Table of Contents
- Introduction
- Xesto Fit vs. LinkIT ‑ Sell Digital Products: At a Glance
- What each app actually does — brief product context
- Deep Dive Comparison
- Use Cases: which app to pick based on business needs
- Real-world buyer checklist
- The Alternative: Unifying Commerce, Content, and Community Natively
- Practical migration considerations
- Final comparison summary — strengths and trade-offs
- Conclusion
- FAQ
Introduction
Shopify merchants wanting to sell digital products, add memberships, or run communities face a common set of choices: use a niche app that solves one problem well, stitch together several external platforms, or choose a native, all-in-one solution that keeps customers inside the store. Each approach affects conversion, support load, lifetime value, and brand cohesion.
Short answer: Xesto Fit is narrowly focused on product sizing and is suitable for stores that need an interactive shoe sizing widget. LinkIT ‑ Sell Digital Products is a lightweight, link-based delivery tool that works well for merchants who only need to attach or gate downloadable files and hosted videos. For brands that want to bundle courses, run memberships, and keep customers inside Shopify, a natively integrated platform can deliver stronger results than either single-point solution.
This article provides a feature-by-feature, practical comparison of Xesto Fit and LinkIT ‑ Sell Digital Products, then explains the limits of fragmented tools and why a native alternative can be more effective for merchants seeking to increase LTV, reduce churn, and create cohesive buying experiences.
Xesto Fit vs. LinkIT ‑ Sell Digital Products: At a Glance
| Aspect | Xesto Fit | LinkIT ‑ Sell Digital Products |
|---|---|---|
| Core function | Foot scanning / sizing widget for shoes | Link-based delivery for digital files and videos |
| Best for | Footwear brands needing on-page sizing | Stores that sell PDFs, videos, or gated links hosted elsewhere |
| Shopify-native? | App in Shopify App Store (limited data) | Shopify app (Livestream Labs integration) |
| Rating (Shopify) | 0 reviews / 0 rating | 1 review / 5.0 rating |
| Pricing model | Not publicly listed in provided data | Business $14.99/mo (30 products, 100 orders); Unlimited $29/mo (unlimited products, 1000 orders) |
| Key strengths | Interactive sizing widget; mobile iOS scanning | Simple to set up; supports Dropbox/Google Drive/YouTube/Vimeo; branded delivery emails |
| Key limitations | Very narrow scope; no public reviews | Limited order allowances on cheaper plan; relies on external hosting for content |
| Ideal merchant | Shoe/footwear brands needing sizing accuracy | Merchants who already host files externally and want simple delivery |
What each app actually does — brief product context
Xesto Fit
Xesto Fit provides an iOS foot scanning solution and a sizing widget that can be added to product pages. Its value proposition is accurate footwear sizing to reduce returns and fit-related support. The widget tracks when users use the sizing tool to purchase shoes and is designed to work on both mobile (iOS) and desktop experiences.
Key capabilities summarized:
- On-page sizing widget powered by iOS foot scans
- Purchase tracking tied to widget usage
- Mobile and desktop support
Public presence and adoption: Based on the available data, Xesto Fit has 0 reviews and a 0 rating in the Shopify listing data supplied here. That indicates either very early adoption or limited visibility in the Shopify App Store.
LinkIT ‑ Sell Digital Products
LinkIT focuses on making it easy to sell digital content that's already hosted on common platforms: Google Drive, Dropbox, YouTube, Vimeo, S3, or any HTTPS link. Merchants create products in Shopify and attach the external links; the app handles access delivery (download links, gated videos, or private community links) and basic branded emails.
Core features:
- Sell files hosted on cloud services (Dropbox, Google Drive, OneDrive, Box)
- Sell videos hosted on YouTube or Vimeo (private/unlisted delivery)
- Customize digital download emails to match store branding
- Plans range from Business ($14.99/mo — 30 products, 100 orders) to Unlimited ($29/mo — unlimited products, 1000 orders)
Public presence and adoption: LinkIT shows 1 review with a 5.0 rating in the provided data, indicating limited but positive feedback.
Deep Dive Comparison
The sections below compare the apps across the criteria merchants care about: features, UX, pricing and value, integrations, content delivery, security and control, analytics and reporting, marketing capabilities, support, and scale.
Features: what each app offers and what it leaves out
Xesto Fit — feature focus and limits
Xesto Fit’s feature set is intentionally narrow and specialized. It excels at a single job: measuring foot dimensions and helping customers pick the right shoe size.
