How to Create a Coming Soon Page on Shopify: A Step-by-Step Guide

Table of Contents

1. Introduction
2. The Importance of a Coming Soon Page
3. Essential Elements of a Successful Coming Soon Page
4. Step-by-Step Guide to Creating Your Coming Soon Page on Shopify
5. Real-World Examples of Effective Coming Soon Pages
6. Best Practices for Your Coming Soon Page
7. Conclusion

Introduction

Did you know that businesses with a pre-launch marketing strategy can achieve over 30% more engagement on launch day? The creator economy is booming, and e-commerce is evolving rapidly, presenting a unique opportunity for Shopify merchants to capture interest even before their products hit the virtual shelves. As we embark on the journey of building a successful online store, we must ask ourselves: how can we effectively generate buzz and anticipation for our upcoming launch?

Creating a “Coming Soon” page on Shopify is not just a placeholder; it’s a strategic tool designed to build excitement, capture leads, and set the stage for a successful launch. By leveraging this page, we can engage potential customers, collect valuable feedback, and create a community around our brand from day one. At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience, and a well-crafted Coming Soon page is a vital part of that strategy.

In this post, we’ll dive deep into how to create a compelling Coming Soon page on Shopify. We will explore its importance, essential elements, best practices, and real-world examples to inspire your own page. We’ll also discuss how Tevello's all-in-one approach can help you seamlessly integrate digital products and online courses into your Shopify ecosystem. So, let’s get started on crafting a page that not only builds anticipation but also converts visitors into loyal customers.

The Importance of a Coming Soon Page

A Coming Soon page serves multiple purposes that are crucial for any merchant planning a product launch. Here are some compelling reasons why we should invest time and effort into creating one:

1. Building Anticipation and Excitement

A Coming Soon page creates a buzz around our upcoming product. By showcasing what’s to come, we can pique the interest of potential customers and create a sense of urgency. This anticipation can lead to a built-in audience ready to support our launch.

2. Capturing Leads

One of the key advantages of a Coming Soon page is the opportunity to collect email addresses and other contact information from interested customers. By encouraging visitors to sign up for updates, we can start building a mailing list even before our product goes live. This email list will be invaluable for marketing campaigns once we launch.

3. Establishing Brand Identity

A Coming Soon page is an excellent platform to introduce our brand to the public. With carefully selected visuals, engaging copy, and consistent branding elements, we can establish our identity and set expectations for the type of products we will offer.

4. Gathering Feedback

By providing a platform for visitors to share their thoughts and feedback, we can gain insights into what potential customers are looking for. This information can be instrumental in refining our offerings before the official launch.

5. Improving SEO

Launching a Coming Soon page can also have positive implications for our search engine optimization (SEO) strategy. By incorporating relevant keywords and content, we can begin to rank in search engines even before our full site is live, positioning ourselves for better visibility at launch.

Essential Elements of a Successful Coming Soon Page

Creating an effective Coming Soon page involves more than just a simple message. Here are the essential elements we need to include:

1. Compelling Headline

Our headline should grab attention immediately. It should convey what our product is and why it matters to the customer. Instead of a generic “Coming Soon,” consider using a statement that highlights the unique value of what we’re offering.

2. Engaging Visuals

High-quality images or videos can make our Coming Soon page visually appealing. They serve to illustrate our product and provide a sneak peek of what customers can expect. A well-designed visual can speak volumes and capture interest more effectively than text alone.

3. Clear Call to Action (CTA)

A strong CTA is crucial for guiding visitors on what to do next. Whether it’s signing up for updates, following us on social media, or sharing our page, our CTA should be prominent and enticing. For example, “Join our mailing list for exclusive early access!” can motivate users to take action.

4. Email Signup Form

Integrating an email signup form is essential for lead generation. It should be simple and easy to fill out, asking for minimal information to encourage sign-ups. We can use tools like Tevello to seamlessly manage our email collection within our Shopify store.

5. Countdown Timer

Adding a countdown timer can create urgency and excitement around our launch date. It visually reinforces the idea that the launch is imminent, encouraging visitors to act quickly.

6. Social Sharing Buttons

Incorporating social sharing buttons allows visitors to share our Coming Soon page with their networks. This can help expand our reach organically and bring in more potential customers.

7. Brand Story

Sharing a brief brand story or vision can help humanize our brand and connect with visitors on a personal level. This narrative can explain why we’re passionate about our product and what we aim to achieve.

8. Contact Information

Providing a way for visitors to get in touch with us directly can enhance trust and credibility. A simple contact form or chat feature can facilitate communication and address any inquiries visitors might have.

Step-by-Step Guide to Creating Your Coming Soon Page on Shopify

Now that we understand the importance and elements of a Coming Soon page, let’s go through the steps to create one on Shopify.

Step 1: Enable Password Protection

To start, we need to enable password protection for our Shopify store. This ensures that only those who have the password can access our site while we’re setting up our Coming Soon page.

