Xesto Fit vs. Downly ‑ Sell Digital Products: An In-Depth Comparison

Table of Contents

1. Introduction
2. Xesto Fit vs. Downly ‑ Sell Digital Products: At a Glance
3. How to Read This Comparison
4. Product Overviews
5. Deep Dive Comparison
6. Use Cases and Which App Fits Best
7. The Alternative: Unifying Commerce, Content, and Community Natively
8. Final Feature Comparison Snapshot (recap)
9. Conclusion
10. Frequently Asked Questions

Introduction

Shopify merchants face two recurring problems when adding digital products, courses, or sizing tools to their storefronts. First, there is a choice between lightweight tools that do one job well and full-featured, native platforms that keep customers inside Shopify. Second, fragmentation across multiple apps or external platforms can cause friction at checkout, increase support burden, and reduce lifetime value.

Short answer: Xesto Fit is a focused sizing widget for footwear that helps shoppers pick the right size by scanning their feet, while Downly ‑ Sell Digital Products is a purpose-built app for attaching and delivering digital files, license keys, and downloads. Both have narrow, specific strengths. Merchants who need an all-in-one, Shopify-native solution that combines courses, memberships, community, and commerce will find better long-term value from a platform designed to sit inside Shopify—like Tevello.

This post provides an in-depth, feature-by-feature comparison of Xesto Fit and Downly ‑ Sell Digital Products so merchants can choose the right tool for their goals. It also explains the trade-offs of single-purpose apps and introduces a native alternative that addresses common limitations.

Xesto Fit vs. Downly ‑ Sell Digital Products: At a Glance

How to Read This Comparison

This analysis compares the two apps across features, pricing, integrations, merchant experience, and likely use cases. It highlights where each tool is useful and where merchants should consider a broader, native approach to unify content and commerce.

Product Overviews

Xesto Fit — What it does

Xesto Fit offers an iOS foot-scanning experience and a sizing widget merchants can embed on product pages. The core aim is to reduce size-related returns and increase conversion for footwear by helping customers find their correct size.

Key capabilities summarized from the app description:

• Xesto Fit sizing widget for the product page
• Tracks which shoppers use the sizing widget before purchase
• Works on mobile (iOS) and desktop

Xesto Fit is positioned as a vertical, product-specific tool: its value is primarily operational—reduce returns and friction in footwear purchases.

Downly ‑ Sell Digital Products — What it does

Downly is a Shopify app focused on converting existing products into digital downloads and delivering files and license keys automatically after purchase. It targets merchants who need a lightweight way to sell digital content without additional platforms.

Key capabilities from the app description and plans:

• Convert a product into a digital product with a few clicks
• Manage and auto-generate unlimited license keys
• Upload and deliver various file types (PDFs, videos, ZIPs)
• Automatic emailing of files and updates to customers
• Free tier with limited orders and storage; low-cost paid tiers with larger storage and no branding

Downly’s practical strengths are licensing, storage tiers, and a low monthly price point for unlimited orders on paid plans.

Deep Dive Comparison

Features

Product Setup & Onboarding

Xesto Fit

• Onboarding centers on the iOS foot-scanning setup and embedding the sizing widget into product pages.
• Requires configuring which products use the widget and how sizing recommendations map to product SKUs.
• Likely needs some testing across devices because foot scanning is mobile-centric.

Downly

• Onboarding is straightforward: convert product variants to digital, upload files, assign license key pools.
• Clear plan tiers (Free, Standard, Plus) make it easy for merchants to choose based on order volume and storage needs.
• Low barrier to entry for merchants selling ebooks, templates, digital prints, or license keys.

Trade-off

• Xesto Fit requires product-specific configuration for a single but high-impact use case. Downly is general-purpose and faster to configure for digital goods.

Content Types & Delivery

Xesto Fit

• Content type is specialized: foot scans and sizes. It does not deliver files, host courses, or manage memberships.
• Delivery is a widget-based recommendation; transactions still flow through Shopify.

Downly

• Supports most file types merchants need for digital product sales: documents, videos, archives, and license keys.
• Automatic emailing of downloads and update notifications to customers after purchase.
• Storage tiers and no file-size limit on paid plans are practical for larger video files or large bundles.

