Table of Contents
- Introduction
- The Strategic Advantage of Going Digital
- Category 1: Educational and Informational Products
- Category 2: Templates and Professional Tools
- Category 3: Creative Assets and Multimedia
- Category 4: Specialized Professional Resources
- The Tevello Advantage: Why Platform Choice Matters
- How to Successfully Launch Your First Digital Product
- Overcoming Common Challenges
- Conclusion
- Frequently Asked Questions
Introduction
The e-learning industry is on a trajectory to reach a staggering $848 billion by 2030. This explosive growth isn't just for massive educational institutions; it represents a fundamental shift in how independent creators and Shopify merchants generate revenue. For years, the traditional e-commerce model was defined by the "physical grind"—managing inventory, navigating supply chain disruptions, and watching margins get eaten by shipping costs. Today, the most successful brands are diversifying their catalogs with assets that require no warehouse space and can be sold an infinite number of times.
At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse. We believe that merchants should fully own their customer data and brand experience. This is why we built a solution that ensures your digital products live directly on your own URL, keeping the customer journey unified and professional. Whether you are looking to increase your Customer Lifetime Value (LTV) or seeking the stability of recurring revenue, digital products offer a scalable path to profitability that physical goods alone often cannot match.
The purpose of this guide is to provide you with twenty actionable examples of digital products to sell, ranging from high-ticket video courses to accessible design templates. We will explore how these products solve real-world customer problems while significantly boosting your store’s profit margins. By the end of this article, you will understand how to leverage your existing expertise into a digital ecosystem that works for you 24/7.
Digital products are no longer just a "side hustle"; they are the primary engine for modern brand growth and long-term customer loyalty.
The Strategic Advantage of Going Digital
Before we dive into the specific examples, it is essential to understand why digital products are transforming the Shopify landscape. Unlike physical items, digital goods have a near-zero marginal cost of production. Once the initial asset is created, every subsequent sale is almost pure profit.
Furthermore, digital products solve the "one-and-done" purchase problem. By offering memberships or supplementary courses, you can build a community of loyal users who return to your store month after month. If you are looking for a robust tool to amplify your growth, Tevello provides all the key features for courses and communities without forcing you to leave the Shopify environment you already trust.
Category 1: Educational and Informational Products
Educational content remains the highest-earning category in the digital space. People are willing to pay a premium for structured knowledge that saves them time or teaches them a new skill.
1. Comprehensive Video Courses
Video courses are the "gold standard" of digital products. They allow you to demonstrate complex tasks in a way that text cannot. For a merchant selling coffee beans, creating a "Barista Basics" video course is a high-margin upsell that requires no shipping boxes. By using our platform, you can host these videos securely and provide a seamless learning interface.
2. Ebooks and Digital Guides
Ebooks are incredibly versatile. They can serve as a low-cost entry point for new customers or a comprehensive deep dive for enthusiasts. If you are a fitness coach selling equipment, an ebook titled "The 30-Day Home Strength Program" provides immediate value and encourages the use of your physical products.
3. Masterclass Webinars
While live webinars are great for engagement, selling the recordings as a digital product is a brilliant way to monetize your time twice. You can package a series of deep-dive sessions into a "Masterclass Bundle," offering customers the chance to learn at their own pace.
4. Interactive Workbooks
Digital workbooks go a step beyond ebooks by providing prompts, exercises, and space for students to track their progress. These are excellent companions to video courses, helping to solidify the learning experience and increase the perceived value of your curriculum.
5. Specialized Bootcamps
A "Bootcamp" is often framed as a high-intensity, time-bound digital product. You can drip content over a period of weeks to keep students engaged. This model is perfect for building brand loyalty and ensuring students actually achieve the results they desire. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.
Category 2: Templates and Professional Tools
In a world where everyone is "busy," products that offer a "done-for-you" or "shortcut" solution are highly sought after. These products focus on utility and efficiency.
6. Social Media Templates
Business owners are constantly struggling to keep up with the demand for visual content. Selling a pack of 50 editable Canva templates for Instagram or Pinterest allows your customers to maintain a professional aesthetic with minimal effort.
