EDP ‑ Easy Digital Products vs. SendOwl: An In-Depth Comparison

Table of Contents

1. Introduction
2. EDP ‑ Easy Digital Products vs. SendOwl: At a Glance
3. Deep Dive Comparison
4. The Alternative: Unifying Commerce, Content, and Community Natively
5. Conclusion
6. FAQ

Introduction

Navigating the complexities of selling digital products, online courses, or building communities directly within a Shopify store can be a significant challenge for merchants. The aspiration to create new revenue streams and deepen customer loyalty often collides with the technical hurdles of integrating specialized platforms. Many brands seek solutions that can handle everything from simple digital downloads to sophisticated course delivery, all while maintaining a cohesive customer experience.

Short answer: EDP ‑ Easy Digital Products excels at straightforward digital file delivery and licensing directly within the Shopify ecosystem, making it suitable for simple downloads. SendOwl offers broader capabilities including support for courses and subscriptions, but often operates as a more external platform, potentially fragmenting the customer journey. Choosing between them largely depends on the complexity of digital offerings and the desired level of native Shopify integration versus external platform features.

This expert comparison will provide an objective, feature-by-feature analysis of EDP ‑ Easy Digital Products and SendOwl. The goal is to equip Shopify merchants with the insights needed to make an informed decision, understanding each app's strengths, weaknesses, and ideal applications for their specific business needs.

EDP ‑ Easy Digital Products vs. SendOwl: At a Glance

Deep Dive Comparison

Core Features and Workflows

When a merchant considers adding digital products to their Shopify store, the core capabilities of the chosen application dictate what they can sell and how they can manage it. Both EDP ‑ Easy Digital Products and SendOwl address the fundamental need for digital delivery, but they approach the scope of features and workflows with differing philosophies.

EDP ‑ Easy Digital Products: Streamlined Digital File Delivery

EDP ‑ Easy Digital Products is designed to simplify the process of selling straightforward digital items. Its primary focus is on attaching files directly to Shopify products and ensuring their secure, automatic delivery post-purchase. This app is particularly strong for:

• File Attachment: Merchants can easily upload up to 10 files per product or variant, making it simple to bundle multiple assets with a single purchase. This functionality is ideal for ebooks, design templates, digital art, software, or audio tracks.
• Automated Delivery: Downloads are made available on the customer's order confirmation page and through a customizable email, ensuring immediate access without manual intervention. This minimizes post-purchase friction for both the merchant and the buyer.
• License Keys: A standout feature for EDP is its robust support for license keys. This is crucial for software vendors or creators selling digital products that require activation codes, providing a layer of protection against unauthorized use.
• Security Features: Beyond license keys, EDP offers PDF stamping, which embeds customer information into PDF files to deter sharing, and the ability to set download limits, preventing excessive or unauthorized downloads.
• API Access: The inclusion of API access indicates extensibility for developers, allowing for custom integrations or automated workflows beyond the out-of-the-box features.

The workflow with EDP is highly integrated into the existing Shopify order flow. Customers complete their purchase via Shopify checkout, and access to digital content is provided within the familiar Shopify order environment. This keeps the customer journey consistent and reduces potential confusion that can arise from being redirected to external platforms.

SendOwl: Broader Digital Product Portfolio with External Flexibility

SendOwl positions itself as a more encompassing platform for various digital products, extending beyond simple files to include a focus on courses and subscriptions. Its feature set suggests an ambition to be a more complete digital commerce solution, potentially operating somewhat independently from Shopify. Key features include:

• Diverse Digital Product Support: SendOwl handles a wide array of digital content, including presets, LUTs, MS Office files, sample packs, TTRPG modules, maps, PDFs, videos, courses, and ebooks. This broad compatibility makes it versatile for creators with varied content types.
• Advanced Security: It emphasizes protecting digital work with features like PDF stamping, expiring download links, content locking, streaming limits for video, and per-order attempt limits. These are particularly valuable for high-value content where security is paramount.
• Video Streaming: The ability to stream video without requiring downloads is a significant advantage for course creators or those selling video content, offering a more managed consumption experience.
• Bundles and Subscriptions: SendOwl explicitly supports bundling multiple digital products together and offers subscription capabilities. This allows merchants to create recurring revenue models and upsell customers with curated content packages.
• Marketing Automation Tools: The app mentions "nifty tools to help you sell better," indicating an emphasis on marketing workflows and analytics that can inform sales strategies.
• Reporting and Analytics: Access to reports on order information, delivery data, and income helps merchants track performance and make data-driven decisions.

