How to Show Collection Products in Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Shopify Collections
3. How to Show Collection Products in Shopify
4. Benefits of Showing Collection Products
5. Conclusion

Introduction

Did you know that e-commerce sales are projected to reach $6.39 trillion by 2024? With this explosive growth in the online marketplace, Shopify merchants must find innovative ways to stand out and engage their customers. One of the many ways to enhance the shopping experience is by effectively showcasing collection products on your Shopify store.

As a Shopify merchant, you might be wondering how to present your products in collections that not only enhance visibility but also encourage customer exploration and retention. This blog post will guide you through the process of displaying collection products in Shopify, delving into the practical steps, technical aspects, and strategic approaches that can help you optimize your store’s performance.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution seamlessly integrates into the Shopify ecosystem, allowing you to create and manage online courses, digital products, and vibrant communities directly within your store.

By the end of this article, you will have a clear understanding of how to show collection products in Shopify and the added benefits of integrating educational content and community engagement into your e-commerce strategy.

Let’s get started!

Understanding Shopify Collections

Before we dive into the technical details of displaying collection products, it’s essential to understand what Shopify collections are and how they function within your online store. In simple terms, a collection is a group of products that share similar characteristics. These can be organized in various ways, such as by product type, vendor, or theme.

Types of Collections

1. Manual Collections: These are curated collections where you manually select which products to include. This gives you complete control over the displayed items and allows you to highlight specific products based on seasonal trends, promotions, or new arrivals.
2. Automated Collections: These collections automatically include products based on predefined conditions like product tags, price, or vendor. This feature is particularly useful for larger inventories, as it saves time and ensures your collections are always up to date.

Importance of Collections in E-commerce

Collections play a critical role in enhancing user experience, improving navigation, and driving sales. By organizing products into collections, you make it easier for customers to find what they’re looking for, which can lead to increased conversion rates.

Moreover, displaying products in collections allows merchants to create a more appealing visual layout on their online store, improving overall aesthetics and functionality. As customers browse through collections, they may discover products they might not have initially considered, thereby increasing the average order value.

How to Show Collection Products in Shopify

Now that we understand the importance of collections, let’s explore how to show collection products in Shopify effectively. We will cover both the built-in methods and more advanced techniques to ensure you can present your collections in the best light possible.

Step 1: Create Collections

The first step in displaying collection products is to create the collections themselves. Here’s how you can do it:

1. Log in to Your Shopify Admin.
2. Click on Products in the left sidebar.
3. Select Collections.
4. Click on Create Collection.
5. Choose either Manual or Automated collection type.
6. Fill in the required details, such as the collection name, description, and image.
7. Save your collection.

Once you have created your collections, you can begin to organize them on your storefront.

Step 2: Add Collections to Your Navigation

To ensure your customers can easily find your collections, it’s crucial to add them to your store’s navigation. Here’s how:

1. Go to Online Store in the left sidebar.
2. Click on Navigation.
3. Choose the menu where you want to add the collection (e.g., Main Menu).
4. Click Add menu item.
5. In the Link field, select Collections, and then choose the specific collection you want to link to.
6. Click Add, then Save menu.

This step is vital for improving the visibility of your collections and enhancing the overall user experience on your Shopify store.

Step 3: Display Collections on Your Home Page

Displaying collections on your home page can significantly improve product visibility. Here’s how to do this:

1. Navigate to Online Store and select Themes.
2. Click on Customize next to your current theme.
3. In the theme editor, look for the section where you can add content to your home page.
4. Select Add Section and choose Collection List or Featured Collection.
5. Choose the collections you want to display and customize the settings as needed.
6. Save your changes.

This method provides a visually appealing way for customers to explore different collections without having to navigate through multiple pages.

Step 4: Use Liquid Code to Display Collections on Product Pages

For those looking to customize how collections are displayed, Shopify's Liquid code can be a powerful tool. If you want to show product collections directly on product pages, you can use the following Liquid code snippet:

{% if product.collections.size > 0 %}
  <h3>This product is part of the following collections:</h3>
  <ul>
    {% for collection in product.collections %}
      {% assign coll = '/collections/' | append: collection.title | replace: " ", "-" %}
      <li>{{ collection.title | link_to: coll }}</li>
    {% endfor %}
  </ul>
{% endif %}

This code checks if a product belongs to any collections and then lists them as clickable links. By doing this, you provide customers with a seamless way to explore related products, enhancing their shopping experience.

Step 5: Customize Collection Display with Apps

To take your collection display to the next level, consider integrating apps that specialize in enhancing product presentation. At Tevello, we offer a comprehensive solution that allows merchants to create and manage online courses and digital products, alongside their collections. By using our app, you can build vibrant online communities and offer educational content that complements your product collections, ultimately driving more engagement and sales.

Step 6: Promote Collections through Marketing

Now that your collections are set up and displayed, it’s important to promote them effectively. Utilize email marketing campaigns, social media, and even blog posts to drive traffic to your collections. Highlight special promotions, seasonal collections, or new arrivals to entice your audience and encourage them to explore.

Benefits of Showing Collection Products

Displaying collection products in Shopify offers several advantages that can significantly impact your store's performance:

Improved User Experience

By organizing products into collections, you simplify the shopping experience for your customers. They can easily find related products without having to sift through your entire inventory.

Increased Sales Opportunities

When customers can explore collections, they are more likely to discover additional products they may want to purchase. This can lead to higher conversion rates and increased average order value.

Enhanced Brand Perception

A well-organized store reflects professionalism and attention to detail, enhancing your brand's overall perception. Customers are more likely to trust and engage with a store that presents its products thoughtfully.

Seamless Integration with Community Building

By utilizing Tevello’s features, you can create a community around your collections, offering courses or content that enriches the customer experience. This not only drives engagement but also encourages brand loyalty.

Conclusion

In today's competitive e-commerce landscape, it is crucial for Shopify merchants to leverage every tool available to enhance their online presence. By learning how to show collection products in Shopify effectively, you can improve user experience, drive sales, and strengthen your brand’s reputation.

At Tevello, we are committed to empowering merchants like you to unlock new revenue streams and build meaningful connections with your audience. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, allowing you to create, manage, and sell online courses and digital products directly within your store.

Ready to take the next step? Start your 14-day free trial of Tevello today and discover how we can help you enhance your Shopify store.

FAQ

1. Can I create multiple collections for a single product?
Yes, a single product can belong to multiple collections. This is particularly useful for products that fit into different categories or themes.

2. How do I update the products in an automated collection?
Automated collections update automatically based on the conditions you set. If you want to change which products are included, you can modify the conditions in the collection settings.

3. Can I hide collections that are not currently available?
Yes, you can either remove them from your navigation or set them to draft status to prevent customers from seeing them until they are ready.

4. How can I encourage customers to join my community?
Promote your community features through your marketing channels, offering exclusive content or discounts for members. Integrating community-building efforts with your product collections can also enhance engagement.

5. What if I have questions about using Liquid code?
If you need assistance with Liquid code, feel free to reach out to our industry-leading developer support team at Tevello. We’re here to help you succeed!

By following these insights and leveraging the tools available through Tevello, you can create a Shopify store that not only showcases your products beautifully but also fosters a loyal customer community.