How to Order Products in Shopify: A Comprehensive Guide for Merchants

Table of Contents

1. Introduction
2. Understanding the Basics of Product Ordering in Shopify
3. Methods to Order Products in Shopify
4. Best Practices for Product Ordering
5. Case Study: Using Product Ordering to Boost Sales
6. Conclusion

Introduction

Did you know that over 1.7 million businesses now rely on Shopify to power their online stores? As the e-commerce landscape continues to grow, the ability to manage and present your products effectively has never been more critical. Whether you’re just starting or looking to optimize an existing store, understanding how to order products in Shopify is a fundamental skill that can dramatically impact your sales and customer experience.

When we think about product ordering in Shopify, we’re not only considering how products are displayed; we’re also looking at how to enhance the shopping experience for our customers. In a world where attention spans are short, presenting products in an engaging and organized manner is essential to drive sales and foster loyalty.

In this blog post, we will explore the various methods available for ordering products in Shopify, including manual ordering, collection organization, and automated sorting options. We’ll also touch on how Tevello can help you build and manage your online courses and communities seamlessly within your Shopify store, enhancing your overall e-commerce strategy.

By the end of this article, we hope to empower you with the knowledge to effectively order your products, thus enhancing your store's capability to boost sales and improve customer satisfaction. So, are you ready to dive into the nuances of product ordering on Shopify and discover how it can transform your business? Let’s get started!

Understanding the Basics of Product Ordering in Shopify

Before we delve into the various methods of ordering products, it’s essential to understand some key concepts that underpin this process.

Products vs. Collections

1. Products: These are the individual items you sell in your store. For example, a T-shirt or a mug.
2. Collections: Collections are groups of products that share similar characteristics. For instance, you might have a collection called “Summer Apparel” that includes various T-shirts, shorts, and accessories.

Understanding this distinction is crucial because the way you manage collections directly impacts how products are displayed to your customers.

The Importance of Product Ordering

Ordering products effectively can lead to improved user experience, better conversion rates, and higher sales. By strategically displaying products, you can guide customers through their buying journey, making it easier for them to find what they are looking for and discover new items they might be interested in.

Methods to Order Products in Shopify

Now that we've established a foundational understanding, let’s explore the various methods to order products in Shopify.

1. Manual Product Ordering

Step-by-Step Process

To manually order products in a collection, follow these steps:

1. Navigate to the Products Section: Log into your Shopify admin panel and click on “Products”.
2. Select the Desired Collection: Choose the collection where you want to reorder products.
3. Change Sort Order: In the “Products” section of your selected collection, find the drop-down menu next to “Sort.” Select “Manual” from this list.
4. Drag and Drop: Once you select “Manual,” you can rearrange products by clicking and dragging them into your desired order.
5. Save Changes: Don’t forget to click “Save” to ensure your changes are applied.

This method gives you complete control over how products are displayed, allowing you to highlight seasonal items, best sellers, or new arrivals.

2. Automated Product Ordering

For those who prefer a more streamlined approach, Shopify offers automated sorting options based on various criteria. This can save time and ensure that your products are always displayed in a logical order.

Available Sorting Options

• Alphabetical Order: Sorts products from A-Z or Z-A.
• Price: Arranges products from lowest to highest or vice versa.
• Date Added: Displays products based on the date they were added to your store.
• Best Selling: Ranks products by their sales performance.

To set up automated ordering, navigate to the same “Sort” drop-down menu and choose your preferred sorting criterion.

3. Using Tags for Advanced Sorting

Tags are powerful tools within Shopify that allow for even more nuanced product organization. By tagging products with relevant keywords, you can create custom collections that automatically update based on the tags assigned.

How to Tag Products

1. Edit Product Details: Go to the product you want to tag and click “Edit”.
2. Add Tags: In the Tags section, enter relevant tags (e.g., “Summer”, “Sale”, “Best Seller”).
3. Create Automated Collections: Use these tags to create automated collections that will dynamically display products based on the tags assigned.

This strategy not only enhances organization but also provides customers with a more tailored shopping experience.