While SendOwl integrates with Shopify for checkout, its description "Easily sell any digital file, anywhere" hints at a platform that can function with or without deep Shopify integration. This flexibility can be a double-edged sword: offering broad reach but potentially leading to a less cohesive brand experience if not managed carefully. For example, if a course platform lives entirely on SendOwl's domain, it creates a separate login and learning environment from the Shopify store itself.

Feature Summary:

• EDP Strengths: Native Shopify integration for file delivery, strong license key management, simple setup for direct digital downloads.
• SendOwl Strengths: Broader content support (including video streaming, courses), advanced security for diverse digital products, subscription and bundling options.

Customization and Branding Control

The ability to maintain a consistent brand identity throughout the customer journey is vital for Shopify merchants. How well an app integrates visually and functionally into the existing store design impacts customer trust and perceived professionalism.

EDP ‑ Easy Digital Products: Shopify-Centric Branding

EDP ‑ Easy Digital Products integrates seamlessly into the Shopify environment, which inherently supports the merchant's branding efforts.

• Customizable Email: Merchants can design the email containing digital products, ensuring it aligns with their brand's visual identity and messaging. This is crucial for maintaining a professional appearance even after the point of purchase.
• Download Button Customization: The download button displayed on the order confirmation page is described as "beautiful and customizable," implying that merchants have control over its appearance to match their store's aesthetic.
• Native Experience: Because digital product access is tied directly to the Shopify order confirmation page and customer accounts, the entire experience feels like a natural extension of the Shopify store. There is no redirection to a third-party portal for delivery, which helps maintain a unified brand presence. The app leverages Shopify's native capabilities, reducing the need for extensive custom coding to match brand guidelines.

SendOwl: External Platform Considerations

SendOwl, while supporting digital delivery for Shopify, has less emphasis on deep UI customization within the Shopify storefront in its description.

• Delivery Flow: SendOwl focuses on "instant delivery for all digital downloads." While efficient, the level of visual customization for the customer-facing download experience or any integrated course platform is not specified as being as inherently tied to Shopify's theme as EDP.
• External Appearance: If SendOwl is used to host courses or subscription content, the customer might be redirected to a SendOwl-branded or white-labeled portal. While typically offering some branding options, these might not always feel as native or deeply integrated as an experience entirely within Shopify's ecosystem. The degree of control over the look and feel outside of the Shopify checkout flow would depend on SendOwl's specific settings, which are not detailed in the provided data.
• "Sell Anywhere" Implication: The phrase "Easily sell any digital file, anywhere" suggests that SendOwl is built to be a standalone delivery platform that can integrate with various e-commerce solutions, not just Shopify. This flexibility means it might prioritize its own platform's branding capabilities over deep, theme-level Shopify integration.

Branding Control Summary:

• EDP: Strong native branding within Shopify's existing order flow and customer communications.
• SendOwl: Offers delivery, but the extent of deep, Shopify-native UI/UX branding control beyond the initial checkout is less clear and likely depends on how content is hosted and accessed.

Pricing Structure and Value

Understanding the pricing model is critical for long-term scalability and financial planning. Both apps offer tiered plans, but their structures and what they base their tiers on differ significantly. Evaluating the long-term cost of scaling membership requires a close look at these differences.

EDP ‑ Easy Digital Products: Storage-Based, Flat-Rate Pricing

EDP ‑ Easy Digital Products offers a transparent, storage-based pricing model that scales with the volume of files a merchant needs to host, not with the number of customers or transactions. This can be a major advantage for businesses with high sales volume.

• Free Plan: A generous free plan allows merchants to sell up to 3 digital products with 100MB of storage. This is an excellent option for new sellers or those testing the waters with a limited digital offering, enabling planning content ROI without surprise overages.
• PRO Plans: The paid tiers—$14.99/month for 100GB, $24.99/month for 200GB, and $44.99/month for 500GB—all include "unlimited digital products." This means merchants are only paying for the storage they consume, not for each new product they create or each customer they acquire.
• Predictable Costs: This flat-rate plan that supports unlimited members ensures predictable monthly expenses, regardless of sales volume. For a merchant selling thousands of copies of a single digital product, this model offers significant value for money as their costs do not increase with each sale.
• Included Features: All PRO plans include core features like license keys, API, customizable email, PDF stamping, download limits, and files by URL, ensuring a comprehensive set of tools across all paid tiers.

