How to Find a Product to Sell on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Product Research
3. Utilizing Keyword Research for Product Ideas
4. Exploring Social Media for Product Inspiration
5. Analyzing Competitor Products
6. Attending Trade Shows and Industry Events
7. Creating a Product Based on Customer Feedback
8. Selling Digital Products and Online Courses
9. Conclusion

Introduction

Have you ever stumbled across a product online, whether during a late-night scroll on social media or while browsing a favorite shopping site, and thought to yourself, "Why didn't I think of that?" You're not alone. In fact, the creator economy has exploded, with countless entrepreneurs capitalizing on unique product ideas, leading to an unprecedented rise in e-commerce. According to recent statistics, e-commerce sales are expected to reach over $6 trillion by 2024, which emphasizes the importance of identifying the right products to sell online.

As Shopify merchants, we understand the challenge of finding a winning product amidst an ever-saturated marketplace. The process can feel daunting, especially with so many options available. However, this blog post is designed to empower you with the knowledge and tools necessary to identify profitable products tailored to your audience. We will explore effective strategies for product research, leveraging community insights, and integrating online courses or digital products into your Shopify store using Tevello's all-in-one solutions.

Imagine being able to not only sell products but also create a learning community around them. That's where we come in. At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our user-friendly app enables you to create, manage, and sell online courses and digital products directly within your Shopify store, eliminating the need for external platforms.

In this comprehensive guide, we will delve into various methods to unearth the perfect product to sell on Shopify, including market research, trends analysis, and community engagement. By the end of this post, you will have a clear understanding of how to find a product that resonates with your audience and drives sales. So, are you ready to embark on this journey with us? Let's explore the exciting world of product discovery together!

Understanding Product Research

What is Product Research?

Product research is the systematic process of gathering information regarding potential products to determine their viability in the marketplace. This research helps you assess demand, understand customer needs, and identify existing competitors. By doing thorough product research, you can validate your ideas and mitigate the risks associated with launching a new product.

The Importance of Product Research

Understanding the market landscape is crucial for any Shopify merchant. Researching potential products can help you:

• Identify gaps in the market where demand exceeds supply.
• Understand customer pain points that existing products do not address.
• Analyze competitors to find areas where you can differentiate your offering.

Product research is not just about finding something to sell; it’s about ensuring that what you offer solves real problems for your customers.

Methods of Conducting Product Research

There are several methods we can employ to find the right product to sell on Shopify:

1. Solve a Pain Point: Look for products that address common challenges customers face. This could be anything from ergonomic office supplies to eco-friendly packaging.
2. Spot Trends Before They Emerge: Use tools like Google Trends to identify rising interests before they become mainstream. For example, if searches for sustainable products are increasing, this could indicate a lucrative market.
3. Appeal to Niche Interests: Cater to specific audiences with unique needs. For instance, a Shopify merchant could focus on products for outdoor enthusiasts or vegan pet owners.
4. Address an Underserved Market: Find demographics that major brands overlook. Think of products that cater to individuals with disabilities or niche hobbyists.
5. Leverage Your Personal Passion or Expertise: Many successful businesses stem from the owner's hobbies or professional background. If you enjoy crafting, consider selling DIY kits or craft supplies.

By combining these methods, we can develop a robust product idea that is both profitable and fulfilling.

Utilizing Keyword Research for Product Ideas

Understanding Keyword Research

Keyword research involves identifying the terms and phrases that potential customers use when searching for products. By analyzing these keywords, we can uncover what products are in demand and tailor our offerings accordingly.

Tools for Keyword Research

Several tools can help us perform effective keyword research:

• Google Keyword Planner: This free tool allows you to enter keywords and see their search volume, competition, and related queries.
• Ubersuggest: An easy-to-use tool that provides keyword suggestions along with insights on search volume and competition.
• Ahrefs: A more advanced tool that can give you in-depth analysis on keyword difficulty and click potential.

Finding Low Competition, High Demand Keywords

When conducting keyword research, we should aim for keywords that have high search volume but low competition. This indicates that there is demand for the product, but not many sellers are catering to that need.

For example, if you find a keyword related to "eco-friendly pet products" with a significant search volume and low competition, this could be an opportunity for a viable product line.

Exploring Social Media for Product Inspiration

The Role of Social Media in Product Discovery

Social media platforms have become essential tools for discovering trends and product ideas. With millions of users sharing their interests and experiences, we can tap into the collective consciousness to identify what products resonate with potential customers.

Using Social Media Trend Tools

Several social media platforms offer "trending" tools that can help us identify popular products:

• Pinterest Trends: This tool allows you to explore rising searches on Pinterest, giving insights into what users are interested in.
• Instagram Explore Page: Scrolling through the explore page can reveal trending products, especially in niche markets.
• TikTok Hashtags: TikTok has become a hotspot for product discovery, with trends often going viral. Search for hashtags related to products you're considering to see how they are performing.