Notable strengths:
- Accurate sizing via foot scanning (iOS): reduces fitting uncertainty and potential returns.
- On-page widget: keeps the user on product pages rather than sending them elsewhere.
- Conversion tracking tied to widget use: useful for analyzing widget ROI.
Feature gaps to note:
- Not designed for hosting, delivering, or gating courses, downloads, or membership content.
- No public evidence of course or community management features, drip content, or bundling with physical products.
- Limited public adoption (0 reviews in the supplied data) makes it hard to assess edge-case behavior and long-term reliability.
Best fit for:
- Footwear merchants that need an interactive, on-site sizing tool to improve fit rates and reduce returns.
LinkIT — feature focus and limits
LinkIT is a general-purpose delivery app for already-hosted files and videos. It’s focused on simplicity — copy a hosting link into Shopify and let the app handle gated delivery.
Notable strengths:
- Wide compatibility with external hosting services, including cloud storage and video platforms.
- Easy setup: minimal technical knowledge required.
- Branded delivery emails: helps maintain a consistent brand voice when sending access links.
Constraints to be aware of:
- Content remains hosted off-site; store experience requires redirection or link-based access to external platforms.
- Limited product/order caps on lower plans can create unpredictable scaling costs for high-volume sellers.
- Not a true LMS: lacks features such as course progress, modules, drip scheduling, assessments, or community forums.
Best fit for:
- Merchants who only need to sell a small number of downloadable products or gated links and prefer to keep files on existing cloud or video platforms.
Pricing & value: predictable costs versus hidden complexity
Xesto Fit pricing (what’s known)
The provided data did not include explicit pricing tiers for Xesto Fit. For merchants, that can mean needing to contact the developer for a quote. That model can work for enterprise-level needs but reduces transparency for merchants comparing options.
What merchants should consider:
- Ask whether pricing is subscription-based, per-scan, revenue-share, or one-time.
- Confirm whether there are usage caps (scans per month) and if mobile app support incurs additional costs.
LinkIT pricing and cost predictability
LinkIT offers two clear plans in the supplied data:
- Business — $14.99/month: 30 digital products, 100 digital orders per month
- Unlimited — $29/month: Unlimited digital products, 1000 digital orders per month
Pricing trade-offs:
- Clear, low-cost entry point for small catalogs.
- Order limits mean growth can trigger an immediate need to upgrade — growth planning is essential.
- For merchants with high order volume or subscription-based access, the $29/month Unlimited plan offers better predictability and scale.
Value considerations:
- LinkIT’s pricing delivers straightforward value if hosting is external and orders fit within plan caps.
- Costs for external hosting (paid cloud storage, Vimeo Pro, S3 bandwidth, etc.) still apply and sit outside LinkIT’s subscription.
Comparing value: questions merchants should ask
When evaluating both apps, merchants should get clear answers to:
- Are there caps on usage (orders, products, scans)?
- Is support included or billed separately?
- Are there any transaction fees or per-download charges?
- For LinkIT, what happens to previously delivered links if the plan lapses?
- For Xesto Fit, is ongoing maintenance or updates for the iOS scanner included?
Predictable pricing and clear limits matter more than the lowest price. A plan that looks cheap but requires frequent upgrades can be worse than one consistent monthly fee.
Integrations and ecosystem fit
Shopify-native behavior and checkout flow
Both apps are listed for Shopify usage, but their approach to content delivery differs.
LinkIT:
- Works with Shopify customer accounts for gated access and delivery.
- Still relies on external hosting for the actual content, which means the customer journey can transition off-site after purchase.
Xesto Fit:
- Sizing widget appears directly on product pages, keeping customers on the store during fit decisions.
- The widget’s tracking can integrate with conversion measurement, but it does not replace content hosting or members-only features.
Implication:
- Both apps integrate with Shopify to some extent, but neither delivers the deep, native course- and community-focused experiences available from dedicated, Shopify-native course platforms.
Other integrations merchants commonly need
Typical integration needs when selling digital products and memberships:
- Native use of Shopify checkout for a friction-free purchase flow
- Bundling physical and digital products in one order
- Subscriptions and recurring payments
- Content hosting (video, files) and playback
- Community features (discussion boards, member-only pages)
- Automation (Shopify Flow, tagging, fulfillment flows)
LinkIT supports basic Shopify workflows (customer accounts) but leaves more advanced automation and bundling to other tools. Xesto Fit provides on-site sizing functionality but does not replace LMS or community integrations.
