How to Remove Sale Badge Shopify for a Cleaner Brand

Table of Contents

1. Introduction
2. Why Merchants Choose to Remove the Sale Badge
3. Method 1: The Administrative Approach (No Coding Required)
4. Method 2: Hiding the Badge via Theme Settings
5. Method 3: Using CSS to Hide Sale Badges Globally
6. Method 4: Modifying Liquid Templates for Precision Control
7. The Strategic Shift: Digital Learning and Brand Integrity
8. Diversifying Revenue Streams with Tevello
9. Technical Troubleshooting: When the Badge Won't Budge
10. Scaling Your Digital Storefront
11. Strategic Pricing Without Badges
12. Final Review of Theme Customization
13. The Future of Your Shopify Store
14. Conclusion
15. Frequently Asked Questions

Introduction

Did you know that the global e-learning market is projected to reach several hundred billion dollars by the end of the decade? This explosion in the creator economy has led thousands of traditional physical product merchants to rethink their digital strategy. Yet, as merchants transition from selling physical inventory to high-ticket digital courses and exclusive memberships, they often encounter a visual hurdle: the "Sale" badge. While these bright stickers are excellent for moving overstocked physical items, they can often cheapen the perceived value of a premium digital masterclass or a professional coaching program.

The purpose of this guide is to provide a comprehensive roadmap for any merchant wondering how to remove sale badge Shopify elements from their storefront. We will cover everything from the simplest administrative tweaks to advanced Liquid code modifications. Beyond the technical "how-to," we will explore the strategic reasoning behind badge removal, particularly for those looking to elevate their brand into the digital education space. At Tevello, our mission is to "turn any Shopify store into a digital learning powerhouse," and we believe that maintaining a clean, professional aesthetic is a vital part of that journey.

By the end of this article, you will have the technical confidence to modify your Shopify theme and the strategic insight to understand how visual minimalism can actually drive higher conversion rates for your digital products. Mastering your store's visual identity is not just about aesthetics; it is about controlling the narrative of your brand.

Why Merchants Choose to Remove the Sale Badge

The "Sale" badge is a native Shopify feature triggered whenever a product’s "Compare-at price" is higher than its "Price." In many retail environments, this is a powerful psychological trigger that creates a sense of urgency. However, the e-commerce landscape is diverse, and a one-size-fits-all approach rarely works for brands focused on long-term authority and premium positioning.

Maintaining Premium Brand Aesthetics

For luxury brands or high-end service providers, constant "Sale" badges can be counterproductive. If every item in your store looks like it is perpetually on clearance, the customer begins to wonder what the true value of the product actually is. By removing these badges, you allow your product photography and value proposition to do the heavy lifting. This is especially true for merchants keeping customers at home on the brand website rather than sending them to cluttered marketplaces.

Optimizing for Digital Products and Courses

Digital products, such as those powered by our platform, often follow a different pricing psychology than physical goods. A digital course is an investment in self-improvement. When a merchant sells a $500 masterclass, a bright red "Sale" sticker might make the offer look like "discounted information" rather than a premium educational experience. We’ve seen success stories from brands using native courses who prefer a minimalist interface that emphasizes the curriculum and community over flashy retail gimmicks.

Reducing Visual Clutter

Modern web design leans toward "less is more." A collection page filled with badges, labels, and stickers can be overwhelming for the user. Removing the sale badge is often the first step in a broader strategy to reduce cognitive load, allowing the shopper to focus on the product features rather than the price tag alone.

Method 1: The Administrative Approach (No Coding Required)

Before diving into the backend files of your theme, it is important to understand the simplest way to remove the sale badge. Since the badge is a reflection of the product's pricing settings, changing the data at the source is the fastest "no-code" solution.

Step-by-Step Price Adjustment

1. Navigate to your Shopify Admin: Go to the 'Products' section.
2. Select the Product: Click on the product that is currently displaying the sale badge.
3. Locate the Pricing Section: Scroll down to where you see the 'Price' and 'Compare-at price' fields.
4. Remove the Compare-at Price: Delete the value in the 'Compare-at price' field or set it to zero ($0.00).
5. Save: Click the save button at the top right of the screen.

