Evaluating the Effectiveness of Shopify as an LMS

Evaluating the Effectiveness of Shopify as an LMS

The popularity of E-learning has exploded over the last 5 years, and, according to recent market research, is projected to grow by an additional 20.5% from 2022-2030. Because there is so much educational content and training programs online, Learning Management Systems (LMS) are essential for delivering, tracking and managing these programs. 

Businesses and educators need effective LMS solutions, but are often unsure where to start. To help you with this decision-making process, we will evaluate Shopify’s potential as an LMS by examining its features, benefits, limitations, and how it compares to traditional platforms.

Overview of Shopify as an LMS

Shopify is known for its eCommerce capabilities, but it is also gaining recognition as an LMS. This is because educators can leverage Shopify’s other features to create, market and sell online courses all in one easy-to-use platform instead of having them separate. The integration of Shopify’s eCommerce and LMS capabilities offers a unique advantage that helps educators looking to sell their educational content more easily than its competitors. 

Shopify is also a very user-friendly interface which allows course creators to manage all of their content more efficiently. Whether you are an independent instructor or a business looking to diversify your revenue streams, Shopify provides all the tools you need to set up an online learning platform and run it seamlessly. 

Features of Shopify as an LMS

You probably know Shopify as an eCommerce platform, but it has several features that make it a successful LMS as well. These include: 

Course Creation Tools

You can utilize Shopify to build and customize courses that include multimedia content to better engage your learners. The platform supports video, audio, text, and interactive elements so you can cater to diverse learning styles, and keep your students invested. 

Progress Tracking

Monitoring student progress is essential for an effective learning environment. Shopify has tools that will allow you to track your student’s progress and performance to help you identify areas where students might need additional support to succeed. 

Quizzes & Assessments

Shopify allows you to create quizzes and assessments that are interactive to help you make sure learning objectives are being met. They also help you measure your student’s understanding and gain feedback from them.


Recognizing your student’s achievements is important for any education program. Shopify allows you to create and issue completion certificates to your students. Certificates motivate learners and help add value that will set you apart from your competitors. 

Integration with Third-Party Apps

Shopify’s LMS capabilities can be enhanced through third party apps like Tevello, Teachable and Thinkific. Integrating Shopify with these apps will streamline your course management and delivery by offering features not available solely on Shopify. 

Benefits of Using Shopify as an LMS

In addition to the features that Shopify offers, there are also several advantages to utilizing it as your LMS. These include: 

Ease of Use

Shopify is incredibly intuitive which makes it easy for educators to set up and manage their courses without technical knowledge. The simple use allows you to focus on creating high-quality educational content instead of getting stuck spending hours on technical details. 

Seamless eCommerce Integration

Shopify’s LMS integrates perfectly with its eCommerce functionalities. This integration will allow you to sell courses directly from your Shopify store, and leverage its powerful sales and marketing tools. This feature is particularly beneficial for businesses already using Shopify for their online stores because it simplifies operations and reduces the need for multiple platforms.


Scalability is important because as your course catalog grows, your needs will increase with it.

Shopify’s infrastructure supports this by accommodating an increase in the number of students and courses easily. They will make sure your LMS will grow with your business as a long term solution. 

Unified Platform

Finally, for businesses using Shopify for their online stores, integrating LMS functions will simplify your operations. You can manage your eCommerce and education content from a single platform that will reduce complexity, and streamline your workflow. 

Limitations of Shopify as an LMS

With any LMS, Shopify does have its limitations, which are essential to consider when making your selection. These include: 

Customization Constraints

Shopify is very flexible when it comes to eCommerce purposes, but its LMS capabilities might not be as extensive as others in terms of customization and specialized educational features. Luckily, there are platforms like Tevello that help fill the gap, and they easily integrate with one another. 

Dependency on Third-Party Apps

That being said, you will have a dependency on third-party apps. These apps add valuable functionality and features, but they can also increase costs and complexity, especially if not done correctly. When selecting a third-party app ensure they will integrate and not cause additional steps to your workflow. 

Cost Considerations

Finally, though Shopify provides powerful tools, the cost of these tools can add up to additional expenses that impact your bottom line. Consider these costs when you evaluate Shopify as an LMS, as well as your third-party apps to ensure the benefits outweigh the expenses. 

