Digitally ‑ Digital Products vs. EDP ‑ Easy Digital Products: A Detailed Comparison

Table of Contents

1. Introduction
2. Digitally ‑ Digital Products vs. EDP ‑ Easy Digital Products: At a Glance
3. Core Features and Workflows
4. Storage and File Management
5. Security and Protection Mechanisms
6. Customization and Branding Control
7. Pricing Structure and Long-term Value
8. Integrations and Technical Fit
9. User Experience and Customer Journey
10. The Alternative: Unifying Commerce, Content, and Community Natively
11. Conclusion
12. FAQ

Introduction

Adding digital products to a Shopify storefront presents a unique set of logistical hurdles that differ significantly from shipping physical goods. Merchants must navigate file hosting, instant delivery automation, and content protection while maintaining a professional customer experience. Without the right infrastructure, a store can quickly become bogged down by manual fulfillment tasks and customer support inquiries regarding missing download links or file access issues. Selecting a digital delivery application is a pivotal decision that impacts how a brand scales its intangible offerings, from simple PDF guides to complex software license keys.

Short answer: Choosing between Digitally ‑ Digital Products and EDP ‑ Easy Digital Products depends on whether a merchant prioritizes specific file-count flexibility or larger storage capacities for high-volume downloads. While both apps provide robust delivery mechanisms, stores requiring unified customer journeys often find that native platforms offer a more cohesive way to manage digital and physical inventories without technical fragmentation.

The purpose of this analysis is to provide a feature-by-feature comparison of Digitally ‑ Digital Products and EDP ‑ Easy Digital Products. By examining pricing, storage limits, security features, and integration capabilities, this guide helps merchants identify which tool aligns with their specific operational needs and growth objectives.

Digitally ‑ Digital Products vs. EDP ‑ Easy Digital Products: At a Glance

Core Features and Workflows

Digitally ‑ Digital Products positions itself as a versatile tool for selling e-books, PDFs, and license keys. One of its standout features is the ability to manage digital lotteries, which is a specialized requirement not found in many standard digital delivery apps. The app automates the delivery of keys, promo codes, and vouchers, ensuring that customers receive their unique access credentials immediately upon purchase. This automation extends to both the email delivery and the checkout confirmation page, reducing the time spent on manual fulfillment.

In contrast, EDP ‑ Easy Digital Products focuses on a streamlined workflow for transforming existing Shopify products into digital downloads. The interface allows merchants to upload up to ten files per product or variant. This is particularly useful for bundles or products that require multiple components, such as a software package that includes a manual, a setup file, and a license agreement. Once configured, download buttons appear automatically on the order confirmation page, and a customizable email is triggered.

Both apps support license keys, but they approach the functionality with different secondary tools. Digitally includes QR codes for unique access, which can be useful for physical-to-digital bridge experiences. EDP emphasizes an "advanced license keys feature" that integrates with its broader system for protecting intellectual property. Merchants should evaluate whether they need the specific lottery and QR features of Digitally or the multi-file variant flexibility offered by EDP.

Storage and File Management

Storage capacity is often the primary factor that dictates which plan a merchant selects. Digitally ‑ Digital Products offers a tiered approach starting with 5GB on its free-to-install plan. This increases to 15GB and 30GB on the mid-level plans, eventually reaching unlimited storage on the $24.99 Unlimited plan. However, file size limits are strictly defined on the lower tiers, starting at 100MB per file and scaling up to 2GB. While the 2GB limit can be increased upon request, it represents a potential friction point for merchants selling high-resolution video content or large software installers.

EDP ‑ Easy Digital Products takes a different approach by focusing on much larger storage buckets. Even its first paid tier ($14.99) provides 100GB of storage. This is significantly more space for the price point than many competitors, making it an attractive option for creators with extensive libraries of assets. The tiers scale up to 500GB, catering to power users. While EDP does not explicitly list "unlimited" storage in its standard plan descriptions, the massive initial allocations suggest it is built for merchants with heavy file-hosting requirements.

When comparing plan costs against total course revenue, merchants must look at the cost-per-gigabyte. For a store selling thousands of small PDFs, Digitally's free or low-cost tiers might be sufficient. However, for a photography store selling high-resolution RAW files or a musician selling lossless audio stems, EDP's high storage limits provide better long-term scalability without constant plan upgrades.

Security and Protection Mechanisms

Protecting digital assets from unauthorized sharing is a critical concern for any digital merchant. Both apps offer PDF stamping, a feature that overlays customer-specific information (like their name or email) onto the document. This discourages piracy by making the original purchaser easily identifiable. Digitally ‑ Digital Products includes this feature alongside download limits and expiration dates. By setting a maximum number of downloads or a time-sensitive link, merchants can prevent the "link sharing" phenomenon that often erodes digital sales revenue.