Trade-off

• Downly handles file-based commerce; Xesto Fit focuses on sizing UX. The two apps serve different content needs.

Customer Accounts, Access Control & Memberships

Xesto Fit

• No membership or gated-content functionality. Works alongside Shopify customer accounts but does not provide course or member area features.

Downly

• Provides access to downloads tied to orders and emails file links, but does not operate as a course or membership product with gated lessons, drip content, or community spaces.

Trade-off

• Neither app is designed for memberships, drip content, or community-building; merchants wanting memberships or course cohorts will need an additional solution.

Community & Engagement

Xesto Fit

• No community features. Its engagement is transactional and product-focused—helping customers choose a size.

Downly

• No built-in community or forum features. Engagement is limited to email notifications and delivery.

Trade-off

• For brands aiming to build a learning community or member ecosystem, both apps require an external platform or additional apps.

Checkout, Bundles & Upsells

Xesto Fit

• Works as an on-product tool that informs the purchase. It does not natively create digital-physical bundles or handle subscriptions.

Downly

• Delivers digital products and license keys via order fulfillment. Bundling with physical goods is possible via Shopify product configuration, but Downly doesn’t provide native course bundling, membership gating, or subscription-native content access.

Trade-off

• Both apps rely on Shopify for cart/checkout. For native unified experiences—bundling a course with a physical kit or using Shopify’s checkout flow to restrict access—merchants will benefit from an app designed specifically to integrate courses and memberships within Shopify.

Analytics & Reporting

Xesto Fit

• Tracks widget usage and can identify which shoppers used the sizing widget before purchase. This helps measure widget effectiveness and conversion lift.

Downly

• Provides order-based delivery logs and may track file downloads. Reporting focuses on delivery success and license key usage rather than behavioral analytics.

Trade-off

• Xesto Fit provides behavioral insight tied to fit experiences, Downly provides fulfilment-centric logs. Neither offers deep cohort analysis for courses or community engagement.

Security & Delivery Controls

Xesto Fit

• Works with sensitive customer device inputs (foot scans). Security depends on the app's handling of scan data and compliance with privacy practices—merchants should confirm data storage and retention policies.

Downly

• Includes license key generation and limited public-facing exposure for downloadable links. Paid plans remove branding and increase storage; merchants should verify link expiration settings and file access controls.

Trade-off

• Downly’s built-in license management addresses digital product security; Xesto Fit’s primary concern is privacy and secure handling of biometric-like data.

Pricing & Value

Known Pricing

Xesto Fit

• Pricing was not provided in the data set used for this comparison. Merchants should verify pricing, trial options, and any usage-based fees on the app listing or via vendor contact before installing.

Downly

• Free plan: Unlimited digital products & license keys, 300 MB storage, up to 30 orders.
• Standard: $2.95/month with unlimited orders, 12 GB storage, no branding, no file-size limit.
• Plus: $4.95/month with priority support and 120 GB storage.

Value assessment

• Downly presents excellent value for small merchants and creators selling downloadable products. The paid tiers are low-cost and predictable, making them attractive for merchants starting digital sales.
• Xesto Fit’s pricing unknowns make value harder to judge; the ROI depends on footwear return reduction and conversion lift.

Cost of Fragmentation

When a merchant uses separate apps for sizing, digital delivery, courses, and community, costs add up in direct subscription fees and indirect friction—higher support tickets, duplicated user accounts, and lower lifetime value. For businesses that plan to sell both physical products and membership or course content, the long-term value of a Shopify-native, all-in-one platform often outweighs the sticker price of multiple small apps.

Integrations & Ecosystem

Xesto Fit

• Designed primarily for Shopify storefronts with a focus on mobile iOS scanning. Merchants should confirm which third-party analytics and customer platforms it integrates with.

Downly

• Works with the Shopify product structure and sends files via email. It focuses on simple integration: products become downloadable, license keys are generated, and orders trigger delivery.

Tevello (context)

• For merchants evaluating native integration, a platform that supports Checkout, Shopify Flow, customer accounts, subscriptions, and content hosting reduces the need to stitch multiple apps together. Tevello is built to integrate with Shopify checkout and a number of common third-party tools and is available on the Shopify App Store. Merchants can inspect how it connects in depth on the platform page and see pricing and feature details, including a simple unlimited plan option for courses and communities.

