F+2: Digital Downloads Pro vs. Conjured Memberships: An In-Depth Comparison

Table of Contents

1. Introduction
2. F+2: Digital Downloads Pro vs. Conjured Memberships: At a Glance
3. Feature Comparison: What Each App Does Best
4. Pricing & Value: Predictable Pricing and Cost Considerations
5. Integrations & Native Capabilities
6. Scalability, Performance & Reliability
7. Merchant Setup, Onboarding & Ongoing Management
8. Use Cases & Which App Fits Which Merchant
9. Support, Documentation & Community Feedback
10. Limitations, Risks & Considerations Before Choosing
11. The Alternative: Unifying Commerce, Content, and Community Natively
12. Migration, Bundling & LTV: Why Native Matters
13. Assessing Total Cost of Ownership
14. Practical Decision Guide: Which App to Choose?
15. Conclusion

Introduction

Shopify merchants seeking to sell digital products or build membership experiences face a choice between single-purpose apps that attach files or gate content, and membership platforms that manage perks and recurring access. Picking the right app affects customer experience, recurring revenue, and long-term support costs — especially when digital content is bundled with physical goods.

Short answer: F+2: Digital Downloads Pro is a focused, lightweight solution for securely delivering digital files and license keys with simple pricing tiers. Conjured Memberships is a more fully-featured membership manager that supports perks, gated content, and recurring revenue at scale. For merchants who want a single, Shopify-native system that keeps courses, members, and commerce together on one platform, Tevello offers a deeper, unified alternative.

This post provides an in-depth, feature-by-feature comparison of F+2: Digital Downloads Pro and Conjured Memberships to help merchants decide which app fits a specific business requirement. After the comparison, the article explains how a natively integrated platform can eliminate platform fragmentation and shows how Tevello has helped merchants amplify revenue while keeping customers in the Shopify storefront.

F+2: Digital Downloads Pro vs. Conjured Memberships: At a Glance

Feature Comparison: What Each App Does Best

File delivery and digital product management

F+2: Digital Downloads Pro

F+2 is built around secure file delivery. It provides drag-and-drop uploads, centralized source-file changes (version control), and options to control when a file is delivered based on payment verification. Key points:

• Instant attachment of downloads to products and variants.
• Simple file updates that cascade to related products.
• Delivery controls for payment checks and fraud prevention.
• Basic branding and localized delivery emails.

This app is optimized for merchants whose primary need is reliable, trackable delivery of digital goods (ebooks, music, digital art, license keys). The file management features prioritize operational efficiency.

Conjured Memberships

Conjured supports delivering downloadable content as part of a membership, but its file delivery features are part of a broader membership toolkit rather than the main focus. Important capabilities include:

• Gate downloadable files behind membership access.
• Use downloads as member perks or assets in member-only content.
• Manage access expiration for downloads tied to membership status.

If the objective is memberships that include downloads as perks, Conjured handles this well. For file-centric workflows (bulk file updates, license key management), the experience is less tailored than F+2.

Memberships, gated content, and perks

Conjured Memberships

Conjured is purpose-built for membership models. It provides tools to:

• Create perks such as free shipping, member discounts, early access, or member-only products.
• Build gated pages and content areas.
• Manage recurring billing and access tiers.
• Offer member-only pricing and coupon strategies.

Conjured emphasizes flexible program design and merchant control. The app is presented as scalable and built for high-volume membership management, with a strong focus on retaining brand control and consistent on-site experience.

F+2: Digital Downloads Pro

F+2 supports memberships in a limited sense (it can deliver membership access files and integrates with customer accounts), but it is not a dedicated membership platform. Its strength is secure delivery rather than ongoing access management, perks, or recurring billing workflows.

License key generation and validation

F+2: Digital Downloads Pro

One of F+2’s distinctive features is license key support:

• Automatic and manual key delivery.
• Validation API option for runtime checking.
• Useful for software, digital tools, or content that requires activation.

This capability is valuable when selling downloadable software, instrument presets, or licensed digital content.

Conjured Memberships

Conjured does not position itself as a license-key manager. Memberships rely on Shopify’s customer accounts and membership tokens rather than per-file license keys. For license-driven products, F+2's key support offers a clear advantage.

