Digitally ‑ Digital Products vs. FetchApp: A Direct Comparison

Table of Contents

1. Introduction
2. Digitally ‑ Digital Products vs. FetchApp: At a Glance
3. Core Features and Delivery Workflows
4. Customization and Branding Control
5. Pricing Structure and Value for Money
6. Integrations and Ecosystem Fit
7. Performance and User Experience
8. The Alternative: Unifying Commerce, Content, and Community Natively
9. Conclusion
10. FAQ

Introduction

Managing the distribution of digital assets within the Shopify ecosystem presents a unique set of technical requirements that differ significantly from physical fulfillment. Merchants must navigate file hosting, bandwidth costs, secure delivery mechanisms, and customer access management. Choosing the right tool determines whether the post-purchase experience is a seamless extension of the brand or a source of customer support friction.

Short answer: For merchants seeking a modern, Shopify-focused solution with high storage limits and advanced security like PDF stamping, Digitally ‑ Digital Products provides a robust feature set. FetchApp remains a viable option for those operating across multiple platforms like WooCommerce or BigCommerce, though its storage limits are more restrictive. For those aiming for long-term growth and high customer lifetime value, moving toward a native, all-in-one platform is often the most effective way to eliminate friction and maximize conversions.

This analysis provides a feature-by-feature comparison of Digitally ‑ Digital Products and FetchApp. By examining storage tiers, security features, and integration capabilities, merchants can determine which application aligns with their specific operational needs and growth trajectory.

Digitally ‑ Digital Products vs. FetchApp: At a Glance

The following summary provides a high-level overview of the two applications based on their current market positioning and technical offerings.

Core Features and Delivery Workflows

The primary function of any digital delivery app is ensuring the customer receives their purchase immediately and securely. Both apps automate this process, but their methods and specific toolsets cater to different merchant priorities.

Digital Delivery and Automation

Digitally ‑ Digital Products focuses heavily on the Shopify checkout experience. It supports a wide variety of file types, including PDFs, MP3s, and videos. One of its standout features is the ability to deliver license keys, promo codes, and vouchers. This is particularly useful for software developers or merchants selling access to third-party services. The delivery can be automated to occur immediately at checkout or sent via customized email templates, providing flexibility in how the brand interacts with the buyer.

FetchApp also prioritizes automation but approaches it with a dashboard-centric philosophy. It allows merchants to attach multiple files to a single product or link a single file to several different products. This "many-to-many" mapping is efficient for merchants who sell bundles or tiered versions of the same digital content. FetchApp’s "Update Buyers" feature is a significant advantage for those who sell iterative products, such as software or e-books that receive periodic updates. It allows the merchant to push new versions of a file to previous customers without requiring a new purchase.

File Security and Protection

Security is a major differentiator in the digital goods space. Digitally ‑ Digital Products includes PDF stamping, a process that embeds customer-specific information (like an email address or order number) onto the PDF pages. This acts as a deterrent against unauthorized sharing and piracy. Additionally, the app allows merchants to set download limits and expiration dates, ensuring that links do not remain active indefinitely in the public domain.

FetchApp focuses security on access control rather than file modification. It enables merchants to restrict downloads based on time, quantity, or a combination of both. While it lacks the PDF stamping feature found in Digitally, its centralized dashboard gives merchants manual control over order status and link expiration at any time. This is helpful for troubleshooting customer issues or manually extending access for a specific buyer.

Customization and Branding Control

The customer journey does not end at the "Buy" button. The download page and delivery email are critical touchpoints for brand reinforcement.

Branded Delivery Pages

Digitally ‑ Digital Products offers customization options for both emails and download pages. Since it works with Shopify Checkout Extensions, the experience remains closer to the native Shopify environment. Merchants can adjust the look and feel of the delivery experience to ensure it matches the store’s aesthetics, which helps maintain professional credibility.

FetchApp provides a consistent delivery experience, but because it is designed to work with platforms ranging from PayPal to FoxyCart, the branding may feel slightly more detached from the specific Shopify store design. However, it does provide the necessary tools to ensure the customer receives a clear path to their files, which is the primary goal of the post-purchase flow.

Communication and Notifications

Both apps rely on email as the primary delivery vehicle. Digitally allows for template customization within its Pro and Plus plans, giving merchants the ability to add brand voice to the automated notifications. FetchApp’s communication style is functional and streamlined, focusing on the reliable delivery of the link. For merchants who prioritize a highly tailored brand experience, the ability to customize these notifications is a key factor in choosing Digitally over FetchApp.

