Finding what's a good digital product to sell for your brand

Table of Contents

1. Introduction
2. The Strategic Shift to Digital Assets
3. Online Courses: The Gold Standard of Digital Goods
4. Membership Sites and Recurring Communities
5. Ebooks and Comprehensive Guides
6. Templates and Productivity Toolkits
7. Digital Art, Printables, and Creative Assets
8. Coaching and Mentorship Bundles
9. Technical Foundations: The Tevello Advantage
10. Overcoming Common Hurdles in Digital Selling
11. Pricing Strategies for Maximum Profit
12. Case Studies: Real-World Shopify Success
13. Final Steps: Preparing for Launch
14. FAQ: Selling Digital Products on Shopify
15. Conclusion

Introduction

Did you know that by 2030, the global digital product market is projected to reach over $416 billion? While physical retailers grapple with the rising costs of cardboard, the unpredictability of international shipping lanes, and the headache of warehouse management, a new generation of merchants is quietly building empires with zero physical inventory. Imagine a business where your "stock" never runs out, your shipping cost is always $0, and your profit margins routinely hover between 90% and 95%. This is the reality of the digital goods economy.

The purpose of this guide is to move past the generic advice of "just start a blog" and provide you with a high-level strategic framework for identifying what's a good digital product to sell based on your unique expertise and existing Shopify footprint. We will explore high-demand categories—from immersive online courses to exclusive community memberships—while demonstrating how to technicalize these offerings using the Tevello ecosystem. At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse, ensuring that you maintain full control over your customer journey and data.

Ultimately, the best digital product is one that leverages your specific authority to solve a recurring problem for your audience, creating a scalable asset that increases your brand’s value and customer lifetime loyalty.

The Strategic Shift to Digital Assets

Transitioning into digital products isn't just about adding a new SKU to your store; it’s about fundamental business de-risking. When you sell a physical item, your profit is squeezed by the cost of goods sold (COGS), labor, and fulfillment. With digital assets, the heavy lifting happens during the creation phase. Once the asset is built, the cost of selling to the 1,000th customer is virtually identical to the cost of selling to the first.

This model allows Shopify merchants to move away from "one-and-done" transactions and toward a relationship-based business model. For instance, if you currently sell gardening tools, your revenue is capped by the number of shovels you can ship. However, by adding a masterclass on "Soil Health and Regenerative Gardening," you create a high-margin upsell that requires no additional storage space. This is how modern brands diversify their revenue streams and protect themselves against supply chain shocks.

Online Courses: The Gold Standard of Digital Goods

When merchants ask what's a good digital product to sell, the most robust answer is often an online course. Educational content allows you to package your "know-how" into a structured curriculum that guides a customer from point A (a problem) to point B (a solution).

Why Courses Excel on Shopify

Most third-party course platforms force your customers to leave your website and create new accounts on a different URL. This fragmentation kills conversion rates and dilutes your brand. We believe merchants should own their customer data and brand experience, which is why Tevello was designed as a native Shopify integration. By seeing how the app natively integrates with Shopify, you can provide a seamless checkout where the course content is delivered immediately within your own store’s environment.

Practical Scenario: The Specialty Coffee Roaster

Consider a merchant selling premium coffee beans. While the beans are a physical product, the "value" for the customer is the perfect cup of coffee. The roaster could create a video course titled "The Barista’s Secret: Mastering Manual Brews at Home."

• The Content: High-definition videos showing grind sizes, water temperatures, and pouring techniques.
• The Advantage: This is a high-margin upsell that requires no shipping boxes.
• The Result: The customer becomes more skilled, leading to higher satisfaction and more frequent bean purchases.

Membership Sites and Recurring Communities

If a course is a one-time educational event, a membership is an ongoing relationship. This is the ultimate "holy grail" for Shopify owners because it provides recurring revenue stability. Instead of starting every month at zero sales, you begin with a baseline of subscription income.

Building a Belonging Economy

Human beings have a fundamental need for connection and specialized knowledge. A membership site can offer:

• Exclusive Content: Monthly webinars, deep-dive articles, or PDF guides.
• Community Engagement: Member directories and social feeds where enthusiasts can interact.
• Direct Access: Q&A sessions or office hours with the founder.

