How to Change Featured Products on Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. What Are Featured Products?
3. How to Change Featured Products on Shopify
4. Best Practices for Selecting Featured Products
5. Leveraging Tevello for Enhanced Engagement
6. Analyzing the Performance of Your Featured Products
7. Conclusion

Introduction

Did you know that approximately 64% of online shoppers are more likely to purchase a product after seeing it featured on a store's homepage? This statistic underscores the critical role that featured products play in e-commerce today. As Shopify merchants, we all know that creating an engaging and user-friendly shopping experience is essential for driving sales and retaining customers. One of the most effective ways to achieve this is by strategically selecting and showcasing featured products on your store.

In this blog post, we will dive deep into the process of changing featured products on Shopify, exploring not only how to do it but also why it matters for your e-commerce success. We'll discuss best practices, the impact of featured products on sales, and how Tevello can enhance your Shopify store by integrating online courses and communities. Are you ready to transform your Shopify storefront and maximize your revenue potential? Let's get started!

What Are Featured Products?

Featured products are specific items that merchants highlight on their online stores to draw attention and encourage purchases. These products are often displayed prominently on the homepage, product pages, or in promotional banners. Featuring products allows us to showcase new arrivals, seasonal selections, high-margin items, or products that need a sales boost.

Why Feature Products?

The importance of featuring products in your Shopify store cannot be overstated. Here are a few compelling reasons:

• Increased Visibility: Featuring products increases their visibility, making it more likely that customers will notice and purchase them.
• Enhanced Customer Experience: By curating a selection of products that align with customer preferences, we can create a more engaging shopping experience.
• Improved Sales: Strategically selected featured products can lead to higher conversion rates and increased average order values.

By understanding the purpose and benefits of featured products, we can make informed decisions about which items to showcase.

How to Change Featured Products on Shopify

Changing featured products on Shopify is a straightforward process, but knowing the right steps ensures that we get it right. Let's break down the steps you need to follow:

Step 1: Access Your Shopify Admin

First, we need to log into our Shopify admin panel. This is where we manage everything related to our online store.

Step 2: Navigate to the Products Section

Once logged in, we should go to the Products section on the left-hand side of the admin dashboard. Here, we can manage our product listings and collections.

Step 3: Create or Select a Collection

To feature specific products, they need to be part of a collection. We can either create a new collection or select an existing one that contains the products we want to feature.

• Creating a Collection:
  • Click on Collections in the Products section.
  • Choose Create collection.
  • Name your collection and select whether it will be automated or manual.
• Selecting Existing Collection:
  • Click on the collection name to access its details.

Step 4: Add Products to the Collection

If we are creating a new collection or adding products to an existing one, we can select the products we want to include.

• For manual collections, we can manually select the products.
• For automated collections, we can set conditions based on tags, product types, or other attributes.

Step 5: Enable Featured Status

After adding products to the desired collection, we need to enable the featured status for each product we want to highlight.

• Go to Products > All products.
• Click on the product we want to feature.
• Scroll down to the Organization section and check the Featured box.
• Save the changes.

Step 6: Customize the Display on Your Homepage

Finally, we need to display the featured collection on our Shopify homepage. Here's how:

1. Go to Online Store > Themes.
2. Click on Customize for the current theme.
3. Navigate to the Homepage section.
4. Find the Featured collection section and select the collection we just created or modified.
5. Adjust the display settings, such as grid layout or carousel options, to suit our store's aesthetic.

Step 7: Preview and Publish

After making changes, it's essential to preview our store to ensure that everything displays correctly. Once satisfied, we can publish the changes to make them live.

Best Practices for Selecting Featured Products

Now that we've covered the steps to change featured products, let's discuss some best practices to maximize their impact.

1. Focus on High-Quality Images

High-quality images are essential for attracting customer attention. Ensure that the product photos are visually appealing and professionally taken. Consider using lifestyle images that showcase the products in use.

2. Write Compelling Product Descriptions

The product descriptions should be clear, concise, and highlight the unique features and benefits. Use persuasive language to entice customers to make a purchase.

3. Use Seasonal and Trending Products

Featuring seasonal products during relevant times of the year can significantly increase sales. For example, promoting summer apparel in early spring can attract customers preparing for warmer weather.

4. Monitor Customer Preferences

Regularly analyze customer behavior and sales data to understand which products are resonating with your audience. Use this information to update your featured products frequently.

5. Cross-Sell Complementary Items

Consider featuring products that complement each other. For instance, if one of your featured products is a dress, consider featuring matching accessories or shoes.

6. A/B Testing

Experiment with different featured products and layouts to see what resonates best with your audience. A/B testing can provide valuable insights into customer preferences.

Leveraging Tevello for Enhanced Engagement

At Tevello, we believe in empowering Shopify merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution seamlessly integrates into the Shopify ecosystem, allowing us to create, manage, and sell online courses and digital products directly from our store.

Building Engaging Communities

One of the standout features of Tevello is the ability to create vibrant online communities. By integrating community features into our Shopify store, we can foster engagement among customers and create a loyal customer base.

Imagine offering an online course alongside your featured products, allowing customers to learn more about how to use them effectively. This not only adds value but also encourages repeat purchases.

Start Your Free Trial

Are you ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and explore how our powerful features can enhance your e-commerce experience. Install the all-in-one course platform for Shopify.

Analyzing the Performance of Your Featured Products

Once we have featured products in place, it's essential to monitor their performance. Here are some key metrics to consider:

1. Click-Through Rate (CTR)

Monitor how many visitors click on the featured products compared to the total number of visitors. A high CTR indicates that the featured products are attracting attention.

2. Conversion Rates

Track how many visitors who clicked on the featured products went on to make a purchase. This metric will help us understand the effectiveness of our featured products.

3. Customer Feedback

Pay attention to customer reviews and feedback regarding featured products. Positive reviews can enhance credibility and encourage other customers to make a purchase.

4. Seasonal Trends

Review sales data to identify seasonal trends. This information can help us adjust our featured products accordingly and ensure we’re always showcasing the most relevant items.

Conclusion

Changing featured products on Shopify is a powerful way to enhance customer engagement and drive sales. By following the steps outlined in this guide, we can effectively manage our featured products and create a visually appealing shopping experience.

Incorporating Tevello into our Shopify store adds an extra layer of value by enabling us to create online courses and build communities around our products. By leveraging the power of featured products and community engagement, we can unlock new revenue streams and build lasting connections with our customers.

Are you ready to transform your Shopify store and maximize your revenue potential? Start your free trial of Tevello today and discover the difference!

FAQ

How often should I change my featured products?

It's a good practice to review and update your featured products regularly, ideally every few weeks. This keeps your store fresh and encourages repeat visits from customers.

Can I feature products from different collections?

Yes, you can feature products from multiple collections. Simply create a collection that includes the desired products, and then feature that collection on your homepage.

What types of products should I feature?

Consider featuring seasonal items, new arrivals, bestsellers, or high-margin products. The goal is to select items that will attract attention and encourage purchases.

How can I promote my featured products outside of my store?

Utilize social media platforms, email marketing campaigns, and influencer partnerships to promote your featured products. This can significantly increase awareness and drive traffic to your store.

Can I track the performance of my featured products?

Yes, Shopify provides analytics tools that allow you to track the performance of your featured products, including click-through rates and conversion rates. This data can help you make informed decisions about your marketing strategy.