Top Membership Sites Examples: Boost Your Community

Unlocking the Power of Membership: A World of Exclusive Access

The way we interact with content and communities has fundamentally changed. Gone are the days of single purchases and fragmented information. The membership model offers ongoing engagement, exclusive access, and recurring revenue. This evolution, taking inspiration from traditional subscription services like book clubs and early online forums, has reshaped how businesses, creators, and educators connect with their audience.

From online learning platforms with specialized courses to fitness communities offering personalized workout plans, successful membership sites foster a sense of belonging and deliver consistent value. The key to their effectiveness? A blend of exclusive content, a vibrant community, and a recurring revenue stream that benefits both the business and its members.

For Shopify store owners and artisans selling handcrafted goods, understanding the power of membership is essential for growth in today’s competitive market. Imagine cultivating a loyal customer base with exclusive access to new products, behind-the-scenes content, or online workshops.

Exploring Successful Membership Models

This listicle will explore 10 diverse membership site examples across wellness, education, and online communities, showcasing the versatility of this powerful model.

• Wellness: Explore examples of successful wellness membership sites.
• Education: Discover how educational platforms utilize membership models.
• Online Communities: See how online communities leverage memberships for engagement.

By understanding the diverse applications of membership models, you can gain valuable insights into their mechanics, success factors, and how to implement these strategies for your own thriving online business.

1. MasterClass

MasterClass has carved its own unique space in online learning. It’s a compelling example of a successful membership site offering a premium learning experience with classes taught by world-renowned experts and celebrities. For Shopify store owners and arts and crafts businesses, MasterClass can be a source of inspiration and practical knowledge.

This depends, of course, on the class. From Gordon Ramsay's cooking techniques to Annie Leibovitz’s photography insights and Neil Gaiman’s storytelling mastery, the platform offers a diverse range of subjects. Its appeal lies in the access it provides to the wisdom and experience of giants in their industries.

MasterClass stands out with its high-quality video production. These often resemble mini-documentaries more than typical online courses. Each class includes workbooks and extra materials to enhance learning. Members also get access to community forums, allowing interaction and discussion with fellow learners.

The annual membership provides an all-access pass to the entire content library. Users can explore a variety of topics at their own pace. The mobile app increases accessibility, enabling learning on the go.

Features and Benefits

• High-quality video production: MasterClass boasts cinematic production values, making learning visually appealing.
• Celebrity instructors: Learn from the best, gaining unique perspectives and insider knowledge.
• Workbooks and supplementary materials: Reinforce learning with downloadable resources.
• Access to community forums: Connect with other learners and share insights.
• Annual membership model: Enjoy unlimited access to all classes for a single annual fee.
• Mobile app: Learn anywhere, anytime.

Pros

• Instructor expertise and recognition: Learn from true masters.
• High production quality: Enjoy an immersive learning experience.
• Diverse range of topics: Explore a wide variety of subjects.
• Straightforward pricing model: An easy-to-understand annual membership.
• Mobile app: Learn at your convenience.

Cons

• Higher price point: The premium experience comes at a premium price.
• Limited instructor interaction: Interaction is mainly through forums.
• More inspirational than practical: Content might not be deep enough for seasoned professionals.
• No certifications: MasterClass focuses on knowledge, not formal certification.

Tips for Maximizing Your MasterClass Membership

• Sales: Wait for annual sales for a discount.
• Workbooks: Use the workbooks alongside videos for better learning.
• Community: Participate in discussions.
• Schedule: Create a learning schedule to make the most of your membership.

MasterClass gained popularity through celebrity-focused marketing, spearheaded by founder David Rogier and co-founder Aaron Rasmussen. The platform used the star power of its instructors to attract a wide audience. You might be interested in: Creating Online Courses: Expert Tips for Success for insights into developing your own online learning programs. By offering access to high-profile figures and polished content, MasterClass is a leader in online education. This combination of talent and production value justifies its place on this list of exemplary membership sites.

2. Peloton

Peloton has redefined the fitness world by combining at-home workouts with a vibrant online community. It's not simply selling exercise bikes and treadmills; it's offering a complete fitness membership platform. Thousands of live and on-demand classes are available, covering everything from cycling and running to strength training, yoga, and more. While the hardware is stylish and technologically advanced, the digital membership itself can be used independently. This makes it accessible to a broader range of people, whether or not they own Peloton equipment. This flexibility is a key factor in its inclusion on this list of top membership site examples.

