Customizing Your Shopify Learning Experience for Various Audiences

Customizing Your Shopify Learning Experience for Various Audiences

The world is beginning to realize just how valuable online learning is.

As the fastest-growing market in the education industry, online learning has grown 900% since 2000 and shows no sign of stopping.

One of the most popular platforms for online learning and digital courses is Shopify, hosting many different classes from a range of creators and allows for plenty of customization.

While there are many essential aspects to a successful online course, having a customized and personalized learning experience is up there as one of the most critical factors.

Whether in the eLearning industry or almost any other sector, customization and personalization are proven to improve engagement and success. 77% of learning and development professionals agree that personalization is vital to engagement, and it seems intuitive that if you want to make money selling any kind of digital product, from courses to guides and eBooks, making sure your content is customized and unique is key.

But how do you go about customizing your learning experience for different audiences?

The process requires a mix of research, planning, and access to the right Shopify learning management tools to make sure you deliver the perfect learning experience for each specific audience.

So, let’s explore exactly how you can customize your Shopify learning experience for any audience you may be targeting.

The Importance of Understanding Your Audience

If you want to customize your course content for a specific audience, it’s vital that you understand everything there is to know about your target audience of learners.

This means you need to go out and gather information on a few key facts, namely:


Understanding your audience’s demographics essentially means finding out who your target learners are. This can include information about their average age, what countries they come from, their primary language, educational background, and almost anything else about them.

Learning Preferences

If you want to craft course content that caters to them, you’ll need to start by knowing what they want to learn and how. This means collecting information on the most effective learning methods for your audience, the specific topic focuses your potential learners prefer, and the length of course they like.


One of the best ways to create content is by asking the question: what are we trying to teach with this? To get your answer, you’ll want to research why your target audience is learning online – maybe to get qualifications for work, or perhaps it’s just to pursue their hobbies or interests.

Understanding these aspects of your target audience is vital if you want to customize your digital learning experience for them.

As you may be thinking, there’s just one small problem: how do you get all this information?

If you have already created a course, one of the best ways is to conduct surveys and ask users for detailed feedback. This gives you specific insights into your learners’ goals and which teaching styles they prefer, not just in general but in specific relation to your existing course content.

For demographic information, you should search for analytics and compile data on learners who take similar courses or use in-built data-tracking tools via your platform.

Top Personalization Features in Shopify Learning Tools

One of the signature features of Shopify learning tools is their customization tools, enabling you to tailor your course offering to specific audiences.

Some of these key features include:

  1. User Dashboards: Some Shopify learning tools offer personalized dashboards, allowing your learners to see their individual progress and upcoming coursework and give tailored recommendations based on their interests and performance on the course.
  2. Progress Tracking: This tool allows users to track their progress, including test scores, any certificates or awards earned, and their overall progress through each segment of the course. Users can also set their own personalized goals, further increasing customization.
  3. Adaptive Learning Paths: While challenging to create, adaptive learning paths are excellent ways to customize content to craft a unique experience for each learner. These work by automatically adjusting content based on a learner’s understanding, skills, and preferences, ensuring each user’s path through your course is unique.
  4. Content Segmentation: Not all courses have to be linear. By segmenting your course content into different modules, you can allow each learner to choose which segments and modules to take in whatever order they want. This increases engagement and provides a more tailored experience for each user.

Creating Tailored Content for Your Course

While these features are excellent tools, you must understand what overall strategies you can use to ensure your content caters to your specific audience of online learners.

Here are just a few strategies that are excellent methods for honing in on your ideal user:

  1. Multimodal delivery: Using your audience research, you can employ a range of different teaching formats, such as a mix of text, video, audio, quizzes, and interactive activities tailored to your audience’s preferences
  2. Microlearning: Make sure to break down your content into bite-sized chunks. This will help learners progress at a rate that matches their personal time availability or attention spans.
  3. Scaffolding: A vital strategy is to structure your content with increasing complexity, allowing learners to ease themselves into your course and build off their knowledge and skills as they learn.
  4. Localization: If you are catering to different audiences across the globe, creating localized versions of your course will help keep users engaged and excited about your course. You can do this by translating content and adapting cultural references to specific regions.

