How to Add a Product Type in Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding Product Types and Their Importance
3. How to Add a Product Type in Shopify
4. Leveraging Product Types for SEO and Marketing
5. Conclusion

Introduction

Did you know that over 50% of consumers are more likely to choose a brand that offers personalized experiences? In the ever-evolving landscape of e-commerce, Shopify merchants must adapt their strategies to meet customer expectations, especially as the creator economy continues to grow. With the emphasis on offering tailored products and experiences, understanding how to effectively categorize your Shopify products is crucial.

In this blog post, we’ll explore the importance of product types in Shopify and provide a step-by-step guide on how to add a product type to your store. By mastering this essential feature, we can help you unlock new revenue streams and enhance customer engagement through better organization and searchability of your products. Are you ready to streamline your Shopify store and provide a tailored shopping experience for your customers? Let’s dive in!

At Tevello, we believe in empowering Shopify merchants with an all-in-one solution that integrates seamlessly into the Shopify ecosystem. We focus on user-friendliness, robust features, and industry-leading support, all while offering a simple, flat-rate pricing model. By the end of this guide, you will not only understand the practicalities of adding product types but also how our tools can further enhance your online community and digital product offerings.

Understanding Product Types and Their Importance

Before we get into the technicalities of adding a product type in Shopify, let’s clarify what product types are and why they matter.

What are Product Types?

In Shopify, a product type is a way to categorize your products. Each product can have only one product type, which helps in grouping similar items together. This categorization is important for several reasons:

• Improved Searchability: When customers search for products, having clear product types makes it easier for them to find what they need.
• Enhanced Organization: Proper categorization helps merchants manage their inventory more efficiently.
• Streamlined Marketing: Using product types can aid in creating targeted marketing campaigns, as you can promote specific categories to relevant audiences.

The Difference Between Product Types and Product Categories

It’s essential to differentiate between product types and product categories. While they are often used interchangeably, they serve different purposes:

• Product Category: This is a broader classification that encompasses various product types. For example, a product category might be "Home & Garden," while the product type could be "Garden Tools."
• Product Type: This is a more specific categorization that allows for finer distinctions among products. For instance, a product type under "Garden Tools" could be "Pruning Shears."

Understanding this difference will help you categorize your products more effectively and optimize your store for better user experience.

How to Add a Product Type in Shopify

Now that we understand the significance of product types, let’s walk through the steps on how to add a product type in Shopify.

Step 1: Log into Your Shopify Admin

To begin, log into your Shopify admin panel. This is where you will manage all aspects of your store, including products, orders, and customer data.

Step 2: Navigate to the Products Section

Once you’re in your admin panel, click on the Products section from the left-hand menu. This will take you to the products page, where you can view and manage all the items in your store.

Step 3: Select a Product to Edit

From the products page, choose the product to which you want to add a product type. You can either click on the product name or the checkbox next to it and then select Edit Products.

Step 4: Locate the Product Type Field

In the product editing screen, scroll down to the Product organization section. Here, you will find a field labeled Product type. If you don't see this field, you may need to customize your view by clicking on Columns and ensuring the Product type option is selected.

Step 5: Enter the Product Type

In the Product type field, enter the specific product type you want to assign to this item. For instance, if you are adding a new type for your gardening tools, you might enter "Pruning Shears."

Step 6: Save Your Changes

After entering the product type, make sure to scroll back up and click the Save button to ensure your changes are applied.

Bonus: Bulk Editing Product Types

If you have multiple products to edit, Shopify allows for bulk editing of product types. Here’s how:

1. From the Products page, select the checkbox next to each product you want to modify.
2. Click on Bulk actions and select Edit products.
3. In the bulk editor, you can add the Product type column if it’s not already visible.
4. Enter the desired product type for each selected item and click Save.

Leveraging Product Types for SEO and Marketing

Understanding how to add a product type in Shopify is just the first step. To maximize the benefits, consider how product types can enhance your SEO strategy and marketing efforts.

SEO Benefits

Properly categorized product types can improve your search engine rankings. Search engines utilize structured data to understand the content of your pages better. By clearly defining product types, you make it easier for search engines to index your products, which can lead to increased visibility.

Targeted Marketing

With well-defined product types, you can create more targeted marketing campaigns. For example, if you run a seasonal sale, you can easily filter products by type to promote items that align with the season or specific customer preferences.

Community Engagement

At Tevello, we understand the importance of building a community around your brand. By categorizing your products effectively, you can create targeted content and foster a sense of belonging among your customers. Consider hosting forums or discussions around specific product types, encouraging customers to share their experiences and tips.

Conclusion

Adding a product type in Shopify is a straightforward process that can significantly enhance your store's organization, searchability, and marketing capabilities. By following the steps outlined in this guide, you can categorize your products effectively, leading to a more optimized shopping experience for your customers.

At Tevello, we are committed to empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution integrates seamlessly into the Shopify ecosystem, offering robust features and industry-leading support.

Are you ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and discover how we can help you build a thriving online community and successfully manage digital products and courses!

FAQ

What is a product type in Shopify?

A product type in Shopify is a specific categorization for a product that helps merchants organize their inventory and enables customers to find products more easily.

Can I assign multiple product types to one product?

No, each product can only have one product type. However, you can use product tags to add additional categorization.

How do I bulk edit product types in Shopify?

To bulk edit product types, select the products you want to modify from the products page, then click on Bulk actions, choose Edit products, and add the Product type column to edit.

Why are product types important for SEO?

Properly defined product types enhance your store's organization, making it easier for search engines to index your products, which can lead to improved visibility and higher search rankings.

How can Tevello help me with my Shopify store?

Tevello provides an all-in-one solution for managing online courses and digital products, empowering Shopify merchants to create vibrant online communities and unlock new revenue streams without needing external platforms. Learn more about our features and pricing here.

By following these guidelines and leveraging the capabilities of Shopify and Tevello, we can ensure that your e-commerce journey is both successful and fulfilling.