How to Add a Coming Soon Page on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. What is a Coming Soon Page?
3. Setting Up Your Coming Soon Page on Shopify
4. Best Practices for an Effective Coming Soon Page
5. Examples of Successful Coming Soon Pages
6. Conclusion

Introduction

Did you know that over 70% of consumers are more likely to make a purchase from a brand they follow on social media? This statistic underscores the importance of building anticipation and engagement even before your product launches. Imagine the excitement you can generate by creating a buzz around your new Shopify store or upcoming product. A well-executed "Coming Soon" page can be a powerful marketing tool in your arsenal, enabling you to capture leads, build brand awareness, and create a loyal following—all before your official launch.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. By utilizing our all-in-one solution, you can create a dynamic coming soon page that seamlessly integrates into your Shopify ecosystem, eliminating the need for external platforms. This blog post will explore how to add a coming soon page on Shopify, why it's essential, and the various strategies to make it effective.

So, are you ready to dive in and learn how a coming soon page can elevate your e-commerce strategy? Let’s get started!

What is a Coming Soon Page?

A "Coming Soon" page serves as a temporary landing page that informs visitors about an upcoming product or store. Its primary goal is to generate interest and collect contact information from potential customers while your website or products are still in development. Unlike standard web pages like FAQ or About Us, which serve as permanent fixtures, a coming soon page is a crucial part of your pre-launch marketing strategy.

Why You Need a Coming Soon Page

Creating a coming soon page is not just a formality; it offers several benefits:

1. Generate Interest: A coming soon page creates buzz around your upcoming product or service, enticing visitors to learn more.
2. Lead Collection: By incorporating email sign-up forms, you can collect contact information from interested visitors, allowing you to engage with them post-launch.
3. SEO Benefits: Even before your full site is live, a coming soon page can start attracting organic traffic and indexing on search engines.
4. Brand Awareness: Establishes your brand identity and ensures your audience knows what to expect when you officially launch.
5. Feedback Opportunities: Engaging with your audience early gives you a chance to gather feedback and make adjustments before your launch.

Setting Up Your Coming Soon Page on Shopify

Setting up a coming soon page on Shopify is a straightforward process. We’ll guide you through the steps to get your page up and running, ensuring you’re primed for a successful launch.

Step 1: Access Your Shopify Admin

Log into your Shopify admin panel. This is your central hub for managing all aspects of your online store.

Step 2: Navigate to Online Store Preferences

• Click on Online Store in the left-hand menu.
• Select Preferences from the dropdown options.

Step 3: Enable Password Protection

To create your coming soon page:

• Scroll down to the Password protection section.
• Check the box that says Enable password.
• Enter a password that will allow you to access your store while it’s under construction.

This password will prevent the public from viewing your store until you’re ready to launch.

Step 4: Customize Your Coming Soon Page

Now it’s time to customize your coming soon page. You can do this by using your theme settings:

1. Choose a Theme: If you haven't already chosen a theme, select one that fits your brand style. Most themes have built-in customization options for a coming soon page.
2. Edit the Content: Go to the Theme section in your Shopify admin and click on Customize. Here, you can modify the text, images, and colors to align with your brand.
   • Headline: Craft a compelling headline that explains what’s coming soon.
   • Description: Write a short paragraph that provides details about your upcoming products or services.
   • Call to Action (CTA): Include a strong CTA, encouraging visitors to sign up for notifications or follow your social media accounts.

Step 5: Add Email Collection Forms

A key component of any effective coming soon page is capturing emails. You can do this by adding a simple email sign-up form:

• Use Shopify’s built-in form elements or integrate with email marketing services like Mailchimp or Klaviyo to collect email addresses.
• Ensure your form is prominent and easy to fill out.

Step 6: Incorporate a Countdown Timer

Creating a sense of urgency can significantly enhance engagement. Consider adding a countdown timer that indicates how long visitors have to wait until your launch:

• There are various apps available on Shopify that can help you add a countdown timer easily.

