How to Exclude a Product from Discounts in Shopify

Table of Contents

1. Introduction
2. Understanding Discounts in Shopify
3. How to Exclude Products from Discounts in Shopify
4. Using Tevello to Enhance Your Shopify Experience
5. Best Practices for Discount Management
6. Conclusion

Introduction

Did you know that nearly 70% of consumers expect discounts when shopping online? As e-commerce continues to evolve, merchants are faced with the challenge of balancing customer expectations with their own profit margins. For many Shopify store owners, offering discounts can be a double-edged sword. While it’s a powerful tool to drive sales, it can also lead to significant revenue loss if not managed properly.

In the dynamic world of e-commerce, understanding how to strategically apply discounts is crucial. One common challenge is learning how to exclude a product from discounts in Shopify. This process is vital for merchants who want to protect certain products, such as licensed items or high-margin goods, from being discounted.

In this blog post, we will delve into the intricacies of setting up exclusions for discounts in Shopify, ensuring that you can maximize your revenue while still keeping your customers happy. We will also explore how Tevello can support Shopify merchants in creating value-driven offerings tailored to their audiences, without compromising on profitability.

Are you currently managing discounts in your Shopify store? If so, how do you decide which products should be excluded? By the end of this post, you will have a comprehensive understanding of setting discount exclusions and how leveraging Tevello’s all-in-one platform can enhance your e-commerce strategy.

Understanding Discounts in Shopify

Discounts in Shopify can be categorized into several types, each with its own rules and applications. Merchants often use these discount types to drive sales, clear excess inventory, or promote new products.

Types of Discounts

1. Percentage Discounts: These discounts reduce the price of a product by a certain percentage. For instance, a 20% discount on a $100 product brings the price down to $80.
2. Fixed Amount Discounts: This type reduces the price by a fixed dollar amount. For example, a $15 discount on a $100 product results in a final price of $85.
3. Free Shipping Discounts: Offering free shipping can significantly increase conversion rates. This discount can apply to all products or be limited to specific ones.
4. Buy X Get Y Discounts: This promotional strategy encourages customers to buy more by offering a discount or free item after purchasing a certain quantity.
5. Automatic Discounts: These discounts are applied automatically at checkout and do not require customers to enter a code. However, they can complicate exclusion settings.

Importance of Excluding Products from Discounts

Excluding certain products from discounts is essential for maintaining profit margins and protecting valuable inventory. Here are a few scenarios where exclusion might be necessary:

• High-Margin Products: If certain products generate significant profit, merchants may want to exclude them from discounts to protect their bottom line.
• Licensed or Exclusive Products: Many merchants sell licensed products or exclusive items that cannot be discounted due to contractual obligations.
• Seasonal or Limited Edition Items: Excluding these from discounts can help maintain their perceived value.
• New Launches: New products often require a full-price selling strategy to gauge market interest.

Understanding the nuances of discount exclusions allows Shopify merchants to strategically manage their inventory and protect their profits.

How to Exclude Products from Discounts in Shopify

Now that we understand why excluding products is vital, let’s discuss how to implement these exclusions in your Shopify store.

Step 1: Identify the Products or Collections to Exclude

Before diving into the technical steps, identify which products or collections you want to exclude from discounts. This could be a specific line of licensed products, high-value items, or seasonal goods.

Step 2: Create a New Collection (If Needed)

If you need to exclude multiple products, creating a collection is an efficient way to manage this. Here’s how to create a collection in Shopify:

1. Log into your Shopify admin.
2. Go to Products > Collections.
3. Click on Create collection.
4. Name your collection (e.g., "No Discounts").
5. Choose the collection type (manual or automated).
6. Add the products you want to exclude.

Step 3: Set Up a Discount Code

Next, you’ll need to set up your discount code in Shopify:

1. Go to Discounts in your Shopify admin.
2. Click on Create discount.
3. Choose the discount type you want (e.g., percentage or fixed amount).
4. Under Discount applies to, select Specific collections.
5. In the Selection behavior section, choose Skip this discount for the selected items below.
6. Tick the box for the collection you created (e.g., "No Discounts").
7. Save the discount code.

Step 4: Testing Your Discount Code

After setting up your discount, it’s crucial to test it to ensure it works as intended. Here’s how:

1. Add products to your cart, including items from the excluded collection.
2. Apply the discount code at checkout.
3. Verify that the discount applies only to eligible products and that excluded products remain at full price.

Using Tevello to Enhance Your Shopify Experience

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our innovative app not only supports merchants in creating and managing online courses and digital products but also offers community-building features that enhance customer engagement.

Built-In Features for Discount Management

With Tevello, you can streamline your discount management processes. Our platform provides robust features to help you effectively manage not just your products but also how discounts are applied. Here’s how Tevello can assist:

• Custom Course Creation: Create and sell courses that can serve as an additional revenue stream, allowing you to diversify your offerings and reduce reliance on discounts.
• Community Engagement: Build vibrant online communities that foster engagement and loyalty among your customers, reducing the need for discounts to drive sales.
• User-Friendly Interface: Our all-in-one solution integrates seamlessly into the Shopify ecosystem, making it easy for you to manage your store without juggling multiple platforms.

To explore our powerful, all-in-one feature set for course creation, communities, and digital products, click here.

Best Practices for Discount Management

Managing discounts effectively requires strategic thinking and a clear understanding of your business goals. Here are some best practices to consider:

Regularly Review Your Discounts

Keep track of which discounts are performing well and which aren’t. Regularly review your discount codes and adjust them based on sales data and customer behavior.

Use Data Analytics

Leverage analytics tools to understand how discounts impact sales. Analyze customer behavior before and after implementing discounts to gauge their effectiveness.

Limit Discount Codes

Too many discount codes can confuse customers and dilute your brand’s value. Limit the number of active discount codes to maintain clarity and exclusivity.

Communicate Clearly

Ensure that your terms and conditions regarding discounts are clear to customers. Transparency helps build trust and reduces potential disputes over discount applications.

Conclusion

Understanding how to exclude a product from discounts in Shopify is essential for protecting your margins and ensuring that your pricing strategy aligns with your business goals. By strategically applying discount exclusions, you can maintain the value of your most important products while still appealing to price-sensitive customers.

At Tevello, we are committed to providing an all-in-one solution that empowers Shopify merchants to thrive in a competitive landscape. Our platform not only helps you manage discounts effectively but also allows you to create and sell courses and digital products, building meaningful connections with your audience.

Ready to take control of your Shopify store and maximize your revenue? Start your 14-day free trial of Tevello today and discover how we can help you unlock new opportunities for growth.

FAQ

How do I exclude products from discounts in Shopify?

To exclude products, create a collection for the items you want to exclude, set up a discount code, and select that collection under the discount settings.

Can I exclude entire collections from discounts?

Yes, you can exclude entire collections by following the same steps as excluding individual products. Just create a collection, then select that collection in the discount setup.

What types of discounts can I offer on Shopify?

Shopify allows for various discount types, including percentage discounts, fixed amount discounts, free shipping, and buy X get Y offers.

How can Tevello help me with my Shopify store?

Tevello provides an all-in-one platform for creating and selling online courses and digital products, along with features that enhance community engagement and streamline discount management.

Can I test my discount code before going live?

Yes, it's important to test your discount codes by adding products to your cart and applying the codes at checkout to ensure they work as intended.