7. Notion and Productivity Dashboards
Notion has become a powerhouse for personal and professional organization. If you have developed a specific system for project management, meal planning, or habit tracking, you can export your template and sell it as a digital asset.
8. Budgeting and Financial Trackers
Whether it’s a complex Excel sheet for business accounting or a simple Google Sheets tracker for personal savings, financial tools are evergreen. They provide a tangible solution to a universal pain point: managing money.
9. Presentation Slide Decks
Pitching a business or teaching a class requires professional visuals. Selling high-quality, customizable slide decks for Keynote or PowerPoint helps professionals look their best without hiring a graphic designer.
10. Resume and Cover Letter Templates
The job market is competitive, and a well-designed resume can make all the difference. Selling a bundle of modern, ATS-friendly templates is a great way to help your audience advance their careers.
Category 3: Creative Assets and Multimedia
If you have a talent for design, photography, or audio production, the digital marketplace is your playground. These assets are often used by other creators to enhance their own work.
11. Photography and Lightroom Presets
Photographers can monetize their unique "look" by selling presets. This allows hobbyists to achieve professional-grade color grading with a single click. We have seen how generating over €243,000 by upselling existing customers can be achieved when a brand focuses on these high-demand digital enhancements.
12. Stock Video Footage
With the rise of video marketing, the demand for high-quality b-roll is at an all-time high. If you have a library of beautiful cinematic clips, you can sell them as stock footage for other creators to use in their advertisements or YouTube videos.
13. Digital Art and Illustrations
From hand-drawn icons to complex digital paintings, art assets are essential for web designers and content creators. You can sell individual illustrations or themed packs that help brands stand out visually.
14. Fonts and Typography
Creating a custom font is a labor of love, but it can be highly profitable. Unique typography is a cornerstone of branding, and designers are always looking for new fonts to add to their toolkit.
15. Music Beats and Sound Effects
Musicians can sell royalty-free beats for rappers, background music for podcasters, or even sound effects for game developers. The "creator economy" relies heavily on these audio building blocks.
Category 4: Specialized Professional Resources
For those with deep industry expertise, high-level resources can command significant prices. These products often target B2B (Business to Business) audiences.
16. Industry Swipe Files
A "swipe file" is a collection of successful examples—such as high-converting email subject lines, sales page copy, or ad creative. Selling your curated collection of "what works" is an incredible shortcut for other marketers.
17. Legal and Business Contract Templates
While you should always include a disclaimer that you aren't a lawyer, selling basic contract templates for freelancers, photographers, or consultants provides a helpful starting point for those looking to protect their business.
18. Marketing Strategy Blueprints
Instead of just teaching "how to do marketing," you can sell a specific blueprint. This might be a "Launch Map for New Podcasts" or a "12-Month Content Calendar for E-commerce Stores."
19. Architectural or Technical Plans
If you are in a niche like woodworking or DIY home renovation, selling detailed project plans with measurements and material lists is a fantastic digital product. It empowers your customers to build something physical using your digital guidance.
20. Code Snippets and Website Plugins
For the developers out there, selling custom CSS snippets, Shopify liquid modifications, or specialized scripts can solve technical headaches for non-technical store owners.
The Tevello Advantage: Why Platform Choice Matters
When you decide which examples of digital products to sell, the next hurdle is delivery. Many merchants make the mistake of redirecting their customers to third-party platforms. This fragments the brand experience and complicates the login process for the user.
At Tevello, we prioritize a "Native Shopify Integration." This means your courses and digital products live inside your Shopify store. When a customer buys a course, they use the same account and the same checkout process they would use for a physical product. This unified login reduces friction and significantly decreases customer support tickets related to "lost passwords" on external sites.
Furthermore, our model is built on transparency. While other platforms might take a "success fee" or a percentage of your hard-earned revenue, we charge 0% transaction fees. Our predictable pricing without hidden transaction fees ensures that as your business grows, your costs remain fixed. Whether you have ten students or ten thousand, you keep 100% of your earnings.
Our Unlimited Plan is priced at a straightforward $29.99 per month. This isn't a "lite" version; it includes:
- Unlimited courses and students.