This structure is highly beneficial for merchants who anticipate high transaction volumes or want to grow their digital product catalog without worrying about per-order or per-customer fees. It provides predictable pricing without hidden transaction fees.

SendOwl: Volume-Based Pricing with Sales and Order Limits

SendOwl's pricing is structured around annual order and sales volume, along with limits on storage and the number of products. This model can lead to higher costs as a business scales, and merchants must carefully compare plan costs against total course revenue.

• Free Trial: A 7-day free trial is available for all paid plans, allowing merchants to test the service before committing.
• Starter Plan ($39/month): This plan includes up to 5,000 orders per year and up to $10,000 USD sales per year, with 10GB storage and up to 20 products. This is suitable for smaller operations or those just starting with digital sales, but the limits can be restrictive quickly.
• Standard Plan ($87/month): This tier offers up to 25,000 orders per year, up to $36,000 USD sales per year, 50GB storage, and up to 100 products. The jump in price is substantial for increased limits.
• Pro Plan ($159/month): The highest listed plan supports up to 50,000 orders per year, up to $100,000 USD sales per year, and unlimited storage and products. This tier provides significantly higher capacity but comes at a much higher monthly fee.
• Scaling Costs: The volume-based approach means that as a merchant's business grows in terms of sales or order count, their monthly subscription cost with SendOwl will increase. This might make securing a fixed cost structure for digital products challenging, especially for highly successful products. It also presents considerations for avoiding per-user fees as the community scales, as hitting order or sales caps forces an upgrade.

Pricing Summary:

• EDP Value: Excellent value for money for merchants with high transaction volumes, offering predictable flat-rate pricing based on storage, not sales.
• SendOwl Value: Good for businesses with moderate sales volumes that want a broader feature set, but costs can escalate significantly with growth due to volume-based tiers.

Integrations and “Works With” Fit

The seamless integration of a digital product app with other tools in a merchant's tech stack is crucial for efficient operations and a unified customer experience. Both EDP ‑ Easy Digital Products and SendOwl demonstrate their compatibility, but with different focuses.

EDP ‑ Easy Digital Products: Deep Shopify Ecosystem Integration

EDP ‑ Easy Digital Products shows a strong commitment to integrating natively and deeply within the Shopify ecosystem.

• Core Shopify Components: It "Works With" Checkout, Customer accounts, digital download, digital product, and Checkout Extensions. This indicates that it leverages Shopify's native infrastructure for processing orders, managing customer access, and delivering digital goods. Seeing how the app natively integrates with Shopify can be a key differentiator.
• Seamless Customer Journey: Its integration with customer accounts and checkout extensions suggests that customers remain within the familiar Shopify environment throughout their purchase and access journey. This reduces friction and eliminates the need for customers to create separate accounts on external platforms, which is a common pain point.
• Developer-Friendly: The inclusion of API access means that merchants or their developers can build custom integrations with other tools or services if needed, further extending its utility within a specific tech stack.

The emphasis here is on being a tightly integrated component of a Shopify store, enhancing its native capabilities rather than acting as a separate, albeit connected, service. Verifying compatibility details in the official app listing confirms this deep integration.

SendOwl: Broader, More External Integrations

SendOwl, while integrating with Shopify, also lists a broader range of external tools, highlighting its design to function across various platforms and services.

• Shopify Integration: It "Works With" Checkout and Customer accounts, confirming its ability to process sales and manage access via Shopify.
• External Services: Its compatibility with fraud apps, Google Analytics, Linkpop, Stripe, and Zapier points to a desire for broader interoperability.
  • Fraud Apps: Integration with fraud detection services is important for protecting revenue, especially with digital goods.
  • Google Analytics: This allows for comprehensive tracking of customer behavior related to digital product sales, which is vital for marketing and optimization.
  • Linkpop: This suggests its use case extends to social commerce or direct-to-consumer sales channels beyond the main Shopify store.
  • Stripe: While Shopify's checkout handles payments, direct integration with Stripe might imply greater flexibility for payments, perhaps for subscription management or sales outside Shopify.
  • Zapier: Compatibility with Zapier is a powerful indicator of extensive automation possibilities, allowing merchants to connect SendOwl with thousands of other apps for marketing, CRM, support, and more.