Customizing Your Learning Environment

Alongside the real meat and potatoes of your content, you also need to think about design.

With the right Shopify learning tools, you can customize your course’s visual design and user experience to suit different audiences.

One of the first points of order is crafting your branding and theming, tying all your content together in a specific design theme that matches your course approach and builds a cohesive learning experience.

Within your overall branding and design, it’s vital that you create an accessible and inclusive course platform. This means offering features such as closed captions and screen reader compatibility to help cater to learners who need more accessible tools to learn effectively.

Similarly to localization with your course content, if you plan to offer your course to a broad range of learners globally, you must provide relevant language options and ensure your imagery and design are culturally relevant and sensitive for each country.

Use Data to Inform Your Customization

All these strategies are helpful, but you’ll need data to inform your decisions and to know which ones are best suited to you and your course.

To obtain this data and help inform your decisions, you should leverage tools such as learning analytics, surveys and feedback collection, and A/B testing, where you test different versions of your course to see what strategies most impact its success.

Most good Shopify learning platforms will provide you with learning analytics, allowing you to track learner progress and engagement levels. Using this data, you can implement A/B testing to see the effects different course changes have on learner progress and engagement.

Engagement and Motivation Strategies for Retaining Learners

Even once your course content and design are customized, you’ll still have some work to do to consistently and confidently retain learners and keep them engaged.

Here are some of the best strategies for increasing motivation and keeping students engaged:

  1. Interactive Elements: You can use quizzes, simulations, and other gamification elements like badges and leaderboards to increase participation and engagement.
  2. Community Features: Building out communities for your course is vital, and discussion forums, study groups, and collaborative projects all help increase social learning and engagement.
  3. Rewards and incentives: Use certificates, digital badges, and other forms of recognition to acknowledge and parade learner achievements and motivate continued progress.
  4. Personalized Communication: Including targeted messaging, reminders, and nudges tailored to each learner’s needs and progress helps create a sense of personal connection, boosting motivation.

Case Studies of Customization

When done right, customization can help you increase learner satisfaction and boost your course success.

One example is Tevello customer Diet Moonlyte, who used Tevello’s course management platform to help customize their course to match their audience and increase learner satisfaction.

“I did need additional customization so I contacted the developer through the live chat support and was responded to very quickly and was helped integrate what was needed, as well as guided on customizations I could do on my own.

Definitely recommend to anyone who’s building a community on Shopify, as well as selling courses. Great app!” – Diet Moonlyte

Challenges and Solutions with Customizing your Shopify Learning Experience

There’s little doubt that customizing your Shopify learning experience can deliver endless rewards and success, but it is not without challenges.

So, what are the main challenges you may face when customizing your course, and how can you overcome them?

Scaling Your Course

Maintaining a customized experience for an even larger group of students may prove challenging, time-consuming, and resource-intensive as you grow and expand. 

While this process is difficult, you can overcome it by using automation tools, templates, and modular content to make customization easier as you expand.

Data Quality Issues

Using data to make informed decisions is important, but only if the data is correct. Inaccurate data can mislead you to make the wrong decisions, so you must be careful when evaluating data and use only robust data collection processes.

Platform Limitations

Some platforms may have limited scalability and customization options, which is why it’s important to select platforms and tools that offer the flexibility you need.

Balancing Personalization and Consistency

Personalization is great, but so is offering a consistent course. As you implement customization strategies, you’ll need to walk a careful line between personalizing content and keeping a coherent, consistent course.

Conclusions – The Best Ways to Customize Your Shopify Learning Experience

Customizing your Shopify learning experience for different audiences is an excellent way to increase your digital presence and sell your online course to even more potential customers.

From using tools such as design personalization, learner tracking, and localization strategies you can customize your course for the audience you want to resonate with.

To do so, you’ll want to be on a Shopify learning platform that gives you everything you need to effectively manage and customize your course – something Tevello excels at. Sign up for a free trial today to see exactly how Tevello can help you customize and manage your course to boost your success.