How to Make a Coming Soon Page on Shopify: A Step-by-Step Guide

Table of Contents

1. Introduction
2. Why You Need a Coming Soon Page
3. Key Elements of a Successful Coming Soon Page
4. How to Create a Coming Soon Page on Shopify
5. Examples of Effective Coming Soon Pages
6. Best Practices for Your Coming Soon Page
7. Conclusion

Introduction

Did you know that over 70% of consumers express interest in signing up for newsletters or notifications about upcoming products? In the rapidly evolving e-commerce landscape, capturing this interest before launch can be a game-changer for your Shopify store. If you’re gearing up to launch a new product or service, having a Coming Soon page is not just a nice-to-have—it's essential for building anticipation and engaging potential customers.

In this blog post, we will guide you through the process of creating an effective Coming Soon page on Shopify, exploring its importance, key elements, and best practices. This topic is especially relevant in today's creator economy, where diversifying revenue streams and establishing brand loyalty are paramount. We’ll also touch upon how Tevello can empower Shopify merchants like you to seamlessly integrate community engagement and digital product sales directly into your store.

Are you ready to take the first step toward creating excitement for your upcoming launch? Let’s dive in!

Why You Need a Coming Soon Page

A Coming Soon page serves as your first touchpoint with potential customers, allowing you to generate buzz and capture leads even before your product is available. Here are some compelling reasons why having a Coming Soon page is vital:

• Build Anticipation: A well-crafted Coming Soon page can create a sense of excitement and exclusivity around your product, encouraging visitors to return once you officially launch.
• Collect Email Sign-Ups: This page is an excellent opportunity to collect email addresses from interested customers. By inviting them to subscribe for updates, you can build a mailing list that will be invaluable when you launch.
• Establish Brand Identity: A Coming Soon page allows you to showcase your brand's tone, visuals, and messaging, helping to create a memorable first impression.
• SEO Benefits: By optimizing your Coming Soon page for search engines, you can start generating organic traffic even before your full site is live. This positioning can improve your searchability at launch.
• Engage Early Followers: Engaging with early subscribers through countdowns, sneak peeks, and social media can help cultivate a loyal community around your brand.

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution seamlessly integrates into the Shopify ecosystem, allowing you to manage your digital products and online courses effortlessly.

Key Elements of a Successful Coming Soon Page

Creating a Coming Soon page isn’t just about slapping a "Coming Soon" banner on your site. It requires thoughtful planning and design to ensure it effectively captures visitors' attention and encourages them to take action. Here are the essential elements to include:

1. Eye-Catching Headline

Your headline is the first thing visitors will see, so make it compelling. Instead of a simple "Coming Soon," consider a headline that communicates your product's value or unique selling proposition. For example, “Get Ready for the Future of Sustainable Fashion!”

2. Engaging Visuals

High-quality images or videos can significantly enhance the appeal of your Coming Soon page. Use visuals that reflect your brand and showcase your product. This can include teaser images, behind-the-scenes videos, or animations that highlight your product features.

3. Clear Call-to-Action (CTA)

Your CTA should be prominent and direct visitors toward the desired action, such as signing up for updates or following you on social media. Phrases like "Join the Waitlist" or "Sign Up for Exclusive Updates" are effective. Make sure your CTA stands out visually, using contrasting colors or bold fonts.

4. Email Sign-Up Form

Integrating an email sign-up form is crucial for collecting leads. Keep it simple—ask for just the essential information, like name and email address. You can also provide incentives, such as exclusive access or discounts, to encourage sign-ups.

5. Countdown Timer

Adding a countdown timer can create a sense of urgency and excitement. It signals to potential customers that the launch is approaching, motivating them to stay engaged and share your page with others.

6. Social Media Links

Encourage visitors to connect with you on social media by including links to your profiles. This can help you grow your following and engage with your audience before the launch.

7. Basic Product Information

While it's essential to keep your Coming Soon page concise, providing some basic information about what’s coming can be beneficial. This could be a brief description of your product’s features or benefits to pique interest.

8. Contact Information

Make it easy for visitors to reach out if they have questions. Including a contact form or live chat option can enhance customer trust and engagement.

How to Create a Coming Soon Page on Shopify

Now that we understand the importance and key elements of a Coming Soon page, let's walk through the steps to create one on Shopify.

Step 1: Set Up Your Shopify Store

If you haven't already set up your Shopify store, you'll need to do this first. Choose a plan that suits your needs, and go through the initial setup process, including selecting a theme.

Step 2: Enable Password Protection

To create a Coming Soon page, you can use Shopify’s built-in password protection feature. Here’s how:

1. Go to your Shopify admin panel.
2. Click on Online Store and then Preferences.
3. In the Password protection section, check the box to enable password protection.
4. Customize the message that visitors will see when they try to access your store.