This broader integration set implies that SendOwl can be a central hub for digital product delivery, connecting various parts of a merchant's digital strategy, even if some of those parts exist outside the immediate Shopify storefront.

Integration Summary:

• EDP: Focuses on deep, native integration within the Shopify ecosystem, simplifying the customer journey directly within the store.
• SendOwl: Offers standard Shopify integration alongside a wider array of external service integrations, providing flexibility for a more distributed sales and marketing approach.

Customer Support and Reliability Cues

Merchant feedback, specifically app ratings and review counts, offer crucial insights into the reliability of an app and the quality of its customer support. These signals help in assessing app-store ratings as a trust signal.

EDP ‑ Easy Digital Products: High Satisfaction

EDP ‑ Easy Digital Products boasts an impressive 5.0-star rating from 177 reviews. This exceptionally high rating combined with a significant number of reviews suggests a very high level of customer satisfaction.

• Trust Signal: A perfect 5-star rating is a strong indicator of reliability, consistent performance, and effective customer support. Merchants reading these reviews are likely to find consistent positive feedback regarding ease of use, functionality, and developer responsiveness. Scanning reviews to understand real-world adoption patterns typically reveals positive sentiment regarding its core functionality and integration.
• Developer Engagement: High ratings often correlate with a responsive development team that addresses issues promptly and implements user-requested features, though specific support channels are not detailed in the provided data. The number of positive reviews validates fit by reading merchant review patterns.
• Stability: Such a strong consensus among a large user base usually points to a stable and well-maintained application that delivers on its promises.

SendOwl: Mixed Feedback

SendOwl has a 2.5-star rating from 91 reviews. This mixed feedback indicates that while the app may serve its purpose for some users, a significant portion of its user base has experienced challenges or dissatisfaction.

• Areas of Concern: A lower rating often points to potential issues in areas such as ease of use, bugs, integration difficulties, or customer support responsiveness. While specific reasons for dissatisfaction are not detailed in the provided data, merchants should read through the reviews carefully to understand the common pain points.
• Support Impact: The lower rating could also reflect challenges with customer support, either in terms of response time, effectiveness in resolving issues, or clarity of documentation. Priority support is mentioned as a feature in its higher-tier plans, which might suggest varying levels of support quality for different pricing tiers.
• Niche Fit vs. Broad Appeal: It could also be that SendOwl's broader feature set, particularly its capacity for courses and subscriptions, introduces more complexity that some users find difficult to navigate, or it simply doesn't meet the expectations for a truly seamless Shopify integration for all use cases.

Support and Reliability Summary:

• EDP: Demonstrates high reliability and user satisfaction, suggesting strong core functionality and effective support (implied by ratings).
• SendOwl: Shows mixed user feedback, indicating potential areas of improvement in user experience or support, especially at lower tiers.

Performance and User Experience (Customer Login Flow)

The efficiency and simplicity of the customer's journey, especially after purchase, are paramount for a positive experience and repeat business. This includes everything from how they access their digital products to how smoothly they interact with any associated learning content.

EDP ‑ Easy Digital Products: Integrated and Frictionless

EDP ‑ Easy Digital Products is designed to provide a highly integrated and frictionless experience for customers, leveraging Shopify's native capabilities.

• Unified Customer Accounts: By working with "Customer accounts" and "Checkout," EDP ensures that customers use their existing Shopify login (or create one during checkout) to access their digital products. There's no separate account to create or manage on an external platform. This unified login that reduces customer support friction significantly improves the customer experience.
• Direct Access: Download buttons appear directly on the Shopify order confirmation page, and a customizable email immediately delivers the links. This direct access within the familiar Shopify environment minimizes confusion and reduces the likelihood of customers needing support to find their purchases.
• Simplified User Interface: The app's description highlights a "user friendly interface" for merchants, which translates to easier management of digital products. This simplicity often extends to the customer-facing elements, making the entire process intuitive. Digital products that live directly alongside physical stock make the customer journey very natural.

The goal with EDP is to keep customers "at home" within the Shopify store, ensuring a seamless experience that feels like part of the store. This native approach reduces the cognitive load on customers and fosters trust.

SendOwl: Potential for External Experience

SendOwl offers instant delivery and a broad range of features, but its "sell anywhere" positioning and course capabilities imply that the customer experience, particularly for complex digital products like courses, might extend beyond the immediate Shopify storefront.

