How to Delete a Page in Shopify: A Step-by-Step Guide for Merchants

Table of Contents

1. Introduction
2. Why Delete Pages in Shopify?
3. Step 1: Back Up Your Content
4. Step 2: Navigate to Your Pages Section
5. Step 3: Choose the Page to Delete
6. Step 4: Delete the Page
7. Step 5: Update Navigation and Redirects
8. Conclusion

Introduction

Did you know that over 80% of online shoppers abandon their carts due to poor website navigation? This staggering statistic underscores the importance of maintaining a streamlined and user-friendly e-commerce platform. As Shopify merchants, we continually strive to enhance our customers' shopping experience, and one effective way to achieve this is by managing our store's content efficiently.

In the rapidly evolving landscape of e-commerce, pages can become outdated, irrelevant, or redundant. Whether it's a seasonal promotion that has run its course or an outdated product page, knowing how to delete a page in Shopify is a crucial skill in our toolkit. This process not only helps us declutter our online store but also improves navigation, boosts SEO performance, and ultimately enhances customer retention.

In this blog post, we will explore the step-by-step process of deleting a page in Shopify. We’ll discuss why it’s essential to manage your pages, how to back up your content, and the impact that deleting pages can have on your website’s performance. We’ll also highlight how Tevello can assist you in building a cohesive online presence by integrating courses, digital products, and communities within your Shopify store.

Whether you’re a seasoned merchant or new to the Shopify ecosystem, this guide will provide valuable insights to help you navigate page management effectively. So, let's dive in and explore how we can streamline our Shopify stores by learning to delete pages that no longer serve our business needs.

Why Delete Pages in Shopify?

Before delving into the how-to of deleting pages, let’s discuss why this action is necessary. Deleting pages may seem straightforward, but it’s essential to understand the implications of managing your store’s content effectively. Here are several compelling reasons:

1. Outdated Content

As our businesses evolve, certain pages may become obsolete. This can include outdated product information, old promotional pages, or any content that no longer aligns with our brand’s message. Maintaining outdated content can mislead customers and diminish our store's credibility.

2. Seasonal Updates

Many of us run seasonal promotions or campaigns. After their relevance has passed, it’s often beneficial to remove these pages to avoid confusing customers. For example, holiday sales pages should be deleted after the season to keep our store focused and relevant.

3. Streamlining Navigation

A cluttered website can overwhelm visitors. By deleting unnecessary pages, we simplify navigation, allowing customers to find what they’re looking for more easily. A well-organized site can significantly enhance user experience and encourage conversions.

4. Improving SEO Strategy

Having too many non-performing or duplicated pages can negatively impact our SEO. By consolidating our content and removing low-value pages, we can improve our website’s search engine visibility, which can lead to better traffic and conversions.

5. Maintaining Link Equity

When we delete a page, it’s crucial to think about link equity. If a page has external links pointing to it, deleting it without setting up redirects can result in broken links and a poor user experience. This is where setting up 301 redirects becomes essential.

Understanding these reasons clarifies the importance of page management in Shopify. Now, let’s move on to the practical steps of deleting a page.

Step 1: Back Up Your Content

Before we proceed with any deletions, it’s essential to back up any content you might need in the future. While Shopify automatically saves changes, we recommend keeping a separate record of your content, especially if it includes critical information or media.

How to Back Up Your Content:

1. Export Your Pages: Navigate to your Shopify admin, go to Online Store > Pages. You can manually copy any critical content or take screenshots of essential pages.
2. Document Important Information: Make sure to document any URLs, media files, or text that you may need later.

By taking these precautionary steps, we ensure that we do not lose valuable content during the deletion process.

Step 2: Navigate to Your Pages Section

Once we have backed up our content, it’s time to navigate to the pages in our Shopify admin.

1. Log into Your Shopify Admin: Start by logging into your Shopify store.
2. Go to Online Store: On the left sidebar, click on Online Store.
3. Select Pages: From the dropdown menu, select Pages. Here, we will see a list of all pages currently published on our store.

This section holds the key to managing our store’s content effectively.

Step 3: Choose the Page to Delete

After accessing the pages section, we need to identify the specific page we want to delete. Take a moment to review the list and consider the following:

• Is this page outdated or irrelevant?
• Does it contribute to a cluttered navigation experience?
• Are there any SEO considerations for this page?

Once we’ve identified the page to delete, we can move forward with the deletion process.

Step 4: Delete the Page

Deleting a page in Shopify is straightforward, but we need to ensure we’re taking the correct steps to avoid unintentional deletions.

1. Select the Page: Click on the title of the page you wish to delete.
2. Delete the Page: Scroll down, and click on the Delete page link located at the bottom-right corner of the page editor.
3. Confirm Deletion: A prompt will appear asking for confirmation. Confirm that you want to delete the page.

Remember, this action cannot be undone, so it’s crucial to double-check before confirming deletion.

Step 5: Update Navigation and Redirects

After deleting a page, we need to ensure our store remains user-friendly. This means updating navigation links and setting up redirects if necessary.

1. Update Navigation

If the deleted page was linked in the navigation menu, we should remove that link to ensure customers do not encounter broken links.

• Go to Online Store > Navigation.
• Select the menu that contained the deleted page link and remove it.

2. Set Up Redirects

To maintain link equity and prevent customers from landing on a 404 error page, we should set up a 301 redirect to redirect traffic from the deleted page to another relevant page on our site.

• In the Shopify admin, go to Online Store > Preferences.
• Scroll down to the URL Redirects section and click on Add URL Redirect.
• Enter the URL of the deleted page and the URL of the page you want to redirect traffic to.

By following these steps, we ensure that our store remains functional and user-friendly, even after deleting pages.

Conclusion

Deleting a page in Shopify may seem like a simple task, but it plays a significant role in maintaining our store's performance and enhancing user experience. By understanding the importance of content management, backing up our information, and following the systematic steps outlined in this guide, we can streamline our Shopify stores effectively.

At Tevello, we are committed to empowering Shopify merchants like you to unlock new revenue streams and build meaningful connections with your audience through our all-in-one solution. Our user-friendly app allows you to create, manage, and sell online courses and digital products while fostering vibrant online communities directly within your Shopify store.

If you’re ready to take your online business to the next level, we invite you to start your 14-day free trial of Tevello today. Explore our powerful feature set and see how we can help you thrive in the ever-evolving world of e-commerce.

FAQ

Q: Will deleting a page affect my store's SEO?
A: Deleting a page can impact your store’s SEO, particularly if the page has external links pointing to it. Setting up 301 redirects can help mitigate this by directing traffic and link equity to another relevant page.

Q: Can deleting pages improve my site’s loading speed?
A: Indirectly, yes. Streamlining your site by removing unnecessary pages can enhance user experience, including faster loading times, as there are fewer resources for users to navigate through.

Q: What should I do if I accidentally delete the wrong page?
A: Unfortunately, Shopify does not have an undo option for deleted pages. It’s crucial to back up your content before deletion. If you need the content, you can refer to your backup to recreate the page.

Q: How often should I review and delete pages in my Shopify store?
A: We recommend reviewing your pages at least quarterly. This allows you to keep your store updated and relevant, ensuring a positive experience for your customers.

By following these guidelines, we can maintain an efficient Shopify store that not only serves our business needs but also provides an exceptional shopping experience for our customers.