Step 3: Create Your Coming Soon Page

You can create your Coming Soon page using either a pre-designed theme or by customizing your existing theme. Here’s a simple way to do it:

1. Go to Online Store and select Themes.
2. Click Customize on your current theme.
3. Create a new page by going to Pages and clicking Add page.
4. Use the text editor to add your headline, visuals, and any other elements you identified earlier.

Step 4: Add Essential Elements

This is where you integrate the key elements we discussed:

• Add your eye-catching headline at the top.
• Upload engaging visuals, such as images or videos.
• Include a clear CTA button linked to your email sign-up form.
• Add a countdown timer if possible, using apps from the Shopify App Store.
• Link your social media accounts.

Step 5: Optimize for SEO

Don’t forget to optimize your Coming Soon page for search engines. Here are a few tips:

• Use relevant keywords in your page title, headline, and throughout your content.
• Write a concise meta description that encourages clicks.
• Make sure your page loads quickly by optimizing images.

Step 6: Preview and Launch

Before making your Coming Soon page live, preview it to ensure everything looks good and functions as intended. Once you’re satisfied, remove the password protection to allow visitors to access your Coming Soon page.

Step 7: Promote Your Coming Soon Page

Once your page is live, share it on your social media platforms, through email newsletters, and any other marketing channels you have. Consider running paid ads to drive traffic to your Coming Soon page, capturing more leads before your official launch.

Examples of Effective Coming Soon Pages

To inspire you further, let’s take a look at some real-world examples of brands that have successfully utilized Coming Soon pages:

1. 260 Sample Sale

260 Sample Sale uses a simple layout with a strong CTA that encourages visitors to sign up for updates. Their minimalist design prevents information overload, ensuring the focus remains on the primary action.

2. Zygo

Zygo effectively uses video to engage visitors, providing updates on product development. This transparency builds trust and keeps potential customers excited about their upcoming launch.

3. Depology

Depology’s Coming Soon page includes an email sign-up form right at the top, making it easy for interested customers to subscribe. They also tease their product line, giving visitors a glimpse of what to expect.

4. Fashion Nova

Fashion Nova showcases a detailed view of their upcoming collections with images and pricing information. This strategy keeps visitors engaged and encourages them to return.

5. Purelei

Purelei effectively combines early-bird discounts with a sign-up form, incentivizing customers to subscribe. This tactic not only builds their email list but also drives pre-order sales.

These examples illustrate the diverse approaches brands take to create effective Coming Soon pages. By incorporating elements that resonate with your target audience, you can create a page that not only informs but also excites.

Best Practices for Your Coming Soon Page

To maximize the effectiveness of your Coming Soon page, keep these best practices in mind:

• Focus on User Experience: Ensure your page is easy to navigate, visually appealing, and mobile-responsive.
• Test and Iterate: Monitor performance metrics, such as email sign-up rates and social media shares. Use A/B testing to determine which elements resonate most with your audience.
• Engage with Your Audience: Use your email list to keep potential customers informed and excited. Share updates, sneak peeks, and behind-the-scenes content to maintain interest.

By following these best practices, you can ensure that your Coming Soon page serves as a robust marketing tool, setting the stage for a successful launch.

Conclusion

Creating a Coming Soon page on Shopify is an invaluable step in building anticipation for your upcoming launch. It allows you to engage with potential customers, collect leads, and establish your brand identity before your products are available. By following the steps outlined in this guide and implementing best practices, you can create a compelling Coming Soon page that drives excitement and connects you with your audience.

At Tevello, we're committed to empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one platform enables you to create, manage, and sell online courses and digital products seamlessly.

Ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and unlock the potential of your online business!

FAQ

What is a Coming Soon page? A Coming Soon page is a temporary landing page that announces an upcoming product or service, allowing businesses to capture leads and build anticipation before the official launch.

Why do I need a Coming Soon page? A Coming Soon page helps generate buzz, collect email addresses, establish brand identity, and improve SEO, all while engaging potential customers before your product is available.

How long should my Coming Soon page be live? Typically, a Coming Soon page should be live for 30 to 90 days leading up to your launch, depending on your marketing strategy and timeline.

What should I include on my Coming Soon page? Include an eye-catching headline, engaging visuals, a clear call-to-action, an email sign-up form, a countdown timer, social media links, basic product information, and contact details.

How can Tevello help with my Coming Soon page? Tevello provides a seamless solution for Shopify merchants to create, manage, and sell online courses and digital products, helping you build a vibrant online community directly within your store. Explore our powerful, all-in-one feature set for course creation, communities, and digital products today!