Tevello includes all the key features for courses and communities, allowing you to build these social layers directly into your store. You can create a "members-only" area that lives right next to your product catalog. This proximity encourages members to buy physical goods and physical buyers to join the community, creating a self-sustaining ecosystem.

Ebooks and Comprehensive Guides

For those who are better with the written word than on camera, ebooks remain a highly effective entry point. They are the easiest digital product to produce and consume. A well-written guide can serve as a "tripwire" product—a low-cost item that turns a browser into a buyer.

Narrowing Your Focus

The key to a successful ebook is specificity. Do not write "A Guide to Fitness." Instead, write "The 30-Day Strength Protocol for Busy Parents." The more specific the problem, the higher the perceived value.

• Format: PDFs are standard, but you can also offer EPUB versions for e-readers.
• Upselling: Use the ebook as a gateway. At the end of the book, invite the reader to join your full video course or community.

Templates and Productivity Toolkits

In a world where everyone is "time-poor," anything that saves time is inherently valuable. Templates are "done-for-you" frameworks that allow customers to skip the "blank page" phase of a project.

High-Demand Template Categories

1. Notion & Productivity Boards: Help people organize their lives or businesses.
2. Canva & Design Kits: Provide social media post templates for small business owners.
3. Financial Trackers: Spreadsheet templates for budgeting, tax prep, or investment tracking.
4. Legal & Business Documents: Contract templates or business plan outlines.

These products are "evergreen." Once you create a high-quality budget tracker, it can sell for years with only minor annual updates. For many creators, these become a source of true passive income.

Digital Art, Printables, and Creative Assets

If you have a creative flair, the digital art market is massive. This isn't just about selling "pretty pictures"; it's about providing assets that other people can use to enhance their own lives or businesses.

The Power of Printables

Printables are digital files (usually PDFs) that the customer prints at home. This category includes:

• Educational Worksheets: For parents and homeschoolers.
• Wall Art: High-resolution files that customers can frame.
• Planners & Journals: Daily, weekly, or monthly organizers.
• Craft Patterns: Sewing, knitting, or 3D printing files.

One notable success story involves how one brand sold $112K+ by bundling courses and digital patterns. By generating revenue from both physical and digital goods, this merchant proved that digital files can be the primary driver of a six-figure Shopify business.

Coaching and Mentorship Bundles

Digital products don't have to be completely hands-off. You can sell high-ticket mentorship packages that include a mix of pre-recorded content and live interaction. This is often the fastest way to scale a service-based business.

Instead of trading hours for dollars in a traditional consulting model, you can sell access to a "Coaching Portal" on your Shopify site. This portal can house all the necessary worksheets and videos, while you provide the live "human" element via group calls or community feedback. This setup allows you to handle 50 clients in the time it used to take to handle five.

Technical Foundations: The Tevello Advantage

Choosing what's a good digital product to sell is only half the battle; the other half is delivery. At Tevello, we believe that the technical side of your business should be invisible to the customer. When you use our "Native Shopify Integration," you are ensuring a seamless checkout experience using the payment gateways you already trust.

Why Merchants Choose Our Platform

Many "all-in-one" course platforms are actually "all-in-one" silos. They lock you into their ecosystem, charge high transaction fees, and make it difficult to sell physical products alongside your digital ones. Tevello changes that.

• Own Your Domain: We focus on keeping customers at home on the brand website. There are no redirects to third-party domains.
• Simple Pricing: We reject the industry standard of complicated tier structures. We offer The Unlimited Plan at $29.99 per month.
• Zero Success Fees: Unlike competitors who take a percentage of every sale, we charge 0% transaction fees. You keep 100% of your earnings.
• Unlimited Everything: Our plan includes unlimited courses, students, and video hosting. You don't get penalized for growing.

If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Overcoming Common Hurdles in Digital Selling

The Challenge of Intangibility

Because customers cannot touch a digital product, they may hesitate to perceive its full value. You must overcome this through "digital merchandising." Use high-quality mockups that show your ebook on a tablet or your course playing on a laptop. Use video trailers to give a "sneak peek" of the curriculum.