Email customization and localization

Both apps allow customization of delivery emails and member communications, but the emphasis differs.

• F+2: Focus on translating and customizing delivery emails and post-purchase thank-you pages tied to digital deliveries.
• Conjured: Allows fully customizable HTML email templates for membership communications, renewal notices, and welcome messages.

Conjured’s templates are designed around member lifecycle messaging, while F+2’s are file-delivery oriented.

Security, fraud prevention, and controls

F+2: Digital Downloads Pro

Security is central to F+2. Its feature set includes:

• Advanced delivery timing based on payment validation.
• Download controls to stop unauthorized sharing.
• Built-in fraud prevention options.

These protections fit merchants who view secure digital access as mission-critical, especially when selling high-value files or license-protected products.

Conjured Memberships

Conjured relies on Shopify’s native checkout and customer accounts and integrates with subscription solutions and other fraud-related apps. It focuses on maintaining a reliable membership experience at scale; merchants can add additional fraud controls via Shopify apps as needed.

Integrations and platform compatibility

Conjured Memberships

Conjured lists several integrations that matter for membership growth and communications:

• Works with Shopify Flow for automation.
• Integrates with email platforms like Klaviyo, Sendgrid, Mailchimp.
• Connects with subscription apps (Churnbuster) and delivery tools such as Sky Pilot.

These integrations make Conjured a fit for brands that already use these services in their tech stack.

F+2: Digital Downloads Pro

F+2 works with checkout, customer accounts, subscriptions, memberships, fraud apps, and the thank-you page. It’s positioned as a modular piece that plays well with Shopify’s native features and other apps when the primary need is file delivery and license validation.

UX for merchants and customers

• F+2: Simpler, targeted dashboard for adding files, managing versions, and creating license keys. Customer-facing experience is a streamlined download flow.
• Conjured: More complex admin tools for creating membership perks, access controls, and member portals. Customer-facing experience is a branded membership portal integrated with Shopify themes.

The choice here depends on whether merchant workflows are file-heavy (F+2) or membership-process heavy (Conjured).

Pricing & Value: Predictable Pricing and Cost Considerations

F+2: Digital Downloads Pro pricing highlights

F+2 offers plans focused on storage and monthly order volume:

• Free: 1GB storage, 50 monthly orders, basic branding — good for low-volume testing.
• Starter ($10/mo): 10GB storage, 1,000 monthly orders, license keys, custom links.
• Advanced ($20/mo): 20GB storage, 10,000 monthly orders.
• Plus ($30/mo): 50GB storage, 50,000 monthly orders.

For merchants selling downloadable products with predictable order counts, the pricing is straightforward. The inclusion of advanced security and license-key support across plans increases perceived value for digital product sellers.

Conjured Memberships pricing highlights

Conjured’s pricing is membership-centric:

• Free Development: Dev and Plus dev stores can test features.
• Limited Special ($9.99/mo): Promotional tier for limited time.
• Starter ($19/mo): Unlimited members & revenue, HTML customization, members-only pricing.
• Growth ($69/mo): Lower transaction fee and scale-focused features; enterprise pricing available.

Conjured’s Starter plan supports unlimited members and revenue, which makes it predictable for growing programs. The trade-off is that the app charges a monthly fee that scales with the feature set rather than with file storage.

Value for money considerations

• F+2 offers clear, tiered storage and order limits which make forecasting costs straightforward for merchants focused on downloads. It is attractive where per-order limits and storage are the main drivers of cost.
• Conjured offers predictable membership pricing with unlimited members, lowering the variable cost of scaling member counts. Brands planning large membership bases may find Conjured’s model better for growth without per-member fees.

Rather than saying one is cheaper, merchants should compare which pricing model aligns with growth expectations: per-order/storage tiers (F+2) vs. unlimited-membership tiers (Conjured).

Integrations & Native Capabilities

Shopify checkout and customer accounts

Both apps integrate with Shopify’s checkout and customer accounts, but the depth differs:

• Conjured emphasizes a branded, native membership portal and "flawless connection with Shopify theme and native checkout," making membership purchases feel like part of the store.
• F+2 focuses on seamless delivery triggered by checkout events and customer account logic, ensuring downloads are tied directly to purchases.

