Table of Contents
- Introduction
- Why You Need a Coming Soon Page
- Key Elements of a Successful Coming Soon Page
- How to Create Your Coming Soon Page in Shopify
- Real-Life Examples of Successful Coming Soon Pages
- Best Practices for Optimizing Your Coming Soon Page
- Conclusion
Introduction
Did you know that over 80% of consumers prefer to buy from brands they already know? This statistic underscores the critical importance of brand awareness and anticipation in today’s competitive e-commerce landscape. If you’re gearing up to launch a new product or an entire storefront, creating a Coming Soon page can be a game-changer for your Shopify store. But how do we effectively set one up?
As merchants, we understand that the journey of launching a new product or service involves meticulous planning, and a Coming Soon page is a vital step in that process. Not only does it help us build excitement, but it also allows us to capture potential customers' interest and contact information before the official launch.
In this blog post, we’ll explore the ins and outs of creating a Coming Soon page for your Shopify store using Tevello. Our all-in-one platform allows us to seamlessly integrate this feature into our stores, empowering us to engage with our audience effectively. Whether you’re an established brand or a startup, we believe that a Coming Soon page can significantly boost your pre-launch marketing efforts.
We’ll dive into the essential elements of a successful Coming Soon page, share best practices, and provide real-life examples of brands that nailed their pre-launch strategies. By the end of this post, you’ll have a clear understanding of how to add a Coming Soon page to your Shopify store and why it’s a crucial component of your e-commerce strategy.
Why You Need a Coming Soon Page
A Coming Soon page is not just a temporary placeholder; it serves multiple strategic purposes:
- Generate Buzz: A well-designed Coming Soon page can create excitement around your brand and products. By informing potential customers about what’s coming, we can spark interest and anticipation.
- Collect Emails: This page often includes an email signup form, allowing us to build a list of interested leads. This way, we can communicate directly with potential customers when we launch.
- SEO Benefits: Even a Coming Soon page can be optimized for search engines. By using relevant keywords and content, we can start building our online presence before the store fully launches.
- Establish Brand Identity: It’s an opportunity to showcase our brand’s aesthetics and messaging, introducing visitors to who we are and what we represent.
- Market Research: We can gauge interest levels by measuring sign-ups and engagement, helping us refine our product offerings before launch.
At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. A Coming Soon page is a vital first step in this journey.
Key Elements of a Successful Coming Soon Page
Creating a compelling Coming Soon page involves several key elements. By incorporating these components, we can maximize our page's effectiveness:
1. Clear and Compelling Headline
The headline is the first thing visitors will see, so it should be attention-grabbing. It should convey what’s coming and why it matters. For instance, instead of simply stating "Coming Soon," we might say, "Get Ready for the Ultimate E-Commerce Experience!" This sets the tone for the excitement we want to build.
2. Engaging Visuals
Images or videos can significantly enhance our Coming Soon page. A high-quality product image or an engaging video describing what visitors can expect can make the page visually appealing and informative.
3. Email Signup Form
One of the most crucial elements is a clear and easy-to-use email signup form. This allows us to collect contact information from interested visitors. At Tevello, we can integrate this form seamlessly into our Shopify store, ensuring that we capture leads effectively.
4. Countdown Timer
A countdown timer can create a sense of urgency and excitement. By showing visitors how much time is left until the launch, we encourage them to sign up and stay engaged.
5. Social Sharing Options
Including social sharing buttons allows visitors to share our Coming Soon page with their networks, broadening our reach. This can be a powerful tool for generating buzz around our upcoming launch.
6. Branding Elements
Consistent branding is key to establishing our identity. This includes using our logo, brand colors, and fonts across the page. This not only reinforces brand recognition but also builds trust with potential customers.
7. Contact Information
Providing a way for visitors to get in touch can help address any questions or concerns. A simple contact form or live chat feature can enhance engagement and build a relationship with potential customers.
8. Incentives for Signing Up
Offering incentives, such as early access to products, exclusive discounts, or giveaways for those who sign up, can significantly boost our conversion rates.
How to Create Your Coming Soon Page in Shopify
Now that we understand the essential elements, let’s discuss how to create a Coming Soon page in Shopify using Tevello.
Step 1: Set Up Your Shopify Account
If you haven’t already, we need to create a Shopify account and set up our store. This process is straightforward and user-friendly, enabling us to get started quickly.
Step 2: Choose a Theme
Select a theme that aligns with our brand. Shopify offers a variety of themes, and we can choose one that suits our aesthetic. We can also customize it further using Tevello’s features.