EDP ‑ Easy Digital Products offers similar protection tools, including PDF stamping and download limits, but reserves these for its Pro plans. It also introduces "advanced license keys" and the ability to host files via URL, which can be a more secure method for delivering content hosted on private servers. The inclusion of an API in all EDP plans, including the free tier, suggests a higher level of technical control for merchants who want to build custom security layers or integrate with external DRM (Digital Rights Management) systems.

Before committing to a platform, verifying compatibility details in the official app listing ensures that the security features will work with specific file types. While PDF stamping is common, protection for other file formats like MP4 or ZIP files is generally limited to download count restrictions. Merchants selling highly sensitive software might find EDP's API-first approach more suited to their technical requirements.

Customization and Branding Control

The delivery of a digital product is the "unboxing" experience of the digital world. If the email looks generic or the download page feels disconnected from the store's brand, customer trust can waver. Digitally ‑ Digital Products allows for customization of both emails and download pages. Merchants can adjust the look and feel to match their store's aesthetic, ensuring a seamless transition from the "Buy" button to the "Download" button.

EDP ‑ Easy Digital Products also highlights its customizable email and download button design. The developer, Axel Hardy, has focused on a "user-friendly interface" that allows for branding updates in a few clicks. This is important for merchants who do not have coding skills but want a professional appearance. The ability to design an "elegant email" is a recurring theme in EDP's documentation, signaling that the app is designed with the end-customer's visual experience in mind.

Maintaining brand consistency is about more than just colors and logos; it is about keeping the user within the ecosystem they trust. When merchants focus on keeping customers at home on the brand website, they reduce the likelihood of confusion and support requests. Both apps do a solid job of utilizing Shopify's native checkout and customer accounts, which helps maintain this sense of familiarity throughout the transaction.

Pricing Structure and Long-term Value

The pricing models for these two apps diverge in terms of what they charge for and how they scale. Digitally ‑ Digital Products uses a combination of order volume, storage, and file size limits to differentiate its tiers. The Pro plan at $7.99 is quite affordable for stores just starting to see consistent sales, though it caps at 200 orders per month. This "pay-as-you-grow" model is excellent for small businesses that need to keep overhead low until their revenue justifies a higher spend.

EDP ‑ Easy Digital Products starts its paid tiers at $14.99. While this is more expensive than Digitally's entry-level paid plan, it offers significantly more storage (100GB) and unlimited digital products. For a merchant who has a large catalog but a medium volume of sales, EDP might offer better value. Conversely, for a store with only a few products but very high order volume, Digitally’s Unlimited plan at $24.99 might be more cost-effective than EDP’s higher tiers if storage requirements are modest.

When evaluating these costs, it is wise to consider predictable pricing without hidden transaction fees. Neither app appears to charge a per-transaction commission on top of their monthly fee, which is a major advantage over some marketplace-style digital platforms. However, merchants should carefully project their storage and order growth to avoid being forced into a more expensive plan prematurely.

Integrations and Technical Fit

Technical compatibility is the backbone of a stable e-commerce operation. Digitally ‑ Digital Products works with Shopify Checkout Extensions and customer accounts. This is a significant detail, as Checkout Extensions are part of Shopify’s modern infrastructure, ensuring that the app remains compatible as Shopify continues to update its core platform. It also mentions "digital lottery" as a unique category, which might integrate with specific marketing workflows for stores that use gamification to drive sales.

EDP ‑ Easy Digital Products also supports Checkout Extensions and customer accounts, but it adds API and SMTP support to its feature list. The inclusion of SMTP (Simple Mail Transfer Protocol) is particularly noteworthy. It allows merchants to send delivery emails through their own mail servers (like SendGrid or Mailgun) rather than the app's default server. This can improve email deliverability rates and ensure that digital products do not end up in the customer’s spam folder—a common headache for digital-only brands.

Understanding the "Works With" section is vital for checking merchant feedback and app-store performance signals. If a store relies heavily on specific subscription apps or custom checkout flows, they must ensure the digital delivery app doesn't break those connections. Both apps are built to stay within the Shopify "Customer Account" ecosystem, which is a positive sign for data integrity and customer ease of use.

User Experience and Customer Journey

From a customer’s perspective, the best digital delivery app is the one they never notice. They want to buy a product and have it available immediately. Digitally ‑ Digital Products achieves this through instant delivery to the checkout page and email. The inclusion of QR codes provides an additional layer of convenience, allowing users to scan a code on their desktop screen to download a file directly to their mobile device.

