How to See Most Viewed Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Product Views
3. Utilizing Shopify Analytics
4. Using Third-Party Apps
5. Analyzing Product Performance
6. Enhancing Product Visibility
7. Conclusion

Introduction

Did you know that nearly 80% of e-commerce sales are influenced by product views? As Shopify merchants, we recognize the importance of understanding which products resonate most with our customers. This insight not only helps us refine our marketing strategies but also enhances the overall shopping experience, leading to increased sales and customer loyalty.

In the evolving landscape of the e-commerce industry, being attuned to customer preferences has never been more crucial. With the rise of the knowledge economy and digital product offerings, merchants who diversify their revenue streams are better positioned for success. This post aims to guide you on how to see most viewed products on Shopify, arming you with the knowledge to optimize your store's performance.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams while building meaningful connections with their audience. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, enabling you to create, manage, and sell online courses and digital products effortlessly. By understanding your most viewed products, you can make informed decisions that align with your business goals.

So, how do you currently track the performance of your products? Are you leveraging analytics to understand your customers better? In this post, we will delve into the various methods available on Shopify to track product views, providing you with actionable insights that can transform your store's performance.

Understanding Product Views

Before diving into the specifics of how to see most viewed products on Shopify, it’s essential to understand the concept of product views. A product view is counted each time a customer visits a product page on your Shopify store. Monitoring these views helps us identify which products attract the most attention and can guide our marketing strategies.

Why Are Product Views Important?

1. Customer Insights: Analyzing product views allows us to understand customer preferences and interests.
2. Inventory Management: Knowing which products are viewed most frequently can aid in inventory planning and management.
3. Marketing Strategies: We can tailor our marketing campaigns to focus on top-viewed products, enhancing our advertising ROI.
4. User Experience: Identifying popular products enables us to create a more engaging shopping experience by showcasing these items prominently.

As we explore the methods to track product views, keep in mind how this data can inform your decisions and enhance your store's performance.

Utilizing Shopify Analytics

One of the most straightforward ways to track product views on Shopify is through the built-in analytics feature. Shopify provides a comprehensive dashboard that includes various metrics, including product views. To access these insights, follow these steps:

Step 1: Navigate to Analytics

1. Log in to your Shopify admin dashboard.
2. Click on the "Analytics" section located on the left-hand menu.
3. Select "Reports" to view detailed analytics about your store's performance.

Step 2: Access Behavior Reports

Within the Reports section, you can access Behavior reports, which provide insights into how customers interact with your store. To find the most viewed products:

1. Click on "Behavior" in the Reports section.
2. Select "Top online store searches" to see which products are being viewed most frequently.

This report allows us to specify a date range to analyze trends over time. By observing patterns in product views, we can adjust our marketing strategies accordingly.

Step 3: Enhanced Ecommerce Tracking

For Shopify stores that require more detailed analytics, integrating Google Analytics with Enhanced Ecommerce tracking is highly beneficial. This advanced feature allows us to track user engagement more effectively and provides detailed insights into product performance.

1. Set up Google Analytics and link it to your Shopify store.
2. Enable Enhanced Ecommerce in your Google Analytics settings.
3. Review the "Product Performance" report to see detailed metrics, including views, clicks, and conversions for each product.

Through Enhanced Ecommerce, we can gain deeper insights into customer behavior, helping us optimize our product offerings and marketing efforts.

Using Third-Party Apps

While Shopify's built-in analytics provides valuable insights, we can also enhance our data tracking capabilities by utilizing third-party apps. Many applications in the Shopify App Store offer advanced features for tracking product views and customer behavior. Here are a few popular options:

1. Popular Products App

The Popular Products app simplifies the process of identifying your most viewed and best-selling items. This app provides graphical reports, allowing us to visualize product performance easily. Additionally, it displays most popular items in a slider format on our store, enhancing the shopping experience for customers.

2. Hype the Like

Hype the Like is a unique tool that engages customers by allowing them to "like" or "dislike" products. This interactive approach not only helps us gauge customer preferences but also generates valuable data on product views and interactions.

3. Product Reviews and Ratings

Integrating product reviews and ratings apps can also help us identify which products are not only viewed frequently but also favored by customers. These insights can influence our inventory decisions and marketing strategies.

