CODEGEN & DELIVERY vs. Conjured Memberships: An In-Depth Comparison

Table of Contents

1. Introduction
2. CODEGEN & DELIVERY vs. Conjured Memberships: At a Glance
3. Deep Dive Comparison
4. The Alternative: Unifying Commerce, Content, and Community Natively
5. Conclusion
6. FAQ

Introduction

Adding digital products, memberships, or exclusive content to a Shopify store is a strategic move that can significantly increase average order value and customer lifetime value. However, the path to implementation often leads merchants toward two different philosophies: simple automated delivery of activation keys or the creation of a robust, perk-based membership ecosystem. Both approaches aim to solve the problem of monetizing digital assets, but they serve very different operational needs. Choosing the wrong tool can lead to technical debt, fragmented customer experiences, and missed revenue opportunities.

Short answer: CODEGEN & DELIVERY is a specialized utility for merchants who need to distribute unique activation codes or serial keys via CSV, while Conjured Memberships is a comprehensive platform for building loyalty-driven membership programs with gated content and recurring perks. For those seeking to unify courses, communities, and commerce within a single, frictionless Shopify-native environment, moving toward an all-in-one platform is often the most sustainable choice for long-term growth.

This comparison provides a feature-by-feature analysis of CODEGEN & DELIVERY and Conjured Memberships. By examining their workflows, pricing models, and integration capabilities, merchants can determine which application aligns with their specific business goals. Whether the objective is to sell software licenses or to build a thriving community of recurring members, understanding the nuances of these tools is essential for a successful launch.

CODEGEN & DELIVERY vs. Conjured Memberships: At a Glance

The following summary provides a high-level overview of how these two applications compare across several critical performance indicators.

Deep Dive Comparison

Functional Purpose and Core Workflows

The primary distinction between these two applications lies in what they actually "deliver" to the customer after a purchase is completed. CODEGEN & DELIVERY, developed by TwoGate inc., is built as a distribution engine for unique, one-time-use data. This is typically used by merchants selling digital products that require external activation, such as software licenses, video game keys, or unique coupon codes for third-party platforms.

The workflow in CODEGEN & DELIVERY revolves around the CSV file. A merchant uploads a list of codes and maps them to specific products or variants. When a customer purchases a linked item, the app pulls a code from the database and displays it on the order confirmation page and within the customer’s order history. This is a linear, transactional process focused on accuracy and delivery rather than ongoing engagement.

Conjured Memberships takes an entirely different approach, focusing on the relationship between the brand and the customer. Instead of delivering a single piece of data, it grants a "status." This status allows the merchant to gate content, offer exclusive discounts, or provide shipping perks. The workflow involves setting up membership tiers and defining the benefits associated with those tiers. It is designed to foster loyalty and generate recurring revenue through a subscription-style model, even if the brand does not primarily sell physical subscriptions.

Content Gating and Digital Delivery

When evaluating digital delivery, it is important to consider how content is accessed. CODEGEN & DELIVERY does not host content itself. It is the bridge between the Shopify purchase and an external system. For example, if a merchant sells a course hosted on a private server, CODEGEN & DELIVERY provides the key the user needs to enter that server. It acts as a gatekeeper of credentials.

In contrast, Conjured Memberships allows for direct gating of content within the Shopify theme. While it is not a dedicated Learning Management System (LMS), it enables merchants to create members-only pages. This makes it a viable option for brands that want to offer "Prime-style" memberships where members get access to a library of downloadables or exclusive blog posts. However, it lacks the sophisticated progress tracking or quiz functionality found in dedicated education platforms.

Customization and Brand Consistency

Maintaining a professional brand image is critical for digital products, where the perceived value is often tied to the user experience. CODEGEN & DELIVERY offers a preview function that allows merchants to see how the activation code screen will appear to the end-user. Because the codes are displayed on the native Shopify "Thank You" page and the "My Account" page, the experience feels relatively integrated, though the design options for the delivery box itself are somewhat limited to functional displays.

Conjured Memberships provides more robust customization options. It allows for fully customizable HTML and emails, ensuring that the membership portal and all automated communications match the store’s branding. This is essential for membership programs where the user interacts with the portal frequently to check their perks or access gated content. The goal here is a seamless transition from the storefront to the member area, which Conjured achieves by integrating directly with the Shopify theme.

Pricing Structure and Scalability

Pricing is often the deciding factor for growing businesses, and these two apps represent very different financial commitments. CODEGEN & DELIVERY offers a "Free to install" plan, which is attractive for new merchants testing the waters. However, its "Enterprise" plan jumps to $99 per month. While this plan mentions that custom requirements and fee structures are available upon inquiry, the high entry point for the paid tier suggests it is aimed at established vendors with high-volume serial key needs.

Conjured Memberships offers a more granular pricing ladder. Starting with a free development plan for partners, it moves to a $9.99 "Limited Special" and a $19 "Starter" plan. For scaling brands, the $69 "Growth" plan offers lower transaction fees, which is a critical consideration for high-volume membership programs. This tiered approach allows a merchant to start small and pay more only as their membership base generates more revenue.

Integrations and Ecosystem Fit

The utility of a Shopify app is often defined by how well it "plays" with other tools. CODEGEN & DELIVERY is a focused tool with no listed external integrations beyond the core Shopify account and checkout pages. This simplicity is a strength for its specific use case, but it means merchants must manually handle any marketing or follow-up logic.

Conjured Memberships, however, boasts a wide array of integrations. It works with Shopify Flow, Klaviyo, Mailchimp, and Sendgrid, allowing merchants to trigger complex email sequences based on membership status. It also integrates with churn management tools like Churnbuster and loyalty apps like CreditsYard. This makes it a powerful component of a larger marketing stack, enabling sophisticated retention strategies that go beyond simple product delivery.

