What Are Good Digital Products to Sell? A Comprehensive Guide for Shopify Merchants

Table of Contents

1. Introduction
2. Understanding Digital Products
3. Why Sell Digital Products?
4. Identifying Good Digital Products to Sell
5. How to Get Started with Selling Digital Products
6. Success Stories
7. Conclusion
8. FAQ

Introduction

Did you know that the global digital product market is projected to reach a staggering $1 trillion by 2025? This phenomenal growth highlights a significant opportunity for entrepreneurs and merchants to tap into the digital realm. As Shopify store owners, we understand that diversifying revenue streams is essential for long-term sustainability. But what are good digital products to sell that can help us achieve that goal?

In this blog post, we will explore the various types of digital products that can be sold online, the benefits of incorporating them into our e-commerce strategy, and practical steps to create and market these products effectively. Given the rise of the knowledge economy and the increasing demand for online learning and community engagement, this topic is not just relevant; it is crucial for our success.

At Tevello, we believe in empowering Shopify merchants like ourselves to unlock new revenue streams and build meaningful connections with our audiences. Our all-in-one solution enables us to seamlessly create, manage, and sell online courses and digital products right within our Shopify store. This approach eliminates the need for external platforms and allows us to build vibrant online communities, enhancing customer retention and engagement.

Are you ready to take your Shopify store to the next level? Let’s dive into the world of digital products and discover the opportunities that await us.

Understanding Digital Products

Digital products are intangible goods that can be delivered electronically, often through downloads or online access. Unlike physical products, they require no inventory, storage, or shipping, making them an attractive option for many entrepreneurs. Here are some common types of digital products:

1. Online Courses: Educational content delivered through video, text, or interactive formats.
2. Ebooks: Written content available in digital formats, covering various subjects.
3. Printable Products: Designs that customers can print at home, including planners and art.
4. Digital Templates: Customizable files for presentations, resumes, or social media posts.
5. Licensed Digital Content: Music, photography, and artwork that can be used commercially.
6. Memberships and Communities: Subscription-based access to exclusive content and forums.
7. Software and Apps: Digital tools that solve specific problems or enhance productivity.

Each of these digital products can serve different markets and customer needs, making it essential for us to identify which products align with our expertise and audience.

Why Sell Digital Products?

1. Scalability: Digital products can be sold to an unlimited number of customers without the need for additional production costs. Once we create a digital product, we can continue to sell it indefinitely.
2. Low Overheads: Unlike physical products, there are no shipping or storage costs associated with digital goods. This allows us to maintain higher profit margins.
3. Passive Income Potential: Once we set up our digital products, they can generate revenue with minimal ongoing effort. This is particularly appealing for entrepreneurs looking to create sustainable income streams.
4. Global Reach: Digital products allow us to sell to a worldwide audience, transcending geographical limitations.
5. Flexibility and Freedom: We can create and sell digital products from anywhere, allowing for a flexible lifestyle.

Identifying Good Digital Products to Sell

1. Online Courses

Online courses have become one of the most popular digital products due to the shift towards remote learning. We can create courses on virtually any topic, leveraging our expertise or passions. For example, a Shopify merchant selling craft supplies could offer a "Beginner's Knitting" course, teaching customers how to create their own projects.

Key Considerations for Online Courses:

• Content Quality: High-quality content is essential for retaining and attracting students.
• Marketing Strategy: Consider using email marketing and social media to promote our courses effectively.
• Platform: With Tevello, we can host our courses directly on our Shopify store, making it easy for customers to access and enroll.

2. Ebooks

Ebooks are another versatile digital product. They can cover a wide range of topics and are easily accessible on various devices. For instance, a fitness coach could write an ebook on meal planning or workout routines.

Pros and Cons of Selling Ebooks:

• Pros: Low production costs, potential for high sales volume, and the ability to reach a global audience.
• Cons: High competition; we need to ensure our ebook offers unique insights or value compared to free resources available online.

3. Printable Digital Products

Printables are popular among customers looking for customizable and creative solutions. These can include planners, calendars, or artwork. A merchant could create a set of beautifully designed meal planners that customers can print and use at home.

