Shelley Easter, the founder of Launch Party, has always been driven by a desire to empower creative entrepreneurs. With over 15 years of experience in web design and digital marketing, Shelley initially built her website on Wordpress and transitioned to Shopify in 2024.
Determined to make high-quality design and eCommerce education accessible, she launched her flagship course, Shop School, in 2020. Now, by harnessing the power of Tevello integrated with Shopify, Launch Party has not only streamlined its operations but also delivered an exceptional learning experience for its students.
This transition has resulted in remarkable performance metrics - with a conversion rate improvement of over 100% - proving that Tevello has truly changed her life and business.
Launch Party’s All-in-One Course and Product-Selling Strategy
Launch Party reimagined course delivery with Shop School - a comprehensive program designed to teach aspiring entrepreneurs how to create professional Shopify websites on their own. Leveraging multiple digital channels, including live workshops and email marketing, Shelley inspired new customers and drove traffic to her Shopify store. The goal was to create an environment where users could easily transition from learning the fundamentals to applying them in real time, all within one integrated ecosystem.
Before this transformation, Shop School was hindered by disjointed systems that slowed down operations and created a less-than-ideal user experience for students. By moving to an all-in-one solution on Shopify, Launch Party streamlined processes and provided a seamless, engaging learning experience that empowered entrepreneurs to succeed.
The Pain Points: Fragmented, Clunky, and Inefficient Systems
Disjointed Experience
Multiple, separate systems were used for different functions - one for the website, another for course hosting, and another for the community. This fragmentation made it challenging to manage sales pages, course content, and community interactions cohesively.
Poor User Interface and Accessibility
The existing course platform had an unattractive, non-intuitive interface and lacked mobile-friendly features, negatively impacting both the instructor’s workflow and the students’ learning experience.
Lack of Real-Time Notifications
Without instant alerts, users missed important mentions, resulting in slower responses and disrupted discussions.
Every new product or promotion felt “duct-taped” together. The experience left both the business and its students wanting more. These issues created friction in the customer experience, leading Shelley to search for a better solution.
The Solution: An Integrated, User-Friendly Platform on Shopify
Tevello emerged as the game-changer for Launch Party. By integrating Tevello with Shopify, Shelley was able to consolidate all aspects of Shop School - from video hosting and course modules to community engagement and automated email flows - into a single, streamlined system. Key benefits included:
Native Shopify Integration
Tevello allowed for seamless management of sales pages, discount codes, and hidden products, eliminating the need for third-party tools like Zapier.
Enhanced User Experience
Students now access high-quality course content and community features on a mobile-friendly platform, ensuring a frictionless learning journey.
Operational Support
With dedicated support during the migration process, even complex courses like Shop School were transitioned with minimal disruption, reducing manual workload and operational headaches.
The Results: A Unified Platform Driving Growth
Since transitioning to Tevello on Shopify, Launch Party has achieved an impressive increase in growth and efficiency. Combining course delivery, product sales, and community management into one all-in-one platform has dramatically increased operational efficiency and scalability. With recent promotions, her conversion rate has increased by 100%. The mobile-friendly user interface and automated communication flows have improved student experience and satisfaction significantly. Overall, the all-in-one approach has revolutionized the entire customer journey and built a more vibrant and loyal community.
An all-in-one solution built for Shopify
For Shelley, the move to Tevello wasn’t merely a technical upgrade - it was a transformative shift that created a better learning environment for students.
Shelley summed up her experience perfectly:
“I absolutely love Tevello and I'm so glad you made this app. It's made doing business -- and my life -- easier! It's so much nicer to use than any solution I've tried before. Hands down the best Shopify app I've ever used, and I've used a lot.”
Shelley Easter
Founder of Launch Party
By unifying systems into one platform, Launch Party has revolutionized online course delivery. Acheiving a 100% increase in conversion on her recent promotions. Shelley’s commitment to empowering entrepreneurs through a streamlined, user-friendly experience.
Where Can People Find You and Your Business?
Shopify store: https://launchparty.live
Instagram: https://www.instagram.com/launchparty.live
YouTube: https://www.youtube.com/@ShelleyEaster
Pinterest: https://www.pinterest.com/launchparty/
Easy-to-Use Solution in Tevello
Tevello is an all-in-one platform for selling courses, offering digital products, and building community. It plays nicely with systems like Klaviyo to cross-sell products to the users who purchase courses and products from Shopify stores.
Ready to try it for yourself?
Install Tevello from the Shopify App Store for 14 days free and see how you can unify courses, memberships, and eCommerce to grow your brand’s impact.