Step 3: Enable Password Protection
To create a Coming Soon page, we will enable password protection on our store. This ensures that visitors see the Coming Soon page instead of our entire store while we’re still preparing for the launch.
- Go to Online Store > Preferences in the Shopify admin panel.
- Find the Password protection section.
- Check the box to enable password protection.
- Create a password and customize the message displayed on the password page.
Step 4: Customize Your Coming Soon Page
Next, we’ll customize our Coming Soon page. Using Tevello’s features, we can:
- Add a compelling headline and description.
- Upload engaging visuals or videos.
- Integrate an email signup form to collect leads.
- Include a countdown timer to build urgency.
- Add social sharing buttons to encourage visitors to share our page.
Step 5: Preview and Publish
Before going live, it’s essential to preview our Coming Soon page. This allows us to ensure everything looks good and functions correctly. Once we’re satisfied, we can publish our page and start capturing interest ahead of our launch.
Step 6: Promote Your Coming Soon Page
Once our Coming Soon page is live, it’s time to promote it! Share the link on social media, through email newsletters, and anywhere else potential customers might see it. Utilize Tevello’s tools to reach a broader audience and drive traffic to our page.
Real-Life Examples of Successful Coming Soon Pages
Let’s take a look at some brands that have successfully utilized Coming Soon pages to build anticipation and drive engagement:
1. 260 Sample Sale
260 Sample Sale creates visually stunning Coming Soon pages that focus on a strong call to action. Their pages typically include captivating images and a simple signup form that encourages visitors to stay updated.
2. Zygo
Zygo effectively uses video on their Coming Soon page to engage potential customers. By addressing shipping delays and showcasing product features, they build trust and excitement among their audience.
3. Depology
Depology’s Coming Soon page is designed to collect customer interest in upcoming products. They encourage visitors to sign up for notifications, allowing them to build a robust email list before launch.
4. Fashion Nova
Fashion Nova uses its Coming Soon page to provide a sneak peek of upcoming collections, complete with images and pricing. This approach keeps visitors engaged and encourages them to explore similar products available for purchase.
Best Practices for Optimizing Your Coming Soon Page
To ensure our Coming Soon page is as effective as possible, we should consider the following best practices:
- Keep It Simple: Avoid clutter and focus on the essential elements that drive engagement—headline, visuals, signup form, and call to action.
- Test and Iterate: Experiment with different designs, headlines, and incentives to find what resonates most with our audience. Use analytics to track engagement and make adjustments as needed.
- Maintain Consistency: Ensure that all branding elements are consistent across the Coming Soon page and our future website. This builds trust and familiarity.
- Engage Your Audience: Use social media and email marketing to keep potential customers updated and engaged. Share behind-the-scenes content and sneak peeks to maintain interest.
- Monitor Performance: Analyze the performance of our Coming Soon page by tracking metrics such as email sign-ups, page visits, and social shares. Use this data to refine our strategy and improve future launches.
Conclusion
Creating a Coming Soon page is a strategic move that can significantly enhance our e-commerce efforts. By effectively capturing interest and building a relationship with potential customers before our official launch, we set the stage for success.
At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and create meaningful connections with their audience. Our user-friendly platform allows us to seamlessly integrate this feature, enabling us to drive engagement and maximize our launch potential.
Are you ready to build your Coming Soon page and kickstart your Shopify journey? Start your 14-day free trial of Tevello today and take the first step towards a successful e-commerce launch!
FAQ
What should I include on my Coming Soon page?
Your Coming Soon page should include a clear headline, engaging visuals, an email signup form, a countdown timer, social sharing buttons, and consistent branding elements.
How long should my Coming Soon page be active?
The duration can vary based on your launch timeline. Generally, it’s effective to keep it active for 30 to 90 days leading up to your launch.
Can a Coming Soon page help with SEO?
Yes, optimizing your Coming Soon page with relevant keywords can help search engines index it, improving your search visibility before your full site goes live.
How can I promote my Coming Soon page?
Promote your Coming Soon page through social media, email marketing, and partnerships. Use engaging content to drive traffic and encourage shares.
Is it worth investing time in a Coming Soon page?
Absolutely! A well-crafted Coming Soon page can significantly enhance awareness, gather leads, and build excitement, ultimately leading to a more successful launch.
By following these guidelines and leveraging Tevello’s powerful features, we can create an effective Coming Soon page that not only builds anticipation but also sets us up for long-term success in the e-commerce landscape.