How to Add a Collection to a Page on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Shopify Collections
3. How to Create a Collection in Shopify
4. How to Add a Collection to a Page on Shopify
5. Best Practices for Organizing Collections
6. Integrating Online Courses and Communities with Tevello
7. Conclusion

Introduction

Did you know that e-commerce sales are expected to reach over $6 trillion by 2024? This staggering growth underscores the importance of having a well-structured online store, particularly for Shopify merchants looking to stand out in a crowded marketplace. One of the most effective ways to enhance the shopping experience and drive sales is by creating collections that group products based on specific criteria. But how do we add these collections to a page in Shopify, and why is it essential for our store's success?

As we navigate the world of e-commerce, the rise of the knowledge economy and digital products presents a unique opportunity for Shopify merchants to diversify revenue streams. Collections are not just organizational tools—they can significantly improve customer retention, enhance user experience, and boost sales. In this blog post, we’ll delve into the step-by-step process of how to add a collection to a page on Shopify, highlight the importance of collections, and explore how Tevello can empower you to create and manage online courses and vibrant communities directly within your Shopify store.

At Tevello, we believe in empowering Shopify merchants like you to unlock new revenue streams and build meaningful connections with your audience through our all-in-one solution. Our user-friendly platform integrates seamlessly into the Shopify ecosystem, providing robust features and industry-leading support without hidden fees or complicated pricing models.

By the end of this post, you’ll have a clear understanding of how to effectively add collections to your Shopify pages, enhancing your store's functionality and aesthetics. Let’s embark on this journey together!

Understanding Shopify Collections

Before we dive into the technical aspects of adding collections to a page, it's essential to grasp what collections are and why they matter.

What Are Collections?

Collections in Shopify are groups of products that are grouped based on specific criteria you set. They can be created manually or automatically, allowing you to showcase products in a way that makes sense for your customers. For example, you might create a collection for all summer apparel, or one for all products under a specific price point.

Types of Collections

1. Manual Collections: You select the products to include in the collection. This allows for precise control over which products are displayed but requires ongoing management to keep it updated.
2. Automated Collections: Products are added based on specific rules you set, such as product tags, price, or vendor. This type of collection automatically updates when new products meet the criteria, saving you time and effort.

Why Are Collections Important?

• Improved Navigation: Collections help customers find what they are looking for quickly, enhancing their shopping experience.
• Increased Visibility: By grouping products together, you can highlight specific items, leading to higher sales.
• SEO Benefits: Well-structured collections can improve your site's SEO, making it easier for potential customers to find your products through search engines.
• Cross-Selling Opportunities: By featuring related products in collections, you encourage customers to explore more items, increasing the average order value.

How to Create a Collection in Shopify

Now that we understand the importance of collections, let’s walk through the process of creating one in Shopify.

Step 1: Access Your Shopify Admin

Log into your Shopify admin dashboard. From here, you will manage all aspects of your store.

Step 2: Navigate to Products

On the left-hand menu, click on Products. This is where you will find all your product listings and collections.

Step 3: Create a New Collection

1. Click on Collections in the Products section.
2. Then, click on Create collection.
3. Choose whether you want to create a manual collection or an automated collection.

Step 4: Set Collection Details

• Title: Give your collection a descriptive title. This title will be displayed in your store and is essential for SEO.
• Description: Write a brief description of the collection. This text can help customers understand what to expect and also aids in SEO.
• Image: Upload an image that represents the collection. This visual element can attract customers and make the collection more appealing.

Step 5: Set Collection Conditions (For Automated Collections)

If you chose to create an automated collection, you will need to set conditions for which products will be included. This could be based on:

• Product type
• Tags
• Price
• Vendor

Step 6: Save Your Collection

Once you have filled out all necessary information, click Save. Your collection is now created and ready to be added to a page.

How to Add a Collection to a Page on Shopify

Now that we have our collection set up, let’s explore how to add it to a specific page in your Shopify store.

Step 1: Access the Theme Editor

From your Shopify admin, navigate to Online Store and select Themes. Here, you will manage the look and feel of your store.