Relevant links:

• Tevello’s features overview highlights how content, community, and commerce sit together on Shopify: all the key features for courses and communities.
• The Tevello Shopify listing explains native checkout integration: natively integrated with Shopify checkout.

Merchant Experience & UX

For Merchants

Xesto Fit

• Helpful for footwear merchants that care deeply about fit. Setting up the widget and mapping sizes to SKUs needs careful attention but can reduce returns and build confidence.

Downly

• Very friendly for creators and small merchants. The UI focuses on file uploads, license key pools, and straightforward delivery rules. The pricing tiers are transparent and low-cost.

For Customers

Xesto Fit

• Customers get a visual, interactive sizing experience which can increase confidence and conversion for footwear purchases—especially for first-time buyers or niche-size shoppers.

Downly

• Buyers receive instant download links and license keys via email. The experience is simple and familiar for customers purchasing digital goods.

Customer Support & Reviews

Public review data

• Xesto Fit: 0 reviews, 0 rating in the provided data.
• Downly: 0 reviews, 0 rating in the provided data.
• Tevello: 444 reviews with a 5.0 rating in the Shopify App Store.

What this implies

• Lack of reviews for Xesto Fit and Downly in the provided dataset means merchants should conduct extra due diligence. Look for updated reviews on the Shopify App Store or reach out to the developers for references, demo sessions, and support SLAs.
• Tevello’s substantial review count and 5.0 rating indicate broad merchant adoption and satisfaction for course and community use cases on Shopify. Merchants can read the app store reviews to validate fit: read the 5-star reviews from fellow merchants.

Support expectations

• Downly’s low monthly price includes email delivery and file hosting; higher tiers include priority support.
• Xesto Fit’s support model is less clear from public data; footwear brands should confirm onboarding and troubleshooting pathways for scanning accuracy across devices.

Implementation Complexity & Maintenance

Xesto Fit

• Moderate complexity. Requires mapping scanned measurements to product size matrices and testing on multiple devices. Maintenance includes ensuring the widget remains compatible with theme changes and updates.

Downly

• Low complexity. Mostly upload and assignment tasks. Maintenance is limited to file updates and tracking storage usage and orders.

Trade-off

• Xesto Fit can provide meaningful operational ROI for footwear merchants but requires technical & QA investment. Downly is a plug-and-play digital delivery system.

Security, Privacy & Compliance

Xesto Fit

• Merchants must verify how scan data is stored and whether any sensitive measurements are persisted off-store. Confirm data handling with the developer.

Downly

• Secure delivery of files and license keys is core to the product. Check link expiry settings, download rate limits, and encryption at rest for sensitive digital products.

Scalability & Future Needs

Xesto Fit

• Scales well for footwear product catalogs that need consistent size guidance, but lacks broader product or content features.

Downly

• Scales for high download volumes with paid tiers, but does not address course or membership workflows.

For merchants with future plans to sell courses, memberships, or to bundle digital learning with physical kits, an all-in-one course and community platform may reduce future migration costs and customer friction.

Use Cases and Which App Fits Best

When to choose Xesto Fit

• Product line is primarily footwear and size uncertainty is driving returns.
• The merchant wants a visual, mobile-first sizing solution to increase conversion and reduce exchanges.
• The brand is not selling courses or memberships and needs a narrowly focused tool that improves product fit.

When to choose Downly ‑ Sell Digital Products

• The core business is selling digital goods: ebooks, downloadable art, music, software license keys, templates.
• The merchant needs a predictable, low-cost way to deliver digital products and support moderate storage.
• Quick setup and minimal overhead are priorities over course structure, drip content, or community features.

When neither is sufficient

• The merchant wants to sell courses, manage memberships, run cohorts, host user discussions, drip content, issue certificates, or natively bundle digital and physical products with gated access.
• In those cases, a platform purpose-built for courses and communities inside Shopify is likely a better fit. Moving forward with multiple single-purpose apps often introduces more operational overhead and a fractured customer experience.