• Instant Delivery: The app is praised for instant delivery, which is efficient. However, the exact location and branding of the delivery portal or course interface for content not directly downloaded (e.g., streaming video or courses) is not specified as being fully embedded within Shopify.
• External Account Creation: If SendOwl hosts courses or manages subscriptions, customers might be directed to a SendOwl-powered portal to access their content. This could require creating a separate login or account, distinct from their Shopify customer account. This fragmentation can lead to login issues, forgotten passwords, and a disjointed customer journey, increasing customer support inquiries.
• Branding Consistency: While SendOwl likely offers some branding options for its external portals, achieving the exact look and feel of a Shopify store can be challenging outside the native environment. This could lead to a less cohesive brand experience for customers engaging with content hosted on SendOwl's platform.

For merchants aiming for a truly unified brand presence and a single customer identity across all purchases and content, the external nature of some SendOwl features might present a trade-off.

User Experience Summary:

• EDP: Provides a highly integrated, friction-free customer experience by leveraging Shopify's native login and order flow, keeping customers within the brand's own store.
• SendOwl: Offers efficient delivery but may introduce an external platform experience and separate login for certain digital products like courses, potentially fragmenting the customer journey.

The Alternative: Unifying Commerce, Content, and Community Natively

For many Shopify merchants, the journey to selling digital products, online courses, or building member communities often begins with integrating specialized tools. While solutions like EDP ‑ Easy Digital Products and SendOwl address specific needs, they frequently contribute to a larger operational challenge: platform fragmentation. This occurs when different aspects of the customer experience – from product purchase to content consumption to community engagement – are scattered across various external websites, each with its own login system, branding, and data silos.

This fragmentation leads to a disjointed customer journey, where buyers are redirected from the Shopify store to a third-party site to access their course, manage their subscription, or engage with a community. This often results in frustration, login issues, inconsistent branding, and increased customer support tickets. Crucially, it pulls valuable customer traffic away from the merchant's owned storefront, diminishing opportunities to increase customer lifetime value (LTV) through upsells and cross-sells. If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses.

This is where the "All-in-One Native Platform" philosophy, exemplified by Tevello Courses & Communities, presents a strategic alternative. Tevello is engineered to operate natively within the Shopify ecosystem, solving the core problems of fragmentation by unifying commerce, content, and community directly inside a merchant's existing store. Merchants can leverage all the key features for courses and communities without sending customers elsewhere.

Benefits of a Native All-in-One Platform

• Unified Customer Experience: Tevello keeps customers "at home" on the brand website. When customers purchase a course or community membership, they access it directly through their Shopify customer account. There are no external logins, no confusing redirects, and the entire experience is branded consistently with the Shopify store. This creates a seamless experience that feels like part of the store.
• Increased Customer Lifetime Value (LTV): By retaining customers on the Shopify site, merchants create more opportunities for repeat purchases and engagement. Bundling physical products with digital courses becomes effortless. Brands can upsell additional courses, physical merchandise, or other digital offerings all within a single, familiar environment. This strategy is vital for long-term growth and customer loyalty, as evidenced by brands like Crochetmilie. Merchants can learn how one brand sold $112K+ by bundling courses by keeping all their offerings in one place.
• Reduced Support Overhead: A unified login that reduces customer support friction means customers don't struggle with multiple passwords for different platforms. This significantly cuts down on "where is my content?" or "I can't log in" support requests, freeing up valuable merchant time and resources. Examples of moving from YouTube to a owned platform highlight the shift from fragmented content to a central hub.
• Enhanced Data & Analytics: Keeping all customer interactions within Shopify allows for a more holistic view of customer data. Purchase history, course progress, and community engagement can be tracked in one place, providing deeper insights for personalized marketing and product development. This native integration with Shopify checkout and accounts means more unified data.
• Flexibility and Bundling: Tevello empowers merchants to sell stand-alone courses, create membership sites, or, crucially, bundle digital products with physical goods. Imagine selling a physical craft kit alongside an accompanying online course, or offering a digital guide with a relevant physical tool. This flexibility to combine digital products that live directly alongside physical stock opens up new revenue streams and enhances product offerings. Generating revenue from both physical and digital goods allows for a more diversified business model.
• Scalable and Predictable Pricing: Tevello offers a predictable pricing model designed to support growth without hidden costs. Unlike platforms that charge based on sales volume or per-member fees, Tevello provides a predictable pricing without hidden transaction fees, often a flat-rate plan that supports unlimited members. This allows brands to scale their digital offerings and communities without worrying about escalating platform costs. This allows for avoiding per-user fees as the community scales and ensures that growth is profitable.
• Proven Success: Many Shopify merchants have leveraged this native approach to achieve significant results. See how merchants are earning six figures by embracing a unified strategy, with success stories from brands using native courses showcasing diverse applications. For instance, some brands have demonstrated how brands converted 15% of challenge participants into paying members, proving the effectiveness of keeping content and community within the brand's own site.