Content delivery and control
Where content lives
- LinkIT: Content lives on external platforms (Dropbox, Google Drive, YouTube, Vimeo, S3, etc.). LinkIT acts as a gate and delivery mechanism.
- Xesto Fit: Not a content delivery tool — content hosting is out of scope.
Trade-offs of external hosting:
- Pros: Uses platforms merchants might already have, lowers storage costs, and can be faster to implement.
- Cons: The user experience can be fragmented. Customers may be redirected to non-branded pages or need separate accounts on those platforms. Links can be shared if not properly protected.
For merchants selling courses or member-based content, the difference between hosting content externally and keeping it inside Shopify matters for conversion, retention, and customer support.
Security, access control, and link protection
LinkIT provides branded emails and delivery for external links, but access protection depends on the hosting platform’s controls and LinkIT’s gating mechanisms.
Key merchant checks:
- Does the app regenerate expiring links or protect against link sharing?
- How are video hosting permissions handled for private/unlisted videos?
- Does the app support limited-time access, tokens, or IP restrictions?
Xesto Fit is unrelated to content security but can reduce returns and chargeback risk by improving fit accuracy.
Customer experience — purchase to consumption
Customer experience is the decisive factor for many brands.
LinkIT customer journey:
- Purchase on Shopify.
- Receive branded email with link to external hosted file or private video.
- Customer clicks the link — they may be taken to a cloud viewer (Dropbox), YouTube private page, or download directly.
Xesto Fit customer journey:
- Customer uses the on-page sizing widget (mobile or desktop).
- Sizing guide helps choose product or recommend size.
- Checkout remains on the Shopify site.
Which experience reduces friction?
- For pure file delivery, LinkIT is quick and simple.
- For unified brand experiences that mix physical and digital goods, keeping customers on the site (or within a native course area) typically produces better conversion and lower support.
Analytics and reporting
Neither Xesto Fit nor LinkIT are described as deep analytics platforms in the provided data.
Expectations and recommended questions:
- For Xesto Fit: Can usage be segmented by product, campaign, or user? Are scans tied to orders automatically and visible in Shopify orders or external analytics?
- For LinkIT: Are download/access logs available? Can merchants see which customers accessed content and when, and can this feed into Shopify customer records or loyalty segmentation?
If analytics and customer behavior reporting are central to the business model, merchants should look for tools that integrate tightly with Shopify orders and analytics or choose a native app that writes events into Shopify.
Marketing and conversion tools
Both apps have limited marketing toolsets compared with purpose-built course and community platforms.
LinkIT:
- Branded emails help keep messaging consistent.
- Otherwise, marketing features are limited; merchants must use Shopify’s marketing apps or email platforms to promote products.
Xesto Fit:
- The sizing widget itself is a conversion tool: sizing reduces returns and can increase buyer confidence.
- It does not provide course-specific marketing capabilities.
For merchants focused on increasing AOV, repeat purchases, and community engagement, the ability to bundle products, offer memberships, and run member-only promotions matters. Tools that operate natively within Shopify make these experiments simpler.
Support and vendor maturity
Indicators:
- Xesto Fit: 0 reviews — limited public feedback makes it hard to judge support responsiveness and product stability.
- LinkIT: 1 review with 5.0 rating — a positive signal but minimal volume for confidence.
- For both apps, merchants should request references, support SLAs, and check app update histories.
Operational risk:
- Smaller or newer apps can innovate quickly but may also have more downtime or limited documentation. Confirm backup plans and export capabilities so merchants never lose access to their own customer data or content.
Scalability and long-term ownership
Important questions for merchants planning growth:
- What happens if the app fees rise or the developer stops support?
- Can content and customer access be migrated to another platform if needed?
- Is there a path to consolidate tools (cart, checkout, members, content) as the business grows?
LinkIT’s external hosting model means content portability is higher — files already live on cloud storage — but customer access control and branding may be weaker. Xesto Fit’s scope is limited; if footwear merchants need deeper commerce features later, they will need additional apps.
Use Cases: which app to pick based on business needs
- For footwear brands only looking to solve poor fit and reduce returns: Xesto Fit is the obvious option because it provides a dedicated on-page sizing scanner that improves fit selection.
- For merchants selling a handful of PDFs, single videos, or gated files already hosted in Dropbox or Google Drive, and who want a quick, low-cost delivery mechanism: LinkIT is a practical choice.
- For brands that want to sell courses, run member communities, bundle digital content with physical products, or create a unified experience and analytics in Shopify, neither Xesto Fit nor LinkIT alone will be sufficient. A native course and community solution is better suited to that use case.