Once the 'Compare-at price' is removed, Shopify no longer views the item as being "on sale," and the badge will disappear automatically. This method is ideal if you only have a few products or if you have decided to move away from discount-based marketing entirely.

Bulk Editing Prices

If you have a large catalog, editing each product individually is inefficient. You can use Shopify's bulk editor:

1. Go to 'Products'.
2. Select all the products you wish to change using the checkboxes.
3. Click 'Bulk edit'.
4. Ensure the 'Compare-at price' column is visible (add it via the 'Columns' menu if it isn't).
5. Clear the values in that column for all products.

This approach ensures a clean slate across your entire inventory. For a merchant who has transitioned into the digital space, this is often the moment they see their store transform into a professional academy. Many have found strategies for selling over 4,000 digital courses natively often involve a simplified pricing structure that doesn't rely on constant sales.

Method 2: Hiding the Badge via Theme Settings

Many modern Shopify themes, especially the free OS 2.0 themes like Dawn, have built-in settings that allow you to toggle certain visual elements on and off. Before you touch any code, you should check if your theme developer has provided a simple switch.

Using the Theme Customizer

1. Go to Online Store > Themes.
2. Click 'Customize' next to your active theme.
3. Navigate to a Product Page or Collection Page within the customizer preview.
4. Look for 'Product Card' or 'Global Settings': Different themes place this setting in different areas. In Dawn, you can often find settings related to badges under the 'Product grid' or 'Theme settings > Badges'.
5. Toggle Visibility: If there is a checkbox for "Show sale badges," uncheck it.
6. Save Changes.

If your theme doesn't have this specific toggle, don't worry. This is quite common, as many themes are built with traditional retail in mind. In such cases, we move to the CSS method.

Method 3: Using CSS to Hide Sale Badges Globally

CSS (Cascading Style Sheets) is the language used to style the visual appearance of your website. By adding a small snippet of CSS, you can tell the browser to simply "not display" anything that identifies as a sale badge. This is a very clean way to solve the problem because it doesn't delete any of your pricing data; it just hides the visual element from the customer.

Accessing the CSS File

1. Go to Online Store > Themes.
2. Click the three dots (...) and select 'Edit code'.
3. Locate your CSS file: In older themes, this is often theme.scss.liquid. In newer themes like Dawn, look for base.css or theme.css.

Adding the Code Snippet

Scroll to the very bottom of the file and add the following code:

/* Remove Sale Badges */
.badge--sale, .price__badge-sale, .product__badge--sale {
    display: none !important;
}

Note: The exact "class" name (the text starting with a dot) might vary depending on your theme. If the code above doesn't work, you can find the exact name by right-clicking the sale badge on your live site, selecting 'Inspect', and looking for the class name in the highlighted line of code.

Why Use CSS Instead of Deleting Prices?

Using CSS is often preferred by merchants who want to keep their 'Compare-at price' data for internal reporting or future sales events but want the badges gone for the current brand phase. For example, how one brand sold $112K+ by bundling courses might involve internal tracking of value versus price, where keeping the price data is useful even if the badge is hidden.

Method 4: Modifying Liquid Templates for Precision Control

For those who want absolute control—such as showing sale badges on physical products like T-shirts but hiding them on digital products like "Yoga Masterclasses"—Liquid is the answer. Liquid is Shopify’s templating language.

Locating the Badge Code

1. Search for price.liquid or product-card.liquid in your theme's 'Snippets' or 'Sections' folders.
2. Search for the word "sale": Use Ctrl+F (or Cmd+F) to find the section of code that generates the badge. It usually looks something like this: {%- if compare_at_price > price -%} <span>Sale</span> {%- endif -%}

Commenting Out the Code

Instead of deleting the code (which can be hard to undo), you can "comment it out." This tells Shopify to ignore that specific section.