Pricing Structure and Value for Money

Pricing for digital delivery apps is typically based on two factors: order volume and storage requirements.

Analyzing Digitally's Pricing Tiers

Digitally offers a tiered structure that scales with the merchant's growth:

• Free Plan: Includes 5GB of storage and 50 orders per month. This is an exceptionally generous free tier compared to industry standards.
• Pro Plan ($7.99/month): Increases storage to 15GB and 200 orders per month. It also unlocks auto-fulfillment and email templates.
• Plus Plan ($12.99/month): Provides 30GB of storage and 500 orders per month.
• Unlimited Plan ($24.99/month): Offers unlimited orders and unlimited storage, which is a rare and highly valuable offering for high-scale digital marketplaces.

Analyzing FetchApp's Pricing Tiers

FetchApp takes a different approach, focusing more on storage limits than order counts on its paid tiers:

• Free Plan: Provides only 5MB of storage and a limit of 25 orders per day. The 5MB limit is quite low, making this plan suitable only for small files like license keys or very small PDFs.
• $5 Monthly Plan: Offers 50MB of storage with unlimited orders and bandwidth.
• $10 Monthly Plan: Provides 2GB of storage. A unique feature of this tier is the ability to use your own storage (such as Amazon S3), which allows for greater control over file hosting.
• $20 Monthly Plan: Increases storage to 5GB while maintaining unlimited orders and bandwidth.

When comparing the two, Digitally ‑ Digital Products offers significantly more storage for the price. A merchant on Digitally’s free plan gets 5GB of storage, whereas a FetchApp user would need to pay $20 per month to reach that same 5GB capacity. However, FetchApp’s $5 plan offers unlimited orders, which might appeal to merchants selling high volumes of very small files.

Integrations and Ecosystem Fit

The "Works With" data reveals the strategic focus of each application.

Digitally ‑ Digital Products is deeply integrated into the Shopify ecosystem. It utilizes Checkout Extensions and integrates with customer accounts. This focus ensures that it remains compatible with Shopify’s evolving architecture. It is designed for the merchant who is "all-in" on Shopify and wants a tool that feels like a natural part of the platform.

FetchApp, conversely, is built for the platform-agnostic merchant. It works with WooCommerce, PayPal, BigCommerce, and FoxyCart, and offers a custom API. This makes it an ideal choice for businesses that may have started on a different platform and are migrating to Shopify, or for those who sell across multiple storefronts simultaneously. The ability to centralize revenue and download stats from multiple platforms into one FetchApp dashboard is a specific utility that Digitally does not offer.

Performance and User Experience

From a merchant's perspective, the "backend" experience of managing orders is just as important as the customer's "frontend" experience.

Digitally provides built-in analytics to track licenses and sales. This data helps merchants understand which products are performing best and how often files are being downloaded. The inclusion of QR codes for access is a modern touch that can be used for physical-to-digital transitions, such as including a QR code on a physical product package that leads to a digital manual.

FetchApp's dashboard is designed for organizational efficiency. By consolidating order management, merchants can quickly see the status of every digital delivery. The ability to manually control orders is a safeguard for businesses that deal with complex customer service requests. While its interface may not be as modern as newer Shopify-native apps, its reliability is a hallmark of its long presence in the market.

The Alternative: Unifying Commerce, Content, and Community Natively

While Digitally and FetchApp are excellent for delivering individual files, many merchants eventually encounter the limitations of "platform fragmentation." This occurs when a store uses one app for downloads, another for courses, and perhaps a third-party site for a community. This disjointed approach creates a "duct-taped" system where customers must manage multiple logins and navigate away from the merchant's brand to consume content.

all the key features for courses and communities are often best managed within a single, cohesive environment. When a customer has to leave your Shopify store to access a course or a digital download they just purchased, the brand connection is weakened. Fragmentation leads to higher support tickets related to login issues and lost links, which directly impacts the bottom line.

Tevello’s "All-in-One Native Platform" philosophy solves this by keeping customers at home on the brand website. Instead of acting as an external delivery service, Tevello integrates directly into the Shopify storefront. This means the customer uses their existing Shopify account to access their digital products, courses, and community spaces. This native approach is not just about convenience; it is a growth strategy. For example, Launch Party doubled its store's conversion rate by fixing a fragmented system and bringing their content under one roof. By removing the friction of separate sites, they were able to achieve a 100% improvement in conversion rate while providing a superior user experience.