Combating Piracy and Theft

While no system is 100% foolproof, selling through a native Shopify app like Tevello adds a layer of security. Content is delivered through a secure member portal rather than a simple download link that can be easily shared. By requiring a login, you ensure that only paying customers access your intellectual property.

Standing Out in a Crowded Market

The barrier to entry for digital products is low, which means competition is high. To win, you must focus on results. People don't buy a course; they buy the transformation the course provides. Your marketing should focus less on "10 hours of video" and more on "how you will feel/what you will achieve after 10 hours."

Pricing Strategies for Maximum Profit

Pricing digital products is a psychological exercise. Since your COGS is near zero, you are pricing based on value, not cost.

1. The "Tripwire" ($7 - $27): Usually a specific template or a short guide. Its goal is to build a list of buyers.
2. The Core Offer ($97 - $497): Your primary online course or comprehensive toolkit. This is where most of your revenue will live.
3. The Premium Tier ($997+): A bundle that includes the core offer plus live coaching or community access.
4. The Subscription ($19 - $99/mo): Recurring access to a library of content or a community feed.

To find the right balance, we recommend predictable pricing without hidden transaction fees, as this allows you to calculate your margins with total accuracy.

Case Studies: Real-World Shopify Success

When we look at success stories from brands using native courses, the pattern is clear: the most successful merchants are those who integrate digital goods into their existing brand story.

For example, look at see how merchants are earning six figures by simply documenting their process. A merchant selling fitness apparel can easily launch a "12-Week Transformation Program." The apparel provides the "look," and the digital product provides the "method." This synergy increases the Customer Lifetime Value (LTV) because the customer now relies on the brand for both their gear and their guidance.

Final Steps: Preparing for Launch

Before you go live, walk through this checklist:

• Identify the "Transformation": What is the one specific result your product delivers?
• Choose Your Format: Video, text, audio, or template?
• Set Up Your Shopify App: start your 14-day free trial and build your first course now.
• Create Your Curriculum: Map out the modules and lessons.
• Design Your Sales Page: Use high-quality visuals and compelling copy.
• Market to Your List: Your existing customers are your best prospects for a digital launch.

FAQ: Selling Digital Products on Shopify

1. Do I need a separate website for my online course?

No. In fact, we recommend against it. Keeping your courses on your main Shopify store ensures a consistent brand experience and allows you to use your existing Shopify themes and apps. This reduces technical friction and keeps your SEO authority in one place.

2. How do I handle large video files?

Many platforms require you to use external hosting like Vimeo or YouTube. With the Tevello Unlimited Plan, we include unlimited video hosting and bandwidth. You can upload your videos directly to our app, and they will be served securely to your students.

3. Can I sell digital and physical products in the same cart?

Absolutely. This is one of the biggest advantages of using a native Shopify solution. A customer can buy a yoga mat (physical) and a 30-day yoga challenge (digital) in a single transaction. Shopify handles the tax and payment, and Tevello handles the digital delivery.

4. How long does it take to set up a course?

While creating the content takes time, the technical setup is incredibly fast. Most merchants can install the app and have their first module structured in under an hour. Since we offer a 14-day free trial, you can actually build your entire curriculum and test the user experience before you ever pay a subscription fee.

Conclusion

Determining what's a good digital product to sell is the first step toward building a more resilient, scalable, and profitable e-commerce business. Whether you choose to launch a comprehensive masterclass, a recurring membership community, or a simple set of productivity templates, the goal is the same: to provide immense value to your audience while freeing yourself from the constraints of physical inventory. Digital products allow you to diversify your revenue, increase your brand loyalty, and build a business that works for you 24/7.

At Tevello, we are committed to providing you with the all-in-one ecosystem you need to succeed. Our platform is built on the belief that you should own your brand and your data without being nickeled-and-dimed by transaction fees or hidden costs. By leveraging our native Shopify integration, you can turn your store into a powerful educational hub that keeps your customers engaged and coming back for more.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from. Install the app today to start your 14-day free trial and experience the freedom of selling digital products with 0% transaction fees. Your knowledge is your most valuable asset—it's time to start sharing it with the world.