Real-world buyer checklist
Before installing either app, merchants should check:
- Does the app integrate with Shopify checkout and customer accounts in a way that preserves a unified purchase flow?
- Are there plan limits on products, orders, or scans that will force an upgrade at pivotal growth moments?
- Can the merchant bundle digital and physical items in a single checkout?
- Is customer access protected against link sharing, and are logs available?
- What is the support policy and response time, and are there public reviews or case studies to assess vendor reliability?
The Alternative: Unifying Commerce, Content, and Community Natively
When merchants use multiple single-purpose tools or external platforms, the apparent flexibility hides a common cost: platform fragmentation. Fragmentation creates disjointed customer journeys where customers leave the storefront to access content, and brands have to manage logins, support requests, and mapping purchases to access across several systems. That friction lowers conversion, increases support tickets, and reduces lifetime value.
A native, all-in-one approach addresses those issues by keeping customers "at home" inside Shopify — purchases, access, and learning all happen in one ecosystem. Tevello is one such Shopify-native platform that unifies courses, digital products, and communities directly within the merchant’s store.
Key advantages of a native approach:
- Unified checkout and bundles: physical and digital products can be sold in a single order without redirecting customers.
- Native customer records: course enrollments and membership status live in Shopify customer profiles for targeted marketing and automation.
- Reduced support and login issues: migrating memberships into a single Shopify-native system cuts the need for multiple passwords and fractured customer accounts.
Merchants can explore Tevello’s full list of capabilities and integrations by reviewing all the key features for courses and communities.
Proof points: merchants achieving measurable results with a native platform
Concrete success stories illustrate the value of keeping content and commerce together.
- Crochetmilie consolidated courses and physical products on Shopify and Tevello, selling over 4,000 digital courses and generating over $112K in digital revenue by bundling courses with physical products. That same brand also earned $116K+ in physical product revenue by creating unified bundles.
- fotopro used a native approach to upsell customers and generated over €243,000 by upselling existing customers from their digital course catalog, with more than half of sales coming from repeat buyers.
- Charles Dowding faced access and support issues on a fragmented system and migrated over 14,000 members and reduced support tickets by moving their community onto a native Shopify platform.
- Klum House increased retention and AOV by bundling on-demand courses with physical kits, achieving a 59%+ returning customer rate and a 74%+ higher AOV among returning customers.
- Launch Party replaced a stitched-together system and doubled its store’s conversion rate by creating a seamless sales and learning experience.
All these examples are collected in Tevello’s success hub for merchants to explore: see how merchants are earning six figures.
Native integration: practical differences compared with Xesto Fit and LinkIT
- Checkout flow: A native platform writes purchase and membership relationships into Shopify checkout, ensuring customers never need to leave the store or manage external links.
- Bundles and AOV: Tevello enables direct bundling of physical products with digital courses to increase average order value without manual fulfillment workarounds.
- Membership management: Native membership tools support drip content, limited-time access, certificates, quizzes, and community pages — features that LinkIT and Xesto Fit do not provide in a unified way.
- Automation: Because everything lives in Shopify, merchants can use Shopify Flow, tags, and native automations to drive retention and targeted messaging.
Merchants evaluating Tevello can review pricing and feature tradeoffs, including a free trial and an Unlimited Plan that starts at $29/month, by checking a simple, all-in-one price for unlimited courses. The pricing is designed to be predictable and inclusive of core LMS and community features.
How a native platform changes the merchant workload
- Fewer integrations to manage: A single app reduces the number of APIs, webhooks, and support vendors.
- Reduced support tickets: Migrating members into a single login and content location reduces common login and access errors.
- Better analytics: Engagement and purchase behavior are visible in one place, making it easier to optimize funnels and run A/B tests.
Read a case where a brand doubled its store's conversion rate by fixing a fragmented system to see how unifying content and commerce can move the needle.
Integrations that matter
A native approach still supports external video and file hosts when needed (YouTube, Vimeo, Wistia, S3) while maintaining control of access. Tevello lists integrations with common tools and supports Shopify checkout and automation for consistent customer experiences. Merchants can see the full list of integrations and features at all the key features for courses and communities.
Migration and support when moving off fragmented systems
Migrating memberships and course libraries can be a concern. Tevello’s case studies show large migrations executed successfully:
- Charles Dowding migrated a community of 14,000+ members and reduced support tickets substantially, demonstrating that large-scale moves are feasible and can immediately reduce operational friction. Read how the migration worked in detail at migrated over 14,000 members and reduced support tickets.