By choosing a native, all-in-one platform, merchants can eliminate the headaches of platform fragmentation and instead focus on creating exceptional content and fostering a thriving community, all while leveraging the power and familiarity of their Shopify store. This approach creates a cohesive and branded customer journey that enhances both engagement and revenue. For example, brands can find strategies for selling over 4,000 digital courses natively by keeping everything within Shopify.

Conclusion

For merchants choosing between EDP ‑ Easy Digital Products and SendOwl, the decision comes down to the specific nature of their digital offerings and their desired level of Shopify native integration. EDP ‑ Easy Digital Products stands out for its deep integration into the Shopify checkout and customer account system, making it an excellent choice for merchants focused on selling straightforward digital downloads, files, and license keys securely and efficiently within their existing store environment. Its storage-based, flat-rate pricing model offers predictable costs, particularly beneficial for high-volume sales.

SendOwl, conversely, offers a broader feature set that includes support for courses, subscriptions, video streaming, and extensive external integrations. This makes it suitable for merchants with a diverse range of digital products who might also value its "sell anywhere" flexibility and advanced security features. However, its volume-based pricing can lead to escalating costs as a business grows, and its nature as a more external platform might introduce some fragmentation into the customer journey compared to EDP's native approach. Merchants should consider the implications of SendOwl's 2.5-star rating from 91 reviews, which suggests potential areas of concern for some users.

Ultimately, both apps address distinct needs in the digital product space. However, for merchants seeking to transcend the limitations of fragmented platforms and build a truly unified commerce, content, and community experience, a natively integrated solution offers a compelling advantage. By keeping customers within the Shopify ecosystem, brands can foster deeper loyalty, simplify operations, and unlock new revenue streams without the friction of external logins and disjointed branding. This approach helps brands to have a seamless experience that feels like part of the store for all their offerings. To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the main differences in pricing models between EDP ‑ Easy Digital Products and SendOwl?

EDP ‑ Easy Digital Products utilizes a storage-based, flat-rate monthly pricing model that allows for unlimited digital products and sales volume within chosen storage tiers. This provides a predictable cost structure. SendOwl, on the other hand, employs a volume-based pricing model, with tiers determined by annual order and sales limits, as well as storage and product counts. This means costs can increase as sales volume grows. Merchants evaluating the long-term cost of scaling membership should consider which model aligns best with their anticipated growth.

Which app is better for selling online courses?

SendOwl explicitly lists "courses" in its description and features like video streaming and subscriptions, suggesting it is designed to support more complex online learning content. EDP ‑ Easy Digital Products focuses primarily on digital file delivery and licensing, without explicit mention of course-specific features like lesson management or progress tracking. Therefore, SendOwl appears more aligned with the needs of online course creators, though its external platform nature might be a consideration.

How does a native, all-in-one platform compare to specialized external apps?

A native, all-in-one platform integrates directly within the Shopify store, using the existing checkout and customer accounts. This creates a unified customer experience, reduces login friction, keeps traffic on the merchant's site, and enables seamless bundling of physical and digital products. Specialized external apps, while powerful, often require customers to leave the Shopify store for content access, leading to separate logins, disjointed branding, and fragmented customer data. The native approach, as exemplified by Tevello, aims to solve these issues, allowing for keeping customers at home on the brand website and providing a holistic view of customer engagement and sales.

What are the key security features offered by these apps for digital products?

Both apps offer security features to protect digital content. EDP ‑ Easy Digital Products provides license keys, PDF stamping, and download limits. SendOwl offers similar protections, including PDF stamping, expiring download links, content locking, and streaming limits for video. SendOwl's broader set of security features caters to a wider array of digital product types, including video and course content.