Engaging with Your Community

By actively engaging with your community on social media, you can gather valuable insights into their preferences and pain points. Ask open-ended questions, create polls, or host live Q&A sessions to understand what your audience is looking for.

Analyzing Competitor Products

Conducting Competitive Analysis

Understanding your competition is key to positioning your product effectively. Conducting a competitive analysis involves evaluating competitors in your niche to identify their strengths and weaknesses.

Tools for Competitive Analysis

• SimilarWeb: This tool provides insights into website traffic and audience demographics, helping you understand your competitors' online presence.
• SEMrush: A comprehensive tool that allows you to analyze competitor keywords, backlinks, and overall marketing strategies.

Identifying Opportunities

By analyzing competitor products, we can identify gaps in their offerings. For instance, if competitors are focusing heavily on traditional pet supplies, there may be an opportunity to introduce organic or sustainable options that are currently underrepresented.

Attending Trade Shows and Industry Events

The Value of Trade Shows

Trade shows and industry events provide a unique opportunity to discover new products, network with suppliers, and gain insights into market trends. Attending these events allows us to see products firsthand and evaluate their potential.

Finding Relevant Trade Shows

Search for trade shows relevant to your niche and industry. Websites like Eventbrite or industry associations often list upcoming events that can provide valuable insights and networking opportunities.

Engaging with Suppliers

During trade shows, we can connect with suppliers and manufacturers, which can lead to exciting product opportunities. Building strong relationships with suppliers can also lead to better pricing and exclusive offers.

Creating a Product Based on Customer Feedback

The Importance of Customer Feedback

Customer feedback is a goldmine for product ideas. By listening to what customers are saying about existing products, we can identify areas for improvement or new opportunities.

Collecting Customer Feedback

• Surveys and Questionnaires: Use tools like SurveyMonkey or Google Forms to gather insights from your audience.
• Customer Reviews: Analyze reviews of competing products to find common pain points or desired features.
• Social Media Polls: Use social media platforms to gather real-time feedback from your audience.

Incorporating Feedback into Product Development

Once we have gathered feedback, we should analyze the data to identify trends or recurring themes. This information can guide product development, ensuring that we create offerings that resonate with our target audience.

Selling Digital Products and Online Courses

The Rise of Digital Products

Digital products, such as online courses, eBooks, and membership sites, have become increasingly popular. They offer low overhead costs and can create recurring revenue streams for Shopify merchants.

Creating Online Courses with Tevello

At Tevello, we enable Shopify merchants to create and sell online courses directly within their Shopify stores. Our user-friendly platform allows you to build course content, manage students, and track progress seamlessly.

• Course Ideas: Consider creating a course related to your product offerings. For example, if you sell gardening supplies, a course on "How to Start a Vegetable Garden" could attract potential customers.
• Engaging Content: Develop engaging course materials, including videos, quizzes, and downloadable resources, to enhance the learning experience.

Building a Community Around Your Products

In addition to selling products, we can build a vibrant community around our brand. By offering courses, we can foster connections between customers and encourage discussions that enhance brand loyalty.

Conclusion

Finding the right product to sell on Shopify can feel overwhelming, but with the right strategies and tools, we can confidently navigate the product discovery process. From conducting keyword research to engaging with our community and analyzing competitors, each step brings us closer to identifying the products that will resonate with our audience.

At Tevello, our mission is to empower Shopify merchants like you to unlock new revenue streams and build meaningful connections with your audience. By integrating online courses and digital products into your Shopify store, you can create a unique offering that sets you apart from the competition.

Are you ready to take the next step in your e-commerce journey? Start your 14-day free trial of Tevello today and explore how our all-in-one course platform can transform your Shopify store.

FAQ

1. How do I know if a product will sell?

• Start by conducting market research, analyzing trends, and gathering customer feedback. Use tools like Google Trends and competitor analysis to validate your ideas.

2. What types of products work well for Shopify stores?

• Products that solve a problem, cater to niche markets, or are tied to personal passions tend to perform well. Additionally, digital products can offer high margins and low overhead costs.

3. Can I sell both physical and digital products on Shopify?

• Yes, Shopify allows you to sell both physical and digital products seamlessly. Tevello can help you manage online courses and digital products directly within your Shopify store.

4. How can I engage my customers effectively?

• Utilize social media, surveys, and customer feedback to engage with your audience. Building relationships and actively listening to their needs can enhance customer loyalty.

By following these insights and leveraging the power of Tevello, we can confidently find and sell products that meet our customers' needs and drive our businesses forward. Let's embark on this exciting journey together!