Best Digital Products I Can Sell to Scale My Shopify Store

Table of Contents

1. Introduction
2. The Economic Shift to Digital Goods
3. Best Educational Digital Products I Can Sell
4. Building Recurring Revenue with Memberships
5. Creative Assets and Professional Templates
6. Overcoming the Challenges of Selling Digital Goods
7. Real-World Success: Why Native Integration Matters
8. Setting Realistic Expectations for Your Digital Business
9. Pricing and Value: The Tevello Advantage
10. Strategic Marketing for Digital Products
11. Practical Merchant Scenarios
12. Your Roadmap to Digital Success
13. Conclusion
14. FAQ

Introduction

Did you know that the global digital learning market is projected to skyrocket to over $416 billion by 2030? For the modern merchant, this isn't just a statistic; it represents a fundamental shift in how value is exchanged online. While physical products are the foundation of many retail businesses, they come with the persistent headaches of supply chain disruptions, rising shipping costs, and the physical limits of inventory. Digital products, on the other hand, offer a "build once, sell forever" model that allows for nearly 100% profit margins after the initial creation phase.

The purpose of this post is to explore the high-margin world of "digital products i can sell" and demonstrate how you can integrate them into your existing Shopify store to diversify your income and increase customer lifetime value (LTV). We will delve into various product categories—from online courses and memberships to templates and ebooks—and provide a roadmap for launching these assets successfully. At Tevello, our mission is to turn any Shopify store into a digital learning powerhouse, ensuring that you maintain complete control over your brand and customer data.

By the end of this guide, you will understand how to leverage your existing expertise to create digital assets that not only generate revenue but also foster a loyal community around your brand. The thesis is simple: the most successful Shopify stores of the future will be those that combine physical goods with high-value digital experiences, creating a unified ecosystem that thrives on both recurring and passive income.

The Economic Shift to Digital Goods

For years, e-commerce was synonymous with shipping boxes. However, the overhead associated with physical retail—warehousing, logistics, and manufacturing—can stifle a small business's ability to scale quickly. Digital products eliminate these barriers. When you sell a digital asset, your "inventory" never runs out, and your "shipping" cost is virtually zero.

The real magic happens when a merchant combines their physical product expertise with a digital offering. Consider a merchant selling high-end espresso machines. While the machine is a one-time purchase, the merchant can sell a "Mastering the Home Barista" video course. This digital product requires no additional warehouse space, yet it provides immense value to the customer and a high-margin revenue stream for the store owner. This is the core of what we do; we help you find all the key features for courses and communities to make this transition seamless.

Furthermore, selling digital products allows you to reach a global audience instantly. You are no longer limited by where you can afford to ship. A gardener in the UK can sell a planting guide to a hobbyist in Australia with a single click. This scalability is why digital goods are becoming the preferred method for brand expansion in the Shopify ecosystem.

Best Educational Digital Products I Can Sell

Education is the cornerstone of the digital product economy. People are willing to pay for curated, expert knowledge that saves them time or solves a specific problem.

Online Video Courses

Video courses are the gold standard of digital products. They allow you to demonstrate complex tasks, build a personal connection with your audience, and command higher price points than written guides. For a merchant who already has a following, a video course is a natural extension of their brand.

Imagine a fitness equipment store that sells resistance bands. Instead of just selling the physical bands, the store could offer a 12-week "Total Body Transformation" video course. This not only increases the initial transaction value but also ensures the customer actually uses the product, leading to better results and higher brand loyalty. When building these courses, it is essential to keep the user experience within your own ecosystem. We believe in keeping customers at home on the brand website rather than sending them to a third-party platform where you lose control of the data.

Email Courses and Mini-Lessons

Not every educational product needs to be a multi-hour epic. Email courses are an excellent entry-level digital product. These are delivered over a series of days, providing bite-sized value that leads the customer toward a larger purchase. They are low-friction and serve as a fantastic lead-generation tool.

Workshops and Masterclasses

If you prefer a "live" element, recorded masterclasses or workshops can be sold as premium digital downloads. These often feel more exclusive and can be priced accordingly. By hosting these within your Shopify store, you ensure a unified checkout experience using the payment gateways you already trust.

Building Recurring Revenue with Memberships

One of the most significant challenges for e-commerce owners is the "feast or famine" nature of one-off sales. Memberships solve this by providing predictable, recurring revenue.

Community-Based Memberships

A community membership is more than just content; it’s about connection. By charging a monthly fee for access to a private forum, expert Q&A sessions, or early access to physical product drops, you build a "moat" around your brand.