Peloton's success comes from its engaging instructors, its massive class library, and the strong sense of community it creates. Features like performance tracking, leaderboards, and instructor-led programs keep users motivated and on track. The platform caters to every fitness level, from beginners to experienced athletes. Class options range from quick 20-minute HIIT workouts for busy professionals to multi-week training programs designed for specific fitness goals. Live special event rides and artist series featuring particular musicians add another dimension to user engagement. Peloton's popularity got a significant boost from charismatic instructors like Cody Rigsby, Robin Arzón, and Alex Toussaint, plus endorsements from celebrity users such as Hugh Jackman, Lizzo, and Michelle Obama. This mix of high-quality content and effective community building has put Peloton at the forefront of the digital fitness world. You might find helpful information in our guide on Top Community Engagement Strategies to gain insights on building your own thriving online community.

Features

• Live and on-demand fitness classes
• Performance tracking and metrics
• Leaderboards and community features
• Multiple workout types (cycling, running, strength, yoga, etc.)
• Instructor-led programs and challenges

Pros

• High-energy, motivational instructors
• Extensive library of classes for all fitness levels
• Strong community aspect with leaderboards
• Regular new content releases
• Ability to workout anywhere with the digital-only membership

Cons

• Full experience requires expensive equipment purchase
• Monthly subscription cost in addition to equipment
• Some features are limited to Peloton hardware owners

Examples

• 20-minute HIIT workouts for busy professionals
• Multi-week training programs for specific goals
• Live special event rides with thousands of participants
• Artist series featuring music from specific musicians

Tips for Shopify Store Owners and Arts & Crafts Business Owners Considering Membership Models

• Try before you buy: Like Peloton's digital-only option, think about offering a trial or freemium version of your membership. This lets potential members see the value you offer firsthand.
• Curated content is key: Peloton's diverse class library caters to a variety of needs and preferences. In the same way, tailor your membership content to specific interests and skill levels within your particular area.
• Community is paramount: Encourage a sense of belonging among your members. Create chances for interaction, feedback, and collaboration.
• Gamification works: Consider adding features like challenges, point systems, and leaderboards to encourage participation and boost engagement within your membership.

Tips for Using Peloton

• Try the digital membership before buying equipment.
• Combine classes to personalize workout routines.
• Join challenges to maintain motivation.
• Use hashtags to connect with other members who share similar interests.

Visit Peloton

3. Calm

Calm is a leading example of a successful membership site dedicated to digital wellness. It offers a subscription-based platform for meditation and sleep improvement, appealing to a wide audience, from busy entrepreneurs like Shopify store owners to creative individuals such as arts and crafts business owners. Its popularity comes from its easy-to-understand approach to mindfulness and its concentration on providing tools for stress reduction and better sleep, essential for anyone managing the pressures of a business.

This app offers a curated library of content designed to encourage relaxation and mental well-being. Features include:

• Daily Guided Meditations: Short, focused meditations ideal for incorporating mindfulness into a daily routine.
• Sleep Stories: Soothing narratives designed to help users fall asleep, often read by celebrities. Examples include stories narrated by Matthew McConaughey and Stephen Fry.
• Breathing Exercises: Guided breathing techniques to help manage stress and anxiety. The "Emergency SOS Meditation" is a helpful tool for immediate anxiety relief.
• Music Tracks: Curated playlists for focus, relaxation, and sleep.
• Masterclasses: In-depth sessions led by mindfulness experts like Tara Brach, providing more advanced teachings and practices. The "7 Days of Calm" series is a great starting point for beginners.

Why Calm Is Featured on This List

Calm showcases the power of membership sites to deliver valuable digital content addressing a specific need. Its success is based on a user-friendly interface with attractive visuals and a consistent release of fresh content, keeping users engaged and subscribed. The app's recognition as Apple's App of the Year in 2017, boosted by endorsements from celebrities like LeBron James, Harry Styles, and Laura Dern, further cemented its market position. Co-founders Michael Acton Smith and Alex Tew recognized a growing need for accessible mindfulness tools and effectively used celebrity endorsements to increase the app's visibility.