By leveraging these third-party apps, we can enhance our understanding of customer interactions and improve our store's performance.

Analyzing Product Performance

Once we have identified our most viewed products, the next step is to analyze their performance comprehensively. This deeper analysis can reveal trends and patterns that are crucial for our business strategy.

Key Metrics to Consider

1. Conversion Rate: Analyze the conversion rate of your most viewed products. A high view count with low conversions may indicate issues with pricing or product descriptions.
2. Average Order Value (AOV): Understanding the AOV of your top-viewed products can help us strategize upselling and cross-selling opportunities.
3. Customer Feedback: Pay attention to customer reviews and feedback on these products. This information can provide insights into potential improvements or enhancements.

Case Study: The Craft Supply Store

Let’s explore a hypothetical case study of a Shopify merchant who sells craft supplies. By utilizing Shopify Analytics, they discover that their "Beginner's Knitting" course is one of the most viewed products.

• Conversion Insights: Despite high views, the conversion rate is relatively low. Upon reviewing customer feedback, they realize that the course description lacks details about what students will learn.
• Marketing Strategy: Armed with this knowledge, they enhance the course description, add customer testimonials, and create a targeted marketing campaign showcasing the benefits of the course.
• Result: After implementing these changes, they observe a significant increase in conversions, turning views into sales.

This case study highlights the importance of not just tracking views but also analyzing the data to make informed decisions that drive sales.

Enhancing Product Visibility

Now that we understand how to track product views and analyze performance, it’s essential to focus on enhancing the visibility of our most viewed products. Here are strategies to consider:

1. Utilize "Best Seller" Badges

Adding "Best Seller" badges to our most viewed products can leverage the bandwagon effect, encouraging more customers to purchase. When customers see that others are buying a product, they are more likely to follow suit.

2. Create Featured Collections

Highlighting our most viewed products in a dedicated "Featured" or "Popular Products" collection can help drive traffic and increase visibility. This curated approach allows customers to quickly find what’s trending in our store.

3. Leverage Social Proof

Incorporating social proof, such as testimonials and user-generated content, can enhance the credibility of our most viewed products. Sharing customer photos and reviews on social media can draw more attention to these items.

4. Optimize SEO for Product Pages

Investing time in optimizing product pages for search engines can also increase visibility. Utilizing relevant keywords, high-quality images, and engaging descriptions can help attract organic traffic.

By enhancing the visibility of our most viewed products, we create a more appealing shopping experience and increase the likelihood of conversions.

Conclusion

Understanding how to see most viewed products on Shopify is crucial for any merchant looking to optimize their e-commerce strategy. By leveraging Shopify Analytics, integrating third-party apps, and analyzing product performance, we can gain valuable insights that drive sales and customer engagement.

At Tevello, we are committed to empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution seamlessly integrates into the Shopify ecosystem, enabling you to create, manage, and sell online courses and digital products effectively.

Are you ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and discover how our platform can help you harness the power of education and community to boost your sales.

FAQ

How can I track the most viewed products on my Shopify store?

You can track the most viewed products using Shopify Analytics by navigating to the "Reports" section and accessing the "Behavior" reports. Additionally, integrating Google Analytics with Enhanced Ecommerce tracking provides deeper insights into product performance.

Are there any third-party apps that can help me see product views?

Yes, there are several third-party apps available in the Shopify App Store that can assist in tracking product views. Popular Products and Hype the Like are two examples that provide valuable insights into customer interactions with your products.

How can I improve the visibility of my most viewed products?

To improve visibility, consider adding "Best Seller" badges, creating featured collections, leveraging social proof, and optimizing your product pages for search engines.

What should I do if my most viewed products have low conversion rates?

If your most viewed products have low conversion rates, analyze customer feedback and product descriptions. Making enhancements based on this feedback can help improve conversions.

How can Tevello help me with my Shopify store?

Tevello provides an all-in-one solution that empowers Shopify merchants to create, manage, and sell online courses and digital products. Our platform integrates seamlessly into the Shopify ecosystem, allowing you to build vibrant online communities and unlock new revenue streams.

Start your journey today with Tevello and maximize your Shopify store's potential!