How to Add Products to Featured Collection on Shopify

Table of Contents

1. Introduction
2. Understanding Featured Collections
3. How to Create a Featured Collection
4. Adding Featured Collection to Your Homepage
5. Customizing Your Featured Collection Display
6. Best Practices for Managing Featured Collections
7. Integrating Tevello with Your Shopify Store
8. Conclusion

Introduction

Did you know that 80% of consumers are more likely to make a purchase when they see featured products prominently displayed? For Shopify merchants, showcasing the right products can significantly influence sales and customer engagement. As e-commerce continues to evolve, the importance of strategically presenting products cannot be overstated. This blog post will explore how to add products to a featured collection on Shopify, a vital step in enhancing your store's visibility and driving conversions.

In the rapidly growing world of online retail, featuring select products not only helps in promoting new arrivals or best-sellers but also plays a crucial role in customer retention. As more merchants diversify their offerings to include digital products, courses, and community engagement, understanding how to effectively use Shopify's features becomes essential. At Tevello, we believe in empowering merchants to unlock new revenue streams and build meaningful connections with their audience. Our all-in-one solution seamlessly integrates into the Shopify ecosystem, allowing merchants to rise above challenges and make the most of their e-commerce efforts.

In this comprehensive guide, we will walk you through the steps necessary to add products to a featured collection in Shopify, along with best practices and tips for maximizing this feature. Whether you're a seasoned merchant or just starting, this post aims to equip you with the knowledge you need to elevate your online store.

Understanding Featured Collections

What are Featured Collections?

Featured collections are specially curated groups of products that you can showcase on your Shopify store's homepage or in specific sections of your site. These collections allow you to highlight certain items, making it easier for customers to discover new products, seasonal items, or best-sellers.

By strategically displaying featured collections, you can enhance your store's aesthetics and user experience, ultimately leading to higher conversion rates. The visibility of these collections can significantly impact your sales, making it essential to understand how they work.

Benefits of Using Featured Collections

1. Increased Visibility: Featured collections can draw attention to specific products, helping to promote new releases or seasonal items.
2. Enhanced User Experience: By organizing your products into collections, you make it easier for customers to find what they’re looking for, improving their shopping experience.
3. Boosting Sales: Highlighting selected products can lead to increased sales, especially if you feature best-sellers or high-margin items.
4. Promoting Special Offers: Featured collections are an excellent way to showcase promotional items or limited-time offers, encouraging quick purchases.

How to Create a Featured Collection

Creating a featured collection in Shopify is a straightforward process. Here’s how to do it:

Step 1: Log Into Your Shopify Admin

Begin by logging into your Shopify admin panel. This is where you manage your entire store, from product listings to themes and collections.

Step 2: Create a New Collection

1. Navigate to the Products section in your admin panel.
2. Click on Collections.
3. Select Create Collection.
4. Enter a name for your collection (e.g., "Featured Products") and add a description if desired.
5. Choose the collection type. You can opt for a Manual collection, where you select products individually, or an Automated collection, where products are added based on specific conditions (like tags or product types).

Step 3: Add Products to Your Collection

If you’re creating a manual collection, you’ll need to add products one by one. Here’s how:

1. In the Products section of your collection, click Browse to view your available products.
2. Select the products you want to include in your featured collection.
3. Click Add to include them in the collection.

For automated collections, set the conditions under which products will be added automatically.

Step 4: Save Your Collection

Once you’ve added your products, click Save. Your featured collection is now created but not yet displayed on your online store.

Adding Featured Collection to Your Homepage

Now that your collection is ready, it’s time to showcase it on your homepage. Here’s how:

Step 1: Navigate to Theme Customization

1. From your Shopify admin, go to Online Store > Themes.
2. Click on Customize next to your current theme.

Step 2: Access the Homepage Settings

1. In the theme editor, navigate to the homepage settings.
2. Look for the Featured Collection section. If your theme doesn’t have this option, you may need to add it by selecting Add Section and then choosing Featured Collection.