Pros and Cons of Calm

Pros:

• User-friendly interface with appealing visuals
• Content for both beginners and experienced meditators
• Regular updates with new content
• Offline access to downloaded content, helpful for travel or areas with limited internet connectivity
• Progress tracking to monitor meditation and sleep patterns

Cons:

• Limited free content might discourage some users
• Celebrity narrators, while appealing to some, can be distracting for others
• The content library, while large, is not as comprehensive as some competitors

Tips for Using Calm

Tips for Shopify Store Owners and Arts & Crafts Business Owners:

• Set Reminders: Incorporate Calm into your daily schedule with reminders to maintain a regular mindfulness practice. This can be especially beneficial during stressful business periods.
• Experiment With Narrators: Find voices that you connect with and promote relaxation, not distraction.
• Use the Emergency SOS Meditation: Remember this tool for managing acute stress or anxiety related to business pressures.
• Download Content for Offline Use: Access your favorite meditations and sleep stories even when traveling for craft fairs, sourcing materials, or attending conferences.

By offering quality content and a smooth user experience, Calm illustrates how a membership site can connect with its target audience and establish a loyal subscriber base. Its focus on mental well-being is a valuable asset for entrepreneurs and creatives looking for tools to manage stress and enhance focus, ultimately contributing to their overall success.

4. Skillshare

Skillshare (www.skillshare.com) stands out as a vibrant online learning community. It caters to creatives, entrepreneurs, and anyone looking to broaden their skillset. The platform's emphasis on project-based learning makes it especially valuable for Shopify store owners and arts and crafts business owners. They can hone their craft, refine marketing strategies, or sharpen their business acumen.

Skillshare prioritizes practical application over passive learning. Members build tangible portfolios while learning from industry experts. This hands-on approach helps solidify their understanding and translate knowledge into real-world results.

The platform’s growing popularity is due to several factors. Its accessible pricing model, compared to traditional online courses, is a big draw. The extensive library of creative and business-related topics also adds to its appeal. Plus, the involvement of well-known instructors, like Emily Schuman, Seth Godin, and Jessica Hische, elevates its credibility. Strategic partnerships with companies like Lululemon and Adobe further enhance Skillshare's standing in online education.

Key Features and Benefits

• Project-Based Learning: Learning by doing is at Skillshare’s core. Classes incorporate projects, allowing students to apply new knowledge. This active participation fosters deeper understanding and skill development. For instance, a graphic design course might task students with designing a logo for a hypothetical brand.

• Short, Manageable Lessons: Busy schedules are no longer an obstacle to learning. Skillshare’s classes are divided into bite-sized lessons. This makes it easy to integrate learning into even the most packed day.

• Community Project Galleries: Students share their work and receive feedback in dedicated project galleries. This creates a supportive learning environment and facilitates connection with other creators. It's a valuable platform for growth and collaboration.

• Downloadable Resources: Class materials are downloadable for offline access, ideal for learning on the go. This feature is particularly helpful for Shopify store owners travelling for business or attending craft fairs.

• Wide Variety of Topics: Skillshare boasts an expansive catalog catering to a range of interests. From graphic design fundamentals with Aaron Draplin to productivity masterclasses with Thomas Frank, there's something for everyone. Shopify store owners can explore photography for product shots (including Chase Jarvis’s popular iPhone photography class), marketing strategies, and even illustration techniques with artists like Lisk Feng.

Pros and Cons

Pros:

• Affordable subscription model
• Diverse range of creative and business topics
• Project-based learning for practical application
• Continuously updated with fresh content
• Suitable for both beginner and advanced learners

Cons:

• Instructor quality can be inconsistent
• Less structured than formal educational programs
• Limited coverage of advanced technical subjects
• No formal certifications provided

Tips for Shopify Store Owners and Arts & Crafts Business Owners

• Create Projects for Each Class: Don't just passively watch. Actively engage by completing the class projects. Consider tailoring projects to your specific business needs. For example, try a new photography technique on your product photos.

• Share Your Work in the Project Galleries: Receive valuable feedback from the community and connect with fellow creators. It's a great way to build relationships and gain insights.

• Use Class Suggestions to Build a Learning Pathway: Skillshare’s recommendations can help you craft a personalized learning journey aligned with your goals. Begin with a beginner course in social media marketing and progress to more advanced strategies.

• Download Classes for Offline Viewing: Learn during your commute or while travelling to craft fairs. Maximize your time and learn at your convenience.

Skillshare earns its spot on this list by offering an affordable and accessible way to learn. Creative entrepreneurs can enhance their skills, explore new techniques, and maintain their competitive edge. The focus on practical application through projects makes it especially relevant for Shopify store owners and arts and crafts business owners. They can directly apply new knowledge to their businesses and see tangible results.

