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How to Show Automatic Discounts on Product Page in Shopify

How to Show Automatic Discounts on Product Page in Shopify

Table of Contents

  1. Introduction
  2. Tackling the Challenge of Displaying Automatic Discounts
  3. Step-by-Step Guide to Displaying Automatic Discounts
  4. Conclusion

Introduction

Did you know that 70% of online shoppers abandon their carts due to high prices or unexpected costs? This statistic highlights a crucial aspect of e-commerce: pricing transparency. As Shopify merchants, we strive to create seamless shopping experiences that not only attract customers but also encourage them to complete their purchases. One strategy that can significantly enhance customer satisfaction and potentially boost conversion rates is displaying automatic discounts directly on product pages.

Imagine a scenario where a shopper browses through your store, sees a product they like, and notices an enticing discounted price right away—without having to add the item to their cart first. Not only does this approach streamline the buying process, but it also builds trust and encourages shoppers to make a purchase.

In this blog post, we will explore how to effectively show automatic discounts on product pages in Shopify. We’ll cover the technical steps involved, share insights on user experience, and discuss the potential benefits of implementing this feature. Our aim is to provide you with a comprehensive guide that empowers you to take your Shopify store to the next level.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution simplifies the process of creating, managing, and selling courses and digital products, and we want to ensure that you have the tools and knowledge necessary to maximize your store's potential.

Are you ready to transform your Shopify store? Let’s dive in!

Tackling the Challenge of Displaying Automatic Discounts

The challenge of displaying automatic discounts on product pages often stems from the limitations of Shopify’s default settings. By default, automatic discounts may only be visible in the cart, which can lead to missed opportunities for conversion. As merchants, it’s essential to find ways to make these discounts visible earlier in the customer journey.

Understanding Automatic Discounts

Before we delve into the specifics of implementation, let’s clarify what automatic discounts are. Automatic discounts are price reductions that apply to a product or collection without requiring any action from the customer, such as entering a discount code. They are a powerful tool for merchants to incentivize purchases and can be set up in various ways depending on the business model.

Why Show Discounts on Product Pages?

  1. Improved Transparency: Displaying discounts on product pages helps establish trust with your customers. They can see the value they’re getting right away.
  2. Increased Conversions: When customers see a discounted price upfront, they may be more inclined to add the product to their cart and complete the purchase.
  3. Enhanced User Experience: A seamless shopping experience, where discounts are clearly communicated, can lead to higher customer satisfaction and loyalty.

The Technical Side of Displaying Automatic Discounts

To show automatic discounts on product pages, we will explore three main approaches: utilizing theme customization, leveraging apps, and employing custom code.

Step-by-Step Guide to Displaying Automatic Discounts

1. Review Your Theme's Capabilities

The first step is to assess the capabilities of your current Shopify theme. Some themes may already support displaying automatic discounts, while others may require customization. Check your theme documentation or contact support to understand its limitations.

2. Utilize Apps for Automatic Discounts

If coding isn’t your forte, using an app is a straightforward solution. Apps like Tevello can help you show discounts on product pages without the need for extensive customization. By installing an app tailored for this purpose, you can easily manage discounts and display them prominently on your product pages.

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3. Dive into the Liquid Code

For those comfortable with coding, diving into the Liquid code can provide a tailored solution. Here’s a brief overview of how to do it:

  1. Access the Theme Editor: Go to your Shopify admin, navigate to 'Online Store', and then 'Themes'. Click on 'Actions' and select 'Edit code'.
  2. Edit the Product Template: Open product-template.liquid or product-price.liquid, depending on your theme structure.
  3. Add Logic to Display Discounts: Use Liquid code to check if an automatic discount is applied. Here’s an example of how you might implement the code: 
    {% if product.compare_at_price > product.price %}
    <span class="discounted-price">Now: {{ product.price | money }}</span>
    <span class="original-price">Was: {{ product.compare_at_price | money }}</span>
{% endif %}
  4. Save Changes: After adding the code, save your changes and preview the product page to see if the discount displays correctly.

4. Implement Custom Code with JavaScript

For more advanced users, incorporating JavaScript can enhance the display of automatic discounts. JavaScript allows for real-time updates, ensuring that customers see the most current pricing information as they navigate your site.

  1. Add a Script: In the theme editor, navigate to the 'Assets' folder and create a new JavaScript file. Add a script that fetches the product prices and applies the discount logic dynamically.
  2. Test Thoroughly: Ensure that your JavaScript works across all devices and browsers. Testing is crucial to guarantee a smooth user experience.

5. Test Thoroughly

Regardless of the method chosen, testing is essential. After implementing the changes, check how discounts are displayed on various product pages and across different devices. Ensure that the functionality works seamlessly and does not hinder site performance.

6. Consider User Experience

While displaying discounts is important, maintaining a clean and user-friendly interface should also be a priority. Avoid cluttering the product page with excessive information. The goal is to communicate discounts clearly while still providing an enjoyable shopping experience.

Conclusion

Effectively displaying automatic discounts on product pages is a powerful strategy that can lead to increased customer trust and higher conversion rates. Whether you choose to leverage apps, dive into Liquid code, or utilize JavaScript, the key is to ensure that the discounts are visible and clear to your customers.

At Tevello, we are committed to providing Shopify merchants with the tools and support necessary to enhance their online stores. Our all-in-one solution enables you to manage your products, create engaging courses, and foster vibrant online communities—all from your Shopify store.

Are you ready to boost your Shopify store's performance? Start your 14-day free trial of Tevello today! Get started with Tevello.

FAQ

Can I show automatic discounts on product pages without coding?
Yes, you can use apps designed for this purpose, like Tevello, which allow you to display discounts easily without requiring coding knowledge.

Will showing discounts on product pages slow down my site?
If implemented efficiently, showing discounts should not significantly impact site speed. However, it is advisable to monitor performance and optimize as necessary.

Can I revert changes if something goes wrong?
Absolutely! You can revert changes in your Shopify theme by restoring previous versions through the theme editor. Always backup your theme before making significant changes.

Is displaying automatic discounts compatible with all themes?
While most themes can be customized to show automatic discounts, compatibility and the complexity of implementation can vary. It's best to consult your theme's documentation or support team.

Will this functionality work on mobile devices?
Yes, provided your theme is responsive, and the code or app you use supports mobile browsers, discounts will be visible on mobile devices.

At Tevello, we believe in empowering merchants to unlock new revenue streams and build meaningful connections with their audience. By implementing automatic discounts effectively, you can enhance your Shopify store's performance and create a shopping experience that resonates with your customers.