Step 7: Promote Your Coming Soon Page

Once your page is live, promote it through your social media channels, email newsletters, or even paid ads to drive traffic.

• Social Media: Share teasers about your product, the launch date, and direct followers to your coming soon page.
• Influencer Partnerships: Collaborate with influencers who can help spread the word about your upcoming launch.

Step 8: Monitor Engagement

Use analytics tools to track the performance of your coming soon page. Monitor email sign-ups, page visits, and engagement metrics to assess its effectiveness.

Best Practices for an Effective Coming Soon Page

Creating a coming soon page is more than just a placeholder; it’s a strategic marketing tool. Here are some best practices to ensure your page is effective:

1. Keep It Simple

Your coming soon page should be straightforward and easy to navigate. Avoid clutter and focus on delivering your key message efficiently.

2. Use Compelling Visuals

Incorporate high-quality images or videos that resonate with your audience. Visuals can help convey the essence of your brand and product.

3. Strong Call-to-Action

Ensure your CTA stands out. Use contrasting colors and large fonts to draw attention. Phrases like “Sign up for early access” or “Be the first to know” can encourage sign-ups.

4. Engage with Visitors

Include links to your social media profiles to encourage visitors to follow you. Engaging with your audience on social platforms can help build relationships pre-launch.

5. Offer Incentives

Consider offering incentives to visitors who sign up, such as an exclusive discount or early access to your products. This can motivate more people to provide their email addresses.

6. Maintain Brand Identity

Your coming soon page should reflect your brand’s identity—colors, fonts, and tone of voice should be consistent with your overall branding strategy.

7. Test and Optimize

Use A/B testing to see which elements of your coming soon page resonate with your audience. Experiment with different headlines, visuals, and layouts to optimize engagement.

Examples of Successful Coming Soon Pages

Learning from successful brands can provide valuable insights into creating your own coming soon page. Here are a few examples:

1. Fashion Nova

Fashion Nova excels in creating anticipation with their coming soon pages. They feature high-quality images of upcoming collections, including product details and pricing, which keeps visitors engaged while they wait.

2. Purelei

Purelei’s coming soon page offers early-bird discounts and exclusive benefits for those who sign up. This strategy not only captures leads but also incentivizes potential customers to engage with the brand.

3. 260 Sample Sale

This brand’s strategy focuses on minimal text and a standout call-to-action. Their straightforward approach highlights the urgency and encourages visitors to sign up without overwhelming them.

4. Hearth Display

Hearth Display utilizes a countdown timer alongside a refundable deposit option. This creates a sense of exclusivity and helps gauge serious buyer interest before the product launch.

Conclusion

Creating a coming soon page on Shopify is an essential strategy for any merchant looking to build anticipation and engage their audience before a product launch. By effectively setting up this page, you can capture leads, generate excitement, and establish your brand identity—all while ensuring your audience knows what to expect when you officially launch.

At Tevello, we are committed to empowering Shopify merchants like you to unlock new revenue streams and build meaningful connections with your audience. Our platform offers the tools you need to create not just a coming soon page but a comprehensive online community.

Ready to create your coming soon page and start your journey towards a successful launch? Start your 14-day free trial of Tevello today and unlock the potential of your Shopify store!

FAQ

1. How long should my coming soon page be live? Typically, a coming soon page should be live for 30 to 90 days before your launch, depending on your marketing strategy.

2. What should I include on my coming soon page? Include a compelling headline, a brief description, an email sign-up form, social media links, and a countdown timer.

3. Can I use a coming soon page for multiple products? Yes, you can create a coming soon page that highlights several upcoming products, ensuring you provide detailed information about each.

4. How do I drive traffic to my coming soon page? Utilize social media, email marketing, and influencer partnerships to promote your coming soon page and drive traffic.

5. What are the benefits of having a coming soon page? A coming soon page helps generate interest, collect leads, boost SEO, and establish brand awareness before your official launch.

By following these guidelines, you can effectively set up a coming soon page that not only informs but also excites your audience about what's to come.