5. Patreon

Patreon has changed how creators interact with their audience and earn money. This membership platform lets creators run subscription services for their fans, building closer relationships and offering a predictable income stream. It’s ideal for artists, writers, musicians, podcasters, and other content creators who want recurring support from their fans in exchange for exclusive content and benefits.

Patreon offers several membership tiers with different benefits. This lets creators cater to different budgets and fan engagement levels. A lower tier might give access to a patron-only feed, while higher tiers could include merchandise, early access to content, or direct interaction with the creator. Successful Patreon campaigns include Amanda Palmer offering exclusive music and art, CGP Grey providing bonus podcast content, PhilosophyTube offering early video access, and The Last Podcast on the Left with exclusive episodes. These creators show the platform's flexibility across various content formats, from writing and music to video and audio.

Patreon handles payment processing and membership management, simplifying administrative tasks for creators. Its built-in community features, like patron-only communication channels, further enhance the creator-fan connection. This direct relationship offers valuable feedback and fosters a sense of belonging among patrons. For other recurring revenue options, you might be interested in: Our guide on making money with courses and communities.

The platform's popularity comes from its ability to empower creators to stay creatively independent. By offering a sustainable revenue model, Patreon lets creators focus on producing quality content without relying solely on advertising or sponsorships. Co-founders Jack Conte and Sam Yam envisioned a platform where fans could directly support artists, and early adopters like Amanda Palmer and Crash Course helped establish Patreon in the creator economy. Today, top creators earn six figures annually through the platform.

However, Patreon has its downsides. Platform fees, from 8-12% of income, can reduce earnings. Creators must also consistently create content to keep patrons, and discoverability can be difficult. Since Patreon relies on creators bringing their own audience, promotion on other platforms is essential.

Pros:

• Sustainable revenue model for creators
• High level of customization for membership tiers
• Handles payment processing and membership management
• Built-in community features
• Allows creators to maintain creative independence

Cons:

• Platform fees (8-12% of income)
• Requires consistent content creation
• Discoverability is limited (creators must bring their own audience)
• Dependent on creator for content quality and consistency

Tips for Shopify Store Owners and Arts and Crafts Business Owners Using Patreon:

• Offer Meaningful Benefits at Each Membership Tier: Consider exclusive discounts, early product access, behind-the-scenes content, or personalized advice.
• Maintain a Consistent Posting Schedule: Regular updates keep patrons engaged and demonstrate value.
• Engage Regularly with Your Community: Respond to comments, ask for feedback, and build community.
• Be Transparent About How Patron Support Is Used: Explain how contributions help your business.
• Promote Your Patreon on All Other Platforms: Let your followers on social media, your website, and your email list know about your Patreon page.

Patreon is a powerful tool for Shopify store owners and arts and crafts businesses to build a loyal customer base and create recurring revenue. Offering exclusive content and building a strong community can turn casual customers into dedicated patrons who actively support your creative work.

6. LinkedIn Learning (Formerly Lynda.com)

LinkedIn Learning (formerly Lynda.com) (www.linkedin.com/learning) offers a robust platform for professional development. It boasts a comprehensive library of high-quality video courses spanning business, creative, and technology disciplines. Its integration with LinkedIn is particularly valuable. It allows users to showcase learned skills and boost professional profiles. This presents a significant advantage for Shopify store owners and arts and crafts business owners alike, helping them build credibility and attract customers.

Unlike platforms designed for hobbyists, LinkedIn Learning emphasizes professional skills development. Courses are taught by industry experts, making it ideal for entrepreneurs looking to upskill. Key areas covered include digital marketing, project management, and financial analysis—all crucial for running a thriving online business.

Features and Benefits

• Over 16,000 Courses: The platform covers a vast range of topics, from the technical (like Excel and Python) to the strategic (like project management and digital marketing). This breadth caters to diverse learning needs, whether you're aiming to refine your SEO, master photography techniques, or sharpen your business acumen.

• Course Completion Certificates: Upon finishing a course, you receive a certificate. This can be displayed on your LinkedIn profile, adding verifiable credentials to your online presence. This builds trust with potential customers and demonstrates your commitment to ongoing professional growth.

• LinkedIn Integration: The seamless integration with LinkedIn allows you to easily share completed courses and newly acquired skills directly on your profile. This strengthens your professional brand and increases visibility to potential clients and collaborators.

