How to Remove Price from Shopify Product: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding the Need to Hide Prices
3. Methods to Remove Prices from Shopify Products
4. Best Practices for Hiding Product Prices
5. Conclusion

Introduction

Did you know that nearly 80% of consumers are more likely to engage with a business that offers personalized experiences? In the world of e-commerce, where differentiation is key, merchants are constantly seeking ways to enhance customer engagement and drive conversions. One strategy that has gained traction among Shopify merchants is the ability to hide product prices. This approach not only fosters a sense of exclusivity but also encourages potential customers to reach out for personalized quotes or further information, creating a more interactive shopping experience.

At Tevello, we understand the evolving landscape of online commerce and the importance of adapting to meet customer expectations. In this blog post, we will delve into the methods for removing product prices from your Shopify store, exploring both code-based solutions and app-based alternatives. We aim to provide you with a practical, all-in-one approach that aligns seamlessly with your Shopify ecosystem. By the end of this post, you will have a clear understanding of how to implement these changes, empowering you to enhance your store’s customer engagement strategy.

So, are you ready to explore how removing prices from specific products can elevate your Shopify store? Let's get started!

Understanding the Need to Hide Prices

Before we dive into the methods of removing prices, it’s essential to understand why a merchant might choose to hide product prices altogether. Each reason can significantly impact customer interactions and business strategy:

1. Custom Pricing Models

Many businesses, especially in B2B contexts, offer products or services that require custom pricing based on client specifications. For instance, a manufacturer may need to calculate costs based on volume, material, or customization options. By hiding prices, you can initiate a dialogue with potential customers, allowing for tailored quotes that better meet their needs.

2. Building Anticipation and Exclusivity

Hiding prices can create a sense of mystery and exclusivity around your products. This strategy is often used by luxury brands to enhance their perceived value. When customers can’t see prices upfront, they are more likely to reach out for more information, fostering an environment of engagement.

3. Encouraging Direct Contact

By removing prices, you encourage potential customers to contact you directly. This can help build relationships, allowing you to better understand their needs and ultimately convert leads into sales. Direct communication can also provide opportunities for upselling and cross-selling based on customer inquiries.

4. Managing Customer Expectations

Sometimes, pricing can be a deterrent for customers if they perceive it as too high or if the price varies significantly based on the options selected. By concealing prices, you can manage customer expectations and focus on the value your products provide rather than their cost.

Methods to Remove Prices from Shopify Products

Now that we understand the motivations behind hiding prices, let’s explore the various methods to accomplish this task. We will cover both coding solutions and alternative options through apps, providing you with flexibility based on your technical expertise and comfort level.

Method 1: Using Custom Code

One of the most direct ways to hide prices from specific products in Shopify is through custom code modifications. This method requires some knowledge of Liquid (Shopify’s templating language) and CSS. Here’s a step-by-step guide on how to remove prices using code:

Step 1: Access Your Theme Code

1. Log in to your Shopify Admin panel.
2. Navigate to Online Store > Themes.
3. Click on Actions next to your current theme, and select Edit Code.

Step 2: Find the Relevant Liquid File

For most themes, product prices are rendered within the product-template.liquid or card-product.liquid file. Use the search function to locate these files under the Sections or Snippets directories.

Step 3: Modify the Price Rendering Code

In the relevant file, look for the code that displays the price. It usually looks something like this:

{{ product.price | money }}

To hide the price for specific products, you can wrap this code in a conditional statement. For example:

{% if product.handle != "product-handle-to-hide" %}
  {{ product.price | money }}
{% endif %}

Replace "product-handle-to-hide" with the actual handle of the product you wish to hide the price for. You can also include multiple handles by using logical operators:

{% if product.handle != "product-handle-1" and product.handle != "product-handle-2" %}
  {{ product.price | money }}
{% endif %}

Step 4: Save Your Changes

Once you’ve made the necessary changes, click Save. Your product price should now be hidden on your storefront for the specified items.

Method 2: Using CSS to Hide Prices

Another approach to hide prices is through CSS. This method is easier and doesn’t require modifying Liquid files. Here’s how to do it:

Step 1: Access Your Theme’s CSS

1. From the Edit Code section (as described in Method 1), locate your theme’s CSS file, which is usually named theme.scss.liquid, style.scss.liquid, or similar.