4. Leveraging Custom Collections

Custom collections are another way to control the display order of products. You can create collections based on specific themes, seasons, or promotions, allowing you to curate the shopping experience for your customers.

How to Create a Custom Collection

1. Go to Collections: From your Shopify admin, click on “Products” and then “Collections”.
2. Create Collection: Click “Create Collection” and enter a name and description.
3. Choose Collection Type: Select “Manual” if you want to add specific products, or “Automated” to create a collection based on certain conditions.
4. Add Products: If you chose “Manual,” add products to your collection. If “Automated,” set the conditions for which products will be included.
5. Save Changes: Always remember to save your collection.

5. Incorporating Tevello into Your Strategy

As we’ve discussed, how you order products in Shopify can significantly influence customer experience. But what if we told you that you could take this a step further by integrating online courses and community features right into your Shopify store?

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. With our all-in-one solution, you can easily create, manage, and sell online courses and digital products, all while fostering a vibrant online community.

If you're ready to enhance your Shopify store, we invite you to start your 14-day free trial of Tevello today.

Best Practices for Product Ordering

Now that we’ve explored the various methods of ordering products, let’s look at some best practices to keep in mind:

1. Prioritize Best Sellers

Always consider showcasing your best-selling products at the top of your collections or dedicated sections. This not only increases the chances of conversion but also helps new customers quickly identify popular items.

2. Seasonal Promotions

During seasonal sales or holidays, adjust your product order to highlight relevant items. For instance, around the winter holidays, you might want to feature gift items or winter apparel prominently.

3. Use Customer Feedback

Pay attention to customer behavior and feedback. If certain products are frequently overlooked, consider changing their order or incorporating them into a collection that may better attract interest.

4. Regularly Update Collections

Frequent updates to your collections and product orders can keep your store fresh and engaging. Set a schedule to review and revise your product display regularly.

5. Analyze Sales Data

Utilize Shopify’s analytics tools to assess which products are performing well and which are not. This data can inform your product ordering strategy and help you make data-driven decisions.

Case Study: Using Product Ordering to Boost Sales

Let’s consider a hypothetical case study of a Shopify store that sells outdoor gear. By implementing strategic product ordering, this store was able to increase sales significantly.

Background

The owner, Sarah, sells camping equipment, clothing, and accessories. Initially, her store displayed products randomly, which led to confusion among customers and a high bounce rate.

Strategy Implementation

1. Manual Ordering: Sarah started by manually ordering her best-selling tents and hiking gear at the top of her collections.
2. Seasonal Collections: During summer, she created a “Summer Adventure” collection that featured camping essentials and promoted it prominently on the homepage.
3. Customer Feedback: After gathering customer feedback, she noticed that customers were frequently asking for guided tours. This led her to offer a beginner’s camping course, which she integrated into her store using Tevello.

Results

After implementing these strategies, Sarah saw a 30% increase in sales over three months. By effectively ordering her products and integrating educational content, she not only improved customer experience but also expanded her revenue streams.

Conclusion

Ordering products effectively in Shopify is crucial for maximizing your store’s potential. By understanding the various methods available, including manual ordering, automated sorting, and the use of tags and collections, you can create a seamless shopping experience tailored to your customers’ needs.

At Tevello, we are committed to empowering Shopify merchants like you to unlock new revenue streams. With our platform, you can easily manage and sell online courses and digital products, while also building communities that enhance customer loyalty.

Ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and experience the difference.

FAQ

Q1: Can I change the order of products in multiple collections at once?
A1: No, you need to change the order of products individually for each collection. However, using automated collections can help streamline the process.

Q2: How often should I update my product order?
A2: It’s advisable to review and update your product order at least once a month or more frequently during seasonal changes or promotions.

Q3: What if I forget to save my changes when ordering products?
A3: Shopify typically auto-saves changes, but if the “Save” button is green, it’s a good practice to click it to ensure your changes are applied.

Q4: Can I use Tevello to create courses related to my products?
A4: Absolutely! Tevello allows you to create and sell courses, which can provide added value to your customers and generate additional revenue for your store.

By implementing effective product ordering strategies and leveraging tools like Tevello, we can enhance our online presence, create engaging customer experiences, and ultimately drive sales growth.