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Shopify Guides February 23, 2026

Best Sample of Digital Products to Sell for Profit

Explore 20 high-demand sample of digital products to sell on Shopify. Boost your profit margins, scale your business, and build recurring revenue today!

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Table of Contents

  1. Introduction
  2. Why Digital Products are a Game Changer for Shopify Merchants
  3. 20 Sample of Digital Products to Sell in 2026
  4. The Tevello Advantage: Why Native Shopify Integration Matters
  5. Practical Strategies for Creating and Selling Digital Products
  6. Real-World Success: Digital Products in Action
  7. Overcoming Common Challenges
  8. Marketing Your Digital Products
  9. Setting Realistic Expectations
  10. Summary of the Tevello Unlimited Plan
  11. Conclusion
  12. Frequently Asked Questions

Introduction

Did you know that the global e-learning market is projected to soar past $460 billion by 2026? This massive shift in how consumers digest information represents a golden opportunity for e-commerce merchants. For years, the traditional retail model has been tethered to the complexities of physical inventory—managing warehouses, navigating global shipping delays, and grappling with the rising costs of raw materials. But what if you could bypass those hurdles entirely? Imagine a business model where your "stock" never runs out, your shipping costs are zero, and your profit margins consistently hover between 80% and 95%.

The purpose of this guide is to provide a detailed, actionable look at the best sample of digital products to sell on your Shopify store today. We will explore twenty high-demand product categories, discuss the strategic advantages of selling digital goods, and provide a roadmap for building a sustainable, recurring revenue stream. We will also dive into why a native integration approach is superior to third-party redirects, ensuring you maintain full control over your customer data and brand experience.

At Tevello, our mission is to "turn any Shopify store into a digital learning powerhouse." We believe that merchants should own their destiny, which is why we have built an ecosystem that keeps your customers on your own URL throughout their entire journey. In this post, we will demonstrate how you can leverage these digital assets to increase Customer Lifetime Value (LTV) and build a brand that resonates in the digital age. By the end of this article, you will have a clear understanding of how to diversify your revenue and why digital products are the ultimate hedge against the volatility of physical retail.

Why Digital Products are a Game Changer for Shopify Merchants

Before we dive into our specific sample of digital products to sell, it is essential to understand why this model is so transformative. Digital products are intangible assets or pieces of media that can be sold and distributed repeatedly online without the need for physical replenishment.

Superior Profit Margins

When you sell a physical t-shirt, you must account for the cost of the fabric, the printing, the packaging, and the postage. With a digital course or an e-book, your primary investment is your time and expertise. Once the product is created, the cost of selling the 100th copy is virtually identical to the cost of selling the first. This scalability allows for exponential growth without a corresponding increase in overhead.

Seamless Global Distribution

Physical logistics often limit your market reach. Shipping fragile items or heavy goods internationally can be prohibitively expensive. Digital products, however, can be delivered instantly to a customer in London, Tokyo, or New York the moment they click "purchase." This instant gratification is a powerful conversion driver.

Building Recurring Revenue

Many digital products lend themselves naturally to a membership or subscription model. Instead of fighting for a one-time sale, you can build a community that provides predictable, month-over-month income. This stability is the holy grail of e-commerce, allowing you to plan for the future with confidence.

Enhancing Physical Goods

Digital products do not have to replace your physical stock; they can amplify it. For a merchant selling high-end coffee beans, creating a "Barista Basics" video course is a high-margin upsell that requires no shipping boxes. It provides the customer with more value, teaches them how to use your physical product better, and establishes you as an authority in your niche. You can start your 14-day free trial and build your first course now to see how easily these two worlds can coexist.

20 Sample of Digital Products to Sell in 2026

To help you get started, we have curated a comprehensive list of digital products that are currently thriving. These range from educational content to creative assets and professional tools.