Tips for Selling Printables:

• Design Quality: Invest time in creating visually appealing designs.
• SEO Optimization: Use keywords related to printables in our product descriptions to enhance visibility.

4. Digital Templates

Digital templates are highly sought after by professionals and businesses. These can range from social media templates to business presentations. For example, a graphic designer could sell Instagram post templates tailored for brands looking to enhance their online presence.

Marketing Digital Templates:

• Showcase Samples: Provide previews of what the templates look like in use.
• Bundle Offers: Consider offering bundles at a discounted rate to encourage larger purchases.

5. Licensed Digital Content

If we have a talent for photography, music, or art, we can create licensed digital content that businesses can use in their marketing. For instance, selling stock photos on our own website or platforms like Shutterstock can generate passive income.

Considerations for Licensed Content:

• Copyright Protection: Ensure that we have the legal rights to sell our content.
• Quality and Relevance: Focus on creating high-quality and marketable content.

6. Memberships and Communities

Building a community around a shared interest or niche can be incredibly rewarding. By offering memberships, we can provide exclusive content, resources, and access to forums where members can interact.

Benefits of Memberships:

• Recurring Revenue: Memberships can provide a steady income stream.
• Engagement: A strong community fosters loyalty and encourages word-of-mouth marketing.

7. Software and Apps

For those with technical skills, developing software or applications can be a lucrative venture. Creating tools that solve specific problems for businesses can lead to significant revenue.

Steps to Consider:

• Market Research: Identify gaps in the market where our software can provide solutions.
• User Experience: Ensure that the software is user-friendly and offers real value to customers.

How to Get Started with Selling Digital Products

Step 1: Identify Your Niche

Before diving into product creation, it's essential to identify our target audience and niche. What problems can we solve? What expertise can we offer? Conducting market research will help us understand demand and competition.

Step 2: Create Quality Content

Whether it's a course, ebook, or printable, the quality of our content will determine its success. We should invest time in researching, writing, and designing our products to ensure they meet customer expectations.

Step 3: Set Up Your Store

With Tevello, we can easily set up our store to sell digital products directly on Shopify. This allows us to streamline our sales process and manage everything from one platform.

Step 4: Promote Your Products

Effective marketing is crucial for driving sales. We can utilize social media, email marketing, and SEO to promote our digital products. Offering free samples or lead magnets can also help us build our audience.

Step 5: Monitor and Optimize

Once we launch our digital products, it's essential to monitor performance and gather feedback. This will allow us to make necessary adjustments and improve our offerings over time.

Success Stories

At Tevello, we've seen numerous merchants thrive by leveraging digital products. For instance, one merchant specializing in fitness created a series of online courses and printable workout plans. By effectively marketing these products through social media and email campaigns, they significantly increased their revenue and customer engagement.

Another success story is a Shopify merchant who focused on creating and selling themed printable planners. By building a strong community around their brand and offering exclusive designs to members, they cultivated a loyal customer base that consistently returns for new products.

These examples illustrate the potential of digital products when combined with effective marketing strategies and community engagement.

Conclusion

In conclusion, selling digital products presents a valuable opportunity for Shopify merchants like us to diversify our revenue streams and enhance customer relationships. By exploring various digital product types—such as online courses, ebooks, printables, and more—we can tap into the growing demand for digital goods.

At Tevello, we are committed to empowering merchants to unlock their potential and thrive in the digital marketplace. Our all-in-one solution allows us to easily create, manage, and sell digital products while building vibrant online communities.

Are you ready to take the plunge and start selling digital products? Start your 14-day free trial of Tevello today and discover how we can help you achieve your e-commerce goals!

FAQ

What are some examples of digital products? Digital products can include online courses, ebooks, printables, digital templates, licensed content, memberships, and software applications.

How do I create a digital product? Start by identifying your niche and audience. Create high-quality content, set up your Shopify store with Tevello, and promote your product effectively.

Is selling digital products profitable? Yes, selling digital products can be highly profitable due to low overhead costs and the potential for passive income.

What are good strategies for marketing digital products? Utilize social media, email marketing, SEO, and offer free samples or lead magnets to attract and engage customers.

Can I sell digital products without a website? While it is possible to sell on third-party platforms, having your own website, especially with Tevello, allows for greater control over your brand and sales process.