Take the example of a successful gardening brand that struggled with a fragmented system. By migrating over 14,000 members and reducing support tickets, they were able to focus on content rather than technical hurdles. This brand found success by solving login issues by moving to a native platform, proving that a seamless user experience is the key to member retention.

Content Libraries and Subscriptions

If you are a prolific creator, a subscription to a growing library of assets—such as sewing patterns, cooking recipes, or stock photos—can be a powerful motivator for long-term subscriptions. This model rewards your most loyal customers with continuous value while providing your business with a stable financial floor.

If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

Creative Assets and Professional Templates

For many entrepreneurs, the question of "what digital products i can sell" leads directly to the world of templates and creative assets. These are "done-for-you" solutions that help customers achieve a professional result with minimal effort.

Canva and Notion Templates

The rise of platforms like Canva and Notion has created a massive market for pre-designed templates. Whether it's social media graphics for small business owners or personal finance trackers for individuals, these templates are highly sought after. They are relatively easy to create if you have design or organizational skills and can be bundled together for higher perceived value.

Digital Planners and Printables

The "planner community" is vast and willing to spend. Digital planners designed for apps like GoodNotes or simple PDF printables for meal planning, habit tracking, or budgeting are evergreen sellers. These products are particularly effective because they often lead to repeat purchases as customers look for new designs each season or year.

Professional Swipe Files and Toolkits

In the B2B space, swipe files—collections of proven ad copy, email scripts, or sales pages—are incredibly valuable. A marketing consultant selling a "100 High-Converting Email Subject Lines" swipe file is providing a shortcut to success that many business owners are happy to pay for.

Overcoming the Challenges of Selling Digital Goods

While the benefits are clear, selling digital products is not without its hurdles. Understanding these challenges upfront allows you to build a more resilient business.

Preventing Piracy and Unauthorized Sharing

The biggest fear for many digital creators is that their work will be copied and shared for free. While it is impossible to stop 100% of piracy, you can deter it by using professional hosting solutions that require a secure login. By keeping your content behind a "native" Shopify login, you make it much harder for bad actors to distribute your content while ensuring a smooth experience for paying customers.

Addressing the "Intangibility" Factor

Since customers cannot touch a digital product, they may be more hesitant to buy. To overcome this, use high-quality mockups that give the product a physical "feel." For example, show your eBook on a tablet or your video course on a laptop screen. Offering a "free sample" or a video trailer of your course content can also build the necessary trust to convert a prospect into a buyer.

Standing Out in a Crowded Market

The low barrier to entry for digital products means competition is high. To succeed, you must focus on quality and specific niches. Don't just sell a "generic fitness course"; sell a "Post-Natal Yoga for Busy Professionals." The more specific your solution, the more valuable it becomes to your target audience.

Real-World Success: Why Native Integration Matters

When you decide to scale your digital offerings, the technical infrastructure you choose will determine your long-term success. Many merchants make the mistake of using third-party platforms that redirect their customers away from their Shopify store. This creates a disjointed experience and fragments your data.

Consider how one brand sold $112K+ by bundling courses alongside their physical goods. Their success wasn't just due to the quality of their content, but their strategies for selling over 4,000 digital courses natively within the Shopify environment. By keeping the customer on their own URL, they maintained brand consistency and captured 100% of the customer's attention.

A native integration ensures that when a customer buys a course, it shows up in their existing Shopify account immediately. There are no new passwords to remember and no confusing redirects. This simplicity reduces customer support inquiries and increases the likelihood of repeat purchases.

Setting Realistic Expectations for Your Digital Business

While the internet is full of "get rich quick" stories involving digital products, it’s important to approach this with a business mindset. Digital products are a powerful tool to amplify your existing efforts, not a magic wand.

1. Diversified Revenue Streams: Digital goods provide a buffer during slow physical product seasons.
2. Increased LTV: A customer who buys a physical item and then a digital course is significantly more valuable than a one-off buyer.
3. Stability: Recurring revenue from memberships provides the cash flow needed to reinvest in your business.

Don't expect to make six figures in your first week. Instead, focus on building a robust curriculum or a valuable template library that solves real problems for your customers. The growth will follow the value you provide.

Pricing and Value: The Tevello Advantage

One of the biggest drains on a digital product business is hidden fees. Many platforms take a percentage of every sale, often called a "success fee." We believe you should keep 100% of what you earn. That’s why we offer predictable pricing without hidden transaction fees.

Our model is built for growth. Whether you have ten students or ten thousand, your costs remain manageable.