User Experience and Support

Reliability is the most important factor in digital delivery. If a customer pays for a digital product and cannot access it immediately, support tickets will spike. CODEGEN & DELIVERY is a newer or less-reviewed entry in the space, with zero reviews currently listed. This doesn’t necessarily mean the app is non-functional, but it does mean merchants are taking a "pioneer" risk without public social proof of its reliability or the developer's support responsiveness.

Conjured Memberships is a well-established player with 77 reviews and a 4.7-rating. This history suggests a reliable product and a responsive support team. The developer specifically mentions that support is provided by the people who built the app, which is a significant trust signal for merchants who might need technical assistance when setting up complex membership rules or CSS customizations.

The Alternative: Unifying Commerce, Content, and Community Natively

While both CODEGEN & DELIVERY and Conjured Memberships provide valuable services, they often solve only one piece of the puzzle. This leads to what many experts call "platform fragmentation." A merchant might use one app for code delivery, another for a community forum, and yet another for hosting video content. This duct-taped approach creates a disjointed experience for the customer, who may have to navigate multiple logins or deal with inconsistent branding across different subdomains.

The modern alternative is to move toward a Shopify-native, all-in-one platform that brings everything "home." By keeping customers within the Shopify ecosystem, brands can eliminate the friction of separate logins and third-party checkouts. This philosophy is the foundation of Tevello, which focuses on all the key features for courses and communities without forcing users to leave the store they just purchased from. When content, community, and commerce live in one place, the technical overhead for the merchant drops significantly.

For instance, strategies for selling over 4,000 digital courses natively show that when the learning experience is part of the brand’s own site, customer trust and conversion rates increase. In this specific case, a brand managed to generate over $112,000 in revenue by simply making digital education as easy to buy and access as a physical product. This is the power of native integration with Shopify checkout and accounts; there are no "activation codes" to copy and paste, and no external membership portals to navigate.

Furthermore, the financial benefits of a unified system are clear when evaluating the long-term cost of scaling membership. Instead of paying per-user fees or high transaction percentages that eat into margins, merchants can utilize a flat-rate plan that supports unlimited members. This predictability allows business owners to focus on growth rather than managing fluctuating app costs.

Many brands have found success by bundling physical kits with on-demand digital courses, a strategy that significantly boosts the returning customer rate. When a customer buys a physical product and instantly sees an associated course in their existing Shopify account, the perceived value of the purchase doubles. This level of cohesion is difficult to achieve with fragmented apps but becomes second nature on a native platform.

By reviewing the Shopify App Store listing merchants install from, it becomes evident that high-performing stores prioritize apps with strong trust signals and a history of solving complex problems simply. Whether it is how one brand sold $112K+ by bundling courses or how a store achieved a 59% returning customer rate, the data consistently points toward native unification as the superior growth strategy.

If unifying your stack is a priority, start by avoiding per-user fees as the community scales. This ensures that your success isn't penalized by rising costs. By verifying compatibility details in the official app listing, you can see how a native tool replaces multiple disconnected apps, providing a unified login that reduces customer support friction.

Merchants can see how merchants are earning six figures and read success stories from brands using native courses to understand how this shift impacts the bottom line. Moving away from "activation codes" and toward a fully hosted digital home is more than a technical upgrade; it is a commitment to a better customer experience. Before committing to a fragmented setup, assessing app-store ratings as a trust signal can provide the clarity needed to make a long-term investment in your brand's digital future.

Conclusion

For merchants choosing between CODEGEN & DELIVERY and Conjured Memberships, the decision comes down to the nature of the digital asset being sold. If you are strictly selling software licenses or unique serial keys that customers must use on a third-party platform, CODEGEN & DELIVERY offers a simple, CSV-driven path to distribution. It is a utility tool designed for a specific, transactional task. If you are looking to build a brand around exclusivity, recurring perks, and basic gated content, Conjured Memberships provides a more relationship-focused feature set with better marketing integrations.

However, as e-commerce continues to evolve, the line between product and content is blurring. Successful merchants are no longer just "delivering codes"; they are building comprehensive digital experiences. Relying on specialized external apps often leads to a "duct-taped" system that frustrates customers with multiple logins and inconsistent branding. Transitioning to a native, all-in-one platform allows you to bundle digital courses with physical products, host a community, and manage your entire business through the Shopify admin you already know.

The strategic advantage of a unified system is clear: it reduces technical friction and increases the lifetime value of every customer. By keeping the entire experience "at home," you ensure that your brand remains the central point of contact for your community. To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What is the main difference between CODEGEN & DELIVERY and Conjured Memberships?

CODEGEN & DELIVERY is designed specifically for the distribution of unique activation codes or serial keys via CSV upload, making it ideal for software or license resellers. Conjured Memberships focuses on building loyalty programs that offer recurring perks like free shipping or access to gated content, aiming to increase customer retention rather than just delivering a single code.

Can I use CODEGEN & DELIVERY to host my online course videos?

No, CODEGEN & DELIVERY does not host content. It is a distribution tool for codes. You would need to host your videos on another platform and use this app only to send the access keys to your customers after their purchase.

Does Conjured Memberships support recurring billing?

Yes, Conjured Memberships is built to generate recurring revenue by offering membership tiers. While it integrates with Shopify’s native checkout, it is designed to manage the perks and access that come with a subscription-style relationship with your brand.

How does a native, all-in-one platform compare to specialized external apps?

A native, all-in-one platform integrates directly into your Shopify theme and uses the existing Shopify customer accounts for access. This eliminates the need for separate logins and reduces the risk of "broken" customer data. While specialized apps solve one specific problem, a native platform provides a cohesive experience for courses, communities, and digital products, often at a more predictable pricing without hidden transaction fees.