- Unlimited video hosting and bandwidth.
- Community features like member directories and social feeds.
- Drip content scheduling to control the pace of learning.
- Quizzes to test student knowledge.
We have seen how one brand sold $112K+ by bundling courses with their physical products, proving that a hybrid model is the future of e-commerce. By keeping customers at home on the brand website, you build a long-term relationship that goes beyond a single transaction.
How to Successfully Launch Your First Digital Product
Selling digital goods requires a different mindset than selling physical ones. Since the product is intangible, you must work harder to communicate its value.
Step 1: Identify the "Pain Point"
Don't create a product just because you can. Create it because it solves a problem. If you sell gardening tools, your customers' pain point might be "not knowing when to plant." A digital "Regional Planting Calendar" is the perfect solution.
Step 2: Choose Your Format
Will your solution be best delivered as a video, a PDF, or a community-based membership? Video is excellent for "how-to," while PDFs are better for quick reference. Many successful merchants find that generating revenue from both physical and digital goods creates a more resilient business model.
Step 3: Set Up Your Shopify Environment
Install Tevello to handle the delivery. Our app ensures that once the purchase is complete, the customer is immediately granted access to their digital dashboard. You can see how the app natively integrates with Shopify to understand how it maintains your brand's look and feel.
Step 4: Price for Value, Not Just Time
Digital products are about the result they provide. If your SEO template saves a business owner 20 hours of work, price it based on that saved time and the potential revenue increase, not just the two hours it took you to create it. Use a flat-rate plan that supports unlimited members to keep your overhead low while you scale your pricing.
Step 5: Market with Social Proof
Since customers cannot "touch" a digital product, reviews and testimonials are vital. Highlight the success of previous students or users. Show "before and after" results. Implementing retention strategies that drive repeat digital purchases often starts with showing new customers what is possible.
Overcoming Common Challenges
Selling digital products isn't without its hurdles, but they are easily navigated with the right strategy.
Protecting Your Content
Piracy is a concern for many creators. While it's impossible to stop 100% of unauthorized sharing, using a gated platform like Tevello makes it much more difficult than simply sending a public Dropbox link. By requiring a login and hosting videos securely, you protect your intellectual property.
Building Trust
To overcome the "intangibility" of digital goods, offer a "sneak peek." Use Tevello's features to offer the first module of a course for free. This allows customers to "try before they buy" and confirms the quality of your content.
Maintaining Engagement
The "completion rate" for digital courses can be low if students feel isolated. Use our community features—profiles, directories, and social feeds—to foster a sense of belonging. When students learn together, they are more likely to finish the course and buy your next product.
Conclusion
The opportunity to diversify your Shopify store with digital products has never been greater. By moving away from a model solely dependent on physical inventory, you open the door to higher margins, recurring revenue, and a truly global reach. Whether you are teaching a skill through a video course, providing a shortcut with a template, or building a thriving membership community, the key to success lies in delivering genuine value.
At Tevello, we are here to support that journey. We provide a simple, all-in-one price for unlimited courses so you never have to worry about "scaling fees" as your audience grows. With 0% transaction fees and a 14-day free trial, you can start building your digital empire today with zero financial risk. You can build your entire curriculum and set up your community before you ever pay a cent.
To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.
Frequently Asked Questions
Can I sell digital products alongside physical products on Shopify?
Absolutely. This is one of the most effective ways to use Tevello. You can bundle a digital "User Guide" course with a physical piece of equipment, or offer a digital membership as a recurring upsell to your physical subscription box.
Do I need a separate website to host my courses?
No. Our "Native Shopify Integration" ensures that your courses live directly on your Shopify store. This keeps your branding consistent and allows your customers to use their existing Shopify accounts to access their digital purchases.
How much does Tevello cost?
We believe in simple, transparent pricing. We offer one Unlimited Plan for $29.99 per month. This plan includes unlimited courses, students, and video hosting, along with community features and 0% transaction fees.
How do I deliver the digital product to the customer?
When you install Tevello from the Shopify App Store today, the delivery process is automated. Once a customer completes their checkout, they receive immediate access to their digital content through a secure portal on your website.