1. Online Video Courses

Video courses are the heavyweight champions of the digital product world. They offer a high perceived value because they allow the customer to see and hear the instructor. Whether you are teaching complex coding or simple home gardening, video content is engaging and effective. With Tevello, you get a flat-rate plan that supports unlimited members, meaning your costs don’t balloon as your student count grows.

2. E-books and Comprehensive Guides

If you have deep knowledge in a specific niche, an e-book is a fantastic entry point. These can range from "How-to" technical manuals to recipe books or fitness plans. They are relatively low-cost to produce—often requiring only a word processor and a design tool like Canva—yet they provide lasting value to the reader.

3. Membership Sites

A membership site provides exclusive access to a library of content, a community forum, or ongoing updates. This model is excellent for creating a steady stream of income. Merchants often use this to house all the key features for courses and communities in one central hub, ensuring customers have a reason to return every month.

4. Digital Planners and Organizers

With the rise of tablet computing and stylus pens, digital planners have become a massive niche. These interactive PDFs allow users to track their goals, budgets, and schedules without the bulk of a paper planner. They are highly customizable and can be updated annually to encourage repeat purchases.

5. Canva and Social Media Templates

Small business owners and influencers are constantly looking for ways to save time on content creation. By selling pre-designed templates for Instagram stories, Pinterest pins, or LinkedIn headers, you solve a major pain point. These are "buy once, use forever" tools that have a high utility for the modern entrepreneur.

6. Photography and Lightroom Presets

Photographers can monetize their unique editing style by selling Lightroom presets. These "filters" allow amateur photographers to achieve a professional look with a single click. It is a perfect example of selling your "process" rather than just your "product."

7. Stock Media (Video and Audio)

Content creators are in a constant battle for high-quality B-roll and background music. If you are a videographer or musician, you can sell licenses for your clips or tracks. This is a purely passive model; once the asset is uploaded, it can be sold thousands of times to creators worldwide.

8. Spreadsheet Templates (Excel and Google Sheets)

Never underestimate the power of a well-organized spreadsheet. Whether it is for business bookkeeping, real estate investment analysis, or wedding planning, people will pay for a tool that saves them from the "blank cell" paralysis.

9. Notion Templates

Notion has become the go-to productivity tool for millions. Creating specialized Notion workspaces for project management, student life, or habit tracking is a booming market. Because Notion is so flexible, your ability to build a cohesive system is a valuable skill.

10. Healthy Lifestyle and Nutrition Guides

In the wellness space, people are always looking for structured paths to success. Meal plans, workout routines, and mindfulness guides are incredibly popular. You can see how one brand sold $112K+ by bundling courses and digital guides to see the power of this niche.

11. Printable Art and Home Decor

Selling digital downloads of your art allows customers to print the work themselves in the size and frame of their choice. This removes the risk of damage during shipping and allows you to offer your art at a more accessible price point while maintaining high margins.

12. Audiobooks and Guided Meditations

Audio content is perfect for the "on-the-go" consumer. Converting your written guides into audiobooks or creating series of guided meditations allows you to tap into the podcasting and wellness trends simultaneously.

13. Professional Swipe Files

A swipe file is a collection of proven examples—such as high-converting email subject lines, sales page copy, or ad creative. Marketers and copywriters love these because they provide a "head start" on new projects.

14. Coding Snippets and Website Themes

If you are a developer, selling specialized code snippets, CSS styling, or full Shopify themes is a highly lucrative path. Businesses are always looking to differentiate their online presence without hiring a full-time developer for every minor change.

15. Educational Worksheets for Kids

With the growth of homeschooling and supplemental education, parents are searching for high-quality, printable worksheets. From alphabet tracing to basic math and science experiments, these products are a staple for the modern family.

16. Resume and Career Templates

Job seekers want to stand out. Offering professionally designed resume templates and cover letter guides provides immediate value during one of the most stressful times in a person's life.

17. Digital Stickers

Used in digital planning apps and social media, digital stickers are a fun, low-cost item that encourages impulse buys. They are excellent for building brand affinity and can be offered as "bonus" items in larger bundles.