Cost comparison and ROI
- LinkIT’s model works for small catalogs and low monthly orders but requires attention to plan limits.
- Xesto Fit’s pricing was not provided here, which increases purchase uncertainty for merchants.
- Tevello’s pricing, including an Unlimited Plan at $29/month, bundles courses, members, and communities in a single predictable fee. Compare options and the pricing philosophy with a focus on predictable scaling through a simple, all-in-one price for unlimited courses.
Merchants who focus on lifetime value and repeat business often find that a slightly higher monthly fee for native integration quickly pays for itself in reduced churn, increased AOV, and fewer support hours. See case studies that show measurable returns such as generating over €243,000 by upselling existing customers and how one brand sold $112K+ by bundling courses with physical products.
Practical migration considerations
If a merchant decides to move from LinkIT or a fragmented set of tools to a native platform, practical steps include:
- Exporting customer lists and purchase history from Shopify.
- Mapping existing hosted content to the new site structure (videos, PDFs, lesson modules).
- Communicating access changes and providing a short grace period where both systems work in parallel.
- Using migration partners or success teams to handle bulk enrollments and technical redirects.
Tevello’s customer stories offer examples and timelines of migrations, which help set realistic expectations. Merchants can review the success stories hub to find examples most relevant to their situation: see how merchants are earning six figures.
Final comparison summary — strengths and trade-offs
- Xesto Fit: Best for footwear brands that need a dedicated on-page sizing solution. Narrow focus is its strength but also its limitation for broader commerce needs.
- LinkIT ‑ Sell Digital Products: Best for merchants who already host files externally and want a straightforward delivery and brandable email experience. It is inexpensive and quick to implement but not a replacement for an LMS or community platform.
- Tevello (native alternative): Best for merchants who want a unified commerce and content strategy — selling courses, memberships, or bundles without sending customers to external platforms. Offers predictable pricing and proven case study outcomes for stores that prioritize LTV and retention.
Conclusion
For merchants choosing between Xesto Fit and LinkIT ‑ Sell Digital Products, the decision comes down to scope and priorities. Choose Xesto Fit if accurate on-site sizing is the primary pain point. Choose LinkIT if the goal is cheap, fast delivery of externally hosted files with branded emails and the catalog and order volume align with available plans.
For merchants who want to go beyond single-purpose tools and build long-term customer value through courses, memberships, and bundled commerce, a natively integrated platform that keeps content and checkout inside Shopify is a higher-value approach. Tevello brings courses, communities, and commerce together in Shopify, backed by merchants that have delivered significant results — see how merchants are earning six figures and read case studies such as how one brand sold $112K+ by bundling courses with physical products and migrated over 14,000 members and reduced support tickets to evaluate the impact.
Start your 14-day free trial to unify your content and commerce today. For pricing comparisons and a transparent subscription model, review a simple, all-in-one price for unlimited courses, and if needed, see the app listing that highlights Shopify-native integration with checkout at the Shopify App Store: natively integrated with Shopify checkout.
FAQ
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How do Xesto Fit and LinkIT differ in core purpose?
- Xesto Fit is a specialized sizing widget designed to reduce fit-related returns for footwear. LinkIT is a delivery app for externally hosted files and videos. Xesto Fit focuses on fit and conversion for shoes; LinkIT focuses on delivering existing content simply.
-
Which app is better for selling online courses?
- Neither Xesto Fit nor LinkIT functions as a full course platform. LinkIT can gate individual videos or files but lacks features like modules, drip content, quizzes, certificates, or integrated community support. Merchants selling structured courses should consider a native course platform for richer learning and retention features.
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What are the risks of using external hosting with LinkIT?
- External hosting can fragment the customer experience, increase the chance of link-sharing if links are not protected correctly, and require managing multiple service accounts and billing. Merchants should factor in hosting costs and consider how redirects affect conversion and support.
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How does a native, all-in-one platform like Tevello compare to specialized or external apps?
- Native platforms keep the customer journey inside the Shopify store and write course and membership state into Shopify customer records. This reduces friction, lowers support tickets, enables bundling of physical and digital products in a single checkout, and provides better tools for increasing repeat purchases and lifetime value. See examples where brands generated over €243,000 by upselling existing customers and doubled their store’s conversion rate after unifying systems.
For more merchant examples and to compare pricing for a predictable native solution, consult a simple, all-in-one price for unlimited courses and review the app’s Shopify listing for native checkout integration at natively integrated with Shopify checkout.