A merchant that needs membership purchases handled as native subscription experiences will lean toward Conjured. For one-off digital purchases and license delivery, F+2 remains specialized.

Automation, email, and third-party ecosystems

• Conjured supports automation via Shopify Flow and integrates with email platforms like Klaviyo, which is important for lifecycle automation in membership funnels.
• F+2 supports delivery emails and thank-you page customization but delegates lifecycle automation to standard Shopify flows or other apps.

If a store depends on sophisticated marketing automations, Conjured’s explicit integrations can save configuration time.

Subscription support

Both apps can work with subscription flows, but Conjured’s structure is more membership-centric and aligns closely with subscription management. F+2 integrates with subscription apps for recurring delivery of files but does not aim to be a subscription platform itself.

Scalability, Performance & Reliability

Handling growth

• Conjured positions itself as built to handle high-volume membership programs without breaking a sweat, with pricing tiers aimed at scale and enterprise options.
• F+2’s tiered monthly order allowances (up to 50,000 in the Plus plan) and increased storage caps show it can scale for high-order volumes, particularly for digital downloads.

Reliability depends not only on app performance but also on how tightly the app integrates with Shopify. Both apps are Shopify apps, but Conjured’s emphasis on membership UX and Flow integrations arguably eases scaling membership operations.

Support & merchant trust signals

• Conjured has 77 reviews with a 4.7 rating on the Shopify App Store. That volume of feedback provides more social proof and varied merchant experiences.
• F+2 lists 2 reviews and a 5.0 rating. While the rating is high, the limited number of reviews offers a smaller set of data to assess long-term merchant satisfaction.

Merchant decision-making should weigh review volume and the kinds of businesses leaving those reviews.

Merchant Setup, Onboarding & Ongoing Management

Implementation effort

• F+2 is typically quicker to set up for direct file delivery — merchants can attach files to products and begin delivering downloads immediately. The learning curve centers on file management and license key setup if used.
• Conjured requires planning around membership tiers, perks, and member portal design. It often takes more time but yields a richer ongoing member experience.

If speed-to-launch is the priority for a digital product catalog, F+2 is easier. If long-term community and membership design differs by tier and perks, Conjured’s initial setup can be worth the investment.

Maintenance and content updates

• F+2’s source-file version control simplifies content updates: change a source file and all linked products update automatically.
• Conjured organizes member content and perks, but content updates may require more page or portal edits depending on how pages are constructed.

Merchants with frequent file updates (new versions, corrected files) will appreciate F+2’s versioning workflow.

Use Cases & Which App Fits Which Merchant

• Merchants selling downloadable products, licenses, or software that require activation controls: F+2: Digital Downloads Pro.
• Brands launching membership programs with perks, member pricing, or gated content and committed to using Shopify-hosted checkout and a branded experience: Conjured Memberships.
• Merchants who want quick, secure delivery for a catalog of downloadable products but do not need recurring member perks: F+2.
• Merchants seeking a membership-first revenue stream with automations and email integrations: Conjured.

Both apps serve adjacent but distinct needs. Choosing depends on whether the end goal is reliable file delivery or a full membership program.

Support, Documentation & Community Feedback

Conjured Memberships

• With 77 reviews and a 4.7 rating, Conjured shows a track record of merchant feedback. The app advertises responsive support "direct from the folks who built Conjured," and a feature set that aligns with automation and communications tools.

F+2: Digital Downloads Pro

• The small review count (2 reviews) and a 5.0 rating indicate strong satisfaction from a limited sample. Merchants should evaluate documentation and trial the app to confirm workflows align with expectations.

In both cases, test each app on a dev store before a full rollout. Conjured provides a free development plan, which is useful for staging a membership launch.

Limitations, Risks & Considerations Before Choosing

• Platform fragmentation: Using separate apps for downloads, memberships, communities, and subscriptions can create friction for customers and increase support load.
• Feature overlap: If an app handles both downloads and memberships but does each imperfectly, a merchant might lose out on advanced functionality available from a specialized app.
• Review quantity: Small review counts can make it harder to predict long-term stability and support responsiveness.
• Migration effort: Moving members or downloads between platforms can be time-consuming. For large communities, platform migrations must be planned carefully to avoid access disruptions.