• Personalized Recommendations: LinkedIn Learning provides personalized course recommendations tailored to your job title and skills. This ensures you discover relevant content to address your specific business needs.

• Learning Paths: Curated learning paths offer a structured approach to mastering a specific skill set. For example, a "Digital Marketing" learning path might encompass courses on SEO, social media marketing, and email marketing, providing a well-rounded understanding of the field.

Pros

• High-Quality, Professional Instructors: Courses are led by recognized experts in their respective fields, ensuring accurate and up-to-date information.

• Comprehensive Business and Technical Topics: The platform covers a wide spectrum of subjects relevant to business owners, from marketing and finance to technology and creative skills.

• Structured Learning Paths for Career Advancement: These learning paths offer a clear roadmap for skill acquisition, facilitating professional goal achievement.

• Regularly Updated Content: Courses are regularly updated to reflect the latest industry trends and best practices.

• Valuable Certificates: Course completion certificates enhance your LinkedIn profile, offering tangible proof of your skills and commitment to professional development.

Cons

• Limited Community Interaction: Compared to platforms like Skillshare, LinkedIn Learning offers fewer opportunities for peer-to-peer interaction and feedback.

• Higher Price Point: The subscription cost may be a factor for budget-conscious business owners.

• Potential for Outdated Content: Despite regular updates, some courses can become outdated in rapidly evolving fields.

Examples for Shopify and Arts & Crafts Business Owners

• Excel Essential Training: Perfect for mastering spreadsheet skills for inventory management, sales tracking, and financial analysis.

• Digital Marketing Strategies: Learn how to effectively promote your online store and connect with your target audience.

• Photography Foundations: Enhance your product photography skills for more compelling online listings.

• Project Management Foundations: Learn to efficiently manage projects, from product development to marketing campaigns.

Tips for Maximizing LinkedIn Learning

• Utilize Learning Paths: Focus on learning paths rather than individual courses for a comprehensive approach to skill development.

• Download Courses: Download courses for offline viewing, allowing you to learn on the go.

• Adjust Video Speed: Speed up videos to consume content more efficiently.

• Take Quizzes: Reinforce learning by taking practice quizzes.

• Showcase Certificates: Add completed courses and certificates to your LinkedIn profile to highlight your expertise.

Popularity and Evolution

LinkedIn Learning’s popularity surged after LinkedIn's acquisition of Lynda.com in 2015. Lynda.com, founded by Lynda Weinman, was already a respected online learning platform. The acquisition expanded its reach and integrated it seamlessly into the professional networking environment. This integration is a key differentiator for LinkedIn Learning. It empowers users to use their acquired knowledge for career advancement and professional branding. It's a valuable tool for anyone seeking to upskill, particularly Shopify store owners and arts and crafts business owners. They can leverage the platform to gain a competitive advantage and build credibility within their respective markets.

7. Headspace

Headspace is a popular subscription-based meditation and mindfulness app. It aims to make these practices accessible to everyone, from beginners to seasoned meditators. Its structured approach and friendly style have made it a compelling example of a successful membership site. This model could be a great source of inspiration for tiered-access structures in your own Shopify store or arts and crafts business.

Headspace offers a wide variety of content. This includes guided meditations, sleep sounds and stories, focus music, and mindful movement exercises. At its core are structured meditation courses, perfect for beginners needing guidance. These courses introduce fundamental concepts and techniques, gradually building upon each lesson.

Beyond the basics, Headspace offers specialized content for specific needs. This includes managing stress, improving sleep, and increasing focus. Features like SOS exercises for anxiety and mindful workouts demonstrate the app's commitment to well-being.

For Shopify store owners and artists, Headspace's approach to stress management can be particularly helpful. Running a business comes with its own set of pressures. Imagine offering similar tiered memberships in your own business. You could offer basic access to products or services, with premium access unlocking exclusive content, personalized coaching, or a community forum.

Features and Benefits

• Structured Meditation Courses: Perfect for beginners, providing a structured learning path.
• Sleep Content: Sleepcasts, soundscapes, and stories designed to improve sleep quality.
• Focus Music & Mindful Workouts: Curated music and movement to enhance concentration and productivity.
• SOS Exercises: Quick exercises for managing anxiety and stress.
• Animation and Visuals: Engaging animations explain complex mindfulness concepts simply.

