Efficient Methods to Remove Sale Price on Shopify

Table of Contents

1. Introduction
2. Understanding the Mechanics of Shopify Sale Pricing
3. Why Removing Sale Prices is Crucial for Brand Health
4. Method 1: Manually Removing Sale Prices for Individual Products
5. Method 2: Handling Sale Prices for Product Variants
6. Method 3: Using the Shopify Bulk Editor
7. Transitioning from Physical Sales to Digital Value
8. Troubleshooting: Why is the Sale Price Still Showing?
9. The Strategy of Pricing: When to Leave the Sale Price On
10. Leveraging Tevello for Recurring Revenue
11. Steps for Large-Scale Price Removal (CSV Method)
12. Managing Customer Expectations Post-Sale
13. The Value of the Tevello Ecosystem
14. Conclusion
15. FAQ

Introduction

Did you know that according to consumer behavior studies, an overwhelming majority of shoppers feel a sense of "urgency" when they see a strikethrough price, but that same psychological trigger can turn into "brand fatigue" if the sale never seems to end? Imagine a customer visiting your store in February only to see "Holiday Sale" badges still lingering on your best-sellers. It creates a sense of neglect, suggesting that the store owner isn't attentive to the details. For an e-commerce merchant, the ability to pivot quickly between promotional periods and standard pricing is not just a technical necessity—it is a vital part of maintaining brand integrity and customer trust.

The purpose of this blog post is to provide a comprehensive, step-by-step roadmap for Shopify store owners who need to know how to remove sale price on Shopify. We will cover everything from manual edits for individual products to utilizing the powerful bulk editor for massive inventories. Furthermore, we will explore the strategic side of pricing, including how to transition from discount-heavy models to value-based models like digital courses and memberships. At Tevello, our mission is to help you turn any Shopify store into a digital learning powerhouse, and part of that journey involves mastering the administrative nuances of the Shopify platform.

By the end of this guide, you will understand the mechanics of the "Compare-at" price field, how to audit your storefront for lingering sale badges, and how to maintain a clean, professional aesthetic that drives long-term Customer Lifetime Value (LTV).

Understanding the Mechanics of Shopify Sale Pricing

Before we dive into the "how-to," it is essential to understand "what" Shopify is actually doing when it displays a sale price. Shopify’s pricing system relies on two primary fields: the "Price" and the "Compare-at price."

The Price is what the customer actually pays at checkout. The Compare-at price is the original, higher price that appears with a strikethrough to indicate a discount. When the "Compare-at price" is higher than the "Price," Shopify’s liquid logic automatically triggers "Sale" badges, banners, and the classic crossed-out text.

To remove the sale price, your goal is simple: you must either delete the value in the "Compare-at price" field entirely or set it to zero. Once that field is empty, Shopify recognizes that the product is no longer on promotion, and the "Sale" styling will disappear from your product and collection pages. This distinction is important because "Sales" in this context are different from "Discount Codes." A sale price is hard-coded into the product listing, whereas a discount code is applied at the cart or checkout level.

Why Removing Sale Prices is Crucial for Brand Health

Maintaining "perpetual sales" might seem like a good way to keep conversion rates high, but it often leads to a "race to the bottom." When you learn how to remove sale price on Shopify and revert to your standard MSRP, you are communicating to your audience that your products have a fixed, premium value.

Avoiding "Discount Fatigue"

If a customer sees a product "on sale" for $49 (originally $99) for six months straight, they stop believing the $99 price point ever existed. They begin to view $49 as the "real" price. By removing the sale price, you reset the customer's expectations and prepare them for future legitimate promotions that will actually feel special.

Maintaining Theme Performance

Many Shopify themes are designed to display "Sale" badges prominently. If too many products are marked as being on sale, your collection pages can become cluttered with red badges and strikethrough text, which distracts from the actual product photography. A clean storefront is often a high-converting storefront.

Preparing for Diversified Revenue

For many merchants, the goal is to move beyond thin-margin physical goods and into high-margin digital products. We believe merchants should own their customer data and brand experience, which is why we emphasize the importance of a professional-looking store. For example, if you are generating over €243,000 by upselling existing customers with digital content, you want your pricing to look consistent across both your physical and digital catalogs.

Method 1: Manually Removing Sale Prices for Individual Products

If you only have a few items on sale, the manual method is the most straightforward approach. This is common for boutique owners who might have put a specific seasonal item on clearance.

Steps for Desktop:

1. Log in to your Shopify Admin.
2. Navigate to Products.
3. Click on the specific product name you wish to edit.
4. Scroll down to the Pricing section.
5. In the Compare-at price field, highlight the number and hit backspace to delete it.
6. Ensure the Price field contains the amount you want to charge moving forward.
7. Click Save at the top or bottom of the page.

Steps for Mobile:

1. Open the Shopify App.
2. Tap the Products icon at the bottom.
3. Tap the product you want to change.
4. Tap on the price area.
5. Clear the Compare-at price field.
6. Tap Save or the checkmark icon.