18. Specialized Business Startup Kits

Combine several of the items above into a "Business in a Box." For example, a kit for aspiring freelance writers could include an e-book on landing clients, a contract template, and a spreadsheet for tracking invoices.

19. Workshops and Webinars

While courses are often pre-recorded, selling tickets to a live digital workshop allows for real-time interaction. You can record these sessions and then sell the replays as a separate digital product later.

20. Community Access

Sometimes, the product is the people. Selling access to a private, moderated community where experts and peers can interact is a powerful way to build loyalty. One of our favorite examples is migrating over 14,000 members and reducing support tickets by moving to a more streamlined, native community platform.

The Tevello Advantage: Why Native Shopify Integration Matters

When you decide on a sample of digital products to sell, the next question is how you will sell them. Many merchants make the mistake of using third-party platforms that redirect customers away from their Shopify store. This creates several problems:

  1. Brand Fragmentation: When a customer is sent to a different URL to access their purchase, the trust you built during the shopping process is broken.
  2. Data Loss: You lose granular control over the customer's behavior and data.
  3. Support Friction: Managing two different login systems (one for the store and one for the course platform) is a nightmare for customer service.

At Tevello, we solved this by building a solution that lives entirely within your Shopify environment. When you use our app, you are seeing how the app natively integrates with Shopify to provide a seamless experience. Your customers use the same login they used to buy their physical goods, and they access their digital library without ever leaving your site.

If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Practical Strategies for Creating and Selling Digital Products

Now that you have seen a sample of digital products to sell, let’s talk about the execution. Creating a digital product is a journey that requires both creativity and a strategic mindset.

Identify the Pain Point

Don't create a product just because you can; create it because there is a problem that needs solving. Analyze your competitors and read their negative reviews. What are people complaining about? If a popular fitness guide is "too complicated for beginners," create a "Day Zero" guide that simplifies the process.

Quality Over Quantity

The "intangibility" of digital products means that trust is your most valuable currency. Because a customer cannot touch the product before buying, they rely on your reputation and the quality of your presentation. High-quality video, clean design, and clear, error-free writing are non-negotiable.

Strategic Pricing

We believe in predictable pricing without hidden transaction fees. When you set your own product prices, consider the value you are providing. Avoid the "race to the bottom" by pricing too low. High-value B2B tools or comprehensive masterclasses can and should command premium prices. Remember, with Tevello, we charge 0% transaction fees, so you keep 100% of your earnings.

Protect Your Assets

Piracy is a concern for any digital creator. While it is impossible to stop 100% of unauthorized sharing, you can deter it by using our "Native Shopify Integration." This ensures that content is gated behind a unified login that reduces customer support friction and keeps your hard work secure within your own ecosystem.

Real-World Success: Digital Products in Action

To understand the potential of this model, look at our success stories. We have seen merchants transform their businesses by simply adding a digital layer to what they already do best.

Consider the case of a brand that specialized in physical hobby kits. By adding a library of instructional videos, they were able to implement strategies for selling over 4,000 digital courses natively. This didn't just add a new revenue stream; it reduced the number of "how-to" emails their support team had to answer, as the answers were now conveniently located in the customer's digital portal.

Another merchant found success by unifying a fragmented system into a single Shopify store. They had been using a patchwork of different apps that didn't talk to each other. By moving everything to Tevello, they created a "one-stop shop" for their community, significantly increasing their Customer Lifetime Value because users found it so much easier to engage with the brand.

Overcoming Common Challenges

Selling digital products isn't without its hurdles, but they are easily navigated with the right tools.

Building Trust with Intangible Goods

Since customers can't see the "bulk" of a digital file, you must show them the value. Use detailed descriptions, high-quality preview videos, and social proof. Reviews are essential here. When a potential buyer sees that hundreds of others have found success with your guide, the "intangibility" factor disappears.

Managing Competition

In a world full of free content (YouTube, blogs), why would someone pay for your product? The answer is curation and authority. People pay for the convenience of a structured path. They pay for your unique perspective and the community you have built. Free content is often fragmented; a paid product is a complete solution.