Pros

• Excellent for beginners with its structured and progressive learning.
• Friendly and approachable style with engaging animations.
• Science-backed mindfulness practices.
• Wide variety of meditation lengths (1-20+ minutes) to suit any schedule.
• Specialized content addressing specific needs like stress, sleep, and focus.

Cons

• Limited free content may be a barrier for some.
• Some users may not prefer the narrator's voice.
• Less advanced content than some competitors.
• Higher price than other meditation apps.

Examples of Content

• Basics Courses: Foundational courses for beginners.
• Sleepcasts: Bedtime stories and soundscapes for adults.
• Mindful Cardio: Mindfulness-based workout sessions.
• Focus Music: Music designed to improve concentration and productivity.

Tips for Implementation

• Begin with the Basics courses for a strong foundation.
• Utilize the daily reminder feature for consistency.
• Experiment with different meditation lengths.
• Explore both animated and audio-only content.

Headspace’s Rise to Popularity

Headspace, co-founded by Andy Puddicombe and Rich Pierson, gained recognition through Andy's TED Talk on mindfulness. Partnerships with corporations like Google and Nike for employee wellness further boosted its popularity. This strategic use of partnerships and public speaking is a valuable lesson for any business looking to grow.

Headspace's success shows how a well-structured membership model can deliver valuable content and cultivate a loyal following. Consider how these principles can be applied to your business. Perhaps you could offer exclusive tutorials, early product access, or a members-only forum. By learning from successful membership sites like Headspace, you can unlock new avenues for growth and customer engagement.

8. Kajabi

Kajabi (www.kajabi.com) is a powerful all-in-one platform built for entrepreneurs scaling their online businesses, especially those focused on membership sites. More than just a membership platform, Kajabi provides tools for product creation, marketing, sales, and delivery all within a single ecosystem. This makes it especially attractive to Shopify store owners and arts and crafts business owners looking to expand beyond physical products and generate recurring revenue through digital offerings.

For Shopify store owners, Kajabi allows the creation of exclusive membership communities. These communities can offer premium content, tutorials, or early access to new product launches. Imagine offering a monthly membership featuring exclusive crafting tutorials, patterns, or supplier discounts. This can enhance customer loyalty and increase average order value.

Arts and crafts business owners can also leverage Kajabi to host online workshops, courses, and communities. This expands income streams and reaches a wider audience beyond their local customer base. These digital offerings can supplement existing revenue and build a stronger online presence.

Features and Benefits

Kajabi boasts a variety of features that streamline business operations. Here are a few key advantages:

• All-in-one solution: Manage everything from website hosting to email marketing in one place. This simplifies workflows for busy entrepreneurs.
• Robust Marketing Automation: Automate sales funnels, email sequences, and the membership onboarding process.
• Professional Templates: Use professionally designed templates for websites, landing pages, and marketing materials for a polished, professional look.
• Strong Security and Reliable Hosting: Kajabi’s infrastructure and security measures ensure content is safe and readily accessible.
• Native Mobile App for Members: Offer a seamless mobile experience for members accessing content on the go.

Pros and Cons

Like any platform, Kajabi has its advantages and disadvantages:

Examples of Successful Kajabi Users

Several well-known entrepreneurs use Kajabi to power their online businesses:

• Brendon Burchard's High Performance Academy
• Amy Porterfield's Digital Course Academy
• James Wedmore's Business By Design
• Chalene Johnson's 131 Method

These examples highlight Kajabi's versatility and effectiveness across various niches. The platform's success is linked to the achievements of these prominent figures, along with co-founders Kenny Rueter and Travis Rosser's commitment to empowering entrepreneurs. Kajabi has reportedly facilitated over $1.5 billion in sales, solidifying its market position.

Tips for Implementing Kajabi

Here are some tips for getting started with Kajabi:

• Start simple: Begin with a basic membership and gradually add features and content.
• Automate your sales: Use Kajabi's pipeline feature to automate sales processes and nurture leads.
• Utilize training resources: Kajabi University offers extensive training materials.
• Use templates: Leverage pre-built templates to expedite setup and customize them for your brand.

Kajabi's comprehensive features and focus on creators make it a compelling option. While the cost may be higher than using separate tools, the consolidated approach offers significant value for entrepreneurs seeking an all-in-one solution for building and scaling membership businesses. This is particularly true for Shopify store owners and arts and crafts businesses wanting to diversify revenue and build stronger customer relationships through exclusive digital content.