Comparison with Traditional LMS Platforms

For those of you that are traditionalists, let’s talk about how Shopify compares to traditional LMS platforms like Moodle, Canvas and Blackboard, as there are both advantages and drawbacks. These include: 

Ease of Use

If you have ever used Shopify, you know it is incredibly user-friendly, especially when you compare it to traditional LMS platforms. The interface is intuitive which makes it accessible to users that have different levels of technical expertise and will reduce the time and effort it takes to get started. 

eCommerce Integration

Shopify’s eCommerce capabilities are unmatched. They provide a seamless experience for selling courses where traditional LMS platforms often lack features and require additional tools and platforms to manage sales and marketing. 

Customization & Features

Traditional LMS platforms often offer more advanced educational features and customization options because the platforms are designed specifically for educational purposes. For example, Moodle and Canvas offer extensive customization options and a wide range of plugins that cater to academic institutions’ specific needs. 

User Experience & Feedback

Many users speak positively about using Shopify as an LMS by stating it is easy to use and touting the seamless integration of eCommerce functionalities. Educators appreciate the ability to set up courses and sell directly through the Shopify store, though some note the reliance on third-party apps as a drawback that adds complexity and cost. 

Cost Analysis

When adopting an LMS, it is essential to understand what costs you will encounter. These costs include: 

  • Shopify Subscription: The monthly fees you pay with Shopify vary depending on which plans you choose. Take time to evaluate each plan within the pricing tiers, along with its features to figure out which will work best for you. 
  • Third-Party Apps: It is important to take into account that if you utilize a third-party app it will add more functionality, but it will also add additional fees that must be factored into your budgeting. 
  • Transaction Fees: Shopify charges transaction fees that vary based on the plan you choose and the payment gateway you use, so it is essential to understand these costs and how they will affect your expenses. 

When compared to traditional LMS platforms, Shopify’s costs can be higher, especially when factoring in third-party integrations. But it is important to consider it also includes eCommerce functions, as well as marketing capabilities that may offset a lot of cost for your business in those areas. 

Best Practices for Using Shopify as an LMS

If you decide to utilize Shopify for your LMS needs, there are some best practices that will help you make the most of it and be successful. These include: 

Leverage Third-Party Apps

Utilize apps like Tevello to enhance course management and delivery. These apps provide additional features that complement Shopify’s core offerings which make it easier to manage your educational content.

Streamline Course Creation

Shopify has intuitive tools and multimedia capabilities. Take advantage of these features to build engaging and interactive courses that cater to different learning styles.

Monitor Costs

Make sure you keep track of all the expenses related to third-party apps, as well as translation fees. Regularly review these costs in comparison to your budget to ensure it is aligned with your business goals. 

Optimize for SEO

To ensure success, make sure you optimize your content so you attract more students. Optimization is done by using relevant keywords, creating high quality content, and working to build backlinks. If you are unsure how to do this, consider consulting a professional. 

Future Developments & Trends

E-learning will continue to grow and evolve, so keep an eye on emerging trends such as personalized learning experiences, AI-driven insights, and enhanced multimedia content. It’s likely Shopify will continue to add features to meet these needs but if they don’t it would be time to consider other options. 

Another change that will likely come soon will be more personalized learning experiences that cater to student’s individual needs. AI-driven insights will help educators understand student performance and make data-driven decisions, while enhanced multimedia content, including virtual and augmented reality will offer immersive learning experiences that engage students in new ways.

Choose the Best LMS for Your Business Today! 

Shopify is an excellent option for a Learning Management System if you are looking to integrate eCommerce with your education business. Its ease of use, scalability, and seamless eCommerce integration make it a great choice. 

However, potential users should consider the costs and limitations, especially when it comes to customization, and third-party app dependencies. By evaluating specific needs and resources, businesses and educators will determine whether Shopify is the right LMS for them.

At Tevello, we understand the importance of finding the right LMS for your needs. Our app is designed to streamline your course management on Shopify, making it easier to deliver high-quality educational experiences. Explore our solutions, and see how we can help you make the most of Shopify’s LMS capabilities.