ traffic sources, audience demographics, and popular products.
• SEMrush: By entering competitor URLs, we can uncover their top-performing products and keywords, giving us a clearer picture of market dynamics.

Implementing Strategies for Success

Testing and Iterating

Finding best-selling products is not a one-time task; it requires ongoing testing and iteration. Here’s how we can implement a strategy for success:

1. A/B Testing: Experiment with different product offerings, pricing strategies, and marketing messages to see what resonates with our audience.
2. Monitor Performance: Regularly review sales data and customer feedback to identify trends and make necessary adjustments.
3. Stay Agile: Be prepared to pivot our strategy based on market changes and consumer preferences. Keeping a flexible approach allows us to capitalize on new opportunities as they arise.

Fostering Customer Loyalty

At Tevello, we believe that building long-term relationships with our customers is key to sustained success. Here are some strategies for fostering loyalty:

• Loyalty Programs: Implementing a loyalty program can encourage repeat purchases and enhance customer retention.
• Personalized Marketing: Use customer data to deliver personalized product recommendations and targeted promotions.
• Exceptional Customer Service: Providing outstanding support can turn a one-time buyer into a loyal customer. Ensure that our customers feel valued and heard.

Conclusion

Finding best-selling products on Shopify requires a combination of market research, analytics, and community engagement. By understanding our audience, leveraging data, and fostering a sense of community, we can identify products that resonate and drive sales.

At Tevello, we are dedicated to empowering Shopify merchants to unlock new revenue streams by creating and managing online courses and digital products. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, allowing us to focus on what matters most—connecting with our audience.

Are you ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and discover the power of integrating online courses and community building directly into your e-commerce strategy.

FAQ

Q: How can I identify my best-selling products on Shopify?
A: You can identify your best-selling products by accessing the Shopify Analytics section and viewing the “Sales by Product” report. This report will show you total sales and units sold for each product.

Q: What tools can help me find trending products?
A: Tools like Google Trends, Amazon Best Sellers, and AliExpress can help you identify trending products by showing popularity and sales data.

Q: How important is customer feedback in identifying best sellers?
A: Customer feedback is crucial as it provides insights into the quality and desirability of products. High ratings and positive reviews can indicate a product’s potential as a best seller.

Q: Can social media influence best-selling products?
A: Yes, social media plays a significant role in influencing consumer behavior. Platforms like Instagram and TikTok can highlight trends and products that resonate with audiences.

Q: How can I foster community engagement around my products?
A: You can foster community engagement by creating online courses, starting social media groups, and encouraging customers to share their experiences with your products.

By taking a strategic approach to identifying and promoting best-selling products, we can enhance our Shopify stores and build lasting connections with our customers. Let’s make the most of these opportunities together!