About Matt
When you’ve spent over 15 years performing on television, six-star cruise lines, and at thousands of weddings and corporate events worldwide, leaving audiences amazed and jaws dropped, it’s only natural to want to bring that same sense of wonder online. That’s exactly what Matthew McGurk - professional magician, illusionist, instructor, and British Magical Champion - set out to do.
He didn’t just want to entertain anymore. He wanted to teach aspiring magicians how to create real magic themselves, from the comfort of their own homes. But turning a live performance into an online course? That wasn’t as easy as it sounded. After facing a string of tech headaches, Matthew realized he needed a simpler, more engaging way to connect with his students - something that captured the excitement of performing live without relying on clunky systems. That’s when he started experimenting with live webinars.
By bringing the energy of his stage shows directly into students’ screens, Matthew discovered a way to engage learners in real time - and, more importantly, a way to dramatically boost his course sales. Today, with over 7,000 students worldwide, he continues to share his craft and passion for magic through a system that finally makes it easy to blend education, performance, and business in one place. That’s where Tevello came in.
Game Plan & Vision
Matthew’s goal was clear: take the excitement of live magic and make it work online. He wanted students to not just watch lessons, but to participate, ask questions, and experience a sense of real-time connection - just like they would in a live show. At the same time, he needed a system that could support scaling his business without drowning him in tech headaches.
The strategy was simple: use a platform that could handle course hosting, student management, live webinars, and sales all in one place, while also integrating smoothly with his existing traffic sources, like YouTube.
The Early Struggle: Struggling With Tools Without Results
Matthew’s journey to take his magic online was full of friction. He started on WordPress, hoping to translate his live expertise into a digital course experience. But it quickly became frustrating:
“Really difficult to manage, it wasn't, like, user-friendly,” Matthew said. “I wasn’t getting many sales at all - maybe 2 sales a month.”
WordPress’ inbuilt LMS, LearnDash, was difficult to manage, not user-friendly, and not generating many sales.
He then explored Shopify, hoping the platform would make selling digital courses easier:
“There’s hardly anything available in terms of doing digital products,” Matthew noted. ”Some apps existed, but they were either too expensive or limited.”
At this point, Matthew realized he needed a platform that could handle everything in one place - from hosting courses to running live webinars - without adding more tech headaches.
The Breakthrough: How Tevello Turned Live Webinars Into a Revenue Machine
The moment everything changed was when Matthew discovered Tevello.
With Tevello inside Shopify, Matthew could finally host and sell digital courses effortlessly, manage his students seamlessly, and run live webinars that recreated the magic of his stage performances online. He also linked his products directly to YouTube, which meant that viewers could see his courses right under the video - fully engaged and ready to purchase.
By combining Tevello, Shopify, and YouTube, he essentially built a conversion machine. Live webinars became a revenue driver, drawing in 130+ attendees per session and turning engagement into immediate sales. Within months, his average monthly revenue jumped from a few hundred pounds to over £10,000, all while streamlining the operational side of his business.
“It kind of ticked the boxes and I didn't need all the extra stuff other platforms had, the user interface is easy to use, really intuitive, not intimidating.”
The Transformation: From Struggle to Sales and Engagement
Since adopting Tevello, Matthew has seen incredible results. Course sales have more than doubled, turning what was once a handful of purchases per month into a steady and growing stream of revenue. Student engagement skyrocketed, particularly during live webinars, where learners now interact in real time, ask questions, and feel like part of the magic on stage.
The efficiency gains have been equally impressive. Managing courses is now five times faster, leaving Matthew with more time to perform, teach, and focus on creating new content. The seamless integration inside Shopify has unified his operations, eliminated tech headaches, and delivered a smooth experience for his students. The result is a business that’s not only more profitable but also more enjoyable to run.
Bringing the Magic to Students Everywhere
Matthew’s story shows that the leap from live stage to online learning can not only work - it can thrive. Live webinars captured his performance energy, boosting engagement and multiplying sales, while Tevello unified his business and streamlined operations. Now, his lessons reach aspiring magicians worldwide, keeping the magic alive online.
“The less barriers you have, the easier it is-and the higher your conversion rate is going to be. Tevello is a total game changer for me.“
Matt McGurk
Professional Magician & Online Course Creator
Where Can You Find Matt?
Shopify store: https://mymagiccourse.store/
Instagram: https://www.instagram.com/mattmcgurkmagic/
YouTube: https://www.youtube.com/@MattMcGurk
An easy-to-use solution in Tevello
Tevello is an all-in-one platform for selling courses, offering digital products, and building community. It plays nicely with systems like Klaviyo to cross-sell products to the users who purchase courses and products from Shopify stores.
Try it for free for 14 days directly installed from the Shopify App Store for 14 days free and see how you can unify courses, memberships, and eCommerce to grow your brand’s impact.