With those risks in mind, some merchants will prefer the simplicity of a single integrated platform that reduces fragmentation and keeps customers within the same Shopify experience.

The Alternative: Unifying Commerce, Content, and Community Natively

Platform fragmentation — stitching together multiple specialized apps or hosting content off-site — creates several hidden costs. These include friction in the customer journey, extra engineering for integrations, and increased support tickets when logins or access tokens fail. A native, all-in-one platform aims to remove those points of pain by keeping customers "at home" within the store.

Tevello is positioned as a Shopify-native platform that unifies courses, communities, digital products, and commerce in one place. Instead of attaching downloads to products or gating content in separate systems, Tevello integrates content delivery, memberships, and the Shopify checkout to create a seamless experience. Merchants can build courses, manage members, and bundle digital with physical products without directing customers to external platforms.

Key benefits of a natively integrated approach:

• Unified checkout and fewer redirects that lower friction in conversions.
• Native customer account handling and fewer login touchpoints reduce support tickets.
• Easier bundling of physical kits with on-demand digital lessons to increase average order value.
• One admin interface for commerce and course content reduces operational overhead.

Tevello’s track record offers concrete examples of how this approach performs in the real world.

• See how one merchant sold over 4,000 courses and generated $112K+ in digital revenue by bundling courses with physical products on Shopify: this case shows how bundling can lift digital sales when the experience is unified. Read how one brand sold $112K+ by bundling courses with physical products.
• Another merchant generated over €243,000 from 12,000+ course purchases with repeat buyers making up over half of subsequent purchases — a strong example of driving LTV through upsells and native cross-sells. Learn how Tevello helped a photography brand generate over €243,000.
• For large-scale member migrations, Tevello helped a merchant move more than 14,000 members to Shopify, add 2,000+ new members, and cut support tickets dramatically. Review how a migration reduced support load for 14,000+ members.

For merchants evaluating alternatives, Tevello presents pricing and product eligibility clearly. Compare plans and consider a trial to verify fit: explore Tevello’s pricing and plans.

The Tevello app is available in the Shopify App Store as a native course-and-community solution. Merchants evaluating native behavior can check how the app is natively integrated with Shopify checkout and read the 5-star reviews from fellow merchants to weigh social proof.

Explore Tevello’s product capabilities to evaluate feature fit before committing to a migration. For developers and store owners who prefer to see an overview of what the platform does, Tevello lists all the key features for courses and communities. For merchants interested in third-party validation, the success-stories hub collects real outcomes from stores that moved to a native platform, showing patterns of improved conversions and repeat purchases: see how merchants are earning six figures.

If the goal is to eliminate friction and unify selling digital products, memberships, and physical goods on Shopify, a native platform like Tevello can reduce operational complexity and create better long-term value compared to maintaining separate single-purpose apps.

Explore Tevello’s pricing and start a 14-day free trial today.

Migration, Bundling & LTV: Why Native Matters

Bundling digital + physical to increase average order value (AOV)

Bundling physical kits with on-demand courses is a potent way to increase customer lifetime value. When the course is part of the same checkout and account, the merchant can:

• Present bundles as single offers that require no external login for access.
• Use Shopify’s checkout to upsell course access during product purchase.
• Deliver course access automatically after purchase and manage access in the same platform.

Case in point: a merchant that bundled sewing kits with on-demand sewing courses achieved a higher returning customer rate and a substantially larger AOV for returning customers. Read how one brand achieved a 59%+ returning customer rate and higher AOV.

Reducing support load through single sign-on and unified accounts

Migrations to a native platform reduce login friction and support tickets:

• Moving members off split systems where content required a separate login commonly generates help requests for password resets or access issues.
• Tevello’s Shopify-native approach removed these problems for a merchant with 14,000+ members and added 2,000+ new members while significantly reducing support volume. Details are available in the Charles Dowding story: migrated over 14,000 members and reduced support tickets.

Driving repeat purchases with native upsells and automations

When content and commerce are unified, merchants can trigger lifecycle campaigns and design automated upsell flows that increase repeat purchases:

• A photography brand used Tevello to upsell existing customers and generated over €243,000 with over 12,000 course sales; more than half of sales came from repeat buyers. See how the store generated over €243,000 by upselling existing customers.