{% comment %}
  {%- if compare_at_price > price -%}
    <span class="badge sale">Sale</span>
  {%- endif -%}
{% endcomment %}

Advanced Logic: Hiding Based on Product Type

If you are using Tevello to sell courses, you might only want to hide the badge for your digital items. You can use a conditional statement:

{% unless product.type == 'Digital Course' %}
  {%- if compare_at_price > price -%}
    <span class="badge sale">Sale</span>
  {%- endif -%}
{% endunless %}

This ensures that your physical merchandise still benefits from sale visibility while your educational content maintains its premium look. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

The Strategic Shift: Digital Learning and Brand Integrity

At Tevello, we believe that your Shopify store should be more than just a place to buy things; it should be an ecosystem for growth. When you decide to seeing how the app natively integrates with Shopify, you are choosing to keep your customers within your own branded environment. This is why small visual details like sale badges matter so much.

Owning the Customer Experience

Most third-party course platforms force your customers away from your URL. This fragmentation makes it difficult to maintain a consistent brand voice. By using a native Shopify solution, every element of the UI—from the navigation menu to the product badges—is under your control. When you remove a sale badge to create a cleaner look, that change reflects across your entire site, including the areas where students access their lessons.

Transitioning from Physical to Digital

Consider a merchant who sells premium coffee beans. They have a successful Shopify store with various blends. They decide to launch a "Professional Home Brewing" video course.

• The Problem: The coffee beans might be on sale for a holiday, triggering sale badges. The course, however, is a high-value digital asset that should never look "discounted."
• The Solution: By using the CSS or Liquid methods mentioned above, the merchant can ensure the coffee beans retain their promotional flair while the course remains the crown jewel of the store, presented with clean, un-badged elegance.

This strategy helps in see how merchants are earning six figures by creating a "value ladder" where physical products lead to higher-margin digital experiences.

Diversifying Revenue Streams with Tevello

Removing the sale badge is often a symptom of a merchant growing up. It signals a shift from "hustling for the next sale" to "building a sustainable brand." Digital products offer a unique way to stabilize revenue without the headaches of shipping, logistics, or inventory costs.

Predictable Growth

One of the most significant advantages of moving into digital products is the stability it brings. Our platform offers predictable pricing without hidden transaction fees, allowing you to forecast your margins with total accuracy. Unlike other apps that might take a cut of your hard-earned revenue as you scale, we believe you should keep 100% of your earnings.

Building a Community

Beyond just "removing a badge," you should be looking at how to add value. Tevello includes all the key features for courses and communities, such as member directories and social feeds. When a customer buys a course, they aren't just buying a video; they are buying access to you and your expertise. A clean, professional-looking store is the "front door" to that community.

Technical Troubleshooting: When the Badge Won't Budge

Sometimes, despite your best efforts, the badge remains. This is usually due to one of three things:

1. The App Factor

If you are using a third-party "Product Labels" or "Badges" app, the sale badge isn't coming from Shopify; it's coming from the app. You will need to enter the app's settings to disable it. Always be sure of checking merchant feedback and app-store performance signals before installing third-party apps, as they can sometimes interfere with your theme's native logic.

2. Browser Caching

If you’ve deleted the CSS or the price, but you still see the badge, try opening your store in an Incognito/Private window. Browsers often "remember" the old version of your site to save loading time.

3. Theme Specificity (The !important rule)

In CSS, sometimes other rules are "stronger" than yours. Adding !important to your CSS (as shown in the code snippet in Method 3) usually overrides these other rules. If that still doesn't work, you may need to find the specific container ID for your theme's product cards.

Scaling Your Digital Storefront

Once you have perfected the look of your store, the next step is scaling your offerings. Digital learning is not a "get rich quick" scheme; it is a business model that rewards consistency and quality.

No Hidden Fees Advantage

As your community grows, the last thing you want is a surprise bill. Most platforms charge "success fees," essentially taxing you for being successful. We reject this model. Our Unlimited Plan at $29.99 per month is designed to grow with you. Whether you have 10 students or 10,000, your cost remains the same. This flat-rate plan that supports unlimited members ensures that your margins only get better as you scale.

Feature Inclusion

When you decide to start your 14-day free trial and build your first course now, you get access to:

• Unlimited course creation and student enrollment.
• Zero transaction fees (Keep 100% of your revenue).
• Full video hosting and bandwidth included.
• Community features like member profiles and directories.
• Drip content scheduling to keep students engaged over time.
• Quizzes and progress tracking to ensure learning outcomes.