This method is effective because it gives you a moment to double-check the "Price" field. Often, when merchants remove a sale, they also want to increase the base price slightly to account for inflation or increased shipping costs.

Method 2: Handling Sale Prices for Product Variants

Many Shopify products, such as apparel or digital course bundles, have variants (e.g., Small, Medium, Large, or Basic vs. Premium). If you find that a "Sale" badge is still appearing on a collection page even after you followed Method 1, it is likely because one or more variants still have a "Compare-at price" listed.

To fix this:

1. Go to the product page in your admin.
2. Scroll down to the Variants section.
3. You will see a list of all variants. If you see a strikethrough price in the variant list, click the variant name.
4. In the variant's specific pricing section, clear the Compare-at price.
5. Save the variant.

If you have dozens of variants, don't do this one by one. Use the bulk editing tool described in the next section. For merchants looking to scale, predictable pricing without hidden transaction fees is essential, and that predictability starts with organized backend data.

Method 3: Using the Shopify Bulk Editor

The Shopify Bulk Editor is perhaps the most underutilized tool for store management. It allows you to view your products in a spreadsheet-like interface directly within the browser.

How to bulk remove sale prices:

1. Go to Products in your Shopify admin.
2. Check the box at the top of the list to select all products, or select specific ones.
3. Click the Bulk edit button that appears.
4. Once in the editor, ensure the Compare-at price column is visible. If it isn't, click "Columns" at the top right and check "Compare-at price."
5. You can now click into the top cell of the "Compare-at price" column and delete the value.
6. Pro Tip: You can click and drag the corner of a cell (similar to Excel) to quickly clear multiple rows at once.
7. Hit Save.

This method is perfect for the Monday morning after a major holiday weekend when you need to revert your entire store to "Business as Usual" mode.

Transitioning from Physical Sales to Digital Value

While managing physical product pricing is a daily task for many, we see a growing trend of merchants diversifying into digital learning. Instead of constantly slashing prices on physical inventory to move stock, many are generating revenue from both physical and digital goods to stabilize their income.

For instance, a merchant selling high-end photography gear might struggle with thin margins on hardware. By creating a photography masterclass, they can offer high-value content with no shipping costs and 100% margins. When you install Tevello from the Shopify App Store today, you can begin adding these high-margin items to your store.

When you add digital products, the pricing logic remains the same. You can set a "Compare-at price" for a course launch and later remove it using the same steps outlined above. This creates a unified experience where your digital products that live directly alongside physical stock share the same professional pricing aesthetic.

Troubleshooting: Why is the Sale Price Still Showing?

Sometimes, you clear the "Compare-at price," but the "Sale" badge persists. This is a common frustration, and usually, it’s caused by one of three things:

1. The "Compare-at price" is set to $0.00

In Shopify's logic, a "Compare-at price" of $0.00 is not the same as an empty field. If the field contains "0," the system might still interpret that as a price comparison (even if it makes no mathematical sense). Always ensure the field is completely blank.

2. Conflicting Variants

As mentioned earlier, if even one variant (like the "XL" size of a shirt) still has a "Compare-at price," the entire product will often display a "Sale" badge on the collection page. You must audit every single variant to ensure they are all cleared.

3. Cache Issues (Browser or CDN)

Shopify uses a Content Delivery Network (CDN) to ensure your store loads fast around the world. Sometimes, the CDN or your browser might "remember" the old version of the page for a few minutes. If you’ve saved your changes and the sale price is still there, try opening your store in an "Incognito" or "Private" browser window. If it looks correct there, you just need to clear your browser cache.

4. Third-Party Apps

Some apps designed for "Sales Clocks" or "Flash Sales" override Shopify's native pricing fields. If you are using a third-party app to manage discounts, you may need to disable the sale within that app's dashboard rather than the Shopify product page. At Tevello, we prioritize a Native Shopify Integration, ensuring that we never interfere with your core store settings or checkout experience.

The Strategy of Pricing: When to Leave the Sale Price On

While this guide focuses on how to remove the sale price, it is worth discussing when you should use it. Pricing is a narrative.

• The Launch Phase: When launching a new digital course, using a "Compare-at price" can reward early adopters. For example, how one brand sold $112K+ by bundling courses often involves showing the value of the bundle versus the individual items.
• The Inventory Clear-out: If you have physical stock taking up warehouse space, the "Sale" badge is a necessary tool to move units and free up capital for new ventures.
• Seasonal Promotions: Black Friday, Cyber Monday, and Boxing Day are the only times many premium brands ever use the "Sale" price.

However, once these phases are over, returning to a clean price list is essential. A store that is always on sale is a store that has no "real" price. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Leveraging Tevello for Recurring Revenue

One of the best ways to stop worrying about constant price slashing is to build a community that pays you a monthly fee. Instead of selling a product once for a "Sale" price, you can offer a membership.

Tevello’s Unlimited Plan provides a flat-rate plan that supports unlimited members for just $29.99 per month. This allows you to focus on building value rather than managing discounts. With all the key features for courses and communities, such as member directories and social feeds, you can create an ecosystem where the "price" is justified by the ongoing access to you and your expertise.