Assessing Total Cost of Ownership

When comparing specialized apps like F+2 or Conjured to an all-in-one native platform, evaluate the total cost of ownership across several dimensions:

• Monthly app fees versus the combined cost of multiple apps.
• Time spent managing integrations, documentation, and support workflows.
• The opportunity cost from lost conversions due to redirects or extra logins.
• Potential upside from better LTV and repeat purchases enabled by unified bundling.

Tevello provides transparent pricing and a plan that covers unlimited courses and members for a flat monthly fee. For merchants considering the economics, reviewing Tevello’s pricing alongside app store reviews of the native app can clarify expected value and risk.

Practical Decision Guide: Which App to Choose?

Use this succinct checklist to help with the decision process:

• Prioritize F+2: Digital Downloads Pro if:
  • The business sells primarily downloadable products or license-protected software.
  • License key generation and validation are required.
  • Predictable per-order and storage-based pricing fits the business model.
• Prioritize Conjured Memberships if:
  • The business seeks to build a full membership program with perks and recurring revenue.
  • Native checkout membership purchases and advanced email automation are important.
  • Unlimited member counts on a predictable monthly fee are attractive for scale.
• Consider Tevello if:
  • The goal is to unify courses, memberships, and physical product sales natively on Shopify.
  • Bundling, improved conversions, and reduced support overhead are priorities.
  • The merchant wants a single Shopify-native admin for content and commerce and prefers to trial the platform before migrating. Explore Tevello’s pricing and plans and learn how Tevello helped merchants hit six-figure results.

Conclusion

For merchants choosing between F+2: Digital Downloads Pro and Conjured Memberships, the decision comes down to primary business goals. F+2 is an excellent choice when secure, versioned file delivery and license-key management are the top priorities. Conjured Memberships is the better fit for brands that want to design membership programs with perks, native checkout experiences, and scalable member management. Neither option is universally better — each serves a clear set of use cases.

For merchants who want to move beyond point solutions and reduce friction by keeping customers inside the Shopify store, Tevello offers a natively integrated alternative that unifies courses, communities, and commerce. Tevello has demonstrable outcomes: stores using a native approach consolidated content and commerce to generate substantial revenue and reduce operational friction — for example, one merchant sold $112K+ by bundling courses with physical products, another generated over €243,000 by upselling customers, and a large migration moved 14,000+ members and trimmed support tickets. Review Tevello’s feature set to compare capability coverage with specialized apps: see all the key features for courses and communities.

Start your 14-day free trial to unify your content and commerce today.

If a merchant wants to evaluate the native app directly in Shopify, the Tevello app listing demonstrates how it is natively integrated with Shopify checkout and includes merchant reviews to inspect usage patterns and outcomes: read the 5-star reviews from fellow merchants.

Frequently Asked Questions

• How do F+2: Digital Downloads Pro and Conjured Memberships differ when it comes to delivering files?
  • F+2 is specialized for file delivery and license key management, with version control and delivery timing based on payment validation. Conjured can gate files behind membership access, but its delivery features are part of a broader membership ecosystem rather than a file-delivery focus.
• Which app is better for building a large membership base?
  • Conjured Memberships is designed for membership scale, offering unlimited members on plans and integrations with Shopify Flow and email providers to automate lifecycle messaging. Its pricing is oriented toward membership scale rather than storage limits.
• What are the benefits of using a native, all-in-one platform like Tevello instead of one or more specialized apps?
  • Native platforms reduce redirects and login friction, simplify bundling of physical and digital products, centralize admin workflows, and can lower support overhead. Tevello’s case studies show measurable gains: consolidated course and physical product offers resulted in high digital revenue and increased repeat purchases. See how merchants are earning six figures.
• How should a merchant test which solution fits their needs?
  • Use development stores to test feature fit. Conjured offers a free development plan for testing. F+2 offers a free tier for low-volume testing. Tevello provides a free trial and a Shopify App Store listing for merchants who want to try a native solution: check Tevello’s pricing and the app listing to compare workflows in a live environment.