Technical Hurdles

Many store owners fear the technical side of hosting videos or managing memberships. This is exactly why we designed Tevello to be a "turnkey" solution. You don't need to be a developer to set up your curriculum. The Unlimited Plan includes everything you need: unlimited video hosting, drip scheduling, and community features, all for $29.99 per month.

Marketing Your Digital Products

Once your product is live, you need to tell the world. Here are a few proven tactics:

  • Email Marketing: Your existing customers are your best prospects. Send a dedicated announcement to your list offering an "Early Bird" discount.
  • Social Media Bundles: Create short, engaging "teaser" clips of your course content for TikTok or Instagram. Link directly back to your Shopify store.
  • Influencer Partnerships: Find influencers in your niche and offer them affiliate access. Because digital products have no COGS (Cost of Goods Sold), you can offer generous commissions while still remaining highly profitable.
  • The "Freemium" Model: Offer a small sample of your product for free (like a 10-page preview of an e-book or the first module of a course) to get people into your ecosystem.

Setting Realistic Expectations

While digital products offer incredible upside, it is important to view them as a long-term business strategy rather than a "get rich quick" scheme. Success comes from consistently delivering value and building a brand that people trust.

By diversifying your revenue with digital goods, you are not just making more sales; you are building a more resilient business. You are moving away from the "transactional" nature of e-commerce and toward a "relational" model. When you sell a course or a membership, you are entering into a long-term relationship with your customer, which is the most effective way to ensure the longevity of your brand.

Summary of the Tevello Unlimited Plan

We want to make your transition into digital products as simple as possible. That is why we offer one straightforward plan that includes everything a growing business needs. For $29.99 per month, the Unlimited Plan gives you:

  • Unlimited courses and students: Grow as big as you want without worrying about moving to a higher tier.
  • Unlimited video hosting and bandwidth: We handle the heavy lifting so your site stays fast.
  • Community features: Build profiles, member directories, and social feeds to keep your users engaged.
  • Drip content and quizzes: Control the pace of learning and test your students' knowledge.
  • 0% Transaction Fees: You keep every cent of your revenue.
  • 14-Day Free Trial: Build your entire curriculum and see how it looks before you pay a cent.

Conclusion

The shift toward digital products is not just a trend; it is the evolution of e-commerce. By choosing the right sample of digital products to sell and integrating them natively into your Shopify store, you can unlock levels of profitability and customer loyalty that were previously out of reach. Whether you are an educator looking to share your expertise, a creative wanting to monetize your designs, or a traditional merchant seeking to add value to your physical goods, the digital path is open to you.

We are committed to providing you with the tools and support needed to thrive in this new landscape. Our all-in-one ecosystem ensures that your brand remains front and center, your data stays yours, and your customers enjoy a world-class learning experience. The potential for recurring revenue and high-margin growth is waiting.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

Frequently Asked Questions

Can I sell both physical and digital products on the same Shopify store? Absolutely. In fact, this is one of the strongest ways to use Shopify. By selling digital products alongside physical stock, you can create unique bundles (e.g., a yoga mat bundled with a digital yoga course) that increase your average order value and provide a better overall customer experience.

Do I need a separate website to host my video courses? No. When you use a native solution like Tevello, your courses are hosted and accessed directly on your Shopify store. This means your customers never have to leave your URL, and you don't have to manage multiple websites or subscription fees for different platforms.

How do I handle customer logins for my digital products? With our native integration, your customers use their existing Shopify account. There is no need for them to create a new username or password. Once they purchase a digital product, it is automatically added to their "My Courses" or "Digital Library" section within your store.

What are the transaction fees for selling digital products on Tevello? We believe that you should keep what you earn. Unlike many other platforms that take a percentage of every sale or charge "success fees," Tevello charges 0% transaction fees. Your only cost is our flat-rate monthly subscription, allowing you to scale your revenue without increasing your expenses.

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