Strategic Pricing Without Badges

If you remove the sale badge, how do you communicate value? There are several sophisticated ways to do this without using the standard "Sale" label:

1. Limited Time Offer Text: Instead of a badge, use a text block on your product page that explains the value. "Join the cohort for the inaugural price of $299—price increases next month."
2. Bundle and Save: Create a new product that is a bundle of three courses. The price is naturally lower than buying them individually, but it doesn't require a "Sale" badge to communicate the value.
3. Exclusive Community Access: Highlight that the price includes access to a private forum. The value is added through features, not subtracted through discounts.

By focusing on these strategies, you build a brand that people respect and are willing to pay a premium for. You can see many examples of successful content monetization on Shopify that rely on these value-based communication methods rather than retail-style discounting.

Final Review of Theme Customization

To ensure your store remains professional and functional after you have removed the sale badge, we recommend a final audit of your site's UX.

• Mobile Responsiveness: Check your site on a smartphone. Sometimes CSS changes can look different on smaller screens. Ensure no gaps or weird spacing remains where the badge used to be.
• Checkout Flow: Ensure that even without the "Sale" badge, the final price in the cart is correct. The "Sale" badge is just a visual; it doesn't control the actual price the customer pays.
• Alternative Labels: Some merchants choose to replace the "Sale" badge with something more positive, like "New," "Featured," or "Best Seller." This can be done by modifying the Liquid code to check for product tags instead of price differences.

The Future of Your Shopify Store

The e-commerce world is moving toward a hybrid model. The most successful merchants of the future will be those who sell both physical goods and the knowledge associated with them. By cleaning up your Shopify store today—starting with the removal of unnecessary sale badges—you are preparing your brand for a more sophisticated, higher-margin future.

Whether you are a fitness influencer selling equipment and training plans, or a craftsperson selling tools and "how-to" workshops, your visual presentation is your promise to the customer. A clean, badge-free store says: "I know the value of what I am selling, and I don't need to shout about discounts to prove it."

Conclusion

Managing the visual language of your Shopify store is a critical component of brand ownership. Removing the sale badge is a simple technical task—whether done through pricing updates, theme settings, or CSS—but it represents a significant strategic shift toward premium branding and digital product excellence. By following the steps outlined in this guide, you can ensure your storefront remains clean, professional, and perfectly aligned with your business goals.

At Tevello, we are dedicated to helping you maximize the potential of your Shopify store. We provide an all-in-one ecosystem where your physical products, digital courses, and community engagement live side-by-side on your own URL. With our Unlimited Plan for just $29.99 per month and 0% transaction fees, you have all the tools you need to build a powerhouse digital academy without any hidden costs or complicated tier structures.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

Frequently Asked Questions

Will removing the sale badge affect my conversion rate?

It depends on your brand. For discount-heavy retail stores, the badge creates urgency. However, for premium brands and digital course creators, removing the badge can actually increase trust and perceived value, leading to higher conversions on high-ticket items. We recommend A/B testing if you are unsure.

Can I remove the sale badge for digital courses but keep it for physical products?

Yes. By using the Liquid method mentioned in this guide, you can create a conditional rule that hides the badge only for specific "Product Types" or products with a specific "Tag." This allows you to maintain different marketing strategies for different parts of your inventory.

Does removing the badge with CSS slow down my site?

Not at all. A few lines of CSS are incredibly lightweight. In fact, it is much faster than using a third-party app to manage your badges. At Tevello, we always advocate for "Native Shopify Integration" to keep your site speed high and your customer experience seamless.

What if I want to change the "Sale" text to something else?

If you prefer the badge but want it to say "Member Pricing" or "Special Offer," you can edit your theme's language settings. Go to Online Store > Themes > Edit content (or Edit language). Search for "Sale" and replace the text with your preferred phrasing. This is a great way to maintain the visual highlight while changing the brand's tone.

Ready to take your store to the next level? Install Tevello from the Shopify App Store today and start your 14-day free trial. Build your entire curriculum, set up your community, and see the difference a native Shopify learning platform can make—all before you pay a cent.