Step 2: Add Custom CSS

At the bottom of the CSS file, add the following code:

.price-box {
    display: none;
}

This code snippet will hide all price boxes across your Shopify store. If you only want to hide prices for specific products, you can use the product's unique class or ID for more targeted control.

Step 3: Save Your CSS Changes

Click Save to apply the changes. Prices should now be hidden from your storefront.

Method 3: Using a Shopify App

If coding isn’t your strong suit, or if you prefer a more user-friendly approach, several apps can help you hide product prices without the need for technical modifications. Here are a couple of popular options:

1. EasyLockdown

EasyLockdown allows you to create conditional rules for price visibility based on customer groups, product collections, or individual products. You can customize settings to hide prices for specific audience segments, making it an ideal solution for B2B merchants.

• Key Features:
  • Easy price hiding for specific products or collections.
  • Schedule-based price visibility changes.
  • Customizable messages for hidden prices.

To explore this app and its features, visit the EasyLockdown App Page.

2. Hide Price & Add to Cart

This app provides straightforward options to hide prices and the add-to-cart button, encouraging users to contact you for more information.

• Key Features:
  • Simple toggle options to hide prices and buttons.
  • Customizable call-to-action messages.
  • Compatible with most Shopify themes.

You can check out this app on the Hide Price & Add to Cart App Page.

Method 4: Temporary Price Hiding for Sales or Promotions

In some cases, you may want to hide prices temporarily due to promotional campaigns or inventory changes. Here’s how you can manage this effectively:

1. Set Up a Sale or Promotion: Use the Shopify discount feature to create a sale that requires customers to contact you for pricing.
2. Update Your Theme Temporarily: For the duration of the promotion, you can edit your theme code or use CSS to hide prices.
3. Communicate with Customers: Use banners or pop-ups to inform customers that prices are available upon inquiry, creating a sense of urgency.

Best Practices for Hiding Product Prices

While hiding prices can be beneficial, it's essential to implement this strategy thoughtfully. Here are some best practices to ensure you’re maximizing the effectiveness of this approach:

1. Use Clear Calls to Action

When hiding prices, ensure that you provide a clear call to action. For example, prompt users to "Contact us for a personalized quote" or "Inquire for pricing details." This encourages engagement and provides clarity on what customers should do next.

2. Maintain a User-Friendly Experience

Avoid creating frustration for your customers. Ensure that the process to inquire about pricing is seamless and user-friendly. Consider adding chat support or a dedicated contact form for inquiries.

3. Test and Analyze

Keep track of your engagement metrics to see how hiding prices affects your sales and customer inquiries. Test different approaches and refine your strategy based on customer feedback and data.

4. Be Transparent

While hiding prices can create exclusivity, being transparent about why prices are hidden can build trust. Consider including a note explaining that prices vary based on customization or bulk orders.

Conclusion

Hiding prices from specific products in your Shopify store can be a powerful tool for enhancing customer engagement and creating personalized shopping experiences. Whether you choose to implement code-based solutions, leverage CSS, or utilize apps, the key is to align your strategy with your business goals while ensuring a user-friendly experience.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution integrates seamlessly into your Shopify store, enabling you to manage digital products and online courses effortlessly.

Ready to explore the potential of hiding prices in your Shopify store? Start your 14-day free trial of Tevello today and discover how we can help you elevate your e-commerce strategy!

FAQ

1. Can I still allow customers to add products to the cart if the price is hidden?
Yes, you can configure your store settings to allow customers to add products to their cart while keeping prices hidden. This can be particularly useful for B2B sales models.

2. How do I reveal the price if the customer requests a quote?
You can set up a system where customers who inquire about a product receive a personalized quote via email or direct communication, at which point you can reveal the price.

3. Can I hide prices for a specific period?
Yes, using apps like EasyLockdown, you can set up scheduled rules to hide prices during specific promotional periods or events.

4. What should I do if customers are frustrated by hidden prices?
Ensure that your calls to action are clear and provide multiple pathways for customers to engage. It’s crucial to maintain a user-friendly experience to avoid customer frustration.

5. Is there a risk of losing customers by hiding prices?
While there is a potential risk, properly executed strategies that communicate value and engage customers effectively can lead to increased inquiries and conversions. Testing and analyzing customer feedback is essential to strike the right balance.