The Alternative: Unifying Commerce, Content, and Community Natively

The problem of platform fragmentation

Many merchants start with single-purpose tools because they are cheap and quick to implement. That approach often works in the short term but creates four common issues as the business grows:

• Fragmented user experience: customers are sent to external sites for courses or community access, which increases friction and lowers conversions.
• Operational complexity: multiple apps mean multiple logins, duplicate user records, and more support tickets.
• Lost lifetime value: separating content and commerce prevents strategic bundling (for instance, pairing a physical kit with a digital course) and reduces cross-sell opportunities.
• Migration costs: once a merchant outgrows single-purpose tools, migrating content, cohorts, and invoices to a new platform becomes expensive and disruptive.

Tevello’s philosophy emphasizes keeping customers "at home" on Shopify to avoid those problems. By housing courses, digital products, and communities inside the Shopify store, merchants preserve checkout integrity, reduce friction, and increase lifetime value.

What a native alternative offers

A Shopify-native platform for courses and communities delivers practical, measurable benefits:

• Seamless checkout: buyers complete purchases using the Shopify checkout they already trust, preserving conversion rates and supporting Shopify-native workflows.
• Bundling and upsells: bundle a physical kit with an on-demand course to increase Average Order Value and repeat purchases.
• Unified accounts: customers use a single Shopify account for orders, course access, and community membership—reducing login friction and support requests.
• Automations & flows: native integration with Shopify Flow and the merchant's existing checkout and subscription tools enables automated member provisioning, membership gating, and lifecycle marketing.

For a concrete sense of impact, consider results other merchants achieved after consolidating content and commerce into a native Shopify platform.

Proof points: merchants who benefited from a native approach

• Crochetmilie consolidated courses from YouTube and physical products onto Shopify, selling over 4,000 digital courses and generating $112K+ in digital revenue while also earning $116K+ in physical product revenue by bundling them together. Read how one brand sold $112K+ by bundling courses with physical products: how one brand sold $112K+ by bundling courses with physical products.
• Fotopro used a native platform to sell photography courses and upsell existing customers, generating over €243,000 from 12,000+ courses, with more than half of sales coming from repeat purchasers. Learn how a merchant generated over €243,000 by upselling existing customers: generated over €243,000 by upselling existing customers.
• Charles Dowding migrated a large, fragmented system into Shopify, moving over 14,000 members into a native setup and drastically reducing support tickets while adding 2,000+ new members. Discover how one merchant migrated over 14,000 members and reduced support tickets: migrated over 14,000 members and reduced support tickets.

Other case studies include brands that improved conversion rates, increased returning customer rates, and simplified operations by keeping courses and community experiences inside Shopify. Explore more examples to see how consolidation has changed outcomes for similar merchants: see how merchants are earning six figures.

Why keeping customers on Shopify matters

• Checkout familiarity reduces cart abandonment and preserves built-in Shopify features like discounts, shipping calculations, and subscriptions.
• A single identity for the customer creates a smoother support workflow and accurate lifetime value tracking.
• Bundling digital and physical products at checkout lets merchants create higher-value offers without relying on fragile workarounds.

How Tevello fits as a native alternative

Tevello is positioned as a Shopify-native platform that unifies courses, community, and digital product delivery directly inside the merchant’s store. Key benefits include:

• Unlimited courses and members on an affordable plan that includes memberships, drip content, certificates, and bundles.
• Native integration with Shopify checkout and customer accounts to keep the buying experience seamless.
• Feature parity with what merchants expect from a course platform plus commerce-first capabilities.

Merchants considering a consolidated approach can review the product’s features in detail: all the key features for courses and communities. Pricing is straightforward with a single unlimited plan that simplifies budgeting: a simple, all-in-one price for unlimited courses.

Additionally, Tevello’s Shopify App Store listing provides direct access to installation and app reviews: natively integrated with Shopify checkout.

Migration and results: why real merchants migrate

Merchants moving from a combination of external platforms, code patches, and multiple apps report tangible improvements:

• Reduced support tickets and friction when members no longer have multiple logins.
• Increased repeat purchases from customers who discover additional digital content during checkout or via post-purchase flows.
• Better unit economics because customers stay in one billing environment and the merchant can leverage Shopify-native discounts and subscriptions.