9. Teachable

Teachable empowers creators, including Shopify store owners and arts and crafts business owners, to build and sell online courses and memberships. What makes it stand out? Its accessibility. No technical expertise is required. Teachable handles the complex backend, letting you concentrate on content creation and audience engagement. This makes it a strong contender on our list of top membership site examples, especially for newcomers to online education.

Teachable's popularity comes from its user-friendly interface and extensive features. Founded by Ankur Nagpal, the platform now serves over 100,000 creators, including big names like Pat Flynn and several New York Times bestselling authors. It gained traction by offering a simplified solution for sharing knowledge and skills without technical barriers.

Features and Benefits

• Course Creation Tools: Easily create dynamic courses with various media: video, audio, text, and quizzes.

• Customizable Sales Pages: Design professional sales pages that reflect your brand and resonate with your target audience.

• Integrated Payment Processing: Manage payments smoothly and securely using Teachable's built-in system.

• Student Management System: Oversee student enrollment, track progress, and facilitate communication.

• Drip Content Scheduling: Release content gradually to maintain student interest and prevent information overload.

• Certificates of Completion: Award certificates upon course completion, adding value and a sense of achievement.

Real-World Examples and Case Studies

• Pat Flynn's Power-Up Podcasting: This course teaches aspiring podcasters how to launch, grow, and monetize their podcasts.

• Angela Fehr's Watercolor College: This platform offers diverse watercolor painting courses for all skill levels.

• Matt D'Avella's Slow Growth Academy: This academy provides courses on minimalist living, productivity, and filmmaking.

• Justin Jackson's MegaMaker: This program helps creators build and launch successful online businesses.

These examples showcase Teachable’s adaptability across various niches and its capacity to support both established and emerging creators.

Pros

• User-Friendly: No technical skills are needed, making it perfect for beginners.

• Unlimited Students and Courses: Host unlimited students and courses, even on basic plans.

• Automated VAT/Sales Tax Handling: Simplifies tax management for global sales.

• Customizable Branding: Adapt your school’s look to match your brand identity.

• Built-in Marketing Tools and Affiliate Programs: Promote your courses and widen your audience.

Cons

• Transaction Fees: Lower-tier plans have transaction fees on each sale.

• Limited Marketing Automation: Offers less sophisticated marketing automation than all-in-one platforms.

• Basic Membership Features: Provides fewer advanced membership features than dedicated platforms.

• Additional Payment Processor Fees: Be aware of possible extra fees with external payment gateways.

Tips for Shopify Store Owners and Arts & Crafts Business Owners

• Bundling: Use Teachable's bundling option to create tiered packages with different levels of access and value. This works especially well for combining physical products from your Shopify store with online learning content.

• Coupons: Utilize coupons for targeted promotions and boost sales.

• Affiliate Program: Create an affiliate program to encourage others to promote your courses and extend your reach.

• Drip Content: Use drip content to keep students engaged, avoid overwhelm, and foster consistent learning.

Using Teachable effectively, Shopify store owners can enrich their products with valuable educational content, and arts and crafts business owners can monetize their skills by creating and selling online courses. Its user-friendliness and strong features make it a powerful tool for building and growing an online education business.

10. Medium

Medium is a well-known online publishing platform with a compelling membership model. This makes it a relevant example for Shopify store owners and arts and crafts businesses looking to engage their audience and perhaps even create recurring revenue. It demonstrates how a content-driven approach can cultivate a loyal community. Even if you're not selling articles, the principles of offering valuable content to subscribers are readily applicable.

Medium operates as a hybrid platform, hosting both individual writers and publications. Subscribers gain unlimited access to a vast library of articles on a wide range of topics, from entrepreneurship and marketing to creative writing and personal development. This "all-access" model appeals to readers who value a consistent stream of high-quality content.

For creators, Medium's Partner Program compensates writers based on member reading time and engagement. This model encourages producing engaging content that resonates with the platform's audience.

Features and Benefits

• Unlimited Access: Membership unlocks the entire Medium catalog, removing paywalls and article limits.
• Curated Content: Personalized reading lists and algorithmic recommendations surface relevant content for users.
• Audio Articles: Many articles offer an audio format, convenient for multitasking or listening on the go.
• Bookmarking & Highlighting: Tools for saving and annotating enhance the reader's experience.
• Mobile App: Provides easy access to Medium's content library from any device.