EDP ‑ Easy Digital Products focuses on the "Download Button" experience. By placing a clearly labeled, customizable button on the order confirmation page, it reduces the friction of the customer having to wait for or find an email. Since EDP allows up to ten files per variant, the customer journey is simplified for complex orders; instead of receiving ten separate emails, they can access all their files from a single, organized interface.

Regardless of the app chosen, the goal is to create a frictionless experience. Planning content ROI without surprise overages allows merchants to focus on the quality of their digital goods rather than the mechanics of delivery. When the technical side is handled efficiently, the merchant can spend more time on marketing and product development, which are the real drivers of long-term success.

The Alternative: Unifying Commerce, Content, and Community Natively

While apps like Digitally and EDP solve the immediate problem of file delivery, they often contribute to a larger strategic challenge known as "platform fragmentation." When a merchant uses multiple third-party apps to handle downloads, courses, and communities, the customer data becomes siloed. The customer might have one login for their Shopify account, another for a course platform, and perhaps a third for a community forum. This disjointed experience creates significant support friction and often leads to lower customer retention.

Tevello addresses this by offering an all-in-one native platform that lives entirely inside the Shopify ecosystem. Instead of sending customers to an external site to access their digital purchases, Tevello keeps them on the store's domain. This philosophy ensures that all the key features for courses and communities are unified under a single Shopify login. By reviewing the Shopify App Store listing merchants install from, it becomes clear that the native approach is designed to simplify the merchant's life by leveraging Shopify's own checkout and account systems.

The benefits of this native integration are visible in real-world results. For instance, some brands have seen incredible growth by achieving a 100% improvement in conversion rate after replacing duct-taped systems with a unified platform. When the barrier between buying a product and using it is removed, customers are more likely to return for future purchases. This is a common theme among success stories from brands using native courses, where the focus shifts from managing technology to growing a community.

Beyond just file delivery, a native platform allows for creative bundling that standard download apps struggle to manage. A merchant can sell a physical yoga mat and automatically grant access to an exclusive video series—all within the same transaction and without the customer ever leaving the store. This level of integration is how many see how merchants are earning six figures by increasing their average order value and lifetime customer value. By keeping the experience "at home," merchants reduce technical overhead and create a more professional, high-trust environment for their audience.

Conclusion

For merchants choosing between Digitally ‑ Digital Products and EDP ‑ Easy Digital Products, the decision comes down to the specific technical requirements of their catalog and their budget for storage. Digitally ‑ Digital Products is an excellent choice for those who need unique features like digital lotteries and QR code delivery, especially if they are starting with a smaller budget and lower storage needs. On the other hand, EDP ‑ Easy Digital Products offers a more robust solution for merchants who need to deliver multiple files per variant and require high-capacity storage tiers early in their growth phase.

However, as a store expands its digital offerings to include more complex assets like online courses or gated communities, the limitations of standalone delivery apps can become more apparent. Relying on fragmented systems often leads to increased support tickets and a disconnected brand experience. Strategic growth in the digital space frequently requires a shift toward natively integrated platforms that unify content and commerce. By success stories from brands using native courses, it is evident that keeping the customer journey entirely within the Shopify environment significantly improves retention and reduces operational headaches.

Ultimately, the goal is to build a scalable business that prioritizes the customer's ease of access. Whether you are delivering a single PDF or a multi-module masterclass, the technology should serve the brand, not the other way around. To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Is there a limit to the number of digital products I can sell?

In Digitally ‑ Digital Products, the number of products is limited based on the plan, ranging from 20 on the free plan to unlimited on the highest tier. EDP ‑ Easy Digital Products allows for only three products on its free plan but offers unlimited products on all paid tiers. Merchants with large catalogs should factor these limits into their cost projections.

Can I protect my files from being shared after purchase?

Both apps provide several security measures to discourage file sharing. These include PDF stamping, which adds customer info to documents, as well as download limits that restrict how many times a link can be used. Some plans also offer expiration dates for links, ensuring that access is only granted for a specific window of time.

How does a native, all-in-one platform compare to specialized external apps?

A specialized external app is often designed to do one thing—like deliver a file—very well. However, a native all-in-one platform integrates those delivery functions with broader features like course hosting and community management. The primary advantage of a native platform is that it uses Shopify’s own customer accounts and checkout, which means customers only need one login and never have to leave your site. This reduces support friction and creates a more cohesive brand experience compared to using multiple "duct-taped" apps.

Do these apps handle license keys for software?

Yes, both Digitally and EDP have dedicated license key features. They can automate the delivery of unique keys or promo codes to customers via email or on the checkout page. This is particularly useful for merchants selling software, gaming codes, or membership access to external services. Digitally even offers QR code options for license delivery, which can be useful for certain mobile-focused use cases.