Case studies such as Crochetmilie, Fotopro, and Charles Dowding make these outcomes concrete. More examples show how branded challenges, cohorts, and bundled kits convert at higher rates when everything lives on the merchant’s domain: see how merchants are earning six figures.

Practical considerations for migrating to a native platform

• Inventory and product mapping: determine how digital products align with physical SKUs for bundles.
• Content migration: export course videos, PDFs, and community posts from current platforms and import them to the native platform.
• Member provisioning: use Shopify Flow or the native app’s automations to assign member access after purchase.
• Communications: update email flows so downloads and course links come from the store domain instead of external senders.

For budgeting and plan details, merchants can compare the cost of multiple single-purpose apps versus a single native plan at a simple, all-in-one price for unlimited courses.

Final Feature Comparison Snapshot (recap)

• Xesto Fit: Best for footwear brands needing a mobile scan sizing widget. Narrow focus, good for reducing returns, but not designed for digital product delivery or community.
• Downly: Best for merchants selling files and license keys who need quick setup and low-cost plans. Not designed for courses, drip content, or community features.
• Tevello (native alternative): Best for merchants who want unified content + commerce + community inside Shopify, allowing native bundling, memberships, and lifecycle automation.

Conclusion

For merchants choosing between Xesto Fit and Downly ‑ Sell Digital Products, the decision comes down to scope and business goals. Xesto Fit is an appropriate choice for footwear merchants that need a mobile-first sizing experience to reduce returns. Downly is the practical option for merchants who sell digital downloads or license keys and want a low-cost, easy-to-manage delivery system.

However, if the business plan includes courses, memberships, or bundling digital content with physical products to increase lifetime value, a native, all-in-one platform that keeps customers within the Shopify experience is often the higher-value route. Tevello provides that approach: an integrated platform built for Shopify that unifies courses, communities, and commerce. Merchants can examine Tevello’s features to see how content and commerce sit together: all the key features for courses and communities. The pricing model is intentionally simple and predictable—compare options and see how a consolidated plan may reduce long-term costs versus multiple single-purpose apps: a simple, all-in-one price for unlimited courses. For merchants who want proof that this consolidation moves the needle, there are multiple success stories demonstrating measurable revenue and operational improvements—such as a brand that sold over 4,000 courses and generated $112K+ in digital revenue by bundling courses with physical products: how one brand sold $112K+ by bundling courses with physical products, and another that generated over €243,000 by using native upsells to repeat customers: generated over €243,000 by upselling existing customers. Those case studies, along with others that show large migrations and support reductions, illustrate the practical benefits of keeping experiences "at home" on Shopify: migrated over 14,000 members and reduced support tickets.

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Frequently Asked Questions

What key differences should a merchant weigh between Xesto Fit and Downly?

• Xesto Fit focuses entirely on foot-scanning and sizing guidance for footwear. Downly focuses on file delivery and license key management. Choose Xesto Fit for fit and return reduction; choose Downly for low-cost digital file delivery. For course, membership, and community needs, consider a native platform instead.

Are Xesto Fit or Downly suitable for selling courses and managing memberships?

• Neither Xesto Fit nor Downly is built to manage course modules, drip schedules, certificates, or member community discussions. Merchants that need those capabilities should consider a Shopify-native course platform that integrates with checkout and customer accounts.

How does a native, all-in-one platform like Tevello compare to specialized or external apps?

• A native platform reduces friction by keeping checkout, account management, and access control inside Shopify, enabling easier bundling and fewer support tickets. Real-world examples show significant revenue and operational improvements after migration—see merchant stories where consolidation produced clear gains: see how merchants are earning six figures.

How should merchants assess downstream costs if starting with single-purpose apps?

• Consider direct app fees, the operational time spent managing multiple platforms, and customer friction (lost conversions or increased support). For businesses that plan to scale courses, bundles, or communities, model the migration cost versus the monthly savings of a unified plan like the one available at a simple, all-in-one price for unlimited courses.

Further reading and resources

• To explore a Shopify-native option that unifies courses, communities, and commerce, review features and case studies that show measurable outcomes: all the key features for courses and communities, see how merchants are earning six figures, and compare pricing to determine value for the specific business model: a simple, all-in-one price for unlimited courses.