Step 2: Customize Your Theme

1. Click on Customize next to the theme you want to edit.
2. This will take you to the theme editor, where you can make changes to your store's layout.

Step 3: Add a Collection List or Featured Collection

Depending on how you want to display the collection, you have two options:

Adding a Collection List

1. In the left-hand menu of the theme editor, click on Add section.
2. Choose Collection list from the dropdown. This will allow you to display multiple collections on the page.
3. Click on Select collection to choose the collections you want to feature, then click Add.
4. Customize the layout and appearance as desired, then click Save.

Adding a Featured Collection

1. Navigate back to the Add section menu.
2. Select Featured collection.
3. Click on Select collection and choose the collection you want to feature prominently on your page.
4. Adjust the layout settings to fit your theme's design, then click Save.

Step 4: Arrange Your Page Layout

You can drag and drop sections to arrange your page as you like. This flexibility allows you to create a unique shopping experience tailored to your audience.

Step 5: Preview and Publish

Once you are satisfied with the layout and design of your page, preview it to ensure everything looks good. If you're happy with the changes, click Publish to make the page live.

Best Practices for Organizing Collections

To maximize the effectiveness of your collections, here are some best practices to consider:

• Keep Titles Clear: Make sure your collection names are descriptive and easy to understand. This clarity helps with SEO and customer navigation.
• Use High-Quality Images: Ensure that every collection features high-quality images. This visual appeal can significantly impact customer engagement.
• Update Regularly: Keep your collections fresh by updating them regularly with new products and removing items that are out of stock or no longer relevant.
• Leverage Tags: Use tags to categorize products, making it easier to create automated collections and improve searchability.
• Monitor Performance: Use Shopify analytics to track the performance of your collections. This data can guide future updates and marketing strategies.

Integrating Online Courses and Communities with Tevello

As we explore the functionalities of Shopify collections, it's essential to note that we can take this a step further with Tevello. Our platform allows Shopify merchants to create and manage online courses and digital products effortlessly.

Imagine a scenario where a Shopify store specializing in crafting supplies not only sells materials but also offers an online course titled "Beginner's Knitting." By integrating this course as a product in your Shopify store, you can create a collection that features both the supplies and the course, allowing customers to purchase everything they need in one go.

Furthermore, Tevello enables merchants to build vibrant communities around their courses, fostering engagement and support among learners. This combination of products and community can significantly enhance customer loyalty and create additional revenue streams.

Ready to build your course? Get started with Tevello by starting your 14-day free trial today!

Conclusion

Adding collections to your Shopify pages is a straightforward yet powerful way to enhance your online store’s functionality and improve the shopping experience for your customers. By creating organized, visually appealing collections, we can boost product visibility, improve navigation, and ultimately drive sales.

At Tevello, we are dedicated to empowering Shopify merchants to unlock new revenue streams and foster meaningful connections with their audience. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, allowing you to manage digital products and online courses alongside your traditional product offerings.

If you’re ready to elevate your Shopify store and explore new opportunities, we invite you to start your 14-day free trial of Tevello today. Together, we can create a thriving online business that meets the needs of your customers and enhances your brand’s presence in the digital marketplace.

FAQ

Q1: How many collections can I create on Shopify?
A1: There is no limit to the number of collections you can create on Shopify. You can create as many as needed to effectively organize your products.

Q2: Can I change a manual collection to an automated one?
A2: No, once a collection is created as either manual or automated, it cannot be changed. You will need to create a new collection with the desired type.

Q3: How do I edit the collection description for SEO purposes?
A3: In the collection settings, you can edit the SEO title, URL, and meta description. This allows you to optimize the collection for search engines.

Q4: Can I feature multiple collections on a single page?
A4: Yes, you can use the collection list feature to showcase multiple collections on a single page.

Q5: How does Tevello enhance my Shopify store's capabilities?
A5: Tevello allows you to create and manage online courses and digital products, as well as build online communities, all within your Shopify store, providing a comprehensive solution for e-commerce merchants.

For additional insights and support, feel free to explore our success stories and features pages to see how other merchants have thrived with Tevello.