The financial benefits of a native platform are equally compelling. Many external platforms charge per user or per transaction, which can penalize success. By securing a fixed cost structure for digital products, merchants can scale their communities without worrying about escalating fees. Tevello offers predictable pricing without hidden transaction fees, allowing brands to focus on content creation rather than cost management.

Merchant success stories further illustrate the power of this unified approach. Consider how one brand sold $112K+ by bundling courses with their existing products. This was possible because the digital content lived alongside the physical inventory, making upselling a natural part of the shopping experience. These strategies for selling over 4,000 digital courses natively prove that when digital products are treated as a core part of the store rather than an external add-on, the revenue potential increases significantly.

Choosing a native platform also simplifies the technical overhead. Instead of managing multiple APIs and third-party dashboards, the merchant manages everything within the Shopify Admin. This leads to evaluating the long-term cost of scaling membership in a way that favors the merchant's profitability. Whether you are providing a simple PDF or a full-scale online academy, a flat-rate plan that supports unlimited members ensures that your technology costs remain stable even as your audience grows.

Conclusion

For merchants choosing between Digitally ‑ Digital Products and FetchApp, the decision comes down to the specific needs of the business model. Digitally ‑ Digital Products is the superior choice for Shopify-exclusive merchants who require significant storage and advanced security features like PDF stamping. Its pricing tiers offer excellent value for storage, and its integration with modern Shopify features ensures a smooth workflow. FetchApp, on the other hand, is the go-to solution for merchants who operate across multiple platforms and need a centralized tool to manage digital distribution for Shopify, WooCommerce, and other storefronts simultaneously.

However, as a business scales, the focus often shifts from simply delivering a file to building a long-term relationship with the customer. While specialized apps solve the immediate problem of file delivery, they can contribute to a fragmented ecosystem that separates the customer from the brand. A native platform allows for the seamless bundling of physical goods and digital education, creating a unified experience that increases customer lifetime value.

By assessing app-store ratings as a trust signal, it becomes clear that merchants are increasingly looking for tools that simplify their technical stack. Moving toward a native solution reduces support friction, keeps traffic on the store, and creates more opportunities for organic upselling. When the customer journey is unified, the transition from "purchaser" to "community member" becomes effortless.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Is Digitally ‑ Digital Products or FetchApp better for selling software?

Both applications are capable of selling software, but Digitally ‑ Digital Products has a slight edge due to its specific "license keys" feature and the ability to automate delivery through Shopify Checkout Extensions. FetchApp is also a strong contender if the software is sold across multiple platforms, as its "Update Buyers" feature is excellent for distributing software patches or new versions to existing customers.

Can I use my own storage with these apps?

FetchApp specifically allows merchants to use their own storage (like Amazon S3) on its $10 monthly plan and above. This is a valuable feature for merchants with very large files or specific security requirements. Digitally ‑ Digital Products hosts files on its own secure servers, with storage limits ranging from 5GB on the free plan to unlimited storage on the highest tier.

How does a native, all-in-one platform compare to specialized external apps?

Specialized apps like Digitally and FetchApp are excellent for the specific task of file delivery. However, a native, all-in-one platform like Tevello integrates the delivery into the Shopify customer account and storefront. This avoids "platform fragmentation," where customers have to manage multiple logins. By confirming the install path used by Shopify merchants, you can see how native apps leverage the store's existing infrastructure to provide a more cohesive experience.

What happens if I exceed my storage limit?

With Digitally ‑ Digital Products, you can upgrade to a higher tier to increase your storage, with the "Unlimited" plan providing a ceiling-free option for $24.99/month. FetchApp also offers tiered storage, but its maximum plan is 5GB. If you require more than 5GB on FetchApp, you would typically need to move to the $10 plan and integrate your own external storage solution. For merchants who want to avoid storage headaches entirely while checking merchant feedback and app-store performance signals, choosing a plan designed for unlimited content is often the most sustainable path.

Do these apps support PDF stamping?

Digitally ‑ Digital Products includes PDF stamping as a core feature to protect against piracy. This feature is not specified in the provided data for FetchApp. If protecting intellectual property in e-books or guides is a top priority, Digitally is the more appropriate choice between the two. By verifying compatibility details in the official app listing, merchants can ensure their chosen tool supports all necessary security protocols for their specific content types.