The Unlimited Plan: $29.99 Per Month

For a flat rate of $29.99 per month, you gain access to a comprehensive suite of tools designed to help you succeed:

• Unlimited Courses and Students: You never have to worry about outgrowing your plan.
• Unlimited Video Hosting and Bandwidth: Focus on creating high-quality content without worrying about storage costs.
• Community Features: Build member directories, social feeds, and profiles to foster engagement.
• Drip Content and Quizzes: Schedule your content delivery and test student knowledge to ensure they are actually learning.
• 0% Transaction Fees: You keep every cent of your revenue (minus your standard Shopify payment processor fees).

This flat-rate structure allows you to calculate your margins with precision and scale your community without the fear of escalating per-user fees.

Strategic Marketing for Digital Products

Creating the product is only half the battle; you also need to ensure people find it. Because digital products have no shipping costs, you have more flexibility in your marketing budget.

Leveraging Social Proof and Reviews

Just like physical products, reviews are essential for digital goods. Encourage your students or template users to leave feedback. Detailed testimonials that describe the "before and after" of using your product are the most effective way to convert skeptical browsers.

Bundling for Higher Order Value

One of the most effective strategies is to bundle a digital product with a physical purchase. For example, if you sell watercolor paints, you can include a "Beginner's Guide to Color Mixing" eBook for an extra $5 at checkout. This "order bump" is pure profit and significantly increases your average order value (AOV).

The Power of the 14-Day Free Trial

Allowing people to see the quality of your work before they buy is a proven way to increase conversions. With the right tools, you can start your 14-day free trial and build your first course now, giving you the time to set up your curriculum and test the user experience before you ever pay a subscription fee.

Practical Merchant Scenarios

To help you visualize how this looks in practice, let's look at a few relatable scenarios for Shopify store owners.

The Coffee Roaster: Instead of just competing on the price of beans, they launch a "Barista Pro" membership. Members pay $15/month for exclusive access to monthly live brewing sessions, a library of recipes, and 10% off all physical bean purchases. The recurring revenue from the membership pays for the roastery's rent, while the bean sales become the "bonus" profit.

The Interior Designer: An interior designer sells physical decor items but realizes their customers often struggle with placement. They create a "Room Layout Template" using Canva and sell it for $29. It requires zero fulfillment effort and helps their customers see better results with the physical products they’ve already bought.

The Software Educator: A merchant selling tech accessories creates a series of video tutorials on how to optimize various software workflows. By offering these as a unified course, they position themselves as an authority in the tech space, making customers more likely to buy their physical hardware over a generic competitor.

Your Roadmap to Digital Success

Transitioning to a digital-first or hybrid model doesn't have to happen overnight. Start by identifying the one question your customers ask you most frequently. That answer is the foundation of your first digital product.

Whether it’s a PDF guide, a short video series, or a community forum, the goal is to provide value that lives alongside your physical goods. By keeping your digital products within the Shopify ecosystem, you ensure that you own your data, your brand, and your customer relationships.

The digital product market is not just for "influencers"; it is for every merchant who has knowledge to share. With 0% transaction fees and a robust set of features, you have all the tools necessary to turn your store into a powerhouse of learning and engagement.

To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

Conclusion

The evolution of e-commerce is clear: the most resilient and profitable businesses are those that move beyond the physical. By identifying the right "digital products i can sell," you are opening the door to recurring revenue, higher profit margins, and a deeper connection with your customers. Tevello is committed to making this transition as simple and profitable as possible by providing a native Shopify solution that keeps your customers on your site and your money in your pocket.

Don't let technical hurdles or complicated fee structures hold you back. You can install Tevello from the Shopify App Store today and begin building your digital empire with a 14-day free trial. Remember, with our Unlimited Plan, you get 0% transaction fees—because we believe you should keep 100% of what you earn.

FAQ

What are the most profitable digital products to sell on Shopify?

Online video courses and community memberships typically offer the highest profit margins and price points. However, digital templates (like Canva or Notion) and specialized eBooks are excellent for high-volume sales and lower-friction entry points for new customers.

How do I protect my digital products from being stolen?

While no method is foolproof, the best way to protect your content is to host it behind a secure, native login system. By using an app that integrates directly with Shopify's customer accounts, you ensure that only paying customers can access your valuable videos, files, and community areas.

Do I need to be a technical expert to sell courses on Shopify?

No. Modern apps are designed for business owners, not developers. You can build entire curriculums, upload videos, and set up drip schedules using simple drag-and-drop interfaces. If you can navigate your Shopify admin panel, you can manage a digital product store.

Can I sell digital and physical products together?

Absolutely. In fact, this is the most successful model for many merchants. You can bundle digital courses with physical tools, offer "order bumps" at checkout, or create memberships that provide discounts on physical inventory. Keeping everything on one Shopify store makes this integration seamless for both you and your customers.