They say passion fuels success, and for Leina Broughton, the vision behind Madeit, this couldn’t be truer.
For Leina Broughton, owner of Madeit, that passion is helping Australian artisans thrive in an ever-changing online marketplace. From curating a community of makers to empowering them with the business skills needed to succeed, Leina knew that online learning would be a game-changer—but only if she could keep the entire experience “at home” on her own platform.
But the problem? Leina had struggled to find an online learning solution that wouldn’t redirect her users off-site, losing both her branding and audience engagement along the way.
“I’m a big believer in always bringing everyone home. Our website is the only place that we truly own, so sending people to a third-party site for online learning just didn’t feel right” , said Leina.
Here’s a closer look at how Leina made this happen.
Bringing Artisans “Home” for Education, Shopping, and Community: Leina’s Winning Strategy
Leina’s mission is simple: “Keep her community at home”.
Her vision was clear from the start—she wanted her customers to stay immersed in her own website, without the distraction of third-party platforms. This wasn’t just a preference; it was a strategy that strengthened her brand, streamlined her operations, and ensured her community felt like they truly belonged.
At the heart of this approach was her commitment to preserving Madeit’s unique identity. Every course and digital resource remained embedded directly on her Shopify store, maintaining the seamless look and feel of her marketplace. This cohesive experience meant that learners didn’t just visit Madeit for education—they became part of the brand’s story.
Leina’s decision to keep everything under one roof also had a transformative effect on her business growth. Customers who signed up for a course could easily browse the marketplace for complementary products, creating a natural cross-pollination between learning and shopping. At the same time, having full control over user data allowed her to build highly relevant advertising audiences and retarget her customers with precision.
But this vision required the right tools to come to life, and that’s where Tevello made the difference. With Tevello, Leina could seamlessly embed her courses and digital resources within her Shopify store without ever forcing users onto another domain. The result was an integrated experience that not only strengthened customer loyalty but also set the stage for scalable, long-term growth.
Leina knew the old method of sending users to third-party platforms was holding her back. By shifting everything in-house with Tevello, she’s unlocked a more sustainable way to grow her business and deepen relationships with her community.
The Problem: Fractured Experiences & Limiting Third-Party Tools
Before Tevello, Leina struggled with scattered platforms that pulled her customers away from Madeit’s rebranded website. Hosting courses on third-party providers or unlisted YouTube links caused branding inconsistencies and made tracking engagement nearly impossible. Customers jumped between platforms for discussions, videos, and files, leaving Leina unable to deliver the seamless experience her community needed.
“The biggest thing for me was the fact that every time I was trying to do learning modules they had to sit outside of the website,” said Leina. “Website is the only place that we own. And for so many reasons, I want to make sure that people are on our platform and that they're not actually going to a different platform.”
Then Tevello came into the picture.
The Solution: All-in-One Learning Embedded Into the Madeit Website
Leina’s adoption of Tevello’s Shopify app transformed Madeit’s operations, enhancing customer experience and scaling her offerings with ease.
Here’s a summary of the main solutions and advantages she gained:
Branded course embedding
Tevello allowed Leina to host all video lessons, PDFs, and quizzes directly on Madeit’s domain, creating a consistent brand experience and eliminating the need for disjointed logins and external platforms.
Effortless user experience
With one-click access after purchase, learners could immediately start their courses. The intuitive navigation reduced confusion and cut down on support requests.
Strategic content delivery
The drip-feed feature unlocked Leina’s 5-Day Challenge content daily, keeping participants engaged and excited throughout the program.
Analytics and retargeting
Embedding YouTube videos through Tevello boosted watch times and enabled Leina to retarget viewers with ads. Klaviyo integration triggered personalized emails and product recommendations based on course activity.
Future-ready growth
Tevello set the stage for Madeit to expand into onboarding courses and advanced help docs while scaling masterclasses for a global audience.
The Results: A Thriving Ecosystem of Learning and Selling
The 5-Day Challenge got almost 450 registrations in 2 days of promotion and over 5,500 comments and over 15,000 reactions. All those people kept coming back to Madeit for lesson content and resources, and many found or re-found the products artisan sellers offered. When Leina announced her paid masterclasses at the end of the challenge, about 15% of people bought a masterclass on the spot. Others clicked around to see more of Madeit’s offerings. Instead of a one-and-done course, Leina had opened the door to a whole ecosystem where learning and selling happened side by side.
As Leina says:
“It’s been a game-changer. I now have a seamless way to retain users, grow the marketplace, and re-market masterclasses to participants. My brand stays consistent, and the community feels like home.”
Leina Broughton
Owner & CEO at Madeit
Where Can People Find You and Your Business?
Shopify store: https://madeit.com.au
Facebook: https://www.facebook.com/madeit.com.au
Instagram: https://www.instagram.com/madeit
LinkedIn: https://www.youtube.com/channel/UCeSH5_SNQdDfv6rjy8gKQGw
Pinterest: https://au.pinterest.com/madeit
Easy-to-Use Solution in Tevello
Tevello is an all-in-one platform for selling courses, building community, and offering digital or physical products right inside Shopify. Madeit’s success proves the power of hosting your learning content “at home” to drive brand trust, higher engagement, and improved conversions.
Ready to try it for yourself?
Install Tevello from the Shopify App Store for 14 days free and see how you can unify courses, memberships, and eCommerce to grow your brand’s impact.