Step 3: Choose Your Collection

1. Click on the Featured Collection section to open its settings.
2. Under the Collection setting, click Change to select the collection you just created.
3. Adjust any additional settings, such as the number of products to display.

Step 4: Save Your Changes

After selecting the desired collection and configuring the settings, click Save. Your featured collection will now be visible on your homepage!

Customizing Your Featured Collection Display

Optimizing Product Display

When adding products to your featured collection, consider how they will be displayed. Here are some tips:

1. Select High-Quality Images: Use clear, high-resolution images that showcase your products effectively. High-quality visuals can significantly enhance customer interest.
2. Write Compelling Descriptions: Update product descriptions to highlight special features or benefits. This can help convince potential customers to make a purchase.
3. Sort Products Strategically: Position your most visually appealing or best-selling items at the top of the collection. This will grab customers' attention immediately.
4. Consider Seasonal Themes: Tailor your featured collection to align with seasonal trends or upcoming holidays. For example, during the winter holiday season, you can create a collection of gift ideas.

A/B Testing Your Featured Collection

To maximize the effectiveness of your featured collection, consider conducting A/B tests. This involves creating two variations of your collection and measuring which one performs better in terms of sales and customer engagement.

Best Practices for Managing Featured Collections

To ensure your featured collections are always relevant and effective, keep these best practices in mind:

1. Regularly Update Your Collections: Refresh your featured collections frequently to keep them aligned with current trends, inventory changes, and seasonal events.
2. Monitor Performance: Use Shopify’s analytics tools to track the performance of your featured collections. Look at metrics such as views, clicks, and conversions to determine what’s working.
3. Promote Across Channels: Share your featured collections on social media and through email marketing campaigns to drive traffic to your store. Highlight any special offers or unique products.
4. Leverage Customer Feedback: Pay attention to customer feedback and preferences. If certain products are consistently receiving negative feedback, consider removing them from your featured collection.

Integrating Tevello with Your Shopify Store

At Tevello, we understand the importance of creating a cohesive shopping experience. Our platform empowers Shopify merchants to not only manage products but also develop and sell online courses and digital products. By integrating our app, you can enhance your store's capabilities and build a vibrant community directly within your Shopify environment.

Start Your Free Trial with Tevello

Ready to take your Shopify store to the next level? Start your 14-day free trial of Tevello today and unlock powerful features designed to elevate your e-commerce success.

Conclusion

Adding products to a featured collection on Shopify is a simple yet powerful way to enhance your store's visibility and drive sales. By strategically curating collections, you can guide customers to discover your best offerings, seasonal products, or new arrivals.

As we’ve explored in this blog, the process involves creating collections, adding products, and effectively showcasing them on your homepage. Implementing best practices for managing these collections will ensure they remain relevant and impactful.

If you’re looking to further expand your e-commerce capabilities, consider integrating features that enable course creation and community engagement. At Tevello, we are committed to helping Shopify merchants succeed by providing an all-in-one solution that seamlessly integrates into the Shopify ecosystem.

Don’t miss out on the opportunity to enhance your e-commerce strategy. Get started with Tevello today and see how we can help you unlock new revenue streams and build lasting connections with your audience.

FAQ

How often should I update my featured collections?

It is advisable to update your featured collections regularly—ideally every few weeks or at least with each new season. This keeps your offerings fresh and aligned with current trends.

Can I create multiple featured collections?

Yes, you can create multiple featured collections based on different themes, promotions, or product categories. This allows for diversified marketing strategies.

What types of products should I include in my featured collection?

Consider including high-margin products, seasonal items, best-sellers, and products that you want to promote heavily. Curating a mix of these types will appeal to various customer preferences.

How can I track the performance of my featured collections?

Shopify provides analytics tools that allow you to track views, clicks, and conversions for your featured collections. Regularly review these metrics to make informed decisions about your inventory and marketing strategies.

Is there a limit to how many products I can feature in a collection?

The number of products you can feature in a collection may depend on your Shopify theme. However, you can typically display a range of 4-12 products in most themes, but make sure to choose a number that maintains a clean and appealing layout.