1. Go to your Shopify admin panel.
2. Click on “Online Store” and then select “Preferences.”
3. In the “Password protection” section, check the box to enable password protection and set a password.

Step 2: Customize Your Theme

Next, we’ll customize our theme to create the Coming Soon page.

1. Navigate to “Online Store” and select “Themes.”
2. Click on the “Customize” button next to your current theme.
3. Use the theme editor to add and arrange the sections for your Coming Soon page.

Step 3: Add Engaging Content

Now it’s time to populate our page with the essential elements we discussed earlier.

• Headline: Craft a catchy headline that encapsulates your product.
• Visuals: Upload high-quality images or videos that showcase your product.
• CTA and Email Signup Form: Add a prominent call to action and a simple email signup form.
• Countdown Timer: Use an app or feature that allows you to integrate a countdown timer for your launch date.

Step 4: Optimize for SEO

To enhance our page’s visibility, we should optimize it for search engines.

1. Use relevant keywords in the page title, meta description, and headings.
2. Add alt text to images to improve accessibility and SEO.
3. Consider using tools like Tevello to manage and optimize your content effectively.

Step 5: Test and Publish

Before going live, it’s essential to test our page.

1. Check that all links and forms are working correctly.
2. Ensure that the page looks good on both desktop and mobile devices.
3. Once satisfied, we can remove the password protection and publish our Coming Soon page.

Real-World Examples of Effective Coming Soon Pages

Let’s take a look at some successful examples of Coming Soon pages to draw inspiration from their strategies:

Example 1: 260 Sample Sale

260 Sample Sale utilizes minimalistic design to highlight their upcoming events. Their eye-catching imagery and clear call to action encourage visitors to sign up for notifications. The simplicity of their layout makes it easy for customers to focus on what matters—their next sale.

Example 2: Zygo

Zygo employs video updates to communicate with potential customers about product delays and improvements. This transparency helps build trust and keeps customers engaged even when faced with setbacks.

Example 3: Depology

Depology’s Coming Soon page captures customer interest by allowing visitors to sign up for launch notifications. By incorporating a countdown timer and an email signup form, they effectively gauge customer interest and build their email list before launch.

Example 4: Purelei

Purelei offers early pre-order discounts on their upcoming products. This strategy not only incentivizes sign-ups but also helps secure sales before the official launch. Engaging with customers early can create a loyal following that’s excited for the launch.

Best Practices for Your Coming Soon Page

As we create our Coming Soon page, it’s important to keep the following best practices in mind:

1. Keep It Simple

Avoid overwhelming visitors with too much information. A clean, focused design with a few key elements can be more effective than cluttered content.

2. Prioritize Mobile Optimization

With an increasing number of users browsing on mobile devices, ensure your Coming Soon page is mobile-friendly. Test it on different devices and screen sizes to ensure a smooth experience.

3. Update Regularly

Keep your Coming Soon page fresh by providing regular updates. This could include sharing sneak peeks of your product, announcing partnerships, or revealing launch timelines.

4. Leverage Social Media

Use your social media channels to drive traffic to your Coming Soon page. Share teasers and behind-the-scenes content to keep your audience engaged and excited.

5. Analyze and Iterate

After launching your Coming Soon page, monitor its performance. Utilize analytics tools to understand visitor behavior, sign-up rates, and engagement metrics. Use this data to refine your approach for future campaigns.

Conclusion

Creating a Coming Soon page on Shopify is a crucial step toward building anticipation and excitement for our upcoming launch. By leveraging this powerful marketing tool, we can connect with our audience, capture leads, and lay a strong foundation for our brand. At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams through effective strategies like this.

If you’re ready to take the next step in building your online presence and creating a compelling Coming Soon page, we invite you to start your 14-day free trial of Tevello today. With our user-friendly platform, you can seamlessly integrate digital products and online courses into your Shopify store and engage your audience like never before.

FAQ

What is a Coming Soon page?

A Coming Soon page is a temporary landing page that communicates information about an upcoming product or service launch. It serves to generate interest and gather leads before the official launch.

Why do I need a Coming Soon page?

A Coming Soon page helps build anticipation, capture leads, establish brand identity, gather feedback, and improve SEO in preparation for your launch.

How long should I keep my Coming Soon page live?

The duration of your Coming Soon page can vary; however, it is typically maintained until the product launch date. Regular updates during this time can keep visitors engaged.

What should I include on my Coming Soon page?

Key elements include a compelling headline, engaging visuals, a clear call to action, an email signup form, a countdown timer, and social sharing buttons.

Can I create a Coming Soon page on Shopify?

Yes! Shopify allows you to create a Coming Soon page by enabling password protection and customizing your theme. Use the steps outlined in this guide to get started.

By following these guidelines and incorporating the strategies discussed, we can create a Coming Soon page that not only excites potential customers but also sets the stage for a thriving online business. Let's get started!