Pros for Inspiration

• Diverse Content: Medium hosts a broad spectrum of high-quality content, providing a rich source of inspiration for entrepreneurs and creatives alike.
• Clean Reading Experience: Its minimalist design minimizes distractions and lets readers focus on the content.
• Community Building: Medium fosters a sense of community among writers and readers, encouraging engagement and discussion.
• Monetization Model: The Partner Program shows how a content-based platform can generate revenue and support its creators. This might inspire Shopify store owners to consider similar models with blog subscriptions or exclusive content for loyal customers.

Cons to Consider

• Limited Free Access: Non-members are restricted to three free articles per month, potentially limiting discoverability and reach.
• Variable Content Quality: While Medium hosts high-quality work, the open platform means content quality can fluctuate.
• Algorithm Dependence: Changes to Medium's algorithm can affect writer earnings, highlighting the potential risks of relying on a third-party platform.

Examples Relevant to Shopify & Arts/Crafts Business Owners

• Marketing & Entrepreneurship Advice: Articles on topics like brand building, social media marketing, and e-commerce strategies can be valuable for Shopify store owners.
• Creative Inspiration & Tutorials: Arts and crafts business owners can discover articles on various techniques, DIY projects, and artistic inspiration.
• Building an Online Presence: Learning how other creators build a following and engage their audience on Medium can be applied to other platforms.

Tips for Utilizing the Concepts

• Content Marketing Inspiration: Analyze how successful publications and writers on Medium engage their audience.
• Community Building: Think about offering exclusive content or a membership program to cultivate a loyal customer base.
• Diversified Content Strategy: Experiment with different content formats, like articles, audio content, and visuals, to appeal to varied preferences.

Medium's Rise to Popularity

Founded by Ev Williams (co-founder of Twitter), Medium gained traction as a platform for thought leadership and long-form content. Publications like OneZero, Elemental, and Forge, along with influential writers like Umair Haque, Jessica Valenti, and Ryan Holiday, contributed to its early success. Medium's clean interface and emphasis on quality writing drew a dedicated readership.

Medium's membership model offers a valuable case study for businesses aiming to engage their audience through content and establish a recurring revenue stream. While the platform has faced its share of challenges, its core tenets of quality content, community building, and a supportive creator ecosystem provide useful lessons for entrepreneurs across various industries.

Top 10 Membership Sites: Feature Overview

Ready to Dive In? Choosing the Right Membership For You

These 10 membership site examples showcase the diverse range of online communities and subscription services. From skill development to mindfulness practices, there's a membership out there designed to enrich your life. The key is selecting a platform that aligns with your interests, budget, and preferred learning style. Whether you prefer structured courses, creative exploration, or professional networking, carefully consider the value proposition, community engagement, and the platform's user experience.

Applying these principles to your own business is equally important. As a Shopify store owner or an arts and crafts entrepreneur, you can use memberships to build customer loyalty, establish recurring revenue streams, and cultivate a vibrant brand community. Consider how a membership model could complement your existing products and services. Perhaps it could even open up entirely new revenue streams.

Enhancing Your Offerings With Memberships

Could you offer:

• Exclusive tutorials?
• Early access to new product releases?
• A dedicated community forum for customer interaction?

Learning and adapting are essential for business growth. Staying informed about emerging trends, such as personalized learning, gamified content, and the integration of AI-powered tools is highly beneficial. The future of membership sites lies in delivering dynamic and interactive experiences that cater to individual needs and preferences. Continuously assess and refine your offerings based on member feedback and evolving industry best practices.

Key Takeaways

• Value Alignment: Select memberships that genuinely resonate with your personal or business objectives.
• Community Focus: A thriving community significantly enhances the value of any membership.
• Platform Usability: A seamless and intuitive user experience is crucial for member engagement and retention.
• Adaptability: Embrace continuous learning and stay informed about emerging industry trends.

Ready to cultivate your own thriving membership community and maximize your Shopify store's potential? Tevello is a platform designed to seamlessly integrate courses and communities directly into your eCommerce experience. Offer digital products and courses without redirecting customers to a separate platform, streamlining operations and enhancing the user experience with customizable learning paths, interactive workshops, and subscription-based content modules. Leverage upselling and cross-selling opportunities, automated customer onboarding, and robust video hosting, all within your Shopify ecosystem. Explore Tevello and transform your Shopify store into a comprehensive learning and community hub. Start building your membership site today!