Building this kind of loyalty often involves retention strategies that drive repeat digital purchases. When a customer feels like part of a community, they are far less likely to wait for a "Sale" badge to make their next purchase. They buy because they value the brand, not the discount.

Steps for Large-Scale Price Removal (CSV Method)

For merchants with thousands of SKUs, the browser-based bulk editor might lag. In this case, the CSV (Comma Separated Values) method is the "nuclear option" that gets the job done accurately.

1. Export Your Products: Go to Products and click Export. Choose "All products" and "CSV for Excel, Numbers, or other spreadsheet programs."
2. Open the File: Open the CSV in Google Sheets or Excel.
3. Locate the "Variant Compare At Price" Column: This is usually column U or V depending on your export version.
4. Clear the Column: Highlight all the values in this column (except the header) and delete them.
5. Save as CSV: Ensure you save the file in the .csv format.
6. Import Back to Shopify: Go to Products, click Import, and upload your modified file. CRITICAL: Check the box that says "Overwrite any current products that have the same handle."
7. Wait for the Email: Shopify will process the changes in the background and email you when the update is complete.

This method is highly efficient but requires caution. Always make a backup copy of your original CSV before you start deleting columns!

Managing Customer Expectations Post-Sale

When you remove a sale price, some customers who were "window shopping" might reach out to ask if they can still get the old price. This is a great opportunity for customer service to shine.

Instead of just saying "No," you can offer them a unique, one-time discount code. This keeps the storefront looking clean and professional (no public "Sale" badges) while still closing the deal with a hesitant buyer. This balance of public brand authority and private customer flexibility is how the most successful Shopify stores operate.

Furthermore, moving toward a model that includes strategies for selling over 4,000 digital courses natively often reduces the need for constant price haggling. Digital products have a different perceived value than physical ones; they are often seen as an investment in oneself, which makes the "Price" more stable and less subject to the whims of discount hunters.

The Value of the Tevello Ecosystem

At Tevello, we understand that your Shopify store is more than just a checkout page; it’s your brand’s home. Our mission is to provide an all-in-one ecosystem where physical products, digital courses, and community engagement live side-by-side.

We are committed to transparency. That’s why we offer a simple pricing model: The Unlimited Plan at $29.99 per month. Unlike many other platforms that take a "success fee" from your hard-earned money, Tevello charges 0% transaction fees. You keep 100% of what you earn. Whether you are selling a $10 ebook or a $1,000 masterclass, your costs stay predictable.

Our plan includes:

• Unlimited courses and students.
• Unlimited video hosting and bandwidth.
• Drip content scheduling and quizzes to keep students engaged.
• A 14-day free trial so you can build your entire curriculum before paying a cent.

When you seeing how the app natively integrates with Shopify, you’ll realize that you don't need a separate, expensive platform to host your knowledge. You can keep your customers on your own URL, maintaining full control over the data and the brand experience.

Conclusion

Mastering how to remove sale price on Shopify is a fundamental skill for any professional merchant. Whether you are cleaning up after a holiday rush or repositioning your brand as a premium leader, the ability to quickly and accurately update your pricing ensures your store remains a trusted destination for your customers. By utilizing manual edits, the bulk editor, or CSV imports, you can maintain a storefront that is as organized as it is profitable.

As you refine your physical product strategy, don't forget the incredible potential of adding digital products to your mix. Diversifying your revenue streams not only increases your Customer Lifetime Value but also provides stability in an ever-changing market. At Tevello, we are here to support that growth with a robust, native solution that keeps your business simple and your margins high.

Ready to transform your Shopify store into a digital learning powerhouse? We invite you to start your 14-day free trial and build your first course now. Experience the freedom of 0% transaction fees and unlimited growth.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

1. Will removing the "Compare-at price" affect my Shopify Analytics?

No. Shopify Analytics tracks the "Price" field (the actual amount paid by the customer). Removing the "Compare-at price" only changes the visual representation of the product on your storefront. Your historical data, total sales, and tax reports will remain accurate and unaffected.

2. Why does my collection page still show "Sale" even though I cleared the price?

This usually happens because of variant pricing. If you have a product with multiple sizes or colors, check to ensure that every variant has an empty "Compare-at price" field. Even one variant with a lingering discount will trigger the "Sale" badge for the entire product listing on the collection page.

3. Can I hide the "Sale" badge without deleting the "Compare-at price"?

This depends on your specific Shopify theme. Some themes have a "Theme Settings" toggle that allows you to hide sale badges globally. However, the strikethrough price will usually still appear on the product page. To completely remove the "sale" appearance across all browsers and devices, clearing the "Compare-at price" field is the most reliable method.

4. How do I handle sales for digital courses on Tevello?

Because Tevello is a native Shopify app, it uses Shopify's own product engine. To put a course on sale, you simply edit the Shopify product associated with your course and add a "Compare-at price." To remove the sale, follow the steps in this guide. Your students will see the updated price immediately, and there is no need to sync data between different platforms.