How to Check Best Selling Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. Understanding the Importance of Best-Selling Products
3. Tools and Methods for Checking Best-Selling Products
4. Implementing Strategies Based on Best-Selling Products
5. Conclusion

Introduction

Did you know that over 1.7 million merchants are currently using Shopify to power their e-commerce businesses? With the rapid growth of the online shopping landscape and the creator economy, understanding what drives sales in our stores has never been more critical. As Shopify merchants, we are constantly seeking ways to diversify our revenue streams and maximize our profits. One of the best ways to achieve this is by identifying which products resonate most with our customers.

In this blog post, we will delve into the essential strategies for checking the best-selling products on Shopify. From leveraging built-in analytics tools to exploring external resources, we aim to equip you with the knowledge to make informed decisions that can elevate your business. We will also discuss how Tevello, our all-in-one solution, can seamlessly integrate into your Shopify store, allowing you to create engaging online courses and build vibrant communities, ultimately driving more sales and deeper connections with your audience.

So, let’s engage directly: how well do you know your Shopify store's top-performing products? If you’re looking to enhance your e-commerce strategy, you’re in the right place. By the end of this post, you will have a robust understanding of how to not just find your best sellers but also leverage that information effectively.

Understanding the Importance of Best-Selling Products

Before we dive into the specifics of how to check best-selling products on Shopify, let's explore why it matters.

1. Revenue Generation

Identifying your best-selling products allows us to focus our marketing efforts on items that are already popular, potentially leading to increased revenue. By promoting these products through targeted campaigns, we can maximize our return on investment.

2. Inventory Management

Understanding which products are selling well helps us manage inventory more effectively. By tracking sales trends, we can ensure that we have sufficient stock of popular items while minimizing excess inventory of less popular ones.

3. Customer Insights

Analyzing our best-selling products provides valuable insights into customer preferences and buying behaviors. This information can guide product development, marketing strategies, and even pricing decisions.

4. Competitive Advantage

In a crowded marketplace, knowing what works allows us to differentiate ourselves from competitors. We can tailor our offerings based on the products that bring in the most sales, thus carving out a niche for our brand.

5. Community Engagement

For those of us leveraging Tevello to create online courses or communities, understanding our best-selling products can inform the types of content we develop. For instance, if a particular product is popular, we might consider creating a course around its use or applications, enriching our community's experience.

Tools and Methods for Checking Best-Selling Products

Now that we understand the importance of best-selling products, let's explore the various methods to check them on Shopify.

1. Using Shopify Analytics

Shopify provides a robust analytics dashboard that allows us to monitor sales performance easily. Here’s how to check your best-selling products using Shopify's built-in analytics:

1. Log into Your Shopify Admin Panel: Navigate to your Shopify store's admin dashboard.
2. Select Analytics: On the left-hand side menu, click on ‘Analytics’ and then choose ‘Reports.’
3. Sales by Product: In the Reports section, look for ‘Sales by Product.’ This will display a list of products sorted by sales volume.
4. Adjust the Date Range: Make sure to select the date range for which you want to analyze sales data. This can help you identify trends over time.
5. Review the Data: Look for the product at the top of the list—this is your best-selling product. However, keep in mind that the default "best-selling" sort usually favors products based on total units sold, not necessarily profitability or customer satisfaction.

By regularly checking your analytics, we can stay on top of which products are performing best, allowing us to adjust our marketing strategies accordingly.

2. Custom Reports

For more detailed insights, we can create custom reports that focus on specific metrics relevant to our business. Here’s how:

1. Access Reports: From the Analytics section, navigate to ‘Reports’ and click on ‘Create Custom Report.’
2. Select Metrics: Choose metrics that matter most to us, such as profit margins or conversion rates.
3. Save and Analyze: Once we save the report, we can analyze it periodically to draw insights on our best-selling products.

3. Product Tags and Collections

Another effective method for identifying best-selling products is through proper tagging and organization of our collections. Tags and collections allow us to categorize products based on features, making it easier to analyze sales performance.

• Tagging Products: Ensure products are tagged with relevant keywords that describe their features or categories. For example, a “best-selling cotton T-shirt” could be tagged with “t-shirt,” “cotton,” “best seller,” among others.
• Collections: Use collections to group similar products. For instance, if we have a collection of ‘Summer Essentials,’ we can easily check which items within that collection are performing well by sorting them accordingly.

4. Utilizing Google Analytics

For Shopify merchants who desire deeper insights into sales performance, integrating Google Analytics can be invaluable. Here’s how to set it up:

1. Link Google Analytics: First, ensure your Shopify store is linked to Google Analytics.
2. Monitor Ecommerce Data: In Google Analytics, navigate to ‘Conversions’ > ‘Ecommerce’ > ‘Sales Performance.’ Here we can view detailed reports on our sales data.
3. Identify Trends: Use the data to identify trends over time and understand which products consistently perform well.

5. Online Tools and Research Tools

There are several third-party tools available designed to help us analyze product performance beyond what Shopify offers. Here are a few notable options:

• SimilarWeb: This tool allows us to analyze traffic and sales trends for similar e-commerce sites, helping identify popular products in our niche.
• Ahrefs or SEMrush: These SEO tools can provide insights into trending products based on search volume and keyword performance, which can be a good indicator of what consumers are interested in.

6. Customer Feedback and Reviews

Finally, monitoring customer feedback and reviews can provide an organic perspective on which products are resonating with your audience.

• Encourage Reviews: Actively encourage customers to leave reviews and feedback on their purchases.
• Analyze Feedback: Look for patterns in the reviews to identify products that receive consistent praise or criticism.

Implementing Strategies Based on Best-Selling Products

Once we have identified our best-selling products, the next step is to implement strategies that leverage this information effectively.

1. Targeted Marketing Campaigns

Focus our marketing efforts on promoting the best-selling products. Use email marketing, social media ads, and content marketing to highlight these items.

• Create Compelling Content: Develop blog posts or videos showcasing how to use the best-selling products, providing value to your audience while driving sales.
• Utilize Social Proof: Incorporate customer testimonials and reviews in our marketing materials to build trust and encourage purchases.

2. Optimize Inventory Management

Utilizing insights from best-selling products enables us to make informed decisions regarding inventory management.

• Reorder Stock: Ensure that we maintain adequate stock levels of our best sellers to prevent lost sales opportunities due to out-of-stock situations.
• Analyze Seasonal Trends: Pay attention to seasonal trends in sales and adjust inventory orders accordingly to prepare for peak sales periods.

3. Community Engagement with Tevello

For those of us using Tevello, we can further engage our audience around our best-selling products by creating online courses or community discussions related to them.

• Course Development: If a particular product is popular, consider creating a course that teaches customers how to use it effectively. For instance, a Shopify merchant selling sewing supplies might offer a “Sewing Basics” course.
• Build a Community: Utilize Tevello to create a community around our brand, encouraging discussions about best-selling products. This can foster customer loyalty and create a sense of belonging among our audience.

Conclusion

In conclusion, knowing how to check and leverage best-selling products on Shopify is a crucial aspect of running a successful e-commerce business. By utilizing Shopify’s analytics tools, custom reports, and even external resources, we can gain valuable insights into our sales performance. This knowledge not only aids in revenue generation and inventory management but also enhances customer engagement and community building.

As we navigate the complexities of online selling, integrating Tevello into our Shopify store allows us to create meaningful connections with our audience through online courses and communities. If you're ready to take your e-commerce strategy to the next level, we invite you to start your 14-day free trial of Tevello today and explore our powerful features that can help transform your business.

FAQ

Q1: How often should I check my best-selling products?

We recommend checking your best-selling products at least once a month to stay updated on any changes in customer preferences and sales trends.

Q2: Can I track profitability alongside sales volume?

Yes! By creating custom reports in Shopify, you can track both sales volume and profitability metrics to get a comprehensive view of your product performance.

Q3: What if my best-selling products change seasonally?

Seasonal trends are common in e-commerce. Be proactive in analyzing past sales data for seasonal patterns, and adjust your inventory and marketing strategies accordingly.

Q4: How can I encourage more reviews for my products?

Encourage customers to leave reviews by sending follow-up emails post-purchase, offering incentives, or simply reminding them of the importance of their feedback.

Q5: How does Tevello help with community building?

Tevello allows you to create online courses and community forums where your customers can engage with each other and your brand, fostering loyalty and enhancing their shopping experience.

By embracing these strategies and leveraging tools like Tevello, we can